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New Arrivals
Click & Collect
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£10.39ex VAT<ul><li>100% vegan permanent hair colour cream that offers the perfect fusion of coverage, reliability and healthy-looking shine.</li><li>Pure XG Protection System with cottonseed oil and rice milk leaves hair shiny and healthy-looking.</li><li>DyeSmart® System ensures maximum colour penetration, greater longevity and brilliant vibrancy.</li><li>A matching demi-permanent cream colour, Crema XG®, is now available to seamlessly pair with Color XG® to refresh ends, lowlight, tone and more.</li><li>Vegan, paraben free, gluten free, nut free formula.</li></ul>
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Offer£35.99 £47.99ex VATSAVE 25%<ul><li>Vegan Friendly</li><li>Natural and long-lasting colour</li><li>High quality moisturising ingredients</li><li>Gorgeous Coconut fragrance</li><li>Infused with Organic Aloe Vera and Avocado Extract</li><li>Alcohol, paraben and cruelty free</li></ul>
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Offer£37.49 £49.99ex VATSAVE 25%<ul><li>Vegan Friendly</li><li>Sienna X signature colour hits you after just 1 hour</li><li>Wash it off and watch it develop over the next 1 to 4 hours</li><li>Advanced tan intensifier technology</li><li>Developed clients who want to quickly wash off their guide colour</li><li>Perfect for last minute bookings</li><li>With anti-ageing Q10,moisturising vitamin E, Aloe Vera and Avocado Extract</li></ul>
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OfferExclusive£10.09ex VAT5+1 FREE | 8+2 FREE<ul><li>Breakthrough Miru-Style X-HP delivers x-treme heat protection (up to 450 degrees)</li><li>Radically reduces the damaging effects of thermal styling</li><li>Advanced VibraRiche technology for hair colour with two times the shine</li><li>Pre-blended shades to easily recreate the most demanding hair colour trends</li><li>Keratin and argan seed oil blend to improve the overall integrity of the hair</li></ul>
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Offer£10.09ex VAT5+1 FREE | 8+2 FREE<ul><li>#Hairbesties, our Super Power Direct Dyes are extremely pigmented and allow you to create powerful color with maximum depth. All #mydentity Super Power Direct Dyes can be intermixed with each other to create endless possibilities.</li><li>The Super Power Direct Dyes are formulated with super power strength to last up to 30 shampoos!</li><li>#Hairbestie Tip: Use on pre-lightened hair for true to tone results. Some shades can be used over natural hair for glazing effects.</li></ul>
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Offer£35.99 £47.99ex VATSAVE 25%<ul><li>Vegan Friendly</li><li>Natural and long-lasting colour</li><li>High quality moisturising ingredients</li><li>Gorgeous Coconut fragrance</li><li>Infused with Organic Aloe Vera and Avocado Extract</li><li>Alcohol, paraben and cruelty free</li></ul>
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OfferExclusive£10.09ex VAT5+1 FREE | 8+2 FREE<ul><li>Breakthrough Miru-Style X-HP delivers x-treme heat protection (up to 450 degrees)</li><li>Radically reduces the damaging effects of thermal styling</li><li>Advanced VibraRiche technology for hair colour with two times the shine</li><li>Formulated by Guy Tang</li><li>Keratin and argan seed oil blend to improve the overall integrity of the hair</li></ul>
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OfferExclusive£10.09ex VAT5+1 FREE | 8+2 FREE<ul><li>#Hairbesties, Permanent Natural Ice offers maximum gray coverage with a cool, natural result.</li><li>The NI Series gives balanced control and is great for intermixing with other #mydentity shades when a natural result is desired.</li><li>#Hairbestie Tip: When retouching gray coverage, used desired Permanent NI shade at the regrowth and refresh mids & ends with Demi-Permanent color two levels lighter.</li></ul>
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£7.19ex VAT<ul><li>100% vegan demi-permanent liquid colour for results that last up to 4-6 weeks</li><li>The no-ammonia, no-MEA, no-Lift formula won’t lighten the hair’s natural pigment</li><li>Easy-to-formulate, intermixable shades with a fast 5-20 minute processing time</li><li>Versatile formula for a range of fast and easy professional colour services, including toning, refreshing, colour correction, and grey blending</li><li>Neutral PH with plant-based lipids and oleic acid to nourish and condition</li></ul>
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Offer£10.46 £13.95ex VATSAVE 25%<ul><li>Vegan Friendly</li><li>Natural and long-lasting colour</li><li>High quality moisturising ingredients</li><li>Gorgeous Coconut fragrance</li><li>Infused with Organic Aloe Vera and Avocado Extract</li><li>Alcohol, paraben and cruelty free</li></ul>
