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  • Offer
    € 31,65
    ex VAT
    BUY 1 GET 1 HALF PRICE
    <ul><li>#Hairbesties, introducing #MyHero Collagen Powder Protective Booster, a revolutionary powder additive that can be used with any lightener and/or color formula to shield the hair against damage during a lightener/color service. </li><li>Protects & reinforces by creating a protective coating around the hair structure to prevent damage before it starts</li><li>Collagen & Amino Acids deliver conditioning properties for added protection </li><li>Succinic Acids forms bridges between broken Keratin chains to further strengthen hair while processing</li><li>No compromise to color/lightening results and no added processing time</li></ul>
  • Offer
    € 9,89
    ex VAT
    4+1 FREE | 7+2 FREE
    <ul><li>Breakthrough Miru-Style X-HP delivers x-treme heat protection (up to 450 degrees)</li><li>Radically reduces the damaging effects of thermal styling</li><li>Advanced VibraRiche technology for hair colour with two times the shine</li><li>Formulated by Guy Tang</li><li>Keratin and argan seed oil blend to improve the overall integrity of the hair</li></ul>
  • Offer
    € 9,89
    ex VAT
    4+1 FREE | 7+2 FREE
    <ul><li>#Hairbesties, we are confident. We are strong. We are proud! We are comfortable in our own skin. We embrace our body and embrace everything we have grown to be and learned to be.</li><li>This Collection consists of 3 Demi-permanent shades that deliver cool tones with a warm reflection to have a soft, powder-like finish.</li><li>The primary tone in the Naked Collection is cool beige and the secondary tone is mauve. #YASSS</li><li>#Hairbestie Tip: If you want warmer naked tones, you can deposit on a level 8-9. If you want cooler naked tones, deposit on a level 9-10 varying your shade level and canvas applied on.</li></ul>
  • Offer
    € 9,89
    ex VAT
    4+1 FREE | 7+2 FREE
    <ul><li>#Hairbesties, Permanent Natural Ice offers maximum gray coverage with a cool, natural result.</li><li>The NI Series gives balanced control and is great for intermixing with other #mydentity shades when a natural result is desired.</li><li>#Hairbestie Tip: When retouching gray coverage, used desired Permanent NI shade at the regrowth and refresh mids & ends with Demi-Permanent color two levels lighter.</li></ul>
  • Offer
    € 9,89
    ex VAT
    4+1 FREE | 7+2 FREE
    <ul><li>Extremely pigmented direct dyes for a powerful result</li><li>Intense depth with shocking vibrancy</li><li>Super power strength for minimal color fade </li></ul>
  • € 44,45
    ex VAT
    <ul><li>Lifts up to 8 levels in a single application</li><li>Dust-free, violet powder</li><li>Superior conditioning during the lifting process</li><li>Mix #Magnum8 with #Big9 to create the most perfect, hybrid consistency</li><li>Formulated by Guy Tang</li></ul>
  • € 19,59
    ex VAT
    <ul><li>Versatile formula for precise and global application techniques</li><li>Delivers superior conditioning during the lifting process</li><li>Protective crème base soothes the scalp and reduces sensitivity</li><li>Moisturising agents for optimal protection during and after the lifting process</li><li>Formulated by Guy Tang</li></ul>
  • Offer
    Online Deal
    € 17,95
    ex VAT
    <ul><li>Deposits pigment into the hair while conditioning - the longer the conditioner is left on, the more intense and pigmented the hair will be</li><li>Can be used after a colour service to maintain vibrancy or as a low-commitment fashion color service</li><li>Improves shine, smoothness and manageability of hair. #thatshinetho</li><li>Available in 3 of @Guy_Tang’s most desired shades: Rose Gold, Silver Pearl and Lavender Lust</li></ul>
  • Offer
    € 9,89
    ex VAT
    4+1 FREE | 7+2 FREE
    <ul><li>Intense, cool shades that fade on tone</li><li>Primary Tone: Grey, Secondary Tone: Gray-Blue</li><li>Highest concentration of smoky ash dye-load</li><li>Control to combat warm tones to lower levels to deliver a cool base</li><li>Mix with NI series to cover grey hair. Mix Dark Shadows for your scalpagé formula to prevent hot roots. Mix Aqua Blue or Turquoise boosters when amplified control is needed. </li></ul>
  • € 26,15
    ex VAT
    <ul><li>Extra Slippage #hairbesties, this conditioner gives so much slippage!</li><li>The thick consistency, provides moisture - reducing frizz, flyaways and softening the texture of the hair</li><li>This conditioner gives so much shine to the hair for increased color reflection due to its softening effect</li><li>Formulated without sulfates, parabens and sodium chloride</li></ul>
