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<ul><li>Designed for 1500ml Serie Expert & Metal Detox salon-sized bottles </li><li>This pump makes it easy to dispense the right amount of product </li></ul>

<ul><li>An instant, soft hold</li><li>Brilliant shine</li><li>Patented formula from haircare experts</li><li>With anti-humidity action</li></ul>

<ul><li>Innovative light, frothy formula for weightless volume</li><li>Massive volume plus super healthy hair quality</li><li>Long-lasting with heat protection</li><li>Free of alcohol, salt and drying resins</li><li>Heat protection</li></ul>

<ul><li>L'Oréal Professionnel Dulcia Advanced perm system</li><li>Create long-lasting curls</li><li>Ionene G enriched formula</li><li>Protects and hydrates</li><li>For professional use only</li></ul>

<ul><li>Advanced anti-frizz formula leaves hair super glossy, glassy, ultra smooth</li><li>Groundbreaking humidity-blocking technology stops moisture from wrecking your style </li><li>Ultra-light frizz control spray feels like nothing is on the hair</li><li>Economical. Results last through 3-4 shampoos</li></ul>

<ul><li>L'Oréal Professionnel Efassor Permanent Colour Stripper</li><li>Returns hair to original colour</li><li>Pleasant fragrance</li><li>Gentle action</li><li>Also removes colour stains</li></ul>

<ul><li>Ideal for those with grey hair. </li><li>Perfect for those with thinning hair, or suffering from hair loss.</li><li>Helps to conceal sparse areas on the scalp.</li><li>Hypoallergenic formula.</li><li>Helps to create a natural looking, densifying effect. </li></ul>

<ul><li>Ideal for those with blonde hair </li><li>Perfect for those with thinning hair, or suffering from hair loss.</li><li>Helps to conceal sparse areas on the scalp.</li><li>Hypoallergenic formula.</li><li>Helps to create a natural looking, densifying effect. </li></ul>

<ul><li>Instant coverage of grey hairs</li><li>No transfer, no wet finish</li><li>Precise targeted application</li><li>Washes out in one shampoo</li><li>Available in 4 colours: Dark Blonde, Light Brown, Brown and Black</li></ul>

<ul><li>24hr anti-frizz and anti-static hold spray</li><li>No added fragrance</li><li>Enhances Shine</li><li>For frizz-free updos and blowdries</li></ul>

<ul><li>Rootlift spray-mousse</li><li>Creates volumised hair </li></ul>

<ul><li>Directional fixing and finishing spray</li><li>Creates secured undos and defined looks</li></ul>

<ul><li>Extra Strong Professional hairspray</li><li>New hypoallergenic formulation</li><li>No fragrance and no visible residue</li><li>The finest professional diffusion with optimised comfort and brilliant shine</li><li>Immediate ultra-dry hold without stiffness</li></ul>

<ul><li>Extra Strong Volume mousse</li><li>Extra strong hold</li><li>For XL blowdries and volumised hair </li></ul>

<ul><li>Extra Strong Professional hairspray</li><li>New hypoallergenic formulation</li><li>No fragrance and no visible residue</li><li>The finest professional diffusion with optimised comfort and brilliant shine</li><li>Immediate ultra-dry hold without stiffness</li></ul>

<ul><li>Lavender-tinted foam neutralises yellow and brassy tones instantly</li><li>No-mess alternative to purple shampoo</li><li>Can be used on both wet or dry hair</li><li>Never sticky, stiff or crunchy for shiny, bouncy, supple results</li><li>Heat protectant</li></ul>

<ul><li>Enriched with Resveratrol. Coloured hair appears more radiant and feels soft and protected.</li><li>Up to 8 weeks protection from colour fade* *instrumental test shampoo + conditioner</li><li>Hair colour lasts for up to 8 weeks, and shine is radiant *instrumental test, after application of Shampoo + Conditioner</li></ul>

<ul><li>Reinforcing formula infused with vitamin B6 and Biotin.</li><li>For more resistant, stronger looking hair.* *Brushing test. Shampoo, conditioner and mask vs classic shampoo on bleached hair</li><li>Shinier, stronger looking hair.</li></ul>

<ul><li>Enriched with an exclusive combination of FILLER-A100 and Amino Acids. Renews the look of lengths.</li><li>With the Serie Expert Pro Longer Lengths Renewing Shampoo: Up to 94% hair breakage reduction* *Instrumental test Pro Longer Lengths Renewing Shampoo + Lengths Renewing Conditioner</li><li>For visibily thicker looking lengths and ends</li></ul>

<ul><li>Adds volume </li><li>Removes oily build up </li><li>Hydrates and adds shine</li></ul>

<ul><li>Cleanses and resurfaces the hair </li><li>Enhance multidimensional shine of blonde hair</li><li>Help to smooth damaged hair</li></ul>