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Offer£9.00 £12.00ex VATSAVE 25%<ul><li>Suitable for all skin types</li><li>Fast developing tan actives</li><li>Develops in 1-4+ hrs</li><li>Infused with pomegranate and Vitamin E</li><li>Skin feels moisturised with a natural glow</li><li>Luxurious mousse spreads easily for a flawless, streak-free application</li></ul>
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£20.69ex VAT<ul><li>Deep cleansing shampoo</li><li>Deeply cleanses oily hair and scalp</li><li>Helps minimize oil production</li><li>Leaves hair fresh, shiny and full of body</li><li>Colour safe formula</li></ul>
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£17.19ex VAT<ul><li>Maximum hold finishing spray</li><li>Provides powerful hold and memory</li><li>Leaves hair with a super shiny, reflective finish</li><li>Excellent for medium to coarse hair types</li><li>Paraben free, gluten free, Vegan, colour safe formula</li></ul>
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IN-PERSON COURSE£155.00ex VATIntroducing the fundamentals of balayage & freehand hair painting. In this class, we will focus on 5 key hair painting techniques to achieve multiple lightened effects in the hair. Product selection is crucial when working with freehand colour techniques, our Technical Educators will guide you through the Paul Mitchell Blonding products and supporting tools to complement the right technique. This is the ideal class if you lack confidence with your freehand work. <br> <br> <b>Top Features</b><br><ul> <li> Hands on session delivered by Technical Educators </li> <li> Troubleshooting </li> <li> Look & Learn </li> <li> Step by Step guidance </li> <br> <b>Key Learnings</b><br><ul> <li> Clear directions on sectioning and application for a variety of salon friendly hand-painting techniques </li> <li> Banish the myths and fears of hair painting </li> <li> Discover how Balayage can take your stylist column to the next level </li> <li> Knowledge of the complete Paul Mitchell® Professional Hair Colour system for selecting the correct products for the most successful result </li> <li> Look and learn and hands-on to ensure you get the practice needed to be confident with freehand colour </li> </ul> <br> <b>Additional Information</b><br><ul> <li> The course fee includes a Mannequin Head to take home </li> <li> Students must bring a full hairdressing kit, including round brushes, a hairdryer, straighteners, tongs, clips and combs. We have included our recommendations in the Kit Listing section below, but there is no need to purchase more if you already have them. </li> <li> Course duration: 1 day, 10am - 4pm </li> </ul>
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£16.19ex VAT<ul><li>Smoothes, conditions and seals strands, leaving hair silky, shiny and frizz-free in any weather </li><li>Lightweight silicones smooth, condition and seal hair with added shine</li><li>Speeds up drying so you get silky-smooth results in less time</li><li>Highly concentrated</li><li>Paraben free, gluten free, Vegan, colour safe formula</li></ul>
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£3.29ex VAT<ul><li>Can be used with any Sienna X wax</li><li>Removes hair quickly and efficiently</li><li>Pack of 100 strips are amazing value for money</li><li>Disposable waxing strips</li></ul>
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Offer£8.99 £11.99ex VATSAVE 25%<ul><li>Vegan Friendly</li><li>Suitable for all skin types</li><li>Anti-cellulite formula</li><li>Streak-free, natural colour</li><li>Contains Green Tea and Calendula to help prevent premature ageing</li><li>Paraben and cruelty free</li></ul>
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Exclusive£44.05ex VAT<ul><li>Lifts up to 8 levels in a single application </li><li>Dust-free, violet powder </li><li>Delivers superior conditioning during the lifting process.</li><li>Ideal when fast-acting lift is desired </li><li>Unique consistency offers fluid spread-ability </li></ul>
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£20.69ex VAT<ul><li>Gentle cleansing shampoo</li><li>Improves manageability and adds deep shine</li><li>Improve the surface texture and manageability</li><li>Great choice for colour-treated hair</li><li>Perfect for daily use</li></ul>
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Offer£8.62 £11.49ex VATSAVE 25%<ul><li>Vegan Friendly</li><li>Formulated with anti-ageing Q10</li><li>Strong guide colour for easy application</li><li>Deep colour and flawless, streak-free finish</li><li>Paraben and cruelty free</li><li>Contains skin-enhancing ingredients such as Blackcurrant and Pomegranate</li></ul>
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£16.19ex VAT<ul><li>Smoothes, conditions and seals strands, leaving hair silky, shiny and frizz-free in any weather </li><li>Lightweight silicones smooth, condition and seal hair with added shine</li><li>Speeds up drying so you get silky-smooth results in less time</li><li>Highly concentrated</li><li>Paraben free, gluten free, Vegan, colour safe formula</li></ul>