  • Offer
    € 9,89
    ex VAT
    4+1 FREE | 7+2 FREE
    <ul><li>Intense, cool shades that fade on tone</li><li>Primary Tone: Grey, Secondary Tone: Gray-Blue</li><li>Highest concentration of smoky ash dye-load</li><li>Control to combat warm tones to lower levels to deliver a cool base</li><li>Mix with NI series to cover grey hair. Mix Dark Shadows for your scalpagé formula to prevent hot roots. Mix Aqua Blue or Turquoise boosters when amplified control is needed. </li></ul>
  • Exclusive
    € 4,20
    ex VAT
    <ul><li>Large brush for easily blending and feathering colour </li><li>Ideal for balayage </li></ul>
  • Exclusive
    € 17,75
    ex VAT
    <ul><li>Cuts blow dry time to prevent color fade from prolonged blow drying </li><li>Reduces colour fade rate by 72%* </li><li>Heat protection up to 232°C to help colour last </li><li>Protects against damage and breakage </li><li>Adds shine & manageability to hair< /li></ul>
  • € 24,79
    ex VAT
    <ul><li>Super Clean Feel! Designed with a pH of 5.7 to help remove oil and dirt from the hair while minimizing color fade</li><li>Body & Texture; nobody likes flat hair! Lightweight leaving the hair with body and fullness</li><li>Formulated without sulfates, parabens and sodium chloride</li></ul>
  • € 13,09
    ex VAT
    <ul><li>Available in 473mL and 1000mL</li><li>Specially formulated with my favorite lavender fragrance for all your #mydentity haircolor needs.</li></ul>
    out of stock
  • Exclusive
    € 4,20
    ex VAT
    <ul><li>Small brush for precise application </li><li>Ideal for use around the hair line and fine placement of balayage </li></ul>
  • Offer
    € 9,89
    ex VAT
    4+1 FREE | 7+2 FREE
    <ul><li>Intense, cool shades that fade on tone</li><li>Primary Tone: Grey, Secondary Tone: Gray-Blue</li><li>Highest concentration of smoky ash dye-load</li><li>Control to combat warm tones to lower levels to deliver a cool base</li><li>Mix with NI series to cover grey hair. Mix Dark Shadows for your scalpagé formula to prevent hot roots. Mix Aqua Blue or Turquoise boosters when amplified control is needed. </li></ul>
  • Exclusive
    € 17,75
    ex VAT
    <ul><li>Adds a subtle, dimensional Rose Gold shimmer without affecting hair colour</li><li>Detangles and smooths</li><li>Light mist absorbs easily into the hair</li><li>Ideal for all hair types and colours </li><li>Heat protection up to 232°C</li></ul>
  • € 28,75
    ex VAT
    <ul><li>Stroke it, #hairbestie! For up to 7 levels of lift in a single application</li><li>Rosé tinted powder #Extra</li><li>ElastiShell™ Technology allows for a flexible cast with minimal flaking for an even lift</li><li>Processes in 35-45 minutes (1:3)Remember #hairbestie, it all depends on their hair!</li><li>Formulated with my favourite lavender fragrance</li></ul>
    out of stock
  • Offer
    € 9,89
    ex VAT
    4+1 FREE | 7+2 FREE
    <ul><li>For warmer end results, mix the Naked Glow Series with the Copper Red Copper and Rose Gold Series</li><li>Formulated by Guy Tang!</li><li>Pre-blended signature shades enable stylists to easily recreate the most demanding haircolor trends of the season</li><li>Break-through mirustyle x-hp™ delivers x-treme heat protection up to 450º to radically reduce the damaging effects of thermal styling</li></ul>
  • € 4,55
    ex VAT
    <ul><li>Large colour tint bowl /li><li>Rose gold </li><li> </li><li>Large handle </li></ul>
  • Exclusive
    € 17,75
    ex VAT
    <ul><li>Lightweight, fine mist spray helps contour the curves of your styles with intense shine bands </li><li>Formulated with watermelon extract for a high shine finish </li><li>Adds moisture to improve smoothness and manageability for “picture perfect” hair </li><li>Reduces frizz and flyaways without collapsing the style </li><li>Formulated with one of Guy’s favorite frangrances - cherry blossom</li></ul>
  • € 30,05
    ex VAT
    <ul><li>#MyHero 4 Step Intense Restorative System works to repair and rejuvenate hair from the inside out </li><li>Powered by X-Tech, 10 Keratin and Amino Acids to help to rebuild the hair’s inner matrix and replenish lost amino acids </li><li>Hair is rejuvenated to fuller, healthier looking state</li><li>Ideal for chemically treated and/or stressed virgin hair</li></ul>
  • Exclusive
    € 4,20
    ex VAT
    <ul><li>Large brush for easily blending and feathering colour </li><li>Ideal for balayage </li></ul>
  • Offer
    € 9,89
    ex VAT
    4+1 FREE | 7+2 FREE
