L'Oréal Professionnel Serie Expert

<ul><li>When used with the full routine, it reprograms hair for up to 2 weeks of frizz control&sup1;</li> <li>It controls unwanted volume for daily styling in half the time&sup2;, adding softness and instant shine that lasts up to 5 days⁴</li> <li>Improves the hair&rsquo;s health from the first use&sup3;</li> <li>The fragrance is Fig Leaf, Creamy Sandalwood, Orris and violet</li> </ul><br> <p>&sup1;Consumer test on 68 participants, 1 application/week for 4 weeks. Based on a 15-day break observation.</p> <p>&sup2; Instrumental tests with routine 4 times of Shampoo + Smooth Transformer + Leave-on.</p> <p>&sup3;Instrumental test after 1 application of shampoo, mask &amp; serum.</p> <p>⁴Instrumental test after 1 application of shampoo, mask &amp; serum.</p>

<ul> <li>Reprogram hair for up to 2 weeks of frizz control&sup1;</li> <li>Reduces visible frizz after one use &amp; provide to 3x less unwanted volume &sup2;</li> <li>Instant shine that lasts up to 5 days&sup3; and helps to protect hair from breakage, improving softness from the first use&sup3;</li> <li>The fragrance is Fig Leaf, Creamy Sandalwood, Orris and violet</li></ul><br> <p>&sup1;Consumer test on 68 participants, 1 application/week for 4 weeks. Based on a 15-day break observation.</p> <p>&sup2;Instrumental test.</p> <p>&sup3;Instrumental test after 1 application of shampoo, mask &amp; serum.</p>

<ul> <li>Reprogram hair for up to 2 weeks of frizz control&sup1; and for up to 5x more smoothness with up to 2x less frizz&sup2;</li> <li>Controlling unwanted volume for daily styling in half the time&sup3;</li> <li>Up to +77% instant shine⁴</li> <li>The fragrance is Fig Leaf, Creamy Sandalwood, Orris and violet</li> </ul><br> <p>&sup1;Consumer test on 68 participants, 1 application/week for 4 weeks. Based on a 15-day break observation.</p> <p>&sup2;Instrumental test after 4 uses of Smooth Transformer.</p> <p>&sup3;Instrumental tests with routine 4 times of Shampoo + Smooth Transformer + Leave-on.</p> <p>⁴Instrumental tests after one use of Smooth Transformer.</p>

<ul><li>Reprogram hair for up to 2 weeks of frizz control¹</li> <li>Seals hair keratin for long-lasting results</li> <li>Deliver instant shine that lasts up to 5 days²</li> <li>Fights against up to 80% humidity³ with heat protection up to 230°C (450°F)⁴, controlling unwanted volume for daily styling in half the time⁵</li> <li>The fragrance is Fig Leaf, Creamy Sandalwood, Orris and violet</li></ul><br> <p>&sup1;Consumer test on 68 participants, 1 application/week for 4 weeks. Based on a 15-day break observation.</p> <p>&sup2;Instrumental test after 1 application of shampoo, mask &amp; serum.</p> <p>&sup3;Instrumental tests, with full routine after 4 uses of the Smooth Transformer.</p> <p>⁴Instrumental tests.</p> <p>⁵Instrumental tests with routine 4 times of Shampoo + Smooth Transformer + Leave-on.</p>

<ul><li>Enriched with Resveratrol. Coloured hair appears more radiant and feels soft and protected.</li><li>Up to 8 weeks protection from colour fade* *instrumental test shampoo + conditioner</li><li>Hair colour lasts for up to 8 weeks, and shine is radiant *instrumental test, after application of Shampoo + Conditioner</li></ul>

<ul><li>Enriched with Resveratrol. Coloured hair appears more radiant and feels soft and protected.</li><li>Up to 8 weeks protection from colour fade* *instrumental test shampoo + conditioner</li><li>Hair colour lasts for up to 8 weeks*, and shine is radiant *instrumental test, after application of Shampoo + Conditioner</li></ul>

<ul><li>Enriched with Resveratrol. Coloured hair appears more radiant and feels soft and protected.</li><li>Up to 8 weeks protection from colour fade* *instrumental test shampoo + conditioner</li><li>Hair colour lasts for up to 8 weeks, and shine is radiant *instrumental test, after application of Shampoo + Conditioner</li></ul>

<ul><li>Enriched with Resveratrol. Coloured hair appears more radiant and feels soft and protected.</li><li>Up to 8 weeks protection from colour fade* *instrumental test shampoo + conditioner</li><li>Hair colour lasts for up to 8 weeks, and shine is radiant *instrumental test, after application of Shampoo + Conditioner</li></ul>

<ul><li>Enriched with Resveratrol. Coloured hair appears more radiant and feels soft and protected.</li><li>Up to 8 weeks protection from colour fade* *instrumental test shampoo + conditioner</li><li>Hair colour lasts for up to 8 weeks, and shine is radiant *instrumental test, after application of Shampoo + Conditioner</li></ul>

<ul> <li>Lock in day 1 colour vibrancy for up to 100 days*</li> <li>Locks dyes in the hair fibre to protect all 5 of the colour dimensions**</li> <li>High glass shine and rich, vibrant colour</li> <li>Helps neutralise unwanted reflects</li> <li>Cleanses thoroughly for instantly nourished and stronger hair</li> </ul><br><br>*instrumental test after 49 washes using the full Vitamino Color Spectrum routine.<br>**instrumental test after continued use of the full Vitamino Color Spectrum routine.

