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<ul><li>Vegan Friendly</li><li>Natural and long-lasting colour</li><li>High quality moisturising ingredients</li><li>Gorgeous Coconut fragrance</li><li>Infused with Organic Aloe Vera and Avocado Extract</li><li>Alcohol, paraben and cruelty free</li></ul>

<ul><li>Can be used with any Sienna X wax</li><li>Removes hair quickly and efficiently</li><li>Pack of 100 strips are amazing value for money</li><li>Disposable waxing strips</li></ul>

<ul><li>Ideal for precision eyebrow waxing</li><li>Ultra-thin on one end</li><li>Cost effective</li><li>Hygienic and disposable</li><li>Pack contains 200 spatulas</li></ul>

<ul><li>Disposable slim spatulas</li><li>Ideal for waxing smaller areas such as upper lip</li><li>Allows for more controlled application</li><li>Pack contains 50 spatulas</li></ul>

<ul><li>Disposable spatulas</li><li>Ideal for all waxing treatments</li><li>Cost effective</li><li>Pack contains 100 spatulas</li></ul>

<ul><li>Expert finishing for hands and feet</li><li>Removes barrier cream from nails</li><li>With Vitamin E and Pro Vitamin B5</li><li>Paraben and cruetly free</li></ul>

<ul><li>Two chambers - 500cc and 1000cc</li><li>Can be used for either warm and hot wax</li><li>Includes a large inner bucket</li><li>Modern streamlined look</li><li>Fast heat mode and digital display to monitor temperature</li></ul>

<ul><li>Vegan Friendly</li><li>2 in 1 treatment for pre or post wax</li><li>Easy to use aerosol for even and quick application</li><li>Instant drying</li><li>Leaves skin feeling silky smooth - add a touch of luxury to your treatment</li><li>Includes Essential Rosemary Oil for a luxurious aromatherapy experience</li></ul>

<ul><li>Vegan Friendly</li><li>Proven to effectively reduce tan absorption in dry areas</li><li>Easy to apply to hands, knees, ankles, elbows and any other problem areas</li><li>Made with high quality 100% natural ingredients</li><li>Paraben, SLS and cruelty free</li></ul>

<ul><li>Vegan Friendly</li><li>Rosin-free formula designed for sensitive skin</li><li>Removes coarse hair as short as 1-2mm</li><li>Extremely flexible and will not snap</li><li>Shrink-wraps to hair and not skin</li><li>Uplifting signature Peppermint fragrance infused with Tea Tree oil and Echinacea</li></ul>

<ul><li>#Hairbesties, our Super Power Direct Dyes are extremely pigmented and allow you to create powerful color with maximum depth. All #mydentity Super Power Direct Dyes can be intermixed with each other to create endless possibilities.</li><li>The Super Power Direct Dyes are formulated with super power strength to last up to 30 shampoos!</li><li>#Hairbestie Tip: Use on pre-lightened hair for true to tone results. Some shades can be used over natural hair for glazing effects.</li></ul>

<ul><li>Detangles and spreads your hair s natural oils from root to tip resulting in healthy and shiny hair</li><li>Works well with dry shampoo to refresh your hair in between washes</li><li>100% natural premium boar bristles</li></ul>

<ul><li> 97% Natural</li><li>Dermatologically tested and clinically proven </li><li>Strongest concentration of retinol for effective anti-wrinkle power</li><li>Collagen-boosting luminosity fix for your skin </li><li>Reduces fine lines and wrinkles </li><li>Vegan friendly formula </li></ul>

<ul><li> I’m obsessed with mixing Naked Blush with Rose Gold, Dusty Lavender, and Silver Smoke for a variety of blushing naked tones</li><li>Formulated by Guy Tang!</li><li>Pre-blended signature shades enable stylists to easily recreate the most demanding haircolor trends of the season</li><li>Break-through mirustyle x-hp™ delivers x-treme heat protection up to 450º to radically reduce the damaging effects of thermal styling</li></ul>

<ul><li>Swatch includes: Midnight Love, Midnight Rose, Midnight Fantasy, Midnight Violet, Midnight Blue</li></ul>

<ul><li>#MyHero 4 Step Intense Restorative System works to repair and rejuvenate hair from the inside out </li><li>Powered by X-Tech, 10 Keratin and Amino Acids to help to rebuild the hair’s inner matrix and replenish lost amino acids </li><li>Hair is rejuvenated to fuller, healthier looking state</li><li>Ideal for chemically treated and/or stressed virgin hair</li><li>Seals the cuticle and softens </li></ul>

<ul><li>Helps prevent damage from combing and heat styling </li><li>Increases combability by up to 70%, making it easy to detangle the hair</li><li>Increases shine </li><li>Provides heat protection up to 450 degrees </li><li>Lightweight leave-in conditioner ideal for all hair types</li></ul>

<li>Streak free natural looking colour</li><li>100% natural DHA with Q10, Vitamin E, Green Tea & Aloe Vera</li><li>8hr development time & lasts 5-7 days</li><li>15-20 minute treatment, application actually only 5 minutes</li><li>Guild award winner for 12 years running</li></ul>

<ul><li>No development transfer</li><li>With Hyaluronic Acid & Aloe Vera</li><li>Buildable & fast drying</li><li>A fresh summer fragrance creates an at-home holiday aura, with notes of Peach, Honey Blossom, Jasmine and Amber featuring.</li><li>Vegan Formulation</li></ul>

<ul><li>No development transfer</li><li>With Hyaluronic Acid to hydrate & Aloe Vera to moisturise</li><li>Buildable & fast drying</li><li>A fresh summer fragrance creates an at-home holiday aura, with notes of Peach, Honey Blossom, Jasmine and Amber featuring.</li><li>Vegan Formulation</li></ul>

