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<ul><li>Easy application</li><li>Incredible depth and colour density</li><li>Enhances lashes with long lasting colour</li><li>Last up to 6-8 weeks</li><li>Each 20ml tube provides up to 20 treatments</li></ul>

<ul><li>Easy application</li><li>Incredible depth and colour density</li><li>Enhances lashes with long lasting colour</li><li>Last up to 6-8 weeks</li><li>Each 20ml tube provides up to 20 treatments</li></ul>

<ul><li>#Hairbesties, our Super Power Direct Dyes are extremely pigmented and allow you to create powerful color with maximum depth. All #mydentity Super Power Direct Dyes can be intermixed with each other to create endless possibilities.</li><li>The Super Power Direct Dyes are formulated with super power strength to last up to 30 shampoos!</li><li>#Hairbestie Tip: Use on pre-lightened hair for true to tone results. Some shades can be used over natural hair for glazing effects.</li></ul>

<ul><li>Breakthrough Miru-Style X-HP delivers x-treme heat protection (up to 450 degrees)</li><li>Radically reduces the damaging effects of thermal styling</li><li>Advanced VibraRiche technology for hair colour with two times the shine</li><li>Pre-blended shades to easily recreate the most demanding hair colour trends</li><li>Keratin and argan seed oil blend to improve the overall integrity of the hair</li></ul>

<ul><li>Easy application</li><li>Incredible depth and colour density</li><li>Enhances lashes with long lasting colour</li><li>Last up to 6-8 weeks</li><li>Each 20ml tube provides up to 20 treatments</li></ul>

<ul><li>#Hairbesties, Permanent Natural Ice offers maximum gray coverage with a cool, natural result.</li><li>The NI Series gives balanced control and is great for intermixing with other #mydentity shades when a natural result is desired.</li><li>#Hairbestie Tip: When retouching gray coverage, used desired Permanent NI shade at the regrowth and refresh mids & ends with Demi-Permanent color two levels lighter.</li></ul>

<ul><li>Breakthrough Miru-Style X-HP delivers x-treme heat protection (up to 450 degrees)</li><li>Radically reduces the damaging effects of thermal styling</li><li>Advanced VibraRiche technology for hair colour with two times the shine</li><li>Formulated by Guy Tang</li><li>Keratin and argan seed oil blend to improve the overall integrity of the hair</li></ul>

<ul><li>Gentle and moisturising</li><li>Suitable for all skin types</li><li>Rich in vitamins and antioxidants</li></ul>

<ul><li>Professional Beauty Systems New Tint Starter Kit</li><li>Create beautiful eyelashes</li><li>Add depth, colour and intensity</li><li>The range features a variety of tints, brushes and developers</li><li>Results last up to 8 weeks</li></ul>

<ul><li>Professional Beauty Systems Eyelash 3% Liquid Developer</li><li>Brings out colour in lash tints</li><li>Enhances longevity</li><li>Professional use only</li></ul>

<ul><li>10 in one treatment styling spray</li><li>Detangles and conditions</li><li>Smoothes and softens</li><li>Paraben free</li></ul>

<ul><li>Easy application</li><li>Incredible depth and colour density</li><li>Enhances lashes with long lasting colour</li><li>Last up to 6-8 weeks</li><li>Each 20ml tube provides up to 20 treatments</li></ul>

<ul><li>Professional Beauty Systems Eyelash Cream Developer 3%</li><li>Superior results</li><li>Boosts lashes and develops intensity</li><li>Brings out colour</li><li>Long-lasting results</li></ul>

<ul><li>Argan Secret Hair Oil</li><li>Smoother and shinier hair</li><li>Used on all hair types</li><li>Mends split ends</li><li>Protects from heat styling and aids straightening</li></ul>

<ul><li>Lifts up to 8 levels in a single application </li><li>Dust-free, violet powder </li><li>Delivers superior conditioning during the lifting process.</li><li>Ideal when fast-acting lift is desired </li><li>Unique consistency offers fluid spread-ability </li></ul>

<ul><li>6V developer to be used in conjunction with #Mydentity Demi-Permanent shades</li><li>Specially formulated with my favourite lavender fragrance for all your #mydentity hair colour needs</li></ul>

<ul><li>Versatile formula for precise and global application techniques</li><li>Delivers superior conditioning during the lifting process</li><li>Protective crème base soothes the scalp and reduces sensitivity</li><li>Moisturising agents for optimal protection during and after the lifting process</li><li>Formulated by Guy Tang</li></ul>

<ul><li>Available in 473mL and 1000mL</li><li>Specially formulated with my favorite lavender fragrance for all your #mydentity haircolor needs.</li></ul>

<ul><li>Deposits pigment onto the hair while conditioning - the longer the conditioner is left on, the more intense and pigmented the hair will be </li><li>Can be used for 1-5 minutes to refresh or tone the hair </li><li>Can be used for 10 minutes on pre-lightened hair for an intense colour deposit </li><li>Infused with sunflower seed oil, argan oil, and meadowfoam seed oil for enhanced softness and shine</li><li>Colour lasts up to 25 washes</li></ul>

