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<ul><li>Nourishing hair mask with temporary colour pigments </li><li>Can be used to freshen/tone your existing hair colour or can add a temporary colour for up to 4-10 washes </li><li>Contains Argan oil which moisturises and removes frizz </li><li>Can be mixed with other colours within the range to create pastels/bespoke colours to suit you </li><li>100% vegan, sulphate and paraben-free with CO2 compensated packaging</li></ul>

<ul><li>Breakthrough Miru-Style X-HP delivers x-treme heat protection (up to 450 degrees)</li><li>Radically reduces the damaging effects of thermal styling</li><li>Advanced VibraRiche technology for hair colour with two times the shine</li><li>Pre-blended shades to easily recreate the most demanding hair colour trends</li><li>Keratin and argan seed oil blend to improve the overall integrity of the hair</li></ul>

<ul><li>#Hairbesties, our Super Power Direct Dyes are extremely pigmented and allow you to create powerful color with maximum depth. All #mydentity Super Power Direct Dyes can be intermixed with each other to create endless possibilities.</li><li>The Super Power Direct Dyes are formulated with super power strength to last up to 30 shampoos!</li><li>#Hairbestie Tip: Use on pre-lightened hair for true to tone results. Some shades can be used over natural hair for glazing effects.</li></ul>

<ul><li>#Hairbesties, Permanent Natural Ice offers maximum gray coverage with a cool, natural result.</li><li>The NI Series gives balanced control and is great for intermixing with other #mydentity shades when a natural result is desired.</li><li>#Hairbestie Tip: When retouching gray coverage, used desired Permanent NI shade at the regrowth and refresh mids & ends with Demi-Permanent color two levels lighter.</li></ul>

<ul><li>6V developer to be used in conjunction with #Mydentity Demi-Permanent shades</li><li>Specially formulated with my favourite lavender fragrance for all your #mydentity hair colour needs</li></ul>

<ul><li>Breakthrough Miru-Style X-HP delivers x-treme heat protection (up to 450 degrees)</li><li>Radically reduces the damaging effects of thermal styling</li><li>Advanced VibraRiche technology for hair colour with two times the shine</li><li>Formulated by Guy Tang</li><li>Keratin and argan seed oil blend to improve the overall integrity of the hair</li></ul>

<ul><li>Dandruff Relief & Hair Growth</li><li>100% Vegan & Cruelty Free</li><li>Sulphate & Paraben Free</li><li>Colour Guard Complex</li><li>Produced in Sweden</li></ul>

<ul><li>Maria Nila Luminous Colour Shampoo</li><li>Keeps your hair in perfect condition</li><li>Rebuilds and strengthens from within</li><li>Free from sulphates and parabens</li><li>Reduces the loss of colour</li></ul>

<ul><li>Lifts up to 8 levels in a single application </li><li>Dust-free, violet powder </li><li>Delivers superior conditioning during the lifting process.</li><li>Ideal when fast-acting lift is desired </li><li>Unique consistency offers fluid spread-ability </li></ul>

<ul><li>Nourishing treatment masque</li><li>Non-permanent colour with Colour Guard Complex</li><li>Applies in less than 10 minutes</li><li>Sulphate/paraben-free, 100% vegan</li><li>Gives hair a little extra vitality and colour</li></ul>

<ul><li>A nourishing leave-in treatment to promote shine, softness and eliminate frizz</li><li>Absorbs quickly and gently without weighing hair down</li><li>Rich in antioxidants and fatty acids to nourish, soften and strengthen hair</li><li>Colour Guard Complex</li><li>Climate Compensated Packaging</li><li>100% vegan and PETA approved</li></ul>

<ul><li>Maria Nila Structure Repair Conditioner</li><li>Specially formulated for dry and chemically-treated hair</li><li>Contains repairing algae extract</li><li>Protects hair and reduces the loss of colour</li></ul>

<ul><li>Maria Nila Luminous Colour Conditioner</li><li>Easily detangles coloured tresses</li><li>Fights static electricity</li><li>Reduces the loss of colour</li></ul>

<ul><li>Dandruff Relief & Hair Growth</li><li>100% Vegan & Cruelty Free</li><li>Sulphate & Paraben Free</li><li>Colour Guard Complex</li><li>Produced in Sweden</li></ul>

<ul><li>Maria Nila True Soft Conditioner</li><li>Reduce frizz and fight static electricity</li><li>Gentle formula</li><li>Contains smoothing argan oil and colour guard complex</li><li>Reduces the loss of colour</li></ul>

<ul><li>Pure Volume Shampoo from Maria Nila</li><li>For fine hair</li><li>Adds body and shine</li><li>With vitamin B5</li><li>Bottle size 350ml</li><li></li></ul>

<ul><li>Maria Nila Structure Repair Shampoo</li><li>Moisturises and strengthens damaged, dry and chemically treated hair</li><li>Contains repairing algae extract</li><li>Free from sulphates and parabens</li><li>Reduces the loss of colour</li></ul>

