Hair Dyes Hair Colour & Hair Bleach

<ul><li>Up to 100% Gray Coverage </li><li>Long lasting results – up to 50 shampoos </li><li>Pre-blended shades </li><li>Improves shine up to 2X</li></ul>

<ul><li>Formulated without ammonia</li><li>Gray blending</li><li>Improves shine up to 2X</li><li>Lasts up to 25 shampoos</li><li>Fades true to tone</li></ul>

<ul><li>Boosts Shine, Strengthens & Repairs </li><li>Reduces Frizz & Flyaways </li><li>Heat Protection up to 450°f, Softens & Detangles, UV Protection, </li><li>No Residue, Color-Safe, Vegan </li><li>Extends Color & Renews Vibrancy, Shortens Drying Time</li></ul>

<ul><li>Innovative, scalp-detoxifying formula to dry cleanse and absorb oil without build-up, dryness or dullness for hair that feels soft, shiny and first day fresh</li><li>Repels odour and damaging pollutants </li><li>Light-as-air rice starch for powerhouse oil absorption is paired with skin-soothing active ingredients </li><li>Scalp feels calm and comfortable with no white powdery residue </li><li>Vegan, colour-safe formula, suitable for all hair types</li></ul>

<ul><li>#Hairbesties, our Super Power Direct Dyes are extremely pigmented and allow you to create powerful color with maximum depth. All #mydentity Super Power Direct Dyes can be intermixed with each other to create endless possibilities.</li><li>The Super Power Direct Dyes are formulated with super power strength to last up to 30 shampoos!</li><li>#Hairbestie Tip: Use on pre-lightened hair for true to tone results. Some shades can be used over natural hair for glazing effects.</li></ul>

<ul><li> Strengthens, softens, and neutralizes unwanted yellow tones </li><li> Hydrates and brightens; the longer you treat, the brighter the results </li><li> Powered by Olaplex's patented Bond Building technology, it helps repair broken hair bonds and restore damage </li><li> For all blonde, lightened and grey hair </li><li> Gentle enough to use for every shampoo </li></ul>

<ul><li>Lock in all over brightness and neautralize yellow tones</li><li>Olaplex Bond Building Technology™ maintains strong, healthy-looking blondes and greys, some of the most fragile hair types and often more vulnerable to damage</li><li>Strengthens, smooths and reduces brassiness</li><li>Micro-fine pigments seal in brightness by depositing tone-balancing pigment</li><li>Colour safe and helps to maintain healthy-looking hair</li></ul>

<ul><li>Lock in all over brightness and neautralize yellow tones</li><li>