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<ul><li>Increase the vibrancy to Dusty Lavender or mix with any Ash Series to achieve a pearl cast.</li><li>Dual usages • Direct application. • Customize, boost, correct or neutralize any #mydentity formulation.</li></ul>

<ul><li>Swatch insert includes: Loverboy, Heart Breaker, Titanium Shield, Night Warrior</li></ul>

<ul><li>#Hairbesties, our Super Power Direct Dyes are extremely pigmented and allow you to create powerful color with maximum depth. All #mydentity Super Power Direct Dyes can be intermixed with each other to create endless possibilities.</li><li>The Super Power Direct Dyes are formulated with super power strength to last up to 30 shampoos!</li><li>#Hairbestie Tip: Use on pre-lightened hair for true to tone results. Some shades can be used over natural hair for glazing effects.</li></ul>

<ul><li>#Hairbesties, Permanent Natural Ice offers maximum gray coverage with a cool, natural result.</li><li>The NI Series gives balanced control and is great for intermixing with other #mydentity shades when a natural result is desired.</li><li>#Hairbestie Tip: When retouching gray coverage, used desired Permanent NI shade at the regrowth and refresh mids & ends with Demi-Permanent color two levels lighter.</li></ul>

<ul><li>Helps prevent damage from combing and heat styling </li><li>Increases combability by up to 70%, making it easy to detangle the hair</li><li>Increases shine </li><li>Provides heat protection up to 450 degrees </li><li>Lightweight leave-in conditioner ideal for all hair types</li></ul>

<ul><li>Swatch includes: Midnight Love, Midnight Rose, Midnight Fantasy, Midnight Violet, Midnight Blue</li></ul>

<ul><li>Swatch includes: Pink Sky Dream, Silver Moon Dream, Champagne Dream, Twilight Dream</li></ul>

<ul><li>Breakthrough Miru-Style X-HP delivers x-treme heat protection (up to 450 degrees)</li><li>Radically reduces the damaging effects of thermal styling</li><li>Advanced VibraRiche technology for hair colour with two times the shine</li><li>Pre-blended shades to easily recreate the most demanding hair colour trends</li><li>Keratin and argan seed oil blend to improve the overall integrity of the hair</li></ul>

<ul><li>Adds a subtle, dimensional Rose Gold shimmer without affecting hair colour</li><li>Detangles and smooths</li><li>Light mist absorbs easily into the hair</li><li>Ideal for all hair types and colours </li><li>Heat protection up to 232°C</li></ul>

<ul><li>Cuts blow dry time to prevent color fade from prolonged blow drying </li><li>Reduces colour fade rate by 72%* </li><li>Heat protection up to 232°C to help colour last </li><li>Protects against damage and breakage </li><li>Adds shine & manageability to hair< /li></ul>

<ul><li>Strengthening fluid for nails from Gelish</li><li>Part of the Soak-Off Nail Polish range</li><li>LED/UV light-cured</li><li>Strengthens and encourages growth</li><li>Formaldehyde, and DBP-free</li></ul>

<ul><li>Flawless nails at light speed</li><li>Touch Activated & Rechargable</li><li>Ergonomical 360 degree freedom</li><li>30 Second cure time</li><li>24 hours of battery time and usb cable included</li></ul>

<ul><li>Flawless nails at light speed</li><li>Break resistant strength from arch to free edge</li><li>Flexi-fit soft gel contours to the nail perfectly</li><li>Snag-free, thin cuticle contact area for a seamless look</li><li>Pre-shaped with precision, full coverage and ready to apply</li></ul>

<ul><li>Pre-shaped, full coverage and ready to apply</li><li>Break Resistant strength from arch to free edge</li><li>Flexi-fit soft gel contours to the nail perfectly</li><li>Snag-free, thin cuticle contact area for a seamless look</li></ul>

<ul><li>Flawless nails at light speed</li><li>Break resistant strength from arch to free edge</li><li>Flexi-fit soft gel contours to the nail perfectly</li><li>Snag-free, thin cuticle contact area for a seamless look</li><li>Pre-shaped with precision, full coverage and ready to apply</li></ul>

<ul><li>Flawless nails at light speed</li><li>Break resistant strength from arch to free edge</li><li>Flexi-fit soft gel contours to the nail perfectly</li><li>Snag-free, thin cuticle contact area for a seamless look</li><li>Pre-shaped with precision, full coverage and ready to apply</li></ul>

<ul><li>Pre-shaped, full coverage and ready to apply</li><li>Break Resistant strength from arch to free edge</li><li>Flexi-fit soft gel contours to the nail perfectly</li><li>Snag-free, thin cuticle contact area for a seamless look</li></ul>

<ul><li>Flawless nails at light speed</li><li>Break resistant strength from arch to free edge</li><li>Flexi-fit soft gel contours to the nail perfectly</li><li>Snag-free, thin cuticle contact area for a seamless look</li><li>Pre-shaped with precision, full coverage and ready to apply</li></ul>