<ul><li>100% vegan nourishing heat protecting cream spray</li><li>Sulphate & Paraben free</li><li>Prevents split ends and adds shine to the hair</li><li>Colour Guard Complex protects against UV-rays</li><li>Co2 Compensated Packaging</li></ul>

<ul><li>100% Vegan and Cruelty Free</li><li>Climate Compensated Packaging</li><li>Sulphate and Paraben Free</li><li>Produced in Sweden</li><li>Heat Protect</li></ul>

<ul><li>100% Vegan and Cruelty Free</li><li>Climate Compensated Packaging</li><li>Sulphate and Paraben Free</li><li>Produced in Sweden</li><li>Great hold</li></ul>

<ul><li>Maria Nila True Soft Shampoo</li><li>Reduces frizz and fight static electricity</li><li>Gentle formula</li><li>Contains smoothing argan oil and colour guard complex</li><li>Reduces the loss of colour</li></ul>

<ul><li>A nourishing leave-in treatment to promote shine, softness and eliminate frizz</li><li>Absorbs quickly and gently without weighing hair down</li><li>Rich in antioxidants and fatty acids to nourish, soften and strengthen hair</li><li>Colour Guard Complex</li><li>Climate Compensated Packaging</li><li>100% vegan and PETA approved</li></ul>

<ul><li>100% vegan defining styling cream</li><li>Sulphate & Paraben free</li><li>Adds subtle shine to the hair</li><li>Colour Guard Complex protects against UV-rays</li><li>Co2 Compensated Packaging</li></ul>

<ul><li>100% vegan styling spray with strong hold</li><li>Sulphate & Paraben free</li><li>Easy to brush out</li><li>Colour Guard Complex protects against UV-rays</li><li>Co2 Compensated Packaging</li></ul>

<ul><li>100% vegan volumising mousse</li><li>Sulphate & Paraben free</li><li>Volumising mousse with medium hold</li><li>Colour Guard Complex protects against UV-rays</li><li>Co2 Compensated Packaging</li></ul>

<ul><li>Pure Volume Conditioner from Maria Nila</li><li>For fine hair</li><li>Softens and moisturises</li><li>With vitamin B5</li><li>Bottle size 1l</li><li></li></ul>

<ul><li>Sheer Silver Shampoo from Maria Nila</li><li>For blonde hair with warm, yellow and brassy tones</li><li>With violet pigments and blackberry extract</li><li>For added shine and strength</li><li>Bottle size 350ml</li></ul>

<ul><li>100% Vegan and Cruelty Free</li><li>Climate Compensated Packaging</li><li>Sulphate and Paraben Free</li><li>Produced in Sweden</li><li>Easy grip suitable for both wide and narrow passages. </li></ul>

<ul><li>Soothing effect on scalp</li><li>Anti-dandruff</li><li>Reusable and sustainable beauty bag</li><li>Creates a healthy scalp</li><li>Active ingredients Piroctone Olamine & Vitamin E</li></ul>

<ul><li>100% Vegan and Cruelty Free</li><li>Climate Compensated Packaging</li><li>Sulphate and Paraben Free</li><li>Produced in Sweden</li><li>Natural Salt</li></ul>

<ul><li>Maria Nila Structure Repair Leave In Cream</li><li>With algae extract</li><li>Repairs and rebuilds hair</li><li>Vegan ingredients</li><li>Pump-action 200ml bottle</li></ul>

<ul><li>#Hairbesties, introducing #MyHero Collagen Powder Protective Booster, a revolutionary powder additive that can be used with any lightener and/or color formula to shield the hair against damage during a lightener/color service. </li><li>Protects & reinforces by creating a protective coating around the hair structure to prevent damage before it starts</li><li>Collagen & Amino Acids deliver conditioning properties for added protection </li><li>Succinic Acids forms bridges between broken Keratin chains to further strengthen hair while processing</li><li>No compromise to color/lightening results and no added processing time</li></ul>

<ul><li>Sheer Silver Conditioner from Maria Nila</li><li>For blonde hair with warm, yellow and brassy tones</li><li>With violet pigments and blackberry extract</li><li>For added shine and strength</li><li>Bottle size 300ml</li></ul>

<ul><li>A deeply nourishing, fast-acting finishing treatment with violet pigment </li><li>Neutralises brassy tones, protects against colour loss, and leaves hair soft and lustrous </li><li>Results in just 3 minutes </li><li>Replaces conditioner and hair mask </li><li>100% Vegan & Animal Friendly </li></ul>

<ul><li>Shaping & Styling </li><li>Heat protection </li><li>Holds styling</li><li>Keeps hair controlled without getting frizzy or static</li><li>No crunch</li></ul>

<ul><li>Quick dry forming wax</li><li>Hold 5/5 with low shine</li><li>Climate compensated</li><li>100% vegan and cruelty free</li><li>Sulphate and paraben free</li></ul>