<ul><li>A neutralising system, enriched with magnesium and anti-yellowing agents. Helps tone the hair by counteracting unwanted brassy tones, and also leaves your hair with a glowing halo of shine.</li><li>For neutralized & brightened grey hair.</li><li>Helps tone the hair by counteracting unwanted brassy tones, and also leaves your hair with a glowing halo of shine.</li></ul>

<ul><li>Enriched with Wheat Protein and Gold Quinoa extract. Optimal resurfacing but with a lightweight touch.</li><li>Resurfacing for dry and damaged hair.</li><li>With the Serie Expert Absolut Repair Instant Resurfacing Shampoo: Up to 77% less surface damages* Up to 7x shinier hair** *Shampoo+Instant Resurfacing Masque after 5 applications **Shampoo+Instant Resurfacing Masque </li></ul>

<ul><li>Enriched with Resveratrol. Coloured hair appears more radiant and feels soft and protected.</li><li>Up to 8 weeks protection from colour fade* *instrumental test shampoo + conditioner</li><li>Hair colour lasts for up to 8 weeks, and shine is radiant *instrumental test, after application of Shampoo + Conditioner</li></ul>

<ul><li>Deeply nourishes and conditions, leaving your hair strong and super soft.</li><li>For intense smoothing & glossy looking hair</li><li>Anti-frizz effect</li></ul>

<ul><li>Temporary hair colour, great for festivals</li><li>Colour and style for every occasion in 30 minutes max</li><li>Clean application, washes out in one shampoo</li><li>Visible on all bases</li><li>No allergy test required</li></ul>

<ul><li>Gives up to 5 levels of lift</li><li>Gives precise, luminous and natural-looking highlights</li><li>Leaves hair feeling soft</li><li>Leaves a glossy finish on hair</li><li>Maintain a beautiful, natural golden reflect</li></ul>

<ul><li>Reduces drying time (blow-dry or air-dry) by 30%</li><li>New technology works like shrink wrap to squeeze out water without dehydrating hair</li><li>Alcohol-free</li><li>Heat protection</li><li>Suitable for all hair types, especially very long or very thick hair</li></ul>

<ul> <li>Won't oxidise and turn hair yellow or brassy so your colour stays glossy and bright</li> <li>Avocado oil, rich in omega 3&rsquo;s, nourishes and delivers silky-smooth, glossy hair</li> <li>3 levels of thermal protection keeps hair safe from dehydration and dulling</li> <li>Rich moisture without greasiness</li> <li>Created for thick, coarse, frizzy hair; dry, dehydrated hair; fragile, damaged hair; ideal for colour-treated hair</li> </ul>

<ul> <li>Super-light hydrator and power detangler</li> <li>Won't oxidise and turn hair yellow or brassy so your colour stays glossy and bright</li> <li>Argan oil nourishes and delivers silky-smooth, glossy hair</li> <li>3 levels of thermal protection keeps hair safe from dehydration and dulling</li> <li>Created for fine, thin, fragile hair; dry, dehydrated hair; ideal for colour-treated hair</li> </ul>

<ul> <li>One rich lathering, sulphate-free, residue-free formula</li> <li>Suitable for all hair types including extensions</li> <li>Prevents colour fade even after 20 washes</li> <li>Unlike most shampoos, every ingredient rinses off for optimal hair and scalp health</li> <li>Contains no silicones, thickening, conditioning or anti-frizz that can cause scalp irritation and even hair loss</li> </ul>

<ul><li>Combines the conditioning benefits of an oil with the shine power of a serum</li><li>Ultra-light, non-greasy</li><li>Sparkling high-gloss finish locks down the cuticle and seals split ends</li><li>3 levels of heat protection</li><li>Protects against UV rays and colour fade</li></ul>

<ul><li>Instant on-the-spot frizz fix</li><li>Simply apply to dry hair then brush or blow-dry for a smooth, polished finish</li><li>Quickly absorbs for no waxy or greasy build-up</li><li>Replenishes and restores the hair's natural moisture balance</li><li>Heat protectant</li></ul>

<ul><li>Delivers major root lift without feeling stiff or sticky</li><li>Contains proprietary elastomers that form a spring at the roots</li><li>Can be used on wet or dry hair</li><li>Non-yellowing; Never sticky or stiff for bouncy, natural styles</li></ul>

<ul><li>Luxurious Ammonia-free permanent hair colour. </li><li> Salon colour experience powered by oil. </li><li>Unique Oil powered ODS technology for high impact colour and optimal scalp comfort.</li><li>Up to 100% white hair coverage. Up to +48% shinier result* </li><li> Vegan formula </li></ul>

<ul><li>Luxurious Ammonia-free permanent hair colour </li><li> Salon colour experience powered by oil </li><li>Unique Oil powered ODS technology for high impact colour and optimal scalp comfort</li><li>Up to 100% white hair coverage. Up to +48% shinier result* </li><li> Vegan formula </li></ul>