<ul><li>A caring Sulphate free* shampoo for coloured hair that cleanses hair. *Gentle Cleansing formula</li><li>The system helps lock dyes within the hair fibre using patented technology**. **Patent granted in France.</li><li>Lock in your day 1 colour vibrancy for up to 100 days***. ***Instrumental test after 49 washes using the full Vitamino Color Spectrum routine.</li><li>Refill pouch contains 44% less plastic****. ****Compared to 1500ml bottle.</li></ul>

<ul> <li>Lock in day 1 colour vibrancy for up to 100 days*</li> <li>Locks dyes in the hair fibre to protect all 5 of the colour dimensions**</li> <li>High glass shine and rich, vibrant colour</li> <li>Helps neutralise unwanted reflects</li> <li>Luxuriously rich, creamy texture intensively moisturizes for stronger, smoother hair</li> </ul><br><br>*instrumental test after 49 washes using the full Vitamino Color Spectrum routine.<br>**instrumental test after continued use of the full Vitamino Color Spectrum routine.

<ul> <li>Lock-in glass shine for up to 72 hours* with results that last up to 10 washes**</li> <li>Heat protection up to 230&deg;C</li> <li>Anti-frizz*** &amp; Anti-humidity*** (up to 80% humidity in the air)</li> <li>Protection against UV induced damage***</li> </ul><br> <p>*up to 72h after application, instrumental test vs unwashed hair. **anti-frizz, thermoprotection, nourishment, smoothness, softness up to 10 washes, instrumental. ***instrumental tests.</p>

<ul> <li>Neutralise undesired yellow undertones in blonde hair</li> <li>Lock in your day 1 colour vibrancy for up to 100 days*</li> <li>Up to 72hr glass shine**</li> <li>Up to 72hr radiant hair**</li> <li>Tone preservation and unwanted reflects are neutralised**</li> </ul><br> <p>*instrumental test after 49 washes using the full Vitamino Color Spectrum routine</p> <p>**instrumental test after 4 weeks of application</p>

<ul> <li>Neutralise undesired orange undertones for light brown hair</li> <li>Lock in your day 1 vibrant colour for up to 100 days*</li> <li>Tone preservation and Unwanted reflects are neutralised**</li> <li>Leaves hair feeling cleansed</li> </ul><br> <p>*instrumental test after 49 washes using the full Vitamino Color Spectrum routine</p> <p>**instrumental test after 4 weeks of application</p>

<ul> <li>To neutralise undesired red undertones in dark brown hair</li> <li>Lock in your day 1 colour vibrancy for up to 100 days*</li> <li>Tone preservation and unwanted reflects are neutralised**</li> <li>Leaves hair feeling cleansed</li> </ul><br> <p>*instrumental test after 49 washes using the full Vitamino Color Spectrum routine</p> <p>**instrumental test after 4 weeks of application</p>

<ul><li>Designed for 1500ml Serie Expert & Metal Detox salon-sized bottles </li><li>This pump makes it easy to dispense the right amount of product </li></ul>

<ul><li>Enriched with Wheat Protein and Gold Quinoa extract. Optimal resurfacing but with a lightweight touch.</li><li>Resurfacing for dry and damaged hair.</li><li>With the Serie Expert Absolut Repair Instant Resurfacing Shampoo: Up to 77% less surface damages* Up to 7x shinier hair** *Shampoo+Instant Resurfacing Masque after 5 applications **Shampoo+Instant Resurfacing Masque </li></ul>

<ul><li>Enriched with Wheat Protein and Gold Quinoa extract. Optimal resurfacing but with a lightweight touch.</li><li>Resurfacing for dry and damaged hair.</li><li>With the Serie Expert Absolut Repair Conditioner: the hair is shinier, smoother & more resistant.</li></ul>

<ul><li>Enriched with Wheat Protein and Gold Quinoa extract. Optimal resurfacing but with a lightweight touch.</li><li>Resurfacing for dry and damaged hair.</li><li>With the Serie Expert Absolut Repair Instant Resurfacing Mask: Up to 77% less surface damage*. Up to 7x shinier hair**. *Shampoo+ Instant Resurfacing Masque after 5 applications. **Shampoo + Instant Resurfacing Masque</li></ul>

<ul><li>Enriched with Wheat Protein and Gold Quinoa extract. Optimal resurfacing but with a lightweight touch.</li><li>Resurfacing for dry and damaged hair.</li><li>With the Serie Expert Absolut Repair Instant Resurfacing Mask: Up to 77% less surface damage* Up to 7x shinier hair** *Shampoo+ Instant Resurfacing Masque after 5 applications **Shampoo + Instant Resurfacing Masque</li></ul>

