Since 1909, L’Oreal Professionnel Paris have developed hair products and services by Professionals, for Professionals. L’Oreal are the professional pioneer from Paris, champion of superior and safe performance. Find the best L'Oréal shampoo for your clients' hair and ensure it keeps looking salon fresh with the wide range of professional treatments. Explore the L'Oréal Professional shampoo, conditioners, hair colour and hair styling ranges including Majirel, Inoa, and Dia Light, discover bestselling hair care and styling products from Serie Expert, or shop professional hair lightening products from the Blond Studio range.
  • MEGA DEAL
    € 13,25
    ex VAT
    5+1 FREE | 8+2 FREE
    <ul><li>Permanent vegan friendly* hair colour cream</li> <li>Even, rich, true-to-tone colour with 100% white hair coverage***</li> <li>Faster, smoother mixing and easier application**</li> <li>Odour Trapping Technology for up to 2x less ammonia odour**</li> <li>Caring Complex leaves hair smooth and shiny, and up to 3x softer**</li></ul>
  • Offer
    € 14,50
    ex VAT
    5+1 FREE | 8+2 FREE
    <ul> <li>Hyaluronic Acidic Gloss Colour - No ammonia. Gloss, tone &amp; refresh colour</li> <li>Instantly fights dryness*, one of the first visible signs of damage</li> <li>Strengthens hair after bleach - Up to 3x less breakage*</li> <li>Replenishes the hair with hydration*</li> <li>Up to 2x nourished, smoother hair*. Up to 82% glossier colour*</li> </ul> <br>*instrumental test.
  • Offer
    € 15,00
    ex VAT
    5+1 FREE | 8+2 FREE
    <ul><li>Ammonia-free, demi-permanent hair colour for up to 6 weeks of glossy colour*</li><li>Perfect to tone, gloss and refresh previously sensitised, lightened or coloured hair</li><li>100% true-to-tone colour with up to 70% grey coverage</li><li>Gentle acidic technology balances the hair and closes the cuticles for healthier-looking results and 3x more shine*</li><li> All shades are intermixable for personalised colour results </li></ul>
  • Offer
    € 14,50
    ex VAT
    5+1 FREE | 8+2 FREE
    <ul><li>Luxurious Ammonia-free permanent hair colour. </li><li> Salon colour experience powered by oil. </li><li>Unique Oil powered ODS technology for high impact colour and optimal scalp comfort.</li><li>Up to 100% white hair coverage. Up to +48% shinier result* </li><li> Vegan formula </li></ul>
  • Offer
    € 22,00
    ex VAT
    BUY 2+ SAVE 20%
    <ul><li>Up to 8 levels of lift</li><li>Perfect for global, enclosed highlights and freehand lightening techniques including open-air</li><li>Formulated as a low votality texture</li><li>Enriched with pro-keratin</li><li>Suitable for all hair types</li></ul>
  • € 16,85
    ex VAT
    <ul><li>L'Oréal Professionnel Dia Activateur</li><li>For use with Dia Color and Dia Light tube colour</li><li>Caters for all technical applications</li><li>6 vol, 1 litre bottle supplied</li></ul>
  • Offer
    € 36,39
    ex VAT
    BUY 1 GET 1 HALF PRICE
    <ul><li>Enriched with Resveratrol. Coloured hair appears more radiant and feels soft and protected.</li><li>Up to 8 weeks protection from colour fade* *instrumental test shampoo + conditioner</li><li>Hair colour lasts for up to 8 weeks, and shine is radiant *instrumental test, after application of Shampoo + Conditioner</li></ul>
  • Offer
    € 36,39
    ex VAT
    BUY 1 GET 1 HALF PRICE
    <ul><li>Enriched with Wheat Protein and Gold Quinoa extract. Optimal resurfacing but with a lightweight touch.</li><li>Resurfacing for dry and damaged hair.</li><li>With the Serie Expert Absolut Repair Instant Resurfacing Shampoo: Up to 77% less surface damages* Up to 7x shinier hair** *Shampoo+Instant Resurfacing Masque after 5 applications **Shampoo+Instant Resurfacing Masque </li></ul>
  • € 8,25
    ex VAT
    <ul><li>L'Oréal Professionnel Dulcia Advanced perm system</li><li>Create long-lasting curls</li><li>Ionene G enriched formula</li><li>Protects and hydrates</li><li>For professional use only</li></ul>
  • € 16,59
    ex VAT
    <ul><li>Thermo-modelling shape memory spray</li><li>Creates wavy or subtle blowdries and wave set-styles</li></ul>
  • Offer
    € 22,79
    ex VAT
