Search Results

<ul><li>Formulated without ammonia</li><li>Gray blending</li><li>Improves shine up to 2X</li><li>Lasts up to 25 shampoos</li><li>Fades true to tone</li></ul>

<ul><li>Up to 100% Gray Coverage </li><li>Long lasting results – up to 50 shampoos </li><li>Pre-blended shades </li><li>Improves shine up to 2X</li></ul>

<ul><li>Ammonia-free, demi-permanent hair colour for up to 6 weeks of glossy colour*</li><li>Perfect to tone, gloss and refresh previously sensitised, lightened or coloured hair</li><li>100% true-to-tone colour with up to 70% grey coverage</li><li>Gentle acidic technology balances the hair and closes the cuticles for healthier-looking results and 3x more shine*</li><li> All shades are intermixable for personalised colour results </li></ul>

<ul><li>Pre-shampoo treatment that helps prevent hair breakage & colour fade</li><li>Instantly detangles</li><li>Up to 72hr nourishment, smoothness and softness</li><li>Prepares hair for cleansing & eases shampoo usage</li><li>Lightweight, concentrated gel texture that instantly & deeply penetrates the fibre</li></ul>

<ul><li>#Hairbesties, our Super Power Direct Dyes are extremely pigmented and allow you to create powerful color with maximum depth. All #mydentity Super Power Direct Dyes can be intermixed with each other to create endless possibilities.</li><li>The Super Power Direct Dyes are formulated with super power strength to last up to 30 shampoos!</li><li>#Hairbestie Tip: Use on pre-lightened hair for true to tone results. Some shades can be used over natural hair for glazing effects.</li></ul>

<ul><li>Luxurious Ammonia-free permanent hair colour. </li><li> Salon colour experience powered by oil. </li><li>Unique Oil powered ODS technology for high impact colour and optimal scalp comfort.</li><li>Up to 100% white hair coverage. Up to +48% shinier result* </li><li> Vegan formula </li></ul>

<ul><li>Pre-Shampoo Treatment helps strengthen damaged fibres for long lasting repair</li><li>Reform & rebuild the molecular structure of the hair</li><li>Concentrated with 3% Peptides bonder + 5 amino acids</li><li>Hair is visibly transformed</li><li>Detangles and makes hair more manegable</li><li>For all damaged hair textures, colour-treated, lightened & natural hair</li></ul>

<ul><li>Help repair damage and restore hair's original strength</li><li>This exclusive rinse-off serum is highly concentrated with 2% Peptides bonder + 5 amino acids</li><li>Restores hair strength, elasticity and movement</li><li>Improves hair shine and smoothness</li><li>Suitable for all damaged hair textures, colour-treated, lightened & natural hair</li></ul>

<ul><li>Helps repair molecular level hair damage</li><li>Hair is instantly smooth, shiny, healthy-looking and protected against external aggressions</li><li>Heat protection up to 230°C/450°F</li><li>Formulated with Peptides bonder + 5 Amino acids</li><li>Suitable for all damaged hair textures, colour-treated, lightened & natural hair</li></ul>

<ul><li>Help repair damage & restore original hair strength</li><li>Formulated with Peptides bonder + 5 Amino acids</li><li>Hair is stronger and nourished, with improved elasticity, movement and smoothness</li><li>Luxurious foaming texture cleanses, detangles hair and delivers a high level of care</li><li>Sulfate-free</li><li>Suitable for all types of coloured and damaged hair types</li></ul>

<ul><li>Deeply moisturizing hair mask thanks to argan oil, abyssinia oil and apple oil. </li><li> It repairs damaged and chemically treated hair (even split ends!) thanks to soy protein.</li><li>Deeply moisturizing and repairing for for damaged and chemically treated hair</li><li>100% Vegan ingredients</li><li>Swedish production</li><li> PETA Approved</li></ul>

