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<ul><li>Rich, permanent hair colour</li><li>Provides perfect coverage of grey hair</li><li>Wide palette of rich tones and shades</li><li>Enriched with Ionéne G and Incell</li><li>Helps strengthen and reinforce the hair fibre</li></ul>

<ul><li>Creates ultra-radiant highlights</li><li>Lifts hair up to 4.5 levels with no bleaching required</li><li>Glycerin, wheat protein and pro-vitamin B5 repair, condition and protect hair</li><li>Offers long-lasting colour with intense shine</li></ul>

<ul><li>Unique acid-gel cream technology with no ammonia to enhance and neutralise any previously coloured hair</li><li>Provides an ultimate shine finish; hair is up to 30% more conditioned* (*After Dia Light application on bleached hair)</li><li>Acid Technology colour for a seamless blend of colour</li><li>Neutralising gloss suitable for all bases and limitless toning.</li></ul>

<ul><li>#Hairbesties, our Super Power Direct Dyes are extremely pigmented and allow you to create powerful color with maximum depth. All #mydentity Super Power Direct Dyes can be intermixed with each other to create endless possibilities.</li><li>The Super Power Direct Dyes are formulated with super power strength to last up to 30 shampoos!</li><li>#Hairbestie Tip: Use on pre-lightened hair for true to tone results. Some shades can be used over natural hair for glazing effects.</li></ul>

<ul><li>The groundbreaking two-part Olaplex Professional System to prevent and repair damage before, during and after chemical and colour services </li><li>No.1 Bond Multiplier 15ml and No.2 Bond Perfector 30ml in a convenient single-use dual packet </li><li>The highest concentration of patented Olaplex Bond Building Technology that works on a molecular level to seek and re-link broken bonds in the hair </li><li>The two-step services provides the ultimate breakage insurance, for hair that is in better condition than before </li><li>Free from silicone, sulfates, phthalates, DEA, aldehydes, and never tested on animals </li></ul>

<ul><li>Long lasting durable permanent colour</li><li>Lifts up to 2-3 levels</li><li>Coverage of 70-100% white hair</li><li>Provides a cool colour and banishes brassy tones</li><li>Enriched with Ionene G and Incell, helps strengthen the feel of the hair</li></ul>

<ul><li>Rich, Permanent Hair Colour</li><li>Ultra-cool tones to luminous platinum blondes</li><li>Intense neutralising shades provide up to 4.5 levels of lift</li><li>Provides perfect coverage of grey hair</li><li>Enriched with Ionéne G and Incell to help strengthen and reinforce the hair fibre</li></ul>

<ul><li>Permanent yoghurt based hair color with no ammonia or fragrance</li><li>Delivers perfect coverage of grey hair and intense, brilliant colour results</li><li>Creamy texture</li><li>Up to 70% of ingredients from natural origins *</li><li>Contains Velian Complex</li></ul>

<ul><li>Professional Beauty Systems Eyelash 3% Liquid Developer</li><li>Brings out colour in lash tints</li><li>Enhances longevity</li><li>Professional use only</li></ul>

<ul><li>Neutralise in 5 minutes – Deliver express blonde-toning services</li><li>Quick and easy application and only 5 minutes development time</li><li>Pre-mixed with plex for up to 90% less hair breakage*</li><li>Low ammonia, Vegan formula</li></ul>

<ul><li>High Croma colourant provides results without need to pre-lighten</li><li>Vibrant red highlights for brown hair</li><li>3 shades (Magenta Red, Pure Copper and Red)</li><li>Enriched with Ionéne G and Incell</li><li>Helps strengthen and reinforce the hair fibre</li></ul>

<ul><li>Low commitment colour</li><li>Provides radiant tones</li><li>No Ammonia, tone-on-tone colour</li><li>Rich, deep reflects and exceptional soft feel</li><li>Up to 70% white hair coverage</li></ul>

<ul><li>Rich, permanent hair colour</li><li>Provides perfect coverage of grey hair</li><li>Wide palette of rich tones and shades</li><li>Enriched with Ionéne G and Incell</li><li>Helps strengthen and reinforce the hair fibre</li></ul>

<ul><li>Rich, Permanent Hair Colour</li><li>Long-lasting bright and vibrant red tones</li><li>Lightens up to 3 levels with perfect coverage of grey hair</li><li>Contains three innovative technologies, Carmilane, Rubilane and DM9</li><li>Enriched with Ionéne G and Incell to help strengthen and reinforce the hair fibre</li></ul>

<ul><li>Innovative, scalp-detoxifying formula to dry cleanse and absorb oil without build-up, dryness or dullness for hair that feels soft, shiny and first day fresh</li><li>Repels odour and damaging pollutants </li><li>Light-as-air rice starch for powerhouse oil absorption is paired with skin-soothing active ingredients </li><li>Scalp feels calm and comfortable with no white powdery residue </li><li>Vegan, colour-safe formula, suitable for all hair types</li></ul>

<ul><li>Helps hydrate your nails</li><li>helping to prevent cracking and peeling</li><li>Easily absorbed</li><li>No parabens, sulphates or mineral oil</li><li>Infused with Orange Blossom and Rosmary to provide the perfect balance of uplifting and restorative benefits</li></ul>

