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<ul><li>#Hairbesties, our Super Power Direct Dyes are extremely pigmented and allow you to create powerful color with maximum depth. All #mydentity Super Power Direct Dyes can be intermixed with each other to create endless possibilities.</li><li>The Super Power Direct Dyes are formulated with super power strength to last up to 30 shampoos!</li><li>#Hairbestie Tip: Use on pre-lightened hair for true to tone results. Some shades can be used over natural hair for glazing effects.</li></ul>

<ul><li>Breakthrough Miru-Style X-HP delivers x-treme heat protection (up to 450 degrees)</li><li>Radically reduces the damaging effects of thermal styling</li><li>Advanced VibraRiche technology for hair colour with two times the shine</li><li>Pre-blended shades to easily recreate the most demanding hair colour trends</li><li>Keratin and argan seed oil blend to improve the overall integrity of the hair</li></ul>

<ul><li>A balanced blend of light oils for face and body massage</li><li>Formulated with soya and wheat germ oil</li><li>Light, gentle and moisturising for all skin types</li><li>Rich in vitamins and antioxidants</li><li>Helps to relieve symptoms of dry and sensitive skin</li></ul>

<ul><li>#Hairbesties, Permanent Natural Ice offers maximum gray coverage with a cool, natural result.</li><li>The NI Series gives balanced control and is great for intermixing with other #mydentity shades when a natural result is desired.</li><li>#Hairbestie Tip: When retouching gray coverage, used desired Permanent NI shade at the regrowth and refresh mids & ends with Demi-Permanent color two levels lighter.</li></ul>

<ul><li>Breakthrough Miru-Style X-HP delivers x-treme heat protection (up to 450 degrees)</li><li>Radically reduces the damaging effects of thermal styling</li><li>Advanced VibraRiche technology for hair colour with two times the shine</li><li>Formulated by Guy Tang</li><li>Keratin and argan seed oil blend to improve the overall integrity of the hair</li></ul>

<ul><li>A balanced blend of light oils for face and body massage</li><li>Formulated with soya and wheat germ oil</li><li>Light, gentle and moisturising for all skin types</li><li>Rich in vitamins and antioxidants</li><li>Helps to relieve symptoms of dry and sensitive skin</li></ul>

<ul><li>Lifts up to 8 levels in a single application </li><li>Dust-free, violet powder </li><li>Delivers superior conditioning during the lifting process.</li><li>Ideal when fast-acting lift is desired </li><li>Unique consistency offers fluid spread-ability </li></ul>

<ul><li>Facial care kit</li><li>No artificial colours or fragrances</li><li>With exotic fruit and plant extracts</li><li>Suitable for sensitive skin</li></ul>

<ul><li>Massage oil</li><li>For face and body</li><li>Medium viscosity</li><li>Versatile carrier oil</li><li>Contains soya and wheatgerm</li></ul>

<ul><li>6V developer to be used in conjunction with #Mydentity Demi-Permanent shades</li><li>Specially formulated with my favourite lavender fragrance for all your #mydentity hair colour needs</li></ul>

<ul><li>All-purpose sterilising solution</li><li>From Strictly Professional</li><li>For sterilising work surfaces and equipment</li><li>Can also be used diluted on skin</li><li>Large one litre bottle</li></ul>

<ul><li>Facial care kit</li><li>No artificial colours or fragrances</li><li>With exotic fruit and plant extracts</li><li>Suitable for oily/combination skin</li></ul>

<ul><li>Anti-ageing product range </li><li>Kit contains Strictly Professional Skincare Purifying Cleanser, 150ml, Strictly Professional Skincare Replenishing Moisturiser 150ml, Strictly Professional Skincare Renew Serum 30ml, Strictly Professional Skincare Clarifying Toner 150ml</li></ul>

<ul><li>Available in 473mL and 1000mL</li><li>Specially formulated with my favorite lavender fragrance for all your #mydentity haircolor needs.</li></ul>

<ul><li>Facial care kit</li><li>No artificial colours or fragrances</li><li>With exotic fruit and plant extracts</li><li>Suitable for normal/dry skin</li></ul>

<ul><li>Quality oil that is odourless and colourless</li><li>Can be used as a carrier oil or added to face mask mixes</li><li>Quickly absorbed into the skin</li><li>Obtained from the seed of muscat raisins</li><li>Can be tailored to suit the skin type</li></ul>

<ul><li>Face Mask Starter Kit</li></ul>

<ul><li>A skin polishing facial exfoliant with natural olive stone granules</li><li>Designed for normal/dry skin</li><li>Provides a brighter complexion</li><li>Sweet almond and peach oil help to protect the skin</li><li>Leaves skin feeling soft and smooth</li></ul>

