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<ul><li>Ammonia-free, demi-permanent hair colour for up to 6 weeks of glossy colour*</li><li>Perfect to tone, gloss and refresh previously sensitised, lightened or coloured hair</li><li>100% true-to-tone colour with up to 70% grey coverage</li><li>Gentle acidic technology balances the hair and closes the cuticles for healthier-looking results and 3x more shine*</li><li> All shades are intermixable for personalised colour results </li></ul>

<ul><li>Total scalp care. No PPD, for an even less sensitizing formula</li><li>Exceptional coverage and colour longevity</li><li>Low Ammonia percentage(max. 1% during application)</li><li>Unique and extraordinary hair condition and shine</li><li>UV Protection</li></ul>

<ul><li>Unique acid-gel cream technology with no ammonia to enhance and neutralise any previously coloured hair</li><li>Provides an ultimate shine finish; hair is up to 30% more conditioned* (*After Dia Light application on bleached hair)</li><li>Acid Technology colour for a seamless blend of colour</li><li>Neutralising gloss suitable for all bases and limitless toning.</li></ul>

<ul><li>100% vegan demi-permanent liquid colour contains no ammonia or silicones</li><li>Patented arginine technology and apple vinegar repair the hair fiber</li><li>Reduces the acidic pH to deliver lasting shine</li><li>Conditioning complex smooths frizz and static</li></ul>

<ul><li>Rich, permanent hair colour</li><li>Provides perfect coverage of grey hair</li><li>Wide palette of rich tones and shades</li><li>Enriched with Ionéne G and Incell</li><li>Helps strengthen and reinforce the hair fibre</li></ul>

<ul><li>Hair is stronger and nourished; up to 97% less breakage*** and up to 2x shinier** </li><li>Smooth hair for up to 24hrs** and heat protection up to 230°C**</li><li>Lightweight, natural finish; hair has more body and discipline</li><li>Its rich texture is instantly absorbed by the hair fibre without weighing it down </li><li>For all hair textures, colour-treated, damaged, bleached & natural hair </li></ul>

<ul><li>Long lasting durable permanent colour</li><li>Lifts up to 2-3 levels</li><li>Coverage of 70-100% white hair</li><li>Provides a cool colour and banishes brassy tones</li><li>Enriched with Ionene G and Incell, helps strengthen the feel of the hair</li></ul>

<ul><li>L'Oréal Professionnel INOA ODS2</li><li>Odourless, ammonia-free permanent hair colour</li><li>5.32/ light golden iridescent brown</li><li>Up to 100% grey/white coverage</li><li>Hair feels intensely nourished and hydrated with glossy shine</li></ul>

<ul><li>Rich, permanent hair colour</li><li>Provides perfect coverage of grey hair</li><li>Wide palette of rich tones and shades</li><li>Enriched with Ionéne G and Incell</li><li>Helps strengthen and reinforce the hair fibre</li></ul>

<ul><li>Luocolour Permanent Hair Colour from L'Oréal Professionnel</li><li>Lightens up to two and a half to three levels</li><li>Grey/white coverage of up to 70%</li><li>Contains grape seed oil</li></ul>

<ul><li>+30% light reflection* and up to 2x more translucency Vs Inoa Core range. </li><li>Up to 70% cool dyes for ultra cool colour results</li><li>Enriched with ODS technology for optimal scalp comfort and sublime shine</li><li>New and improved texture: easier to blend, mix and apply</li><li>9 new glow shades for light and dark bases</li></ul>

<ul><li>The new Color Wear formula is vegan because it is free from animal-derived ingredients or those that are of animal origin. </li><li>You can mix COLOR WEAR with PIGMENTS, pure ultra-concentrated pigments, to create new and original shades.</li><li>Arginine is gentler on the hair fiber. Reduces damage to the hair. Maintains the tensile strength of the hair. Helps maintain the hair’s natural hydration</li><li>Color Wear can be mixed with OXID’O peroxides 5, 10 and 20 volumes depending upon the target result. </li><li>Free from MEA, Ammonia, PPD, Alcohol, Silicons</li></ul>

<ul><li>Rich, Permanent Hair Colour</li><li>Long-lasting bright and vibrant red tones</li><li>Lightens up to 3 levels with perfect coverage of grey hair</li><li>Contains three innovative technologies, Carmilane, Rubilane and DM5</li><li>Enriched with Ionéne G and Incell to help strengthen and reinforce the hair fibre</li></ul>

