Bleach, Peroxide & Developers

<ul><li>Unique developer for Shades EQ colour</li><li>2% hydrogen peroxide specifically formulated to maintain an acidic pH </li><li>No lift</li><li>Suitable for applications </li></ul>

<ul><li>Unique developer for Shades EQ colour</li><li>Transforms Shades EQ's iconic liquid gloss into a versatile gel </li><li>2% hydrogen peroxide specifically formulated to maintain an acidic pH</li><li>Perfect for lowlights, contouring and defining</li><li>No lift</li></ul>

<ul><li>100% vegan friendly, dust free formula with an incredible 9+ levels of lift</li><li>Formulated with Fibre Bond Technology fopr optimum condition</li><li>Formulated with special violet pigments to help neutralise unwanted brassy tones often associated with the lightening process</li><li>For use both on and off scalp</li><li>For use both on and off scalp</li></ul>

<ul><li>Lifts up to 8 levels in a single application </li><li>Dust-free, violet powder </li><li>Delivers superior conditioning during the lifting process.</li><li>Ideal when fast-acting lift is desired </li><li>Unique consistency offers fluid spread-ability </li></ul>

<ul><li>Available in 473mL and 1000mL</li><li>Specially formulated with my favorite lavender fragrance for all your #mydentity haircolor needs.</li></ul>

<ul><li>#Hairbesties, introducing #MyHero Collagen Powder Protective Booster, a revolutionary powder additive that can be used with any lightener and/or color formula to shield the hair against damage during a lightener/color service. </li><li>Protects & reinforces by creating a protective coating around the hair structure to prevent damage before it starts</li><li>Collagen & Amino Acids deliver conditioning properties for added protection </li><li>Succinic Acids forms bridges between broken Keratin chains to further strengthen hair while processing</li><li>No compromise to color/lightening results and no added processing time</li></ul>

<ul><li>Versatile formula for precise and global application techniques</li><li>Delivers superior conditioning during the lifting process</li><li>Protective crème base soothes the scalp and reduces sensitivity</li><li>Moisturising agents for optimal protection during and after the lifting process</li><li>Formulated by Guy Tang</li></ul>

<ul><li>Tame wild Color Psycho shades into submission with Color Tamer</li><li>Create unique pastel effects with dazzling results</li><li>Turns wild brights into tame pastel shades</li></ul>

<ul><li>Helps neutralise unwanted orange tones </li><li>Perfect for use on darker Levels 5-7</li><li>Packed with pure blue pigment</li><li>Can be added to any lightening formula with no compromise on development time</li><li>100% vegan friendly</li></ul>

<ul><li>100% vegan friendly formulated with the mineral Kaolin to help enable the hair to remain encapsulated and wet throughout the lifting process</li><li>The perfect solution for all freehand, open air techniques</li><li>Designed to thicken any bleach formula</li><li>Helps prevent the bleach from sweeling resulting in no bleed or seepage. Product will not dry out as a result</li><li>No need for foils meche or film</li></ul>