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New Arrivals
Click & Collect
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MEGA DEAL£9.30ex VAT5+1 FREE | 8+2 FREE<ul><li>100% white hair coverage up to level 9</li><li>Natural tone directions</li><li>True to tuft with intense shine</li><li>Impressively long lasting</li><li>Shades provide depth and coverage on light bases and white hair</li></ul>
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Offer£24.70ex VATBUY 1 GET 1 HALF PRICE<ul><li>Integrated Anti-Metal Bond Protection Technology protects the hair bonds during processing for minimised hair breakage</li><li>No bonding additives or anti-metal treatments needed</li><li>Up to 9 levels of lift</li><li>Anti-yellow agents to counteract warm undertones for advanced neutralisation</li><li>Suitable for all techniques and hair bases</li></ul>
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£6.82ex VAT<ul><li>Coloured hair appears extraordinarily brilliant</li><li>With colour protecting UV-Filter</li><li>Regular use helps to protect against color fading</li><li>Formulation dries quickly and provides long last super hold</li><li>Brushes out easily</li></ul>
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£10.25ex VAT<ul><li>Maximum performance and care when used with BLONDME colour products</li><li>Oil Intense formula</li></ul>
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MEGA DEAL£9.30ex VAT5+1 FREE | 8+2 FREE<ul><li>Up to 5 levels of lift</li><li>Improved formula with TrueLift Complex for more powerful lift and stronger neutralisation for cool blonde and neutral blonde tone directions</li><li>Integrated Fibre Bond Technology for reduced hair breakage</li><li>Enforces bonds for 94% less hair damage</li><li>To be used on bases 6 to 8</li></ul>
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Offer£10.09ex VAT5+1 FREE | 8+2 FREE<ul><li>#Hairbesties, our Super Power Direct Dyes are extremely pigmented and allow you to create powerful color with maximum depth. All #mydentity Super Power Direct Dyes can be intermixed with each other to create endless possibilities.</li><li>The Super Power Direct Dyes are formulated with super power strength to last up to 30 shampoos!</li><li>#Hairbestie Tip: Use on pre-lightened hair for true to tone results. Some shades can be used over natural hair for glazing effects.</li></ul>
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Offer£8.40ex VAT5+1 FREE | 8+2 FREE<ul><li>More performance - up to 100% more shine with a new moisture protecting complex.</li><li>More convenience - the new liquid formula with 1:1 mixing ratio allows for easier formulation, faster mixing and more efficient application.</li><li>More versatility - the liquid demi that allows you to choose either a gel or a cream consistency. Experience the ease of use of a gel or the precision application only a cream can deliver.</li><li>Provides up to 40% less alkalising agents to ensure even colour results and to protect from hair breakage.</li></ul>
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OfferExclusive£10.09ex VAT5+1 FREE | 8+2 FREE<ul><li> I’m obsessed with mixing Naked Blush with Rose Gold, Dusty Lavender, and Silver Smoke for a variety of blushing naked tones</li><li>Formulated by Guy Tang!</li><li>Pre-blended signature shades enable stylists to easily recreate the most demanding haircolor trends of the season</li><li>Break-through mirustyle x-hp™ delivers x-treme heat protection up to 450º to radically reduce the damaging effects of thermal styling</li></ul>
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£8.75ex VAT<ul><li>A specially developed high performing peroxide</li><li>Provides ultimate colour care and amazing shine</li><li>Locks in colour for intense, long lasting results</li><li>Perfect colour equalisation and coverage</li><li>Contains miracle tree proteins to fortify the hair structure</li></ul>
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New£16.05ex VAT<ul><li>Dust-free lightening powder that lifts up to 7 levels</li><li>Fibre bond technology to reduce hair breakage</li><li>Anti-yellow effect with cool pigments to help neutralise warm tone</li><li>Precise application from stands to full head bleaching</li><li>Now sold without a scoop, to help save waste!</li></ul>
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Offer£10.35ex VAT5+1 FREE | 8+2 FREE<ul><li>Integrated Anti-Metal Bond Protection Technology protects the hair bonds during processing for minimised hair breakage</li><li>No bonding additives or anti-metal treatments needed</li><li>Intermixable shades for endless creativity</li><li>Ammonia-free, pH-neutral formula mixture to minimise hair stress</li></ul>