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£17.19ex VAT<ul><li>Maximum hold finishing spray</li><li>Provides powerful hold and memory</li><li>Leaves hair with a super shiny, reflective finish</li><li>Excellent for medium to coarse hair types</li><li>Paraben free, gluten free, Vegan, colour safe formula</li></ul>
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Offer£10.46 £13.95ex VATSAVE 25%<ul><li>Vegan Friendly</li><li>Natural and long-lasting colour</li><li>High quality moisturising ingredients</li><li>Gorgeous Coconut fragrance</li><li>Infused with Organic Aloe Vera and Avocado Extract</li><li>Alcohol, paraben and cruelty free</li></ul>
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£20.69ex VAT</li><li>Thoroughly cleanses any hair type, including colour-treated hair</li><li>Helps balance moisture and add volume</li><li>Hawaiian awapuhi helps prevent moisture loss while special conditioners improve hair texture</li><li>Multitasks as a luxurious body wash</li><li>Paraben free, gluten free, Vegan, colour safe formula </li></ul>
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£13.79ex VAT<ul><li>Thermal Protection hairspray</li><li>Protects fragile strands from damage caused by heat styling</li><li>Builds lightweight barrier between hair and styling tools</li><li>Boosts hair's strength, fights frizz and provides flexible hold</li><li>Adds great memory</li></ul>
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Offer£35.99 £47.99ex VATSAVE 25%<ul><li>Vegan Friendly</li><li>Natural and long-lasting colour</li><li>High quality moisturising ingredients</li><li>Gorgeous Coconut fragrance</li><li>Infused with Organic Aloe Vera and Avocado Extract</li><li>Alcohol, paraben and cruelty free</li></ul>
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£10.39ex VAT<ul><li>Dedicated grey coverage series for 100% durable coverage on grey, white and resistant hair.</li><li>100% vegan formulas deliver gorgeous, natural looking results.</li><li>Opaque, highly pigmented shades that fade on tone.</li><li>Pure XG Protection System with cottonseed oil and rice milk leaves hair shiny and healthy-looking DyeSmart® System ensures maximum colour penetration, greater longevity and brilliant vibrancy.</li></ul>
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£13.39ex VAT<ul><li>Quick drying styling glaze</li><li>Provides flexible control and long-lasting memory</li><li>Adds body and maximises shine</li><li>Dries fast and seals moisture</li><li>Ideal for all hair types</li></ul>
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Offer£8.21 £10.95ex VATSAVE 25%<ul><li>Expert finishing for hands and feet</li><li>Removes barrier cream from nails</li><li>With Vitamin E and Pro Vitamin B5</li><li>Paraben and cruetly free</li></ul>
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Offer£5.99 £7.99ex VATSAVE 25%<ul><li>Vegan Friendly</li><li>Includes Sweet Almond Oil to help restore elasticity and smoothness</li><li>Streak-free formula</li><li>Contains Aloe Vera and Cocoa Butter to soothe and soften skin</li><li>Beautiful Coconut and Vanilla fragrance</li><li>Paraben and cruelty free</li></ul>
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Offer£2.47 £3.29ex VATSAVE 25%<ul><li>Self tan mitt to use at home</li><li>Super soft velvet surface</li><li>Both sides are useable</li><li>Washable so be used again and again</li><li>For use with all Sienna X tanning products</li></ul>
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£20.69ex VAT<ul><li>Gentle cleansing shampoo</li><li>Improves manageability and adds deep shine</li><li>Improve the surface texture and manageability</li><li>Great choice for colour-treated hair</li><li>Perfect for daily use</li></ul>
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£11.99ex VAT<ul><li>Super rich conditioner ideal for medium to coarse hair</li><li>Provides instant conditioning, detangling and shine</li><li>Smoothes, softens and prevents moisture loss</li><li>Guards vulnerable strands from sun damage </li><li>Paraben free, gluten free, Vegan, colour safe formula</li></ul>
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£9.29ex VAT<ul><li>Intermixable with Color XG®, Crema XG® and Paul Mitchell® lighteners.</li><li>Ultra-rich consistency.</li><li>Perfect texture for ease of application.</li></ul>
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OfferExclusive£12.39ex VATBUY 2 LIGHTENERS GET A FREE DEVELOPER<ul><li>Available in 473mL and 1000mL</li><li>Specially formulated with my favorite lavender fragrance for all your #mydentity haircolor needs.</li></ul>
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Offer£6.71 £8.95ex VATSAVE 25%<ul><li>Vegan Friendly</li><li>Proven to effectively reduce tan absorption in dry areas</li><li>Easy to apply to hands, knees, ankles, elbows and any other problem areas</li><li>Made with high quality 100% natural ingredients</li><li>Paraben, SLS and cruelty free</li></ul>
411 Products Found