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<ul><li>#Hairbesties, our Super Power Direct Dyes are extremely pigmented and allow you to create powerful color with maximum depth. All #mydentity Super Power Direct Dyes can be intermixed with each other to create endless possibilities.</li><li>The Super Power Direct Dyes are formulated with super power strength to last up to 30 shampoos!</li><li>#Hairbestie Tip: Use on pre-lightened hair for true to tone results. Some shades can be used over natural hair for glazing effects.</li></ul>

<ul><li>Breakthrough Miru-Style X-HP delivers x-treme heat protection (up to 450 degrees)</li><li>Radically reduces the damaging effects of thermal styling</li><li>Advanced VibraRiche technology for hair colour with two times the shine</li><li>Pre-blended shades to easily recreate the most demanding hair colour trends</li><li>Keratin and argan seed oil blend to improve the overall integrity of the hair</li></ul>

<ul><li>#Hairbesties, Permanent Natural Ice offers maximum gray coverage with a cool, natural result.</li><li>The NI Series gives balanced control and is great for intermixing with other #mydentity shades when a natural result is desired.</li><li>#Hairbestie Tip: When retouching gray coverage, used desired Permanent NI shade at the regrowth and refresh mids & ends with Demi-Permanent color two levels lighter.</li></ul>

<ul><li>Breakthrough Miru-Style X-HP delivers x-treme heat protection (up to 450 degrees)</li><li>Radically reduces the damaging effects of thermal styling</li><li>Advanced VibraRiche technology for hair colour with two times the shine</li><li>Formulated by Guy Tang</li><li>Keratin and argan seed oil blend to improve the overall integrity of the hair</li></ul>

<ul><li>24mm medium barrel to create natural curls</li><li>Ceramic coated barrel for smooth, lasting results</li><li>25 temperature settings</li><li>100 C - 210 C for different hair types</li><li>Fast heat up and recovery</li><li>Salon length 2.7m swivel cord</li></ul>

<ul><li>Lifts up to 8 levels in a single application </li><li>Dust-free, violet powder </li><li>Delivers superior conditioning during the lifting process.</li><li>Ideal when fast-acting lift is desired </li><li>Unique consistency offers fluid spread-ability </li></ul>

<ul><li>High power corded or cordless motor to guarantee sustained performance</li><li>Hypoallergenic titanium foils with 0.1mm close cut finish for precision fading and blending</li><li>3 hour charge time for 180 mins use</li><li>Robust all-metal housing, engineered for total professional reliability</li><li>3m power cord</li></ul>

<ul><li>24mm medium barrel to create natural curls</li><li>Ceramic coated barrel for smooth, lasting results</li><li>25 temperature settings</li><li>100 C - 210 C for different hair types</li><li>Fast heat up and recovery</li><li>Salon length 2.7m swivel cord</li></ul>

<ul><li>19mm midsize barrel to create defined curls</li><li>Ceramic coated barrel for smooth, lasting results</li><li>25 temperature settings</li><li>100 C - 210 C for different hair types</li><li>Fast heat up and recovery</li></ul>

<ul><li>6V developer to be used in conjunction with #Mydentity Demi-Permanent shades</li><li>Specially formulated with my favourite lavender fragrance for all your #mydentity hair colour needs</li></ul>

<ul><li>High power cord or cordless control </li><li>Precision engineered Japanese steel blades with extra wide t-blade with zero-gap function </li><li>Lithium technology for sustained power performance with 120 minutes usage from 3 hours charge </li><li>High-torque brushless motor for long-lasting power and speed </li><li>Charging and storage stand </li></ul>

<ul><li>Versatile formula for precise and global application techniques</li><li>Delivers superior conditioning during the lifting process</li><li>Protective crème base soothes the scalp and reduces sensitivity</li><li>Moisturising agents for optimal protection during and after the lifting process</li><li>Formulated by Guy Tang</li></ul>

