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<ul><li>#Hairbesties, introducing #MyHero Collagen Powder Protective Booster, a revolutionary powder additive that can be used with any lightener and/or color formula to shield the hair against damage during a lightener/color service. </li><li>Protects & reinforces by creating a protective coating around the hair structure to prevent damage before it starts</li><li>Collagen & Amino Acids deliver conditioning properties for added protection </li><li>Succinic Acids forms bridges between broken Keratin chains to further strengthen hair while processing</li><li>No compromise to color/lightening results and no added processing time</li></ul>

<ul><li>#Hairbesties, our Super Power Direct Dyes are extremely pigmented and allow you to create powerful color with maximum depth. All #mydentity Super Power Direct Dyes can be intermixed with each other to create endless possibilities.</li><li>The Super Power Direct Dyes are formulated with super power strength to last up to 30 shampoos!</li><li>#Hairbestie Tip: Use on pre-lightened hair for true to tone results. Some shades can be used over natural hair for glazing effects.</li></ul>

<ul><li>#Hairbesties, our Super Power Direct Dyes are extremely pigmented and allow you to create powerful color with maximum depth. All #mydentity Super Power Direct Dyes can be intermixed with each other to create endless possibilities.</li><li>The Super Power Direct Dyes are formulated with super power strength to last up to 30 shampoos!</li><li>#Hairbestie Tip: Use on pre-lightened hair for true to tone results. Some shades can be used over natural hair for glazing effects.</li></ul>

<ul><li>#Hairbesties, our Super Power Direct Dyes are extremely pigmented and allow you to create powerful color with maximum depth. All #mydentity Super Power Direct Dyes can be intermixed with each other to create endless possibilities.</li><li>The Super Power Direct Dyes are formulated with super power strength to last up to 30 shampoos!</li><li>#Hairbestie Tip: Use on pre-lightened hair for true to tone results. Some shades can be used over natural hair for glazing effects.</li></ul>

<ul><li>A rich emollient with moisturising properties</li><li>Provides a pliable hold</li><li>Gives hair a thicker and fuller appearance</li><li>Medium hold with low shine</li><li>Lanolin, Beeswax, Glycerin</li></ul>

<ul><li>Strong, pliable hold with matte finish</li><li>Helps thicken, texturise and increase fullness</li><li>Protects against moisture loss</li><li>Works well with shorter hair</li><li>Leaves hair feeling smooth and conditioned</li></ul>

<ul><li>Provides excellent pliability</li><li>Hair looks fuller and thicker</li><li>Encourages firmness, body and fullness</li><li>Works on any hair type</li><li>Conditions and moisturises hair</li></ul>

<ul><li>Emolliency and moisturising properties</li><li>Excellent hold and shine</li><li>Provides conditioning properties and sheen</li><li>Has a barrier against moisture loss</li><li>Antioxidant properties</li></ul>

<ul><li>Naturally healing, stimulating and good for sensitive skin and scalp</li><li>Provides smoother texture with good application properties</li><li>Great conditioning for hair and scalp</li><li>Orange, peppermint, spearmint and lime oils soothe, refresh and cool</li><li>Natural fragrance</li></ul>

<ul><li>Light oil with a very fine quality and texture</li><li>Ideal as a base for a facial massage</li><li>Specially suited to dry, aging or sensitive skin</li><li>Leave skin feeling smooth and hydrated</li><li>Similar properties to Apricot Oil</li></ul>

<ul><li>Aromatruth Grapeseed Carrier Oil</li><li>Available in 500ml</li><li>Works well in most applications and gives good penetration</li><li>Unfragranced</li><li>Light, easily absorbed and non-greasy</li></ul>

<ul><li>Aromatruth Grapeseed Carrier Oil</li><li>Available in 500ml</li><li>Works well in most applications and gives good penetration</li><li>Unfragranced</li><li>Light, easily absorbed and non-greasy</li></ul>

<ul><li>Sesame seed oil for aromatherapy and massage use</li><li>Natural skin conditioner</li><li>Many therapeutic benefits</li><li>Base oil for Ayurvedic treatments</li><li>Large size for heavy use</li></ul>

<ul><li>Aromatruth Sweet Almond Oil</li><li>Rich in vitamins</li><li>Ideal as a base carrier for general therapeutic massage</li><li>Light vegetable oil</li><li>Good for facial blends</li></ul>

<ul><li>Astonish Disinfectant Zesty Lemon 500ml</li><li>Eliminates germs and bugs on surfaces including E.coli, Salmonella, Listeria and MRSA</li><li>Kills 99.99% of bacteria</li><li>Eliminates Odours</li><li>Makes 20 Litres</li></ul>

<ul><li>Rich hydrating treatment mask</li><li>For very dry & porous hair</li><li> Suitable for over-processed, thick/coarse, grey and heat damaged hair</li><li>Providing 7x* more moisture for up to 72 hours of softer hair**</li><li>Vegan formula</li></ul>

<ul><li>Alcohol-free serum to gently cleanse skin prior to waxing</li><li>Removes impurities, protects and perfectly primes the skin</li><li>Ideal for men and women; perfect for sensitive skin and delicate areas</li><li>With Marshmallow Root, Green Tea & Bamboo Shoot to condition and protect the skin</li><li>Use after waxing to cool, cleanse and refresh the skin before applying lotion</li></ul>

<ul><li>Waxing lotion</li><li>Cools and calms skin post-wax</li><li>Contains anti-inflammatory Marshmallow Root to help reduce redness, inflammation and sensitivity whilst restoring the skin's natural barrier</li><li>Suitable for all areas of waxing and all skin types</li><li>Ideal for men and women, sensitive skin and delicate areas</li></ul>