<ul><li>Maximium tanning actives</li><li>With hyaluronic Acid, pomogrante & Vitamin E</li><li>Dark colour after 8 hours</li><li>Skin left feeling hydrated and moisturised</li></ul>

<ul><li>#Hairbesties, our Super Power Direct Dyes are extremely pigmented and allow you to create powerful color with maximum depth. All #mydentity Super Power Direct Dyes can be intermixed with each other to create endless possibilities.</li><li>The Super Power Direct Dyes are formulated with super power strength to last up to 30 shampoos!</li><li>#Hairbestie Tip: Use on pre-lightened hair for true to tone results. Some shades can be used over natural hair for glazing effects.</li></ul>

<ul><li>Vegan Friendly</li><li>Luxurious honey formula with gold mica for subtle shimmer</li><li>Applies smoothly and thinly, without dragging</li><li>Non-sticky, non-stringy and leaves no residue</li><li>Uplifting signature Peppermint fragrance</li><li>Infused with purifying Tea Tree Oil and protecting Echinacea</li></ul>

<ul><li>Natural and long-lasting colour</li><li>High quality moisturising ingredients</li><li>Gorgeous Coconut fragrance</li><li>Infused with Organic Aloe Vera and Avocado Extract</li><li>Alcohol, paraben and cruelty free</li></ul>

<ul><li>Heat resistant IntelliFlex bristles resist heat up to 450 degrees</li><li>Open vented design channels more hot air to the hair for quicker drying time</li><li>Speeds drying time by up to 30%</li><li>The contoured shape hugs the scalp</li><li>Ergonomically designed handle provides enhanced comfort</li></ul>

<ul><li>85% Natural </li><li>Natural Clays Kaolin, Bentonite and Pink Clay</li><li>Dermatologically Tested, Clinically Proven and Vegan friendly</li><li>Detoxifying formula absorbs excess sebum, toxins, impurities, and pollution to help fight dehydration, irritation and blemishes</li><li>Extracts of Chia Seed, Pink Grapefruit and Guava </li></ul>

<ul><li>Vegan Friendly</li><li>Untinted, streak free formula that cares for the skin while it develops</li><li>Maintains the skin's pH balance while moisturising and toning for a radiant, healthy glow</li><li>Buildable for those seeking a deeper glow</li><li>Fragranced with Rose Geranium Essential Oil </li><li>Easy mist application is perfect for facial use</li></ul>

<ul><li>6V developer to be used in conjunction with #Mydentity Demi-Permanent shades</li><li>Specially formulated with my favourite lavender fragrance for all your #mydentity hair colour needs</li></ul>

<ul><li>Intense, cool shades that fade on tone</li><li>Primary Tone: Grey, Secondary Tone: Gray-Blue</li><li>Highest concentration of smoky ash dye-load</li><li>Control to combat warm tones to lower levels to deliver a cool base</li><li>Mix with NI series to cover grey hair. Mix Dark Shadows for your scalpagé formula to prevent hot roots. Mix Aqua Blue or Turquoise boosters when amplified control is needed. </li></ul>

<ul><li>Exclusive, ultra-soft IntelliFlex® bristles glide through tangles with ease</li><li>Minimizes pain and protects against split ends and breakage</li><li>Lets you brush with less force, so you can detangle with less damage to your hair</li><li>Fingers and bristles adjust to your curl type and texture to allow ultimate flexibility when detangling</li><li>Brush body made with 56% plant-based plastic*</li></ul>

<ul><li>Deposits pigment onto the hair while conditioning - the longer the conditioner is left on, the more intense and pigmented the hair will be</li><li>Can be used for 1-5 minutes to refresh or tone the hair </li><li>Can be used for 10 minutes on pre-lightened hair for an intense colour deposit </li><li>Infused with sunflower seed oil, argan oil, and meadowfoam seed oil for enhanced softness and shine</li><li>Colour lasts up to 25 washes</li></ul>

<ul><li>#MyHero 4 Step Intense Restorative System works to repair and rejuvenate hair from the inside out </li><li>Powered by X-Tech, 10 Keratin and Amino Acids to help to rebuild the hair’s inner matrix and replenish lost amino acids </li><li>Hair is rejuvenated to fuller, healthier looking state</li><li>Ideal for chemically treated and/or stressed virgin hair</li></ul>

<li>Streak free natural looking colour</li><li>100% natural DHA with Q10, Vitamin E, Green Tea & Aloe Vera</li><li>8hr development time & lasts 5-7 days</li><li>15-20 minute treatment, application actually only 5 minutes</li><li>Guild award winner for 12 years running</li></ul>

<ul><li>Super fine mist application allows for touchable, moveable hold without collapsing the style </li><li>Quick drying formula great for layering and bulking up the style </li><li>Increases shine to give the ideal color reflection when taking photos </li><li>Increases shine to give the ideal colour reflection when taking photos </li><li>Formulated with one of Guy’s favourite frangrances - Cherry Blossom </li></ul>

<ul><li>Vegan Friendly</li><li>Natural and long-lasting colour</li><li>High quality moisturising ingredients</li><li>Gorgeous Coconut fragrance</li><li>Infused with Organic Aloe Vera and Avocado Extract</li><li>Alcohol, paraben and cruelty free</li></ul>

<ul><li>Vegan Friendly</li><li>Sienna X signature colour hits you after just 1 hour</li><li>Wash it off and watch it develop over the next 1 to 4 hours</li><li>Advanced tan intensifier technology</li><li>Developed clients who want to quickly wash off their guide colour</li><li>Perfect for last minute bookings</li><li>With anti-ageing Q10,moisturising vitamin E, Aloe Vera and Avocado Extract</li></ul>