<ul><li>Available in 473mL and 1000mL</li><li>Specially formulated with my favorite lavender fragrance for all your #mydentity haircolor needs.</li></ul>

<ul><li>Deposits pigment onto the hair while conditioning - the longer the conditioner is left on, the more intense and pigmented the hair will be </li><li>Can be used for 1-5 minutes to refresh or tone the hair </li><li>Can be used for 10 minutes on pre-lightened hair for an intense colour deposit </li><li>Infused with sunflower seed oil, argan oil, and meadowfoam seed oil for enhanced softness and shine</li><li>Colour lasts up to 25 washes</li></ul>

<ul><li>38mm extra-large barrel to create loose curls</li><li>Ceramic coated barrel for smooth, lasting results</li><li>25 temperature settings</li><li>100 C - 210 C for different hair types</li><li>Fast heat up and recovery</li><li>Salon length 2.7m swivel cord</li></ul>

<ul><li>Professional 2100W AC motor dryer with 120m /h airflow for high-speed drying</li><li>6 heat/speed settings with cold shot for ultimate drying and styling control</li><li>Advanced ionic conditioning giving 50% more ions for an extra smooth, high shine finish</li><li>Concentrator nozzle for fast, precision drying and removable rear filter for easy cleaning</li><li>Ergonomic balanced design with side switches and 2.7m power cord, for easy, comfortable handling</li></ul>

<ul><li>Lift and tone in one step </li><li>Provides up to 6 levels of lift while depositing an even iridescent blonde reflection </li><li>Achieve a vibrant blonde in half the time </li><li>Maintains brightness in the hair </li><li>Delivers a reflective cool blonde tone in one simple step </li></ul>

<ul><li>19mm midsize barrel to create defined curls</li><li>Ceramic coated barrel for smooth, lasting results</li><li>25 temperature settings</li><li>100 C - 210 C for different hair types</li><li>Fast heat up and recovery</li></ul>

<ul><li>2000W with long-life AC motor for powerful airflow</li><li>Fast drying results</li><li>6 Heat/speed settings</li><li>Cold shot button</li><li>Raised side switches provide comfortable handling</li><li>Provides total styling control</li></ul>

<ul><li>Universal diffuser with 3 attachments for volume, lift and curls</li><li>Finger attachment for body and volume</li><li>Soft finger attachment adds volume while massaging scalp</li><li>Air attachment maintains curls without frizz</li></ul>

<ul><li>A conditioning direct dye remover that undresses the hair in as little as 5 minutes </li><li>Gentle, ammonia-free formula </li><li>Contains a unique blend of moisturising agents</li><li>Adds moisture and shine to processed hair</li><li>Powered by persulfates instead of ammonia, for an equally powerful result in a gentle formula </li></ul>

<ul><li>16mm slim barrel to create tight curls</li><li>Ceramic coated barrel for smooth, lasting results</li><li>25 temperature settings</li><li>100 C - 210 C for different hair types</li><li>Fast heat up and recovery</li></ul>

<ul><li>32mm large barrel to create soft curls</li><li>Ceramic coated barrel for smooth, lasting results</li><li>25 temperature settings</li><li>100 C - 210 C for different hair types</li><li>Fast heat up and recovery</li><li>Salon length 2.7m swivel cord</li></ul>

<ul><li>Intense, cool shades that fade on tone</li><li>Primary Tone: Grey, Secondary Tone: Gray-Blue</li><li>Highest concentration of smoky ash dye-load</li><li>Control to combat warm tones to lower levels to deliver a cool base</li><li>Mix with NI series to cover grey hair. Mix Dark Shadows for your scalpagé formula to prevent hot roots. Mix Aqua Blue or Turquoise boosters when amplified control is needed. </li></ul>

<ul><li>Helps prevent damage from combing and heat styling </li><li>Increases combability by up to 70%, making it easy to detangle the hair</li><li>Increases shine </li><li>Provides heat protection up to 450 degrees </li><li>Lightweight leave-in conditioner ideal for all hair types</li></ul>

