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<ul><li>Detoxifying Mask</li><li>Made with volcanic clay</li><li>Leaves skin supple, soft and rejuvenated</li><li>For hands and feet</li><li>Rich Italian mandarin fragrance</li></ul>

<ul><li>Increase the vibrancy to Dusty Lavender or mix with any Ash Series to achieve a pearl cast.</li><li>Dual usages • Direct application. • Customize, boost, correct or neutralize any #mydentity formulation.</li></ul>

<ul><li>#Hairbesties, our Super Power Direct Dyes are extremely pigmented and allow you to create powerful color with maximum depth. All #mydentity Super Power Direct Dyes can be intermixed with each other to create endless possibilities.</li><li>The Super Power Direct Dyes are formulated with super power strength to last up to 30 shampoos!</li><li>#Hairbestie Tip: Use on pre-lightened hair for true to tone results. Some shades can be used over natural hair for glazing effects.</li></ul>

<ul><li>#Hairbesties, Permanent Natural Ice offers maximum gray coverage with a cool, natural result.</li><li>The NI Series gives balanced control and is great for intermixing with other #mydentity shades when a natural result is desired.</li><li>#Hairbestie Tip: When retouching gray coverage, used desired Permanent NI shade at the regrowth and refresh mids & ends with Demi-Permanent color two levels lighter.</li></ul>

<ul><li>Helps prevent damage from combing and heat styling </li><li>Increases combability by up to 70%, making it easy to detangle the hair</li><li>Increases shine </li><li>Provides heat protection up to 450 degrees </li><li>Lightweight leave-in conditioner ideal for all hair types</li></ul>

<ul><li>Breakthrough Miru-Style X-HP delivers x-treme heat protection (up to 450 degrees)</li><li>Radically reduces the damaging effects of thermal styling</li><li>Advanced VibraRiche technology for hair colour with two times the shine</li><li>Pre-blended shades to easily recreate the most demanding hair colour trends</li><li>Keratin and argan seed oil blend to improve the overall integrity of the hair</li></ul>

<ul><li>Adds a subtle, dimensional Rose Gold shimmer without affecting hair colour</li><li>Detangles and smooths</li><li>Light mist absorbs easily into the hair</li><li>Ideal for all hair types and colours </li><li>Heat protection up to 232°C</li></ul>

<ul><li>Cuts blow dry time to prevent color fade from prolonged blow drying </li><li>Reduces colour fade rate by 72%* </li><li>Heat protection up to 232°C to help colour last </li><li>Protects against damage and breakage </li><li>Adds shine & manageability to hair< /li></ul>

<ul><li>Matador Waver Comb</li><li>Scalp-friendly</li><li>Less damage to hair</li><li>Avoid split ends</li><li>Size 11, in black</li></ul>

<ul><li>Matador gloves</li><li>Strong and reuseable</li><li>Non-slip and tear-resistant</li><li>For beauty applications</li><li>One pair of 19cm gloves supplied</li></ul>

<ul><li>Matador Rake Comb</li><li>Scalp-safe and anti-static</li><li>Saw cut to reduce friction</li><li>Removes tangles and knots</li><li>Size 30, in black</li></ul>

<ul><li>Matador Pintail Comb</li><li>Kind to the hair and scalp</li><li>Hair remains intact and split-free</li><li>Pintail separates and teases</li><li>In black</li></ul>

<ul><li>Ideal for styling and cutting</li><li>Wide and narrow spaced teeth</li><li>Doesn t damage hair or scratch scalp</li><li>Anti-static</li><li>Length 175mm</li></ul>

<ul><li>Military comb for precision combing and parting</li><li>Wide and narrow spaced teeth</li><li>Slides through the hair easily</li><li>Anti-static</li><li>Length 210mm</li></ul>

<ul><li>Matador Dress Out Comb</li><li>Scalp-safe and anti-static</li><li>Saw cut to reduce friction</li><li>For volume and back-combing</li><li>Size 33, in black</li></ul>

<ul><li>Matador Cutting Comb</li><li>Scalp-safe and anti-static</li><li>Saw cut to reduce friction</li><li>Aids cutting</li><li>In black</li></ul>

<ul><li>Design sculpting fibrous paste</li><li>For structured or tousled look and defined strands</li></ul>