<ul><li>Versatile formula for precise and global application techniques</li><li>Delivers superior conditioning during the lifting process</li><li>Protective crème base soothes the scalp and reduces sensitivity</li><li>Moisturising agents for optimal protection during and after the lifting process</li><li>Formulated by Guy Tang</li></ul>

<ul><li>Deposits pigment onto the hair while conditioning - the longer the conditioner is left on, the more intense and pigmented the hair will be </li><li>Can be used for 1-5 minutes to refresh or tone the hair </li><li>Can be used for 10 minutes on pre-lightened hair for an intense colour deposit </li><li>Infused with sunflower seed oil, argan oil, and meadowfoam seed oil for enhanced softness and shine</li><li>Colour lasts up to 25 washes</li></ul>

<ul><li>Lift and tone in one step </li><li>Provides up to 6 levels of lift while depositing an even iridescent blonde reflection </li><li>Achieve a vibrant blonde in half the time </li><li>Maintains brightness in the hair </li><li>Delivers a reflective cool blonde tone in one simple step </li></ul>

<ul><li>Strictly Professional Surgical Spirit</li><li>Sterilising solution</li><li>Usable on all surfaces</li><li>Improves salon hygiene</li><li>In 500ml container</li></ul>

<ul><li>Strictly Professional Massage Cream</li><li>Luxurious massage experience</li><li>Lubricates and moisturises</li><li>Great alternative to massage oils</li><li>Container size 450ml</li></ul>

<ul><li>Grapeseed oil derived from Muscat raisins</li><li>A quality oil for massage use</li><li>Colourless and odorless</li><li>Easily absorbed</li><li>A great carrier for essential oils</li></ul>

<ul><li>A light cleanser for sensitive skin</li><li>Gently removes makeup and impurities</li><li>Provides anti inflammatory effects to soothe and calm the skin</li><li>Assists with cell repair and improves the skin s natural moisture barrier</li><li>No artificial colours or fragrances</li></ul>

<ul><li>Strictly Professional Rose Water</li><li>Face mask ingredient</li><li>Multi-purpose</li><li>Natural emollient</li><li>Container size 500ml</li></ul>

<ul><li>A calming toner for sensitive skin</li><li>Free of harsh alcohols</li><li>Designed to reduce sensitivity<br Contains aloe vera and mallowwith anti-inflammatory properties</li><li>Helps improve cell renewal and repair</li></ul>

<ul><li>Circular plastic solution bowl</li><li>For preparing face masks/bodywraps</li><li>Washable</li><li>Diameter 20cm</li></ul>

<ul><li>A non-setting gel mask</li><li>Designed for sensitive skin</li><li>Sooths, heals and softens</li><li>Powerful anti-inflammatory and healing properties</li></ul>

<ul><li>A gentle moisturiser for sensitive skin</li><li>Helps soothe, protect and repair skin</li><li>Contains antibacterial and anti-ageing white tea</li><li>Contains powerful antioxidants with anti-inflammatory effects</li></ul>

<ul><li>Intense, cool shades that fade on tone</li><li>Primary Tone: Grey, Secondary Tone: Gray-Blue</li><li>Highest concentration of smoky ash dye-load</li><li>Control to combat warm tones to lower levels to deliver a cool base</li><li>Mix with NI series to cover grey hair. Mix Dark Shadows for your scalpagé formula to prevent hot roots. Mix Aqua Blue or Turquoise boosters when amplified control is needed. </li></ul>

<ul><li>A conditioning direct dye remover that undresses the hair in as little as 5 minutes </li><li>Gentle, ammonia-free formula </li><li>Contains a unique blend of moisturising agents</li><li>Adds moisture and shine to processed hair</li><li>Powered by persulfates instead of ammonia, for an equally powerful result in a gentle formula </li></ul>

<ul><li>Enhances personal and professional facial treatments</li><li>Dissolves all traces of eye makeup and mascara without irritation</li><li>With soothing mallow flower and anti-irritant white tea</li><li>Anti-oxidant properties</li></ul>

<ul><li>A gentle cleanser for sensitive skin</li><li>With mallow flower and aloe vera</li><li>Rice grains lift dead skins cells without causing irritation</li><li>Anti-irritant and anti-inflammatory</li><li>Healing and soothing to the skin</li></ul>

<ul><li>Strictly Professional Witch Hazel</li><li>Natural astringent formula</li><li>Ideal face mask ingredient</li><li>Multi-purpose</li><li>In 500ml container</li></ul>

<ul><li>Facial care kit</li><li>No artificial colours or fragrances</li><li>With exotic fruit and plant extracts</li><li>Suitable for dry and damaged skin</li></ul>