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  • Offer
    £35.99 £47.99
    ex VAT
    SAVE 25%
    <ul><li>Vegan Friendly</li><li>Natural and long-lasting colour</li><li>High quality moisturising ingredients</li><li>Gorgeous Coconut fragrance</li><li>Infused with Organic Aloe Vera and Avocado Extract</li><li>Alcohol, paraben and cruelty free</li></ul>
  • Offer
    £37.49 £49.99
    ex VAT
    SAVE 25%
    <ul><li>Vegan Friendly</li><li>Sienna X signature colour hits you after just 1 hour</li><li>Wash it off and watch it develop over the next 1 to 4 hours</li><li>Advanced tan intensifier technology</li><li>Developed clients who want to quickly wash off their guide colour</li><li>Perfect for last minute bookings</li><li>With anti-ageing Q10,moisturising vitamin E, Aloe Vera and Avocado Extract</li></ul>
  • Offer
    £35.99 £47.99
    ex VAT
    SAVE 25%
    <ul><li>Vegan Friendly</li><li>Natural and long-lasting colour</li><li>High quality moisturising ingredients</li><li>Gorgeous Coconut fragrance</li><li>Infused with Organic Aloe Vera and Avocado Extract</li><li>Alcohol, paraben and cruelty free</li></ul>
  • Offer
    £35.99 £47.99
    ex VAT
    SAVE 25%
    <ul><li>Natural and long-lasting colour</li><li>High quality moisturising ingredients</li><li>Gorgeous Coconut fragrance</li><li>Infused with Organic Aloe Vera and Avocado Extract</li><li>Alcohol, paraben and cruelty free</li></ul>
  • Exclusive
    £12.39
    ex VAT
    <ul><li>6V developer to be used in conjunction with #Mydentity Demi-Permanent shades</li><li>Specially formulated with my favourite lavender fragrance for all your #mydentity hair colour needs</li></ul>
  • Offer
    Exclusive
    £12.39
    ex VAT
    BUY 2 LIGHTENERS GET A FREE DEVELOPER
    <ul><li>Available in 473mL and 1000mL</li><li>Specially formulated with my favorite lavender fragrance for all your #mydentity haircolor needs.</li></ul>
  • Offer
    £35.99 £47.99
    ex VAT
    SAVE 25%
    <ul><li>Vegan Friendly</li><li>Natural and long-lasting colour</li><li>High quality moisturising ingredients</li><li>Gorgeous Coconut fragrance</li><li>Infused with Organic Aloe Vera and Avocado Extract</li><li>Alcohol, paraben and cruelty free</li></ul>
  • Offer
    New
    £35.99 £47.99
    ex VAT
    SAVE 25%
    <li>Streak free natural looking colour</li><li>100% natural DHA with Q10, Vitamin E, Green Tea & Aloe Vera</li><li>8hr development time & lasts 5-7 days</li><li>15-20 minute treatment, application actually only 5 minutes</li><li>Guild award winner for 12 years running</li></ul>
  • Offer
    New
    £37.49 £49.99
    ex VAT
    SAVE 25%
    <ul><li>Streak free natural looking colour</li><li>100% natural DHA with Q10, Vitamin E, Green Tea & Aloe Vera</li><li>Develops in 1-4+ hours</li><li>Lasts for 5-7 Days</li><li>Guild award winner for 12 years running</li></ul>
  • Exclusive
    £21.65
    ex VAT
    <ul><li>Super Clean Feel! Designed with a pH of 5.7 to help remove oil and dirt from the hair while minimizing color fade</li><li>Body & Texture; nobody likes flat hair! Lightweight leaving the hair with body and fullness</li><li>Formulated without sulfates, parabens and sodium chloride</li></ul>
  • Exclusive
    £22.75
    ex VAT
    <ul><li>Extra Slippage #hairbesties, this conditioner gives so much slippage!</li><li>The thick consistency, provides moisture - reducing frizz, flyaways and softening the texture of the hair</li><li>This conditioner gives so much shine to the hair for increased color reflection due to its softening effect</li><li>Formulated without sulfates, parabens and sodium chloride</li></ul>
  • Exclusive
    £22.75
    ex VAT
    <ul><li>Extra Slippage #hairbesties, this conditioner gives so much slippage!</li><li>The thick consistency, provides moisture - reducing frizz, flyaways and softening the texture of the hair</li><li>This conditioner gives so much shine to the hair for increased color reflection due to its softening effect</li><li>Formulated without sulfates, parabens and sodium chloride</li></ul>