    <ul><li>For warmer end results, mix the Naked Glow Series with the Copper Red Copper and Rose Gold Series</li><li>Formulated by Guy Tang!</li><li>Pre-blended signature shades enable stylists to easily recreate the most demanding haircolor trends of the season</li><li>Break-through mirustyle x-hp™ delivers x-treme heat protection up to 450º to radically reduce the damaging effects of thermal styling</li></ul>
  • Exclusive
    € 17,75
    ex VAT
    <ul><li>Super fine mist application allows for touchable, moveable hold without collapsing the style </li><li>Quick drying formula great for layering and bulking up the style </li><li>Increases shine to give the ideal color reflection when taking photos </li><li>Increases shine to give the ideal colour reflection when taking photos </li><li>Formulated with one of Guy’s favourite frangrances - Cherry Blossom </li></ul>
  • € 9,19
    ex VAT
    <ul><li>Designed for #Stroke7 to create a unique, creamy consistency</li><li>Spread it, #Hairbestie! Effortless spreadability for a flawless blend</li><li>When mixed with #Stroke7, the product rests on top of each painted section for added natural dimension. For a bolder balayage, press harder for full penetration</li><li>Formulated with my favorite lavender fragrance</li></ul>
    out of stock
  • Offer
    € 9,89
    ex VAT
    4+1 FREE | 7+2 FREE
    <ul><li>#Hairbesties, I named these shades "Dual Booster" because you can use in two ways - for direct application or to customize, boost, correct or neutralize any of your #mydentity formulations.</li><li>Incorporate desired amount of Dual Booster up to 50% to enhance any #mydentity Permanent or Demi-Permanent formulation.</li><li>#Hairbesties, Aqua Blue is great for concealing excess warmth when mixing into your color formulation when battling brass.</li></ul>
  • Offer
    € 9,89
    ex VAT
    4+1 FREE | 7+2 FREE
    <ul><li>For warmer end results, mix the Naked Glow Series with the Copper Red Copper and Rose Gold Series</li><li>Formulated by Guy Tang!</li><li>Pre-blended signature shades enable stylists to easily recreate the most demanding haircolor trends of the season</li><li>Break-through mirustyle x-hp™ delivers x-treme heat protection up to 450º to radically reduce the damaging effects of thermal styling</li></ul>
  • Offer
    € 9,89
    ex VAT
    4+1 FREE | 7+2 FREE
    <ul><li>Intense, cool shades that fade on tone</li><li>Primary Tone: Green, Secondary Tone: Gray</li><li>Neutralizes unwanted red/brassy tones</li><li>HairBestie Tip: Mix with Shadow Ash for creative control of warmth or use Dark Shadows for a scalpagé formulation to mute the scalpagé from glowing. Amplify the control by adding Turquoise or Aqua Blue Booster if matte result is desired.</li></ul>
  • Exclusive
    € 2,35
    ex VAT
    <ul><li>Balayage Meche </li><li>Contains 10 sheets </li></ul>
  • Offer
    € 9,89
    ex VAT
    4+1 FREE | 7+2 FREE
    <ul><li> I’m obsessed with mixing Naked Blush with Rose Gold, Dusty Lavender, and Silver Smoke for a variety of blushing naked tones</li><li>Formulated by Guy Tang!</li><li>Pre-blended signature shades enable stylists to easily recreate the most demanding haircolor trends of the season</li><li>Break-through mirustyle x-hp™ delivers x-treme heat protection up to 450º to radically reduce the damaging effects of thermal styling</li></ul>
    out of stock
  • Offer
    € 9,89
    ex VAT
    4+1 FREE | 7+2 FREE
    <ul><li>For warmer end results, mix the Naked Glow Series with the Copper Red Copper and Rose Gold Series</li><li>Formulated by Guy Tang!</li><li>Pre-blended signature shades enable stylists to easily recreate the most demanding haircolor trends of the season</li><li>Break-through mirustyle x-hp™ delivers x-treme heat protection up to 450º to radically reduce the damaging effects of thermal styling</li></ul>
  • € 9,55
    ex VAT
    <ul><li>Increase the vibrancy to Dusty Lavender or mix with any Ash Series to achieve a pearl cast.</li><li>Dual usages • Direct application. • Customize, boost, correct or neutralize any #mydentity formulation.</li></ul>
    out of stock
  • Exclusive
    € 279,45
    ex VAT
    <ul><li>Exclusive #Hairbestie Kit!</li><li>Formulated by Guy Tang</li><li>Some of Guy’s favourite formulas from #Mydentity</li><li>Recreate the most demanding colour trends this season</li><li>Includes a <b>FREE</b> Big9 Creme Lightener, Magnum8 Power Lightener & Swatch-Ring </li></u>
    out of stock
  • € 11,05
    ex VAT
    <ul><li>Supports when painting or highlighting </li><li>Perfect when working with multi-length hair </li><li>Rose gold </li></ul>