<ul><li>13mm ultra-slim barrel for extra-tight curls</li><li>Ceramic coated barrel for smooth, lasting results</li><li>25 temperature settings</li><li>100 C - 210 C for different hair types</li><li>Fast heat up and recovery</li><li>Salon length 2.7m swivel cord</li></ul>

<ul><li>20 heated rollers with ceramic for shiny curls, shape and volume</li><li>Includes 8 jumbo, 6 large and 6 medium rollers</li><li>Easy grip design</li><li>5 minute ultra-fast heat up</li><li>2 heat settings</li><li>10 super clips and 20 metal pins</li></ul>

<ul><li>32-19mm large conical barrel for effortless, creative curls</li><li>Ceramic coated barrel for smooth, lasting results</li><li>25 temperature settings</li><li>100 C - 210 C for different hair types</li><li>Fast heat up and recovery</li><li>Salon length 2.7m swivel cord</li></ul>

<ul><li>Super Clean Feel! Designed with a pH of 5.7 to help remove oil and dirt from the hair while minimizing color fade</li><li>Body & Texture; nobody likes flat hair! Lightweight leaving the hair with body and fullness</li><li>Formulated without sulfates, parabens and sodium chloride</li></ul>

<ul><li>Extra Slippage #hairbesties, this conditioner gives so much slippage!</li><li>The thick consistency, provides moisture - reducing frizz, flyaways and softening the texture of the hair</li><li>This conditioner gives so much shine to the hair for increased color reflection due to its softening effect</li><li>Formulated without sulfates, parabens and sodium chloride</li></ul>

<ul><li>34mm hot air brush with ceramic</li><li>Ideal for smooth, lasting shape and shine</li><li>Instant ionic conditioning for a shiny frizz-free finish</li><li>Fixed thermal brush with epoxy tips</li><li>800W with 3 heat/speed settings</li><li>including cool</li><li>Salon length 2.7m swivel cord</li></ul>

<ul><li>32-19mm large conical barrel for effortless, creative curls</li><li>Ceramic coated barrel for smooth, lasting results</li><li>25 temperature settings</li><li>100 C - 210 C for different hair types</li><li>Fast heat up and recovery</li><li>Salon length 2.7m swivel cord</li></ul>

<ul><li>Create effortless waves and texture</li><li>Ultra-smooth ceramic barrels for a smooth and shiny finish</li><li>25 heat settings 100degreesC - 210degreesC for different hair types</li><li>Fast heat up and recovery</li><li>Salon length 2.7m swivel cord</li></ul>

<ul><li>50mm hot air brush with ceramic</li><li>Ideal for smooth, lasting shape and shine</li><li>Instant ionic conditioning for a shiny, frizz-free finish</li><li>Fixed thermal brush with epoxy tips</li><li>800W with 3 heat/speed settings</li><li>including cool</li><li>Salon length 2.7m swivel cord</li></ul>

<ul><li>#Hairbesties, introducing #MyHero Collagen Powder Protective Booster, a revolutionary powder additive that can be used with any lightener and/or color formula to shield the hair against damage during a lightener/color service. </li><li>Protects & reinforces by creating a protective coating around the hair structure to prevent damage before it starts</li><li>Collagen & Amino Acids deliver conditioning properties for added protection </li><li>Succinic Acids forms bridges between broken Keratin chains to further strengthen hair while processing</li><li>No compromise to color/lightening results and no added processing time</li></ul>

<ul><li> I’m obsessed with mixing Naked Blush with Rose Gold, Dusty Lavender, and Silver Smoke for a variety of blushing naked tones</li><li>Formulated by Guy Tang!</li><li>Pre-blended signature shades enable stylists to easily recreate the most demanding haircolor trends of the season</li><li>Break-through mirustyle x-hp™ delivers x-treme heat protection up to 450º to radically reduce the damaging effects of thermal styling</li></ul>