    BUY 1 GET 1 HALF PRICE
    <ul><li>Enriched with Wheat Protein and Gold Quinoa extract. Optimal resurfacing but with a lightweight touch.</li><li>Resurfacing for dry and damaged hair.</li><li>With the Serie Expert Absolut Repair Conditioner: the hair is shinier, smoother & more resistant.</li></ul>
  • Offer
    € 14,30
    ex VAT
    <ul><li>Lifts up to 2 levels</li> <li>Boosts hair's natural shine with consistent results</li> <li>For consistent, reliable results</li> <li>There are 3 strengths of Oxydant available: 3.75% (12.5 vol), 6% (20 vol) and 9% (30 vol)</li></ul>
  • Offer
    € 39,89
    ex VAT
    offers available
    <ul><li>Anti-metal cleansing cream sulphate-free shampoo</li><li>Helps protect hair from excess copper coming from water, which can impact colour results in salon and cause breakage</li><li>Patented technology enriched with Glicoamine backed by 7 years of research</li><li>Luxurious foaming texture and fresh citrus scent </li><li>Suitable for all types of coloured hair </li></ul>
  • Offer
    € 22,79
    ex VAT
    BUY 1 GET 1 HALF PRICE
    <ul><li>Enriched with Resveratrol. Coloured hair appears more radiant and feels soft and protected.</li><li>Up to 8 weeks protection from colour fade**instrumental test shampoo + conditioner</li><li>Hair colour lasts for up to 8 weeks*, and shine is radiant*instrumental test, after application of Shampoo + Conditioner</li></ul>
  • Offer
    € 31,09
    ex VAT
    BUY 1 GET 1 HALF PRICE
    <ul><li>Anti-deposit protector mask</li><li>Helps protect hair from excess copper coming from water, which can impact colour results in salon & cause breakage.</li><li>Complement your colour, balayage and lightening results from your salon.</li></ul>
  • Offer
    € 36,39
    ex VAT
    BUY 1 GET 1 HALF PRICE
    <ul><li>Enriched with an exclusive combination of FILLER-A100 and Amino Acids. Renews the look of lengths.</li><li>With the Serie Expert Pro Longer Lengths Renewing Shampoo: Up to 94% hair breakage reduction**Instrumental test Pro Longer Lengths Renewing Shampoo + Lengths Renewing Conditioner</li><li>For visibily thicker looking lengths and ends</li></ul>
  • Offer
    € 41,39
    ex VAT
    offers available
    <ul><li>Help repair damage & restore original hair strength</li><li>Formulated with Peptides bonder + 5 Amino acids</li><li>Hair is stronger and nourished, with improved elasticity, movement and smoothness</li><li>Luxurious foaming texture cleanses, detangles hair and delivers a high level of care</li><li>Sulfate-free</li><li>Suitable for all types of coloured and damaged hair types</li></ul>
  • Offer
    € 31,09
    ex VAT
    BUY 1 GET 1 HALF PRICE
    <ul><li>The power of Absolut Repair Molecular now in a concentrated mask</li><li>Detangling & instant fibre penetration</li><li>Light weight, airy, silky & sensorial</li><li>For all damaged hair, fine to thick</li></ul>
  • € 15,85
    ex VAT
    <ul><li>L'Oréal Professionnel INOA ODS Oxydant developer</li><li>Used with hair colour</li><li>Contains 16 applications</li><li>20 vol, 1l supplied</li></ul>
  • Offer
    € 22,79
    ex VAT
    BUY 1 GET 1 HALF PRICE
    <ul><li>Enriched with an exclusive combination of FILLER-A100 and Amino Acids. Renews the look of lengths.</li><li>For visibily thicker looking lengths and ends</li><li>With the Serie Expert Pro Longer Lengths Renewing conditioner: Up to 94% hair breakage reduction*Up to 5x shinier hair ***brushing test using shampoo and conditioner on bleached hair                  **instrumental test using shampoo and conditioner               </li></ul>
  • Offer
    € 41,39
    ex VAT
    BUY 1 GET 1 HALF PRICE
    <ul> <li>Lock in day 1 colour vibrancy for up to 100 days*</li> <li>Locks dyes in the hair fibre to protect all 5 of the colour dimensions**</li> <li>High glass shine and rich, vibrant colour</li> <li>Helps neutralise unwanted reflects</li> <li>Cleanses thoroughly for instantly nourished and stronger hair</li> </ul><br><br>*instrumental test after 49 washes using the full Vitamino Color Spectrum routine.<br>**instrumental test after continued use of the full Vitamino Color Spectrum routine.