<ul><li>Flawless nails at light speed</li><li>Break resistant strength from arch to free edge</li><li>Flexi-fit soft gel contours to the nail perfectly</li><li>Snag-free, thin cuticle contact area for a seamless look</li><li>Pre-shaped with precision, full coverage and ready to apply</li></ul>

<ul><li>Flawless nails at light speed</li><li>Soft Gel Tip Primer</li><li>Non-Acid based formula</li><li>Provides Essential Maximum Adhesion</li></ul>

<ul><li>Flawless nails at light speed</li><li>Break resistant strength from arch to free edge</li><li>Flexi-fit soft gel contours to the nail perfectly</li><li>Snag-free, thin cuticle contact area for a seamless look</li><li>Pre-shaped, full coverage and ready to apply</li></ul>

<ul><li>Flawless nails at light speed</li><li>Non Damaging Tip Adhesive</li><li>LED Soak Off formula</li><li>Reinforced Modular structure for exceptional seal and wear</li></ul>

<ul><li>Flawless nails at light speed</li><li>Break resistant strength from arch to free edge</li><li>Flexi-fit soft gel contours to the nail perfectly</li><li>Snag-free, thin cuticle contact area for a seamless look</li><li>Pre-shaped, full coverage and ready to apply</li></ul>

<ul><li>Pre-Shaped, full coverage and ready to apply</li><li>Break resistant strength from arch to free edge</li><li>Flexi-fit soft gel contours to the nail perfectly</li><li>Snag-free, thin cuticle contact area for a seamless look</li></ul>

<ul><li>Flawless nails at light speed</li><li>Break resistant strength from arch to free edge</li><li>Flexi-fit soft gel contours to the nail perfectly</li><li>Snag-free, thin cuticle contact area for a seamless look</li><li>Pre-shaped, full coverage and ready to apply</li></ul>

<ul><li>Award-winning patented formula</li><li>Up to 21 days of chip free wear</li><li>Cures in a LED Lamp in 30 seconds</li><li>New ergonomically designed cap & bottle</li><li>Soaks off completely in 10-15 minutes</li></ul>

<ul><li>Cures in LED lamp in 30 seconds</li><li>Stays on nails for up to 3 weeks with no chipping or peeling </li><li>Soaks off completely in only 10 to 15 minutes</li></ul>

<ul><li>Top coat from Gelish</li><li>Part of the Soak-Off Nail Polish range</li><li>Seals in nail colour</li><li>Protects from chips, peeling and smudges</li><li>For a lasting gloss finish</li></ul>

<ul><li>Perfect for extending, or covering nail plate imperfections.</li><li>Adds strength and structure to the natural nail to promote nail growth. </li><li>Approximately 60 full set applications per bottle.</li><li>Cures for 30 seconds in 18G LED Light or 2 minutes in UV Light.</li><ul>

<ul><li>Adds strength and structure to the natural nail</li><li>Versatile formula</li><li>Use to encapsulate nail art or between polish layers</li><li>Up to 21 days wear</li><li>Quick cure time</li></ul>

<ul><li>Nail the perfect selfie with these six fun new shades</li><li>With neon corals, pinks and purples, you ll need sunglasses to stare!</li><li>Cures in LED lamp in 30 seconds</li><li>Stays on nails for up to 3 weeks with no chipping or peeling</li><li>Soaks off completely in only 10-15 minutes</li></ul>

<ul><li>Brush on the decadence with The Royal Temptations Collection</li><li>Fit for a Queen, this Spring's colour palette is the perfect recipe of vintage elegance and modern fun</li><li>Award-winning patented formula for up to 21 days of chip free wear</li><li>Cures in an LED Lamp in 30 seconds</li><li>New ergonomically designed cap & bottle fit comfortably in the hand</li></ul>

<ul><li>Promotes the adhesion of gel polish and acrylic to natural nails</li><li>Works with every system</li><li>Acid-free</li><li>Applies like polish</li></ul>

<ul><li>Dehydrating treatment from Gelish</li><li>Part of the Soak-Off Nail Polish range</li><li>Essential pre-manicure step</li><li>Dehydrates the nail plate</li><li>Removes excess oils to prevent gels from peeling</li></ul>

<ul><li>Cuticle treatment from Gelish</li><li>Part of the Soak-Off Nail Polish range</li><li>Rehydrates and restores</li><li>For the delicate skin on and around the cuticle</li><li>With vitamin E, grapeseed, kukui nut and sesame oils</li></ul>

<ul><li>Universal formula - Use over gel polish, acrylics, polygel and hard gels </li><li>Saves time - No need to wipe after curing </li><li>High gloss shine </li><li> Cures in an LED lamp in 60 seconds </li><li>Up to 3 weeks wear with no chipping or peeling </li></ul>