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<ul><li>Specifically formulated for lightest blonde tones</li><li>Formulated with super black pigment</li><li>Counteracts yellow and orange tones</li><li>Sulphate-free cleanser</li><li>Delivers super clean, 'Scandinavian Blonde' style results</li></ul>

<ul><li>Specifically formulated for lightest blonde tones</li><li>Formulated with Rice Seed Extract and Soy Protein</li><li>With intense black pigment</li><li>Helps counteract yellow and orange tones</li><li>Deilvers super clean, super bright, healthy looking results</li></ul>

<li>Streak free natural looking colour</li><li>100% natural DHA with Q10, Vitamin E, Green Tea & Aloe Vera</li><li>8hr development time & lasts 5-7 days</li><li>15-20 minute treatment, application actually only 5 minutes</li><li>Guild award winner for 12 years running</li></ul>

<ul><li>Organic Rose Water - Derived from Damask rose petals, hydrates and tones while supporting the skin of its natural essential oils encouraging a dewy aesthetic and revealing a smooth complexion. Additional benefits help to reduce the visible signs of UV damage</li><li>Hyaluronic Acid - A hydrating powerhouse that deeply moisturises and hydrates the skin by holding up to 1000x its own weight in water</li><li>Niacinamide (Vitamin B3) - A vitamin that enhances the skin barrier function, reducing redness and minimising the appearance of fine lines and wrinkles, whilst promoting an even skin tone</li><li>Aquaderm ® SP - Known to improve skin hydration by up to 34% from first use. With soothing and calming properties, it rejuvenates and comforts for healthier skin</li></ul>

<ul><li>Streak free natural looking colour</li><li>100% natural DHA with Q10, Vitamin E, Green Tea & Aloe Vera</li><li>Develops in 1-4+ hours</li><li>Lasts for 5-7 Days</li><li>Guild award winner for 12 years running</li></ul>

<ul><li>Streak free natural looking colour</li><li>100% natural DHA with Q10, Vitamin E, Green Tea & Aloe Vera</li><li>Develops in 1-4+ hours</li><li>Lasts for 5-7 Days</li><li>Guild award winner for 12 years running</li></ul>

<li>Streak free natural looking colour</li><li>100% natural DHA with Q10, Vitamin E, Green Tea & Aloe Vera</li><li>8hr development time & lasts 5-7 days</li><li>15-20 minute treatment, application actually only 5 minutes</li><li>Guild award winner for 12 years running</li></ul>

<li>Streak free natural looking colour</li><li>100% natural DHA with Q10, Vitamin E, Green Tea & Aloe Vera</li><li>8hr development time & lasts 5-7 days</li><li>15-20 minute treatment, application actually only 5 minutes</li><li>Guild award winner for 12 years running</li></ul>

<ul><li>Formulated with Chromaplex Peptides</li><li>Helps strengthen and repair the hair's surface layers</li><li>Helps reduce the risk of damage during the colouring process</li><li>Improves colour uniformity and longevity</li><li>Results in healthier, shinier, more manageable hair and show-stopping colour</li></ul>