<ul><li>Rich, permanent hair colour with high resist technology</li><li>Provides perfect coverage of hair</li><li>Wide palette of rich tones and shades</li><li>Enriched with Ionéne G and Incell</li><li>Helps strengthen and reinforce the hair fibre</li></ul>

<ul><li>To pastelize or mattify bleached hair</li><li>No grey coverage or lift</li><li>Glycerin, wheat protein and pro-vitamin B5 repair, condition and protect hair</li><li>Offers long-lasting colour with intense shine</li></ul>

<ul><li>Luocolour Permanent Hair Colour from L'Oréal Professionnel</li><li>Lightens up to two and a half to three levels</li><li>Grey/white coverage of up to 70%</li><li>Contains grape seed oil</li><li>10.12 Beige</li></ul>

<ul><li>Essential oil from Aromatruth</li><li>Lavender</li><li>For diluting with a carrier oil</li><li>For massage or aromatherapy use</li><li>Supplied in 50ml bottle</li></ul>

<ul><li>100% Plant Based</li><li>Nourishing</li><li>Hydrating</li><li>Anti-ageing</li><li>Moisturising</li></ul>

<ul><li>Rich, permanent hair colour</li><li>Provides perfect coverage of grey hair</li><li>Wide palette of rich tones and shades</li><li>Enriched with Ionéne G and Incell</li><li>Helps strengthen and reinforce the hair fibre</li></ul>

<ul><li>Perfect for taming and adding gloss to straight or curly hair</li><li>Enriched with extracts of Moringa Oil and Silk Protein</li><li>Frizz-free results for any style</li><li>Contains UV filters to help with protection</li><li>Leaves hair feeling super smooth with fantastic shine</li></ul>

<ul><li>100% Plant Based</li><li>Exfoliating</li><li>Cell Renewing</li><li>Hydrating</li><li>Softening</li></ul>

<ul><li>Hair is stronger and nourished; up to 97% less breakage*** and up to 2x shinier** </li><li>Smooth hair for up to 24hrs** and heat protection up to 230°C**</li><li>Lightweight, natural finish; hair has more body and discipline</li><li>Its rich texture is instantly absorbed by the hair fibre without weighing it down </li><li>For all hair textures, colour-treated, damaged, bleached & natural hair </li></ul>

<ul><li>High quality, EU compliant, cosmetic grade glitters</li><li>Solvent resistant</li><li>Available in a variety of colour shades and effects</li><li>Simply mix with acrylics or gels, or apply onto tacky gel/nail polish to create stunning nail art</li><li>Amazing value 12g tubs</li></ul>

<ul><li>Professional standard brow tint developer</li><li>3% peroxide solution</li><li>Mix with Hi Brow tints</li><li>A Hi Brow product from La La Lashes</li></ul>

<ul><li>Formulated for maximum shine and condition on coloured hair</li><li>Creates glossy luminous looking reflects and vinyl shine</li><li>No Ammonia, acidic tone-on-tone colour</li><li>Low commitment colour</li><li>Natural-looking colour that gradually fades away</li></ul>

<ul><li>Helps hydrate your nails</li><li>helping to prevent cracking and peeling</li><li>Easily absorbed</li><li>No parabens, sulphates or mineral oil</li><li>Infused with Orange Blossom and Rosmary to provide the perfect balance of uplifting and restorative benefits</li></ul>

<ul><li>Professional individual lash remover</li><li>Dissolves glue easily</li><li>Protects natural lash</li><li>Gentle formula<br</li></ul>

<ul><li>High quality, high performance hair colour</li><li>Cool silver, bronze and violet tones with a metallic reflection</li><li>Outstanding coverage and colour saturation</li><li>Vibrant, long-lasting colour and intense shine</li><li>Use with Kenra Color Permanent Coloring Creme Developer 10V-40V</li></ul>

<ul><li>Helps neutralise unwanted orange tones </li><li>Perfect for use on darker Levels 5-7</li><li>Packed with pure blue pigment</li><li>Can be added to any lightening formula with no compromise on development time</li><li>100% vegan friendly</li></ul>

<ul><li>#Hairbesties, introducing #MyHero Collagen Powder Protective Booster, a revolutionary powder additive that can be used with any lightener and/or color formula to shield the hair against damage during a lightener/color service. </li><li>Protects & reinforces by creating a protective coating around the hair structure to prevent damage before it starts</li><li>Collagen & Amino Acids deliver conditioning properties for added protection </li><li>Succinic Acids forms bridges between broken Keratin chains to further strengthen hair while processing</li><li>No compromise to color/lightening results and no added processing time</li></ul>

<ul><li>Vibrant, long-lasting colour with intense shine</li><li>Neutralizes unwanted warmth to produce a cooler end result</li><li>Gentle, low-ammonia formulation</li><li>Outstanding coverage and colour saturation</li><li>Intermixable with Kenra Color Permanent shades</li></ul>

<ul><li>100% Plant Based </li><li>Hydrating</li><li>Nourishing</li><li>Rejuvenating</li><li>Moisturising</li></ul>

<ul><li>Full set in approximately 20 to 25 minutes</li><li>Fast and easy professional application</li><li>Delivers the wearability of a soak-off gel and the durability of acrylic</li><li>Odourless application, easy to apply</li><li>Up to 21 days of vibrant, high gloss colour!</li></ul>