  • Offer
    € 36,39
    ex VAT
    BUY 1 GET 1 HALF PRICE
    <ul><li>A neutralising system, enriched with magnesium and anti-yellowing agents. </li><li>For neutralized & brightened grey hair.</li><li>Helps tone the hair by counteracting unwanted brassy tones, and also leaves your hair with a glowing halo of shine.</li></ul>
  • € 25,69
    ex VAT
    <ul><li>Enriched with Wheat Protein and Gold Quinoa extract. Optimal resurfacing but with a lightweight touch.</li><li>Resurfacing for dry and damaged hair.</li><li>With the Serie Expert Absolut Repair Instant Resurfacing Mask: Up to 77% less surface damage*. Up to 7x shinier hair**. *Shampoo+ Instant Resurfacing Masque after 5 applications. **Shampoo + Instant Resurfacing Masque</li></ul>
  • Offer
    € 31,19
    ex VAT
    BUY 1 GET 1 HALF PRICE
    <ul><li>When used with the full routine, it reprograms hair for up to 2 weeks of frizz control&sup1;</li> <li>It controls unwanted volume for daily styling in half the time&sup2;, adding softness and instant shine that lasts up to 5 days⁴</li> <li>Improves the hair&rsquo;s health from the first use&sup3;</li> <li>The fragrance is Fig Leaf, Creamy Sandalwood, Orris and violet</li> </ul><br> <p>&sup1;Consumer test on 68 participants, 1 application/week for 4 weeks. Based on a 15-day break observation.</p> <p>&sup2; Instrumental tests with routine 4 times of Shampoo + Smooth Transformer + Leave-on.</p> <p>&sup3;Instrumental test after 1 application of shampoo, mask &amp; serum.</p> <p>⁴Instrumental test after 1 application of shampoo, mask &amp; serum.</p>
  • € 3,49
    ex VAT
    <ul><li>Designed for 1500ml Serie Expert & Metal Detox salon-sized bottles </li><li>This pump makes it easy to dispense the right amount of product </li></ul>
  • Offer
    € 20,99
    ex VAT
    BUY 2 SAVE 15% | BUY 5 SAVE 25%
    <ul><li>The versatile aid for all modern highlighting and colouring techniques.</li><li>Easy, clean, fast and precise application</li><li>Comfortable, close root application </li><li>With Non-slip features </li><li>Available in Large and Small sizes for long or shorter hair</li></ul>
  • Offer
    € 32,00
    ex VAT
    BUY 2+ SAVE 20%
    <ul><li>Go blonder than ever before with Blond Studio 9! </li><li>Delivers up to 9 levels of lift and optimal neutralization, helping you to achieve up to 9 levels quicker with lower volume developers </li><li>Enriched with Olicare Complex™ to improve the cosmeticity of the hair </li><li>Suitable for all lightening techniques </li><li>Formulated to be used exclusively with the Blond Studio 9 Oil Developers </li></ul>
  • Offer
    € 23,80
    ex VAT
    offers available
    <ul><li>Anti-metal cleansing cream shampoo</li> <li>Traps and neutralises metal inside the fibre</li> <li>Fibre is strengthened, more resistant to damage</li> <li>Refill pouch contains 44% less plastic**. **Compared to 1500ml bottle</li></ul>
  • € 31,29
    ex VAT
