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<ul><li>Rich, permanent hair colour</li><li>Provides perfect coverage of grey hair</li><li>Wide palette of rich tones and shades</li><li>Enriched with Ionéne G and Incell</li><li>Helps strengthen and reinforce the hair fibre</li></ul>

<ul><li>Unique acid-gel cream technology with no ammonia to enhance, tone and neutralise any previously coloured hair </li><li>Provides an ultimate shine finish; hair is up to 30% more conditioned* (*After Dia Light application on bleached hair) </li><li>Neutralising gloss suitable for all bases and limitless toning.</li><li>Customize your results thanks to a large palette of shades from warm beige to cool ash tones for brunettes and blondes</li></ul>

<ul><li>Tube of 250 tinting cups</li><li>Poly-lined</li><li>Disposable</li><li>Perfect size for one application</li><li>For salon use</li></ul>

<ul><li>Professional Nail Clippers</li><li>Made of stainless steel</li><li>Part of the Be Basics range</li><li>Suitable for use as toenail clippers</li></ul>

<ul><li>Enriched with Pro-Keratin</li><li>Low odour technology</li><li>Perfect for global, enclosed highlights and freehand techniques</li><li>Suitable for all hair types</li><li>Can achieve classic highlights, a more natural balayage or all-over blonde</li></ul>

<ul><li>Ammonia-free, demi-permanent hair colour for up to 6 weeks of glossy colour*</li><li>Perfect to tone, gloss and refresh previously sensitised, lightened or coloured hair</li><li>100% true-to-tone colour with up to 70% grey coverage</li><li>Gentle acidic technology balances the hair and closes the cuticles for healthier-looking results and 3x more shine*</li><li> All shades are intermixable for personalised colour results </li></ul>

<ul><li>Enriched with Wheat Protein and Gold Quinoa extract. Optimal resurfacing but with a lightweight touch.</li><li>Resurfacing for dry and damaged hair.</li><li>With the Serie Expert Absolut Repair Conditioner: the hair is shinier, smoother & more resistant.</li></ul>

<ul><li>Designed for 1500ml Serie Expert & Metal Detox salon-sized bottles </li><li>This pump makes it easy to dispense the right amount of product </li></ul>

<ul><li>Luxurious Ammonia-free permanent hair colour. </li><li> Salon colour experience powered by oil. </li><li>Unique Oil powered ODS technology for high impact colour and optimal scalp comfort.</li><li>Up to 100% white hair coverage. Up to +48% shinier result* </li><li> Vegan formula </li></ul>

<ul><li>Directional fixing and finishing spray</li><li>Creates secured undos and defined looks</li></ul>

<ul><li>Makeup wedges</li><li>Create an immaculate and professional finish</li><li>Essential tool for applying foundation and blending</li></ul>

<ul><li>The versatile aid for all modern highlighting and colouring techniques.</li><li>Easy, clean, fast and precise application</li><li>Comfortable, close root application </li><li>With Non-slip features </li><li>Available in Large and Small sizes for long or shorter hair</li></ul>

<ul><li>Thermo-modelling shape memory spray</li><li>Creates wavy or subtle blowdries and wave set-styles</li></ul>

<ul><li>6V developer to be used in conjunction with #Mydentity Demi-Permanent shades</li><li>Specially formulated with my favourite lavender fragrance for all your #mydentity hair colour needs</li></ul>

<ul><li>Oreor Oxydant Developer cream</li><li>From industry leaders L'Oréal</li><li>For consistent, reliable results</li><li>20 vol, 1 litre bottle supplied</li></ul>

<ul><li>Fortified with Biotin and Vitamin B6. The lightweight conditioner envelopes hair with moisture and nutrients.</li><li>For more resistant, stronger looking hair.* *Brushing test. Shampoo, conditioner and mask vs classic shampoo on bleached hair</li><li>Shinier, stronger looking hair.</li></ul>

<ul><li>Rich, Permanent Hair Colour</li><li>Ultra-cool tones to luminous platinum blondes</li><li>Intense neutralising shades provide up to 4.5 levels of lift</li><li>Provides perfect coverage of grey hair</li><li>Enriched with Ionéne G and Incell to help strengthen and reinforce the hair fibre</li></ul>

<ul><li>Enriched with an exclusive combination of FILLER-A100 and Amino Acids. Renews the look of lengths.</li><li>For visibily thicker looking lengths and ends</li><li>With the Serie Expert Pro Longer Lengths Renewing conditioner: Up to 94% hair breakage reduction* Up to 5x shinier hair ** *brushing test using shampoo and conditioner on bleached hair                   **instrumental test using shampoo and conditioner               </li></ul>

<ul><li>Disposable, recyclable towels</li><li>Absorbent paper construction</li><li>Quick and easy disposal</li><li>Multi-purpose</li><li>Extra value pack</li></ul>

