Bulk

<ul><li>Translucent pigmentation concentration</li><li>Perfect for blonde personalisation and white refining</li><li>Amazingly subtle pastel tone directions</li><li>Neutralisation after lightening services</li><li>To be used on bases 9 and lighter</li></ul>

<ul><li>Creates ultra-radiant highlights</li><li>Lifts hair up to 4.5 levels with no bleaching required</li><li>Glycerin, wheat protein and pro-vitamin B5 repair, condition and protect hair</li><li>Offers long-lasting colour with intense shine</li></ul>

<ul><li>High Lift colours that provide maximum lift</li><li>Breakthrough Fibreplex Bond Technology</li><li>Enforces bonds within the hair structure during the lifting process</li><li>Enforcing bonds for 94% less hair damage</li><li>New ultra-cool SilverWhite pigment combinations allows coolest blonde shades ever</li></ul>

<ul><li>Natural, true-to tone colour result</li><li>Zero ammonia. Zero compromise.</li><li>Enriched with Phytolipid Technology for long-lasting colour results</li><li>100% white hair coverage</li></ul>

<ul><li>Permanent hair colour</li><li>Up to 100% white hair coverage</li><li>Up to 3 levels of lift</li><li>Extra care for mature hair: Pro-Age Complex with Siliamine and Collagen</li><li>True-to-tuft colour results</li></ul>

<ul><li>One step lift and colour</li><li>Superior hair condition and suppleness</li><li>Intense contrast even on dark or tinted bases</li><li>Superior light reflection</li><li>Up to five levels of lift for maximum contrast</li></ul>