    <ul> <li>Reprogram hair for up to 2 weeks of frizz control&sup1;</li> <li>Reduces visible frizz after one use &amp; provide to 3x less unwanted volume &sup2;</li> <li>Instant shine that lasts up to 5 days&sup3; and helps to protect hair from breakage, improving softness from the first use&sup3;</li> <li>The fragrance is Fig Leaf, Creamy Sandalwood, Orris and violet</li></ul><br> <p>&sup1;Consumer test on 68 participants, 1 application/week for 4 weeks. Based on a 15-day break observation.</p> <p>&sup2;Instrumental test.</p> <p>&sup3;Instrumental test after 1 application of shampoo, mask &amp; serum.</p>
  • MEGA DEAL
    € 13,25
    ex VAT
    5+1 FREE | 8+2 FREE
    <ul><li>Rich, permanent hair colour</li><li>Provides perfect coverage of grey hair</li><li>Wide palette of rich tones and shades</li><li>Enriched with Ionéne G and Incell</li><li>Helps strengthen and reinforce the hair fibre</li></ul>
  • € 12,09
    ex VAT
    <ul><li>Extra Strong Volume mousse</li><li>Extra strong hold</li><li>For XL blowdries and volumised hair </li></ul>
  • € 22,79
    ex VAT
    <ul><li>Multi-benefit leave-in treatment oil for normal to sensitised/damaged hair</li><li>Nourishes and resurfaces</li><li>Detangles and improves manageability</li><li>Boosts softness and shine</li><li>Lightweight, non-greasy formula</li></ul>
  • Offer
    € 38,10
    ex VAT
    BUY 1 GET 1 HALF PRICE
    <ul><li> Gently clarifies and effectively removes dry and oily dandruff, while calming the scalp. From the first applications, the appearance of visible flakes is reduced*.*Clinical test on 44 subjects, 3 applications per week.</li><li> Enriched with Piroctone Olamine, suitable for dry and oily skin, antibacterial and antifungal active ingredient.</li><li> Made with hair pros, approved by dermatologists. </li><li> Suitable for dry and oily scalps.</li></ul>
  • Offer
    € 38,19
    ex VAT
    BUY 1 GET 1 HALF PRICE
    <ul><li> This lightweight gel gently cleanses hair, while soothing and calming sensitive scalps. </li><li> Hair is soft, radiant and hydrated.</li><li> Enriched with Niacinamide, a vitamin from the B3 family, known for its regulating and soothing powers. </li><li> Made with hair pros, approved by dermatologists. </li><li> Hydrates and nourishes hair. </li></ul>
  • Offer
    € 23,80
    ex VAT
    BUY 1 GET 1 HALF PRICE
    <ul><li>A caring Sulphate free* shampoo for coloured hair that cleanses hair. *Gentle Cleansing formula</li><li>The system helps lock dyes within the hair fibre using patented technology**. **Patent granted in France.</li><li>Lock in your day 1 colour vibrancy for up to 100 days***. ***Instrumental test after 49 washes using the full Vitamino Color Spectrum routine.</li><li>Refill pouch contains 44% less plastic****. ****Compared to 1500ml bottle.</li></ul>
  • Offer
    € 23,80
    ex VAT
    offers available
    <ul><li>Help repair damage & restore original hair strength. Up to 82% more strength*.*Brushing test vs sensitised hair</li> <li>Restore hair's original elasticity & movement**.**Instrumental test after 5 applications of shampoo + rinse off serum</li> <li>Sulphate-free, the formula’s luxurious texture turns into a rich foam, cleanses, detangles hair and delivers a high level of care</li> <li>Refill pouch contains 44% less plastic****. ****Compared to 1500ml bottle</li></ul>
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