<ul><li>Enriched with Wheat Protein and Gold Quinoa extract. Optimal resurfacing but with a lightweight touch.</li><li>Resurfacing for dry and damaged hair.</li><li>With the Serie Expert Absolut Repair Instant Resurfacing Mask: Up to 77% less surface damage* Up to 7x shinier hair** *Shampoo+ Instant Resurfacing Masque after 5 applications **Shampoo + Instant Resurfacing Masque</li></ul>

<ul><li>Small mask brush</li><li>For applying face masks</li><li>Even coverage</li><li>Beauty tool kit essential</li></ul>

<ul><li>L'Oreal Professionel Easi Meche</li><li>Small sheets</li><li>Easy to use</li><li>Close to root application</li></ul>

<ul><li>Long lasting durable permanent colour</li><li>Lifts up to 2-3 levels</li><li>Coverage of 70-100% white hair</li><li>Provides a cool colour and banishes brassy tones</li><li>Enriched with Ionene G and Incell, helps strengthen the feel of the hair</li></ul>

<ul><li>Formulated with violet and blue pigments, it enhances white & grey hair and helps contrast yellow undertones.</li><li>For neutralized & brightened grey hair.</li><li>Professional neutralizing and brightening conditioner for grey and white hair. Enriched with Violet Dyes and Magnesium*. A combination of an anti-yellowing and cosmetic agents to neutralize yellow tones and to provide softness and a glossy effect right down to the ends.</li></ul>

<ul><li>Breakthrough Miru-Style X-HP delivers x-treme heat protection (up to 450 degrees)</li><li>Radically reduces the damaging effects of thermal styling</li><li>Advanced VibraRiche technology for hair colour with two times the shine</li><li>Formulated by Guy Tang</li><li>Keratin and argan seed oil blend to improve the overall integrity of the hair</li></ul>

<ul><li>Extra Strong Volume mousse</li><li>Extra strong hold</li><li>For XL blowdries and volumised hair </li></ul>

<ul><li>Fan-shaped Mask Brush</li><li>For applying face masks</li><li>Even coverage</li><li>Beauty tool kit essential</li></ul>

<ul><li>Enriched with Resveratrol. Coloured hair appears more radiant and feels soft and protected.</li><li>Up to 8 weeks protection from colour fade* *instrumental test shampoo + conditioner</li><li>Hair colour lasts for up to 8 weeks, and shine is radiant *instrumental test, after application of Shampoo + Conditioner</li></ul>

<ul><li>#Hairbesties, we are confident. We are strong. We are proud! We are comfortable in our own skin. We embrace our body and embrace everything we have grown to be and learned to be.</li><li>This Collection consists of 3 Demi-permanent shades that deliver cool tones with a warm reflection to have a soft, powder-like finish.</li><li>The primary tone in the Naked Collection is cool beige and the secondary tone is mauve. #YASSS</li><li>#Hairbestie Tip: If you want warmer naked tones, you can deposit on a level 8-9. If you want cooler naked tones, deposit on a level 9-10 varying your shade level and canvas applied on.</li></ul>

<ul><li>L'Oréal Professionnel Dulcia Advanced perm system</li><li>Create long-lasting curls</li><li>Ionene G enriched formula</li><li>Protects and hydrates</li><li>For professional use only</li></ul>

<ul><li> Professional conditioner designed to make your colour last longer, for up to 8 weeks. <ul><li> Hair colour appears brighter, more radiant and shiny. <ul><li> Hair is more resistant, hydrated, easier to detangle and softer. <ul><li> Protects the fiber from damage and agressions. <ul><li> Conditioner contains resveratrol, a powerful anti-oxydant inspired by skincare for an ultimate colour protection. </ul></li> *Shampoo + ConditionerShampoo + Conditioner

<ul><li>Disposable flip flops</li><li>Single-use footwear</li><li>Many salon uses</li><li>In white</li></ul>

<ul><li>Anti-deposit protector mask</li><li>Helps protect hair from excess copper coming from water, which can impact colour results in salon & cause breakage.</li><li>Patented technology enriched with Glicoamine backed by 7 years of research</li><li>Luxurious lightweight texture & fresh citrus scent </li><li>Suitable for all types of coloured hair </li></ul>

<ul><li>L'Oréal Professionnel Dia Activateur</li><li>Semi-permanent hair colour</li><li>Caters for all technical applications</li><li>For use with Dia Richesse and Dia Light colours</li><li>6 vol, 1 litre bottle supplied</li></ul>

<ul><li>Lifts up to 8 levels in a single application </li><li>Dust-free, violet powder </li><li>Delivers superior conditioning during the lifting process.</li><li>Ideal when fast-acting lift is desired </li><li>Unique consistency offers fluid spread-ability </li></ul>

<ul><li>Extra Strong Professional hairspray</li><li>New hypoallergenic formulation</li><li>No fragrance and no visible residue</li><li>The finest professional diffusion with optimised comfort and brilliant shine</li><li>Immediate ultra-dry hold without stiffness</li></ul>