<ul><li>Multi-benefit leave-in treatment oil for normal to sensitised/damaged hair</li><li>Nourishes and resurfaces</li><li>Detangles and improves manageability</li><li>Boosts softness and shine</li><li>Lightweight, non-greasy formula</li></ul>

<ul><li>Anti-metal cleansing cream sulphate-free shampoo</li><li>Helps protect hair from excess copper coming from water, which can impact colour results in salon and cause breakage</li><li>Patented technology enriched with Glicoamine backed by 7 years of research</li><li>Luxurious foaming texture and fresh citrus scent </li><li>Suitable for all types of coloured hair </li></ul>

<ul><li>Anti-metal cleansing cream shampoo</li><li>Traps and neutralises metal inside the fibre</li><li>Fibre is strengthened, more resistant to damage</li><li>Refill pouch contains 44% less plastic**. **Compared to 1500ml bottle</li></ul>

<ul><li>Anti-deposit protector mask</li><li>Helps protect hair from excess copper coming from water, which can impact colour results in salon & cause breakage.</li><li>Complement your colour, balayage and lightening results from your salon.</li></ul>

<ul><li>Protects the hair from metal* to reduce breakage and preserve colour brightness**</li><li>Up to 72h hydration and anti-humidity*</li><li>Up to 97% of colour brightness preserved after 8 weeks*</li><li>Up to 3x more definition*</li><li>UV & Heat protection up to 230°C</li><li>Provides softer, shinier and smoother looking hair</li></ul>

<ul><li>Creates the perfect clean canvas for optimal colour results by neutralizing metal inside the hair before colouring </li><li>For true to tone, bright colour results</li><li>Express application - Simply spray onto hair before colouring </li><li>Suitable for all types of coloured hair and technical services </li></ul>

<ul><li>Pre-shampoo treatment that helps prevent hair breakage & colour fade</li><li>Instantly detangles</li><li>Up to 72hr nourishment, smoothness and softness</li><li>Prepares hair for cleansing & eases shampoo usage</li><li>Lightweight, concentrated gel texture that instantly & deeply penetrates the fibre</li></ul>

<ul><li>Hair is stronger and nourished; up to 97% less breakage*** and up to 2x shinier** </li><li>Smooth hair for up to 24hrs** and heat protection up to 230°C**</li><li>Lightweight, natural finish; hair has more body and discipline</li><li>Its rich texture is instantly absorbed by the hair fibre without weighing it down </li><li>For all hair textures, colour-treated, damaged, bleached & natural hair </li></ul>

<ul><li>Help repair damage & restore original hair strength</li><li>Formulated with Peptides bonder + 5 Amino acids</li><li>Hair is stronger and nourished, with improved elasticity, movement and smoothness</li><li>Luxurious foaming texture cleanses, detangles hair and delivers a high level of care</li><li>Sulfate-free</li><li>Suitable for all types of coloured and damaged hair types</li></ul>

<ul><li>Help repair damage & restore original hair strength. Up to 82% more strength*.*Brushing test vs sensitised hair</li> <li>Restore hair's original elasticity & movement**.**Instrumental test after 5 applications of shampoo + rinse off serum</li> <li>Sulphate-free, the formula’s luxurious texture turns into a rich foam, cleanses, detangles hair and delivers a high level of care</li> <li>Refill pouch contains 44% less plastic****. ****Compared to 1500ml bottle</li></ul>

<ul><li>Help repair damage and restore hair's original strength</li><li>This exclusive rinse-off serum is highly concentrated with 2% Peptides bonder + 5 amino acids</li><li>Restores hair strength, elasticity and movement</li><li>Improves hair shine and smoothness</li><li>Suitable for all damaged hair textures, colour-treated, lightened & natural hair</li></ul>

<ul><li>The power of Absolut Repair Molecular now in a concentrated mask</li><li>Detangling & instant fibre penetration</li><li>Light weight, airy, silky & sensorial</li><li>For all damaged hair, fine to thick</li></ul>

<ul><li>Helps repair molecular level hair damage</li><li>Hair is instantly smooth, shiny, healthy-looking and protected against external aggressions</li><li>Heat protection up to 230°C/450°F</li><li>Formulated with Peptides bonder + 5 Amino acids</li><li>Suitable for all damaged hair textures, colour-treated, lightened & natural hair</li></ul>

<ul><li>Pre-Shampoo Treatment helps strengthen damaged fibres for long lasting repair</li><li>Reform & rebuild the molecular structure of the hair</li><li>Concentrated with 3% Peptides bonder + 5 amino acids</li><li>Hair is visibly transformed</li><li>Detangles and makes hair more manegable</li><li>For all damaged hair textures, colour-treated, lightened & natural hair</li></ul>

<ul><li>Repairs 2 years of wear in one use* and hair becomes 97% stronger**</li> <li>Provides shine for 100 hours**</li> <li>3-day frizz control**</li> <li>Hair becomes 83% smoother*** and more nourished without weighing it down</li> <li>For damaged, colour-treated and naturally uncoloured hair</li></ul>