<ul><li> LeaLuo Dip in Moisturize Conditioner </li><li> Contains Wheat protein and Cannabis Seed Oil to add moisture into the core of the hair shaft</li><li> Add's moisture for all hair types</li><li>100% Vegan ingredients</li><li>Swedish production</li><li> PETA Approved</li></ul>

<ul><li> LeaLuo Play Nice Soothing Conditioner </li><li> Contains Tiger Grass for anti-inflammatory properties while Piroctone Olamine to counteract itching</li><li>For sensitive scalp</li><li>100% Vegan ingredients</li><li>Swedish production</li><li> PETA Approved</li></ul>

<ul><li> LeaLuo Play Nice Soothing Shampoo </li><li> Contains Tiger Grass for anti-inflammatory properties while Piroctone Olamine to counteract itching</li><li>For sensitive scalps</li><li>100% Vegan ingredients</li><li>Swedish production</li><li> PETA Approved</li></ul>

<ul><li>LeaLuo Aim High Volume Shampoo </li><li> Volume series shampoo creates great volume thanks to vegetable proteins from kale, carrot and lemon</li><li>Effectively creates texture and liveliness</li><li>100% Vegan formula</li><li>Swedish production</li><li> PETA Approved</li></ul>

<ul><li> LeaLuo Say Bye Anti-Brass Shampoo </li><li> Blue and purple pigments for a silver effect</li><li>100% Vegan ingredients</li><li>Swedish production</li><li> PETA Approved</li></ul>

<ul><li>Moisturize and strenthens hair thanks to coconut and avocado oil. </li><li> Builds volume thanks to vegetable protein from kale, carrot and lemon. </li><li>Adds moisture and shine. </li><li>100% Vegan ingredients</li><li>Swedish Production</li><li> PETA Approved</li></ul>

<ul><li> LeaLuo Say Bye Anti-Brass Conditioner </li><li> Blue and purple pigments for a silver effect</li><li>100% Vegan ingredients</li><li>Swedish production</li><li> PETA Approved</li></ul>

<ul><li> LeaLuo Aim High Volume Conditioner </li><li> Volume series conditioner creates great volume thanks to vegetable proteins from kale, carrot and lemon</li><li>Effectively creates texture and liveliness</li><li>100% Vegan formula</li><li>Swedish production</li><li> PETA Approved</li></ul>

<ul><li> LeaLuo Say Bye Anti-Brass Conditioner </li><li> Blue and purple pigments for a silver effect</li><li>100% Vegan ingredients</li><li>Swedish production</li><li> PETA Approved</li></ul>

<ul><li> LeaLuo Dip in Moisturize Shampoo </li><li> Contains Wheat protein and Cannabis Seed Oil to add moisture into the core of the hair shaft</li><li> Add's moisture for all hair types</li><li>100% Vegan ingredients</li><li>Swedish production</li><li> PETA Approved</li></ul>

<ul><li>Helps prevent damage from combing and heat styling </li><li>Increases combability by up to 70%, making it easy to detangle the hair</li><li>Increases shine </li><li>Provides heat protection up to 450 degrees </li><li>Lightweight leave-in conditioner ideal for all hair types</li></ul>

<ul><li>Protects the hair from metal* to reduce breakage and preserve colour brightness**</li><li>Up to 72h hydration and anti-humidity*</li><li>Up to 97% of colour brightness preserved after 8 weeks*</li><li>Up to 3x more definition*</li><li>UV & Heat protection up to 230°C</li><li>Provides softer, shinier and smoother looking hair</li></ul>

<ul><li>Digital temperature setting from 100°C up to 230°C </li><li>New 'Advanced Magnesium' technology </li><li>1.25" Magnesium Floating plates</li><li>Fast heat-up and quick cooling down </li><li>Luxurious, heat-resistant 'Soft Touch' finish </li><li> Available in 2 sizes: 1” & 1,5” </li></ul>