<ul><li>Lift and tone in one step </li><li>Provides up to 6 levels of lift while depositing an even iridescent blonde reflection </li><li>Achieve a vibrant blonde in half the time </li><li>Maintains brightness in the hair </li><li>Delivers a reflective cool blonde tone in one simple step </li></ul>

<ul><li>Protective eye sheets</li><li>For use with eyelash tinting</li><li>Pack of 96</li></ul>

<ul><li>Professional Beauty Systems Eyelash Stain Remover</li><li>Lightweight</li><li>Gentle on the skin</li></ul>

<ul><li>Dual ended tinting brush</li><li>Super soft, vegan fibers</li><li>Angled tips for a high definition, precise finish</li><li>The ultimate tool for salon professionals</li></ul>

<ul><li>Easy application</li><li>Incredible depth and colour density</li><li>Enhances lashes with long lasting colour</li><li>Last up to 6-8 weeks</li><li>Each 20ml tube provides up to 20 treatments</li></ul>

<ul><li>Intense, cool shades that fade on tone</li><li>Primary Tone: Grey, Secondary Tone: Gray-Blue</li><li>Highest concentration of smoky ash dye-load</li><li>Control to combat warm tones to lower levels to deliver a cool base</li><li>Mix with NI series to cover grey hair. Mix Dark Shadows for your scalpagé formula to prevent hot roots. Mix Aqua Blue or Turquoise boosters when amplified control is needed. </li></ul>

<ul><li>Moisturising cream</li><li>With acerola and rosemary</li><li>Protects and hydrates</li><li>Boosts complexion</li><li>For normal to dry skin</li></ul>

<ul><li>Helps prevent damage from combing and heat styling </li><li>Increases combability by up to 70%, making it easy to detangle the hair</li><li>Increases shine </li><li>Provides heat protection up to 450 degrees </li><li>Lightweight leave-in conditioner ideal for all hair types</li></ul>

<ul><li>#Hairbesties, introducing #MyHero Collagen Powder Protective Booster, a revolutionary powder additive that can be used with any lightener and/or color formula to shield the hair against damage during a lightener/color service. </li><li>Protects & reinforces by creating a protective coating around the hair structure to prevent damage before it starts</li><li>Collagen & Amino Acids deliver conditioning properties for added protection </li><li>Succinic Acids forms bridges between broken Keratin chains to further strengthen hair while processing</li><li>No compromise to color/lightening results and no added processing time</li></ul>

<ul><li>A conditioning direct dye remover that undresses the hair in as little as 5 minutes </li><li>Gentle, ammonia-free formula </li><li>Contains a unique blend of moisturising agents</li><li>Adds moisture and shine to processed hair</li><li>Powered by persulfates instead of ammonia, for an equally powerful result in a gentle formula </li></ul>

<ul><li>Intense, cool shades that fade on tone</li><li>Primary Tone: Grey, Secondary Tone: Gray-Blue</li><li>Highest concentration of smoky ash dye-load</li><li>Control to combat warm tones to lower levels to deliver a cool base</li><li>Mix with NI series to cover grey hair. Mix Dark Shadows for your scalpagé formula to prevent hot roots. Mix Aqua Blue or Turquoise boosters when amplified control is needed. </li></ul>

<ul><li>For warmer end results, mix the Naked Glow Series with the Copper Red Copper and Rose Gold Series</li><li>Formulated by Guy Tang!</li><li>Pre-blended signature shades enable stylists to easily recreate the most demanding haircolor trends of the season</li><li>Break-through mirustyle x-hp™ delivers x-treme heat protection up to 450º to radically reduce the damaging effects of thermal styling</li></ul>

<ul><li>Argan Secret Miracle Masque Deep Conditioning Treatment</li><li>Rebuild hair to its prime state</li><li>Restore shine, strength and health to damaged, dry, brittle hair</li><li>A unique combination of argan oil and hempseed oil</li></ul>

<ul><li>Argan Secret Miracle Masque Deep Conditioning Treatment</li><li>Rebuild hair to its prime state</li><li>Restore shine, strength and health to damaged, dry, brittle hair</li><li>A unique combination of argan oil and hempseed oil</li></ul>

<ul><li> I’m obsessed with mixing Naked Blush with Rose Gold, Dusty Lavender, and Silver Smoke for a variety of blushing naked tones</li><li>Formulated by Guy Tang!</li><li>Pre-blended signature shades enable stylists to easily recreate the most demanding haircolor trends of the season</li><li>Break-through mirustyle x-hp™ delivers x-treme heat protection up to 450º to radically reduce the damaging effects of thermal styling</li></ul>

<ul><li>Intense, cool shades that fade on tone</li><li>Primary Tone: Grey, Secondary Tone: Gray-Blue</li><li>Highest concentration of smoky ash dye-load</li><li>Control to combat warm tones to lower levels to deliver a cool base</li><li>Mix with NI series to cover grey hair. Mix Dark Shadows for your scalpagé formula to prevent hot roots. Mix Aqua Blue or Turquoise boosters when amplified control is needed. </li></ul>

<ul><li>Shada Luxury Sulphate Free Shampoo from Argan Secret</li><li>Daily cleanser with argan oil</li><li>Moisturises, repairs and supports colour</li><li>For all hair types</li><li>In a 236ml bottle</li></ul>