<ul><li>Ammonia free permanent hair colour powered by oil</li><li>Unique ODS technology for optimal scalp comfort and sublime shine</li><li>Enriched with 60% oil concentration</li><li>Improved hair quality and a dimensional colour result</li><li>Up to 100% white hair coverage</li></ul>

<ul><li>Rich, permanent hair colour</li><li>Provides perfect coverage of grey hair</li><li>Wide palette of rich tones and shades</li><li>Enriched with Ionéne G and Incell</li><li>Helps strengthen and reinforce the hair fibre</li></ul>

<ul><li>Low commitment colour</li><li>Provides radiant tones</li><li>No Ammonia, tone-on-tone colour</li><li>Rich, deep reflects and exceptional soft feel</li><li>Up to 70% white hair coverage</li></ul>

<ul><li>Featuring 3D Technology for guaranteed perfect results, the Multi Lamellar Vehicle technology allows pigments to penetrate deeply whilst protecting their integrity for unparalleled colour longevity and soft, easy to detangle hair.</li><li>Hyaluronic Acid creates a protective film around the hair in order to maintain ideal hydration resulting in excellent colour coverage and strong, resistant hair. Also features Hyper Intense Colour System Crystallized Micropigments to allow better concentration of pigment into the hair for an extraordinary colour intensity and extreme shine</li></ul>

<ul><li>Ammonia free permanent hair colour powered by oil</li><li>Unique ODS technology for optimal scalp comfort and sublime shine</li><li>Enriched with 60% oil concentration</li><li>Improved hair quality and a dimensional colour result</li><li>Up to 100% white hair coverage</li></ul>

<ul><li>Translucent permanent hair colour</li><li>Neutralised finish and extreme luminosity </li><li>Provides up to 3 levels of lift boosted in cool reflects</li><li>+50% light reflection*, 4X more translucency* *vs Majirel Core </li><li>18 intermixable shades for natural-looking colour results</li></ul>

<ul><li>Treat your hair to the smoothing benefits of L'Oreal Professionnel's Steampod Serum</li><li>A heat protective concentrate designed in line with the Steampod Vapor Hair Straightener</li><li>Enriched with strengthening ceramides and a blend of avocado, almond and apricot oil</li><li> the serum helps to protect and repair hair that is regularly styled with heat, repairing and replenishing stressed tresses to leave every strand shiny, soft and healthy</li><li>For intense shine, add 2 drops of serum to the smoothing lotion or cream before pre-drying</li></ul>

<ul><li>Rich, permanent hair colour with high resist technology</li><li>Provides perfect coverage of hair</li><li>Wide palette of rich tones and shades</li><li>Enriched with Ionéne G and Incell</li><li>Helps strengthen and reinforce the hair fibre</li></ul>

<ul><li>Formulated for maximum shine and condition on coloured hair</li><li>Creates glossy luminous looking reflects and vinyl shine</li><li>No Ammonia, acidic tone-on-tone colour</li><li>Low commitment colour</li><li>Natural-looking colour that gradually fades away</li></ul>

<ul><li>Temporary hair colour, great for festivals</li><li>Colour and style for every occasion in 30 minutes max</li><li>Clean application, washes out in one shampoo</li><li>Visible on all bases</li><li>No allergy test required</li></ul>

<ul><li>Temporary hair colour, great for festivals</li><li>Colour and style for every occasion in 30 minutes max</li><li>Clean application, washes out in one shampoo</li><li>Visible on all bases</li><li>No allergy test required</li></ul>

<ul><li>Permanent colour</li><li>Up to 4.5 levels of lift for the coolest blond shades tailored for non-coloured hair</li><li>Ultra-cool tones to luminous platinium blondes</li><li>Rich, Deep, Intense Colour</li></ul>

<ul><li>4 shades of pure and soft tones to be used after a bleaching service</li><li>Light lifting power (up to 1 level and a half)</li><li>Refreshing action on the scalp thanks to a technological menthol derivative</li><li>Right tone intensity, to better control the toning result</li><li>Soft Violet to to fade golden levels and add new silver tones</li></ul>

<ul><li>High Croma colourant provides results without need to pre-lighten</li><li>Vibrant red highlights for brown hair</li><li>3 shades (Magenta Red, Pure Copper and Red)</li><li>Enriched with Ionéne G and Incell</li><li>Helps strengthen and reinforce the hair fibre</li></ul>