<ul><li>Just Wax Sensitive Post Wax Lotion</li><li>From Salon Systems</li><li>Pre waxing solution</li><li>Contains aloe vera and natural lavender</li><li>500ml</li></ul>

<ul><li>Just Wax Sensitive Pre Wax Cleanser</li><li>From Salon Systems</li><li>Pre waxing solution</li><li>Contains aloe vera and natural lavender</li><li>500ml</li></ul>

<ul><li>Salon System After Wax Soothing Gel</li><li>For professional use only</li><li>Aloe vera based</li><li>Contains antiseptic oils</li></ul>

<ul><li>Salon System Tea Tree After Wax Oil</li><li>For professional use only</li><li>Contains natural antiseptic</li><li>smooth results</li><li>Helps to remove residual wax</li></ul>

<ul><li>Additive in a micellar solution for use in bleaching, with a restorative and protective effect</li><li>Contains Bond Creator complex (BCC) a patent pending complex restoring the damaged disulfide bonds, rebuilding new ones and strengthening the hair structure</li><li>Does not affect the lightening power or processing time of the bleach</li><li>Can be used with any type of bleach (powder, paste) </li><li>Restorative action that leaves hair soft, lustrous and full-bodied, stronger and more resistant to breakage </li></ul>

<ul><li>High quality, high performance hair colour</li><li>Cool silver, bronze and violet tones with a metallic reflection</li><li>Outstanding coverage and colour saturation</li><li>Vibrant, long-lasting colour and intense shine</li><li>Use with Kenra Color Permanent Coloring Creme Developer 10V-40V</li></ul>

<ul><li>Vibrant, long-lasting colour with intense shine</li><li>Neutralizes unwanted warmth to produce a cooler end result</li><li>Gentle, low-ammonia formulation</li><li>Outstanding coverage and colour saturation</li><li>Intermixable with Kenra Color Permanent shades</li></ul>

<ul><li> Suitable for all skin types</li><li> Jojoba oil softens and moisturises skin while keeping the outer layers of the eperdermis hydrated</li><li> Sunflower oil is rich in fatty acids that hydrate and soothe the skin</li><li> Laminara seaweed extract revitalises and protects skin while activating microcirculation</li><li> Vegan formula</li></ul>

<ul><li> Suitable for all skin types</li><li> Cornflower extract soothes and decongests the skin while moisturising the outer layer of the epidermis</li><li> Quickly removes all traces of makeup</li><li> Gentle around the eyes</li><li> Vegan formula</li></ul>

<ul><li> Suitable for all skin types, including sensitive skin</li><li> Jasmine floral extract tones, revitalises and soothes skin</li><li> Aloe vera and plant-based glycerin hydrate the skin</li><li> Micelles eliminate impurities</li><li> Refreshes skin with a floral fragrance</li></ul>

<ul><li>Luxurious lightening paste with up to 7 levels of lift.</li><li>Suited to thick, natural or coloured hair, in particular darker or difficult to lighten </li><li> Contains Nutricerides and White Beeswax to leave the hair smoother and feeling beautifully conditioned </li><li> For optimal results, always tone Blond Studio services with DIA by L'Oréal Professionnel </li><li>Helps to smooth and soften the hair fibre for beautiful condition.</li></ul>

<ul><li>Extra Strong Professional hairspray</li><li>New hypoallergenic formulation</li><li>No fragrance and no visible residue</li><li>The finest professional diffusion with optimised comfort and brilliant shine</li><li>Immediate ultra-dry hold without stiffness</li></ul>

<ul><li>Extra Strong Professional hairspray</li><li>New hypoallergenic formulation</li><li>No fragrance and no visible residue</li><li>The finest professional diffusion with optimised comfort and brilliant shine</li><li>Immediate ultra-dry hold without stiffness</li></ul>

<ul><li>An instant, soft hold</li><li>Brilliant shine</li><li>Patented formula from haircare experts</li><li>With anti-humidity action</li></ul>

<ul><li>Enriched with Wheat Protein and Gold Quinoa extract. Optimal resurfacing but with a lightweight touch.</li><li>Resurfacing for dry and damaged hair.</li><li>With the Serie Expert Absolut Repair Instant Resurfacing Mask: Up to 77% less surface damage* Up to 7x shinier hair** *Shampoo+ Instant Resurfacing Masque after 5 applications **Shampoo + Instant Resurfacing Masque</li></ul>

<ul><li>Enriched with Wheat Protein and Gold Quinoa extract. Optimal resurfacing but with a lightweight touch.</li><li>Resurfacing for dry and damaged hair.</li><li>With the Serie Expert Absolut Repair Instant Resurfacing Mask: Up to 77% less surface damage* Up to 7x shinier hair** *Shampoo+ Instant Resurfacing Masque after 5 applications **Shampoo + Instant Resurfacing Masque</li></ul>

<ul><li>Enriched with Wheat Protein and Gold Quinoa extract. Optimal resurfacing but with a lightweight touch.</li><li>Resurfacing for dry and damaged hair.</li><li>With the Serie Expert Absolut Repair Instant Resurfacing Mask: Up to 77% less surface damage* Up to 7x shinier hair** *Shampoo+ Instant Resurfacing Masque after 5 applications **Shampoo + Instant Resurfacing Masque</li></ul>

<ul><li>Enriched with Wheat Protein and Gold Quinoa extract. Optimal resurfacing but with a lightweight touch.</li><li>Resurfacing for dry and damaged hair.</li><li>With the Serie Expert Absolut Repair Instant Resurfacing Mask: Up to 77% less surface damage* Up to 7x shinier hair** *Shampoo+ Instant Resurfacing Masque after 5 applications **Shampoo + Instant Resurfacing Masque</li></ul>