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OfferExclusive£10.09ex VAT5+1 FREE | 8+2 FREE<ul><li>Breakthrough Miru-Style X-HP delivers x-treme heat protection (up to 450 degrees)</li><li>Radically reduces the damaging effects of thermal styling</li><li>Advanced VibraRiche technology for hair colour with two times the shine</li><li>Formulated by Guy Tang</li><li>Keratin and argan seed oil blend to improve the overall integrity of the hair</li></ul>
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OfferExclusive£10.09ex VAT5+1 FREE | 8+2 FREE<ul><li>#Hairbesties, Permanent Natural Ice offers maximum gray coverage with a cool, natural result.</li><li>The NI Series gives balanced control and is great for intermixing with other #mydentity shades when a natural result is desired.</li><li>#Hairbestie Tip: When retouching gray coverage, used desired Permanent NI shade at the regrowth and refresh mids & ends with Demi-Permanent color two levels lighter.</li></ul>
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OfferNew£8.85ex VAT5+1 FREE | 8+2 FREE<ul><li>A demi-permanent tone-on-tone hair colour creating cool tone direction</li><li>Moisturising demi-permanent hair colour</li><li>Pastel tones to create vivid shades or subtle toning</li><li>Suitable for hair base level 9 or lighter</li><li>Up to 100% more shine* *vs. uncoloured hair.</il></ul>
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MEGA DEAL£9.30ex VAT5+1 FREE | 8+2 FREE<ul><li>Permanent hair colour</li><li>Up to 100% white hair coverage</li><li>Up to 3 levels of lift</li><li>Extra care for mature hair: Pro-Age Complex with Siliamine and Collagen</li><li>True-to-tuft colour results</li></ul>
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Offer£15.48ex VATBUY 1 GET 1 HALF PRICE<ul><li>Gently, yet effectively, cleanses coloured hair</li><li>Hair reaches its optimal pH level of 4.5, achieving 90% colour retention for up to 30 washes</li><li>Helps to protect the hair structure both inside and out</li><li>Free from SLS/SLES sulphates, silicones and artificial colourants</li><li>Vegan formula</li></ul>
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£21.75ex VAT<ul><li>Schwarzkopf Professional Bond Enforcing Color Remover enables a quick and easy reduction of artificial colour build up.</li><li>The creamy mixture has the ideal texture to help you reset your clients´ colour history and push your creativity.</li><li>Ideal for clients who need a fast and gentle colour correction of unwanted tone directions.</li></ul>
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£6.49ex VAT<ul><li>For invisible long-lasting hold</li><li>For elastic volume</li><li>Without overburdening the hair</li><li>For super shine</li><li>Quick drying</li><li>Brushes out easily</li></ul>
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MEGA DEAL£9.30ex VAT5+1 FREE | 8+2 FREE<ul><li>Neutralises yellow and brassy tones</li><li>No visible re-growth</li><li>Flexible tone intensity mixing</li><li>White enhancement</li><li>Salt and Pepper blending</li></ul>
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£9.30ex VAT<ul><li>Perfect coverage</li><li>10 minutes processing time</li><li>Result as permanent colouration</li><li>Intermixable for endless variation</li><li>Extra coverage shades</li></ul>
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New£18.90ex VAT<ul><li>Dust-free lightening powder that lifts up to 8 levels</li><li>Fibre bond technology to reduce hair breakage</li><li>Anti-yellow effect with cool pigments to help neutralise warm tone</li><li>Precise application from stands to full head bleaching</li><li>Now sold without a scoop, to help save waste</li></ul>
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£4.29ex VAT<ul><li>Designed to bring out the best results</li><li>Shapes hair for the perfect finished look</li><li>Non-tangling double return bristles</li><li>Will not split or break the hair</li></ul>
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Exclusive£44.05ex VAT<ul><li>Lifts up to 8 levels in a single application </li><li>Dust-free, violet powder </li><li>Delivers superior conditioning during the lifting process.</li><li>Ideal when fast-acting lift is desired </li><li>Unique consistency offers fluid spread-ability </li></ul>
