<ul><li>Award-winning patented formula</li><li>Up to 21 days of chip free wear</li><li>Cures in a LED Lamp in 30 seconds</li><li>New ergonomically designed cap & bottle</li><li>Soaks off completely in 10-15 minutes</li></ul>

<ul><li>Acidic demi-permanent with no ammonia and balanced pH for reliable even color</li><li>Contains wheat amino acids for mirror-like shine and condition; it’s like a lip-gloss for your client’s hair! </li><li>Gloss, tone, refresh, correct or blend grays in 20 minutes.</li><li>No lift</li><li>Mix of direct and oxidative dyes for a sheer result</li></ul>

<ul><li>Enriched with an exclusive combination of FILLER-A100 and Amino Acids. Renews the look of lengths.</li><li>For visibily thicker looking lengths and ends</li><li>With the Serie Expert Pro Longer Lengths Renewing conditioner: Up to 94% hair breakage reduction* Up to 5x shinier hair ** *brushing test using shampoo and conditioner on bleached hair                   **instrumental test using shampoo and conditioner               </li></ul>

<ul><li>Up to 70% white hair coverage</li><li>Vibrant tone directions</li><li>True to tuft with Intense Shine</li><li>Impressively long lasting</li><li>All shades intermixable</li></ul>