<ul><li>Rootlift spray-mousse</li><li>Creates volumised hair </li></ul>

<ul><li>Texturising powder spray, dry touch </li><li>Thick and secured looks 60's XXL volume </li></ul>

<ul><li>Thermo-modelling shape memory spray</li><li>Creates wavy or subtle blowdries and wave set-styles</li></ul>

<ul><li>Extra Strong Volume mousse</li><li>Extra strong hold</li><li>For XL blowdries and volumised hair </li></ul>

<ul><li>Directional fixing and finishing spray</li><li>No residue</li><li>Fast drying </li><li>Creates slicked or spiky looks</li></ul>

<ul><li>Directional fixing and finishing spray</li><li>Creates secured undos and defined looks</li></ul>

<ul><li>24hr anti-frizz and anti-static hold spray</li><li>No added fragrance</li><li>Enhances Shine</li><li>For frizz-free updos and blowdries</li></ul>

<ul><li>Thermo-active spray for texture and hold</li><li>For textured, crimped, wavy hair and added body on fine hair</li></ul>

<ul><li>Texturising salt spray </li><li>Texturised beach waves messy look</li></ul>

<ul><li>Unique acid-gel cream technology with no ammonia to enhance, tone and neutralise any previously coloured hair </li><li>Provides an ultimate shine finish; hair is up to 30% more conditioned* (*After Dia Light application on bleached hair) </li><li>Neutralising gloss suitable for all bases and limitless toning.</li><li>Customize your results thanks to a large palette of shades from warm beige to cool ash tones for brunettes and blondes</li></ul>

<ul><li>Designed for 1500ml Serie Expert & Metal Detox salon-sized bottles </li><li>This pump makes it easy to dispense the right amount of product </li></ul>

<ul><li>Smoothing and control cream</li><li>Force 2</li><li>Up to 24-hour humidity control</li><li>For extra-sleek blowdries with shine & softness</li></ul>

<ul><li>Hair gel-in-wax</li><li>Force 3</li><li>Tames fly-away</li><li>Style short polished quiffs, shiny slicked back buns and frizz-free updos.</li></ul>

<ul><li>Styling cream for curls and definition</li><li>Force 2</li><li>Up to 72-hour anti-humidity and anti-frizz </li><li>Perfect to use to define curly or wavy hair.</li></ul>

<ul><li>Treat your hair to the smoothing benefits of L'Oreal Professionnel's Steampod Serum</li><li>A heat protective concentrate designed in line with the Steampod Vapor Hair Straightener</li><li>Enriched with strengthening ceramides and a blend of avocado, almond and apricot oil</li><li> the serum helps to protect and repair hair that is regularly styled with heat, repairing and replenishing stressed tresses to leave every strand shiny, soft and healthy</li><li>For intense shine, add 2 drops of serum to the smoothing lotion or cream before pre-drying</li></ul>

<ul><li>Discover the SteamPod 4, the all-in-one professional steam styler by L'Oréal Professionnel </li><li>Create a variety of hair styles for all hair types using patented steam technology </li><li>Delivers bouncy defined curls </li><li>Curl locking guide: gently heats up to 100°C for more defined curls** </li><li>Improved straightening experience: now reach 30% closer to the roots* </li><li>Set of 3 steam-optimizing combs: tailored to guarantee even steam diffusion on any hair type </li></ul>

<ul><li>Discover the Power of SteamPod - The go-to styler with patented steam technology </li><li>From straight to wavy, create versatile salon-worthy looks from the comfort of your own home </li><li>Exclusive steam delivery for continuous steam flow </li><li>Intelligent heat control from 180°C – 210°C</li><li>Integrated comb to provide discipline when styling (can be removed)</li></ul>

<ul><li>Ideal for those with grey hair. </li><li>Perfect for those with thinning hair, or suffering from hair loss.</li><li>Helps to conceal sparse areas on the scalp.</li><li>Hypoallergenic formula.</li><li>Helps to create a natural looking, densifying effect. </li></ul>

<ul><li>Ideal for those with blonde hair </li><li>Perfect for those with thinning hair, or suffering from hair loss.</li><li>Helps to conceal sparse areas on the scalp.</li><li>Hypoallergenic formula.</li><li>Helps to create a natural looking, densifying effect. </li></ul>