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Offer£15.74ex VATBUY 1 GET 1 HALF PRICE<ul><li>Enables easier detangling and improves combability</li><li>Hair reaches its optimal pH level of 4.5, achieving 90% colour retention for up to 30 washes</li><li>Revives dull, coloured hair</li><li>Helps to smooth the surface of each strand for brilliantly shiny hair</li><li>Vegan formula</li></ul>
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£7.97ex VAT<ul><li>Provides super hold while maintaining great shine and vitality</li><li>For maximum volume and long lasting, invisible, strong hold</li><li>Doesn t overburden the hair</li><li>Quick drying without stickiness</li><li>Brushes out easily</li></ul>
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MEGA DEAL£9.30ex VAT5+1 FREE | 8+2 FREE<ul><li>Natural, true-to tone colour result</li><li>Zero ammonia. Zero compromise.</li><li>Enriched with Phytolipid Technology for long-lasting colour results</li><li>100% white hair coverage</li></ul>
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MEGA DEAL£9.30ex VAT5+1 FREE | 8+2 FREE<ul><li>One step lift and colour</li><li>Superior hair condition and suppleness</li><li>Intense contrast even on dark or tinted bases</li><li>Superior light reflection</li><li>Up to five levels of lift for maximum contrast</li></ul>
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Offer£10.35ex VAT5+1 FREE | 8+2 FREE<ul><li>Integrated Anti-Metal Bond Protection Technology protects the hair bonds during processing for minimised hair breakage</li><li>No bonding additives or anti-metal treatments needed</li><li>Intermixable shades for endless creativity</li><li>Ammonia-free, pH-neutral formula mixture to minimise hair stress</li></ul>
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£8.68ex VAT<ul><li>Improves volume</li><li>Creates a subtle wavy texture</li><li>Pliable movement and soft hair grip </li><li>Retains the hair's natural shine </li></ul>
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Offer£15.48ex VATBUY 1 GET 1 HALF PRICE<ul><li>Gently, yet effectively, cleanses coloured hair</li><li>Neutralises unwanted warm undertones by preserving and reviving cool tone directions</li><li>Hair reaches its optimal pH level of 4.5, achieving 90% colour retention for up to 30 washes</li><li>Adds a cendré shimmer to white hair and very light bases</li><li>Vegan formula</li></ul>
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£6.81ex VAT<ul><li>For long lasting, yet invisable strong hold without overburdening the hair</li><li>Quick drying</li><li>Brushes out easily</li></ul>
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Offer£15.48ex VATBUY 1 GET 1 HALF PRICE<ul><li>Gently, yet effectively, cleanses coloured hair</li><li>Neutralises unwanted warm undertones by preserving and reviving cool tone directions</li><li>Hair reaches its optimal pH level of 4.5, achieving 90% colour retention for up to 30 washes</li><li>Adds a cendré shimmer to white hair and very light bases</li><li>Vegan formula</li></ul>
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Offer£10.35ex VAT5+1 FREE | 8+2 FREE<ul><li>Integrated Anti-Metal Bond Protection Technology protects the hair bonds during processing for minimised hair breakage</li><li>No bonding additives or anti-metal treatments needed</li><li>Up to 4 levels of lift on natural base 6 and lighter with 30-70% white hair</li><li>Optimal combination of lifting and up to 100% white blending on mature hair</li></ul>
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Offer£15.48ex VATBUY 1 GET 1 HALF PRICE<ul><li>Gently cleanses damaged hair</li><li>Caring formula for brilliantly shiny hair</li><li>Vegan formula</li><li>Free from SLS/SLES sulphates, silicones and artificial colourants</li><li>Advanced Technology with Vegan Keratin and Arginine instantly reverses 3 years of damage in just one application</li></ul>
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£9.08ex VAT<ul><li>Strong hold</li><li>Incredible, instant volume and root lift</li><li>Intense hair grip</li><li>Matte finish</li><li>Strong hair texture </li></ul>
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Offer£15.48ex VATBUY 1 GET 1 HALF PRICE<ul><li>Gently cleanses damaged hair</li><li>Caring formula for brilliantly shiny hair</li><li>Vegan formula</li><li>Free from SLS/SLES sulphates, silicones and artificial colourants</li><li>Advanced Technology with Vegan Keratin and Arginine instantly reverses 3 years of damage in just one application</li></ul>
233 Products Found