<ul><li>Unique acid-gel cream technology with no ammonia to enhance and neutralise any previously coloured hair</li><li>Provides an ultimate shine finish; hair is up to 30% more conditioned* (*After Dia Light application on bleached hair)</li><li>Acid Technology colour for a seamless blend of colour</li><li>Neutralising gloss suitable for all bases and limitless toning.</li></ul>

<ul><li>Deposits pigment onto the hair while conditioning - the longer the conditioner is left on, the more intense and pigmented the hair will be</li><li>Can be used for 1-5 minutes to refresh or tone the hair </li><li>Can be used for 10 minutes on pre-lightened hair for an intense colour deposit </li><li>Infused with sunflower seed oil, argan oil, and meadowfoam seed oil for enhanced softness and shine</li><li>Colour lasts up to 25 washes</li></ul>

<ul><li>Deposits pigment onto the hair while conditioning - the longer the conditioner is left on, the more intense and pigmented the hair will be</li><li>Can be used for 1-5 minutes to refresh or tone the hair </li><li>Can be used for 10 minutes on pre-lightened hair for an intense colour deposit </li><li>Infused with sunflower seed oil, argan oil, and meadowfoam seed oil for enhanced softness and shine</li><li>Colour lasts up to 25 washes</li></ul>

<ul><li> LeaLuo Dip in Moisturize Conditioner </li><li> Contains Wheat protein and Cannabis Seed Oil to add moisture into the core of the hair shaft</li><li> Add's moisture for all hair types</li><li>100% Vegan ingredients</li><li>Swedish production</li><li> PETA Approved</li></ul>

<ul><li>Add shine, reduce frizz and seal moisture thanks to Cannabis seed oil. Tiger Grass creates happier and healthier hair thanks to it's moisturizing and protecting properties. </li><li>Treats dry and fine hair, adds moisture and shine. </li><li>100% Vegan ingredients</li><li>Swedish Production</li><li> PETA Approved</li></ul>

<ul><li>CBD and Tiger Grass will boost your hair with moisture and dramatically increases the shine and softness of your hair.</li><li>A warm scent of red mandarine and wood</li><li>100% Vegan ingredients</li><li>Swedish Production</li><li> PETA Approved</li></ul>

<ul><li> LeaLuo Play Nice Soothing Conditioner </li><li> Contains Tiger Grass for anti-inflammatory properties while Piroctone Olamine to counteract itching</li><li>For sensitive scalp</li><li>100% Vegan ingredients</li><li>Swedish production</li><li> PETA Approved</li></ul>

<ul><li> LeaLuo Say Bye Anti-Brass Shampoo </li><li> Blue and purple pigments for a silver effect</li><li>100% Vegan ingredients</li><li>Swedish production</li><li> PETA Approved</li></ul>

<ul><li> LeaLuo Aim High Volume Conditioner </li><li> Volume series conditioner creates great volume thanks to vegetable proteins from kale, carrot and lemon</li><li>Effectively creates texture and liveliness</li><li>100% Vegan formula</li><li>Swedish production</li><li> PETA Approved</li></ul>

<ul><li> LeaLuo Say Bye Anti-Brass Conditioner </li><li> Blue and purple pigments for a silver effect</li><li>100% Vegan ingredients</li><li>Swedish production</li><li> PETA Approved</li></ul>

<ul><li>Semi-permanent hair masks that will bring intensive colour to the hair and lasts about 15 washes</li><li>Calming scent of cardamom and pink grapefruit</li><li>100% Vegan ingredients</li><li>Swedish production</li><li>Animal friendly</li></ul>

<ul><li> Purifies the scalp and the fiber from residue, sweat and oil for a fresher and cleaner feel. </li><li> Concentrated with 3% AHA, water-soluble acid. It helps to purify the surface of the scalp so that new cells can generate.</li><li> Made with hair pros, approved by dermatologists. </li><li> Lightweiht gel texture </li><li> Targeted for oily scalps. </li></ul>