• MEGA DEAL
    £9.50
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    5+1 FREE | 8+2 FREE
    <ul><li>Hair colour with increased neutralisation for icy cool reflects</li><li>Enriched with Ionène G™ and Incell to strengthen, protect and maintain the integrity of the hair*</li><li>Hair is 45% more conditioned after colour*</li><li>True to tone</li><li>9.82 Very Light Mocha Iridescent Blonde, more neutralising on very light bases to absorb more yellow</li></ul>
  • Offer
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    £10.09
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    5+1 FREE | 8+2 FREE
    <ul><li>#Hairbesties, Crystal Clear is my most versatile shade!</li><li>Mix into any of your #mydentity demi-permanent shades to soften or sheer out any color</li><li>Also adds shine when used alone with 1:2 mixing ratio.</li></ul>
  • Offer
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    £10.09
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    5+1 FREE | 8+2 FREE
    <ul><li>#Hairbesties, Permanent Natural Ice offers maximum gray coverage with a cool, natural result.</li><li>The NI Series gives balanced control and is great for intermixing with other #mydentity shades when a natural result is desired.</li><li>#Hairbestie Tip: When retouching gray coverage, used desired Permanent NI shade at the regrowth and refresh mids & ends with Demi-Permanent color two levels lighter.</li></ul>
  • Offer
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    £10.09
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    5+1 FREE | 8+2 FREE
    <ul><li>Intense, cool shades that fade on tone</li><li>Primary Tone: Grey, Secondary Tone: Gray-Blue</li><li>Highest concentration of smoky ash dye-load</li><li>Control to combat warm tones to lower levels to deliver a cool base</li><li>Mix with NI series to cover grey hair. Mix Dark Shadows for your scalpagé formula to prevent hot roots. Mix Aqua Blue or Turquoise boosters when amplified control is needed. </li></ul>
  • Offer
    Exclusive
    £10.09
    ex VAT
    5+1 FREE | 8+2 FREE
    <ul><li>Intense, cool shades that fade on tone</li><li>Primary Tone: Grey, Secondary Tone: Gray-Blue</li><li>Highest concentration of smoky ash dye-load</li><li>Control to combat warm tones to lower levels to deliver a cool base</li><li>Mix with NI series to cover grey hair. Mix Dark Shadows for your scalpagé formula to prevent hot roots. Mix Aqua Blue or Turquoise boosters when amplified control is needed. </li></ul>
  • Offer
    Exclusive
    £10.09
    ex VAT
    5+1 FREE | 8+2 FREE
    <ul><li>Intense, cool shades that fade on tone</li><li>Primary Tone: Grey, Secondary Tone: Gray-Blue</li><li>Highest concentration of smoky ash dye-load</li><li>Control to combat warm tones to lower levels to deliver a cool base</li><li>Mix with NI series to cover grey hair. Mix Dark Shadows for your scalpagé formula to prevent hot roots. Mix Aqua Blue or Turquoise boosters when amplified control is needed. </li></ul>
  • Offer
    New
    £9.95
    ex VAT
    BUY 1 GET 1 HALF PRICE
    <ul><li>IvyBears® are Europe's most sold vitamin gummy bears </li><li>Your beauty booster for beauty from the inside; with just 2 delicious bears a day, you can support your hair and nails with the right minerals and vitamins to promote healthy, rapid hair growth and strong nails </li><li>One pack of IvyBears® contains 150g / 60 pieces and is therefore enough for an entire month </li><li>Naturally delicious without additives; the natural recipe of IvyBears® is free of artificial additives, Gluten-free, Lactose-free, Soy-free, Sorbitol-free, free from Titanium Dioxide and of course, 100% Vegan </li><li>Recommended by beauty experts as well as stars like Cathy Hummels, Georgina Rodriguez, Sylvie Meis, and many more </li></ul>
  • Offer
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    £10.09
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    5+1 FREE | 8+2 FREE
    <ul><li>For warmer end results, mix the Naked Glow Series with the Copper Red Copper and Rose Gold Series</li><li>Formulated by Guy Tang!</li><li>Pre-blended signature shades enable stylists to easily recreate the most demanding haircolor trends of the season</li><li>Break-through mirustyle x-hp™ delivers x-treme heat protection up to 450º to radically reduce the damaging effects of thermal styling</li></ul>
  • Offer
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    £10.09
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    5+1 FREE | 8+2 FREE
    <ul><li> I’m obsessed with mixing Naked Blush with Rose Gold, Dusty Lavender, and Silver Smoke for a variety of blushing naked tones</li><li>Formulated by Guy Tang!</li><li>Pre-blended signature shades enable stylists to easily recreate the most demanding haircolor trends of the season</li><li>Break-through mirustyle x-hp™ delivers x-treme heat protection up to 450º to radically reduce the damaging effects of thermal styling</li></ul>
  • Offer
    Exclusive
    £10.09
    ex VAT
    5+1 FREE | 8+2 FREE
    <ul><li>For warmer end results, mix the Naked Glow Series with the Copper Red Copper and Rose Gold Series</li><li>Formulated by Guy Tang!</li><li>Pre-blended signature shades enable stylists to easily recreate the most demanding haircolor trends of the season</li><li>Break-through mirustyle x-hp™ delivers x-treme heat protection up to 450º to radically reduce the damaging effects of thermal styling</li></ul>
  • Offer
    £20.42
    ex VAT
    BUY 1 GET 1 HALF PRICE
    <ul><li>Craft Clay texturising Clay for medium and short hair</li><li>Natural hold that starts at the roots</li><li>Flexible hold with a matte finish</li><li>Infused with earth minerals to separate and restyle hair texture</li></ul>
  • Offer
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    £10.09
    ex VAT
    5+1 FREE | 8+2 FREE
    <ul><li>Intense, cool shades that fade on tone</li><li>Primary Tone: Green, Secondary Tone: Gray</li><li>Neutralizes unwanted red/brassy tones</li><li>HairBestie Tip: Mix with Shadow Ash for creative control of warmth or use Dark Shadows for a scalpagé formulation to mute the scalpagé from glowing. Amplify the control by adding Turquoise or Aqua Blue Booster if matte result is desired.</li></ul>
  • Offer
    £8.85
    ex VAT
    CLEARANCE MULTIBUY
    <ul><li>Odourless, ammonia-free permanent hair colour suitable for medium bases</li><li>Up to 100% grey/white coverage</li><li>A daring carmine brown ideal to sublimate sophisticated brunettes </li><li>Hair feels intensely nourished and hydrated with glossy shine</li></ul>
  • Offer
    £7.30
    ex VAT
    BUY 2+ SAVE 20%
    <ul><li>100% Vegan and Cruelty Free</li><li>Climate Compensated Packaging</li><li>Sulphate and Paraben Free</li><li>Produced in Sweden</li><li>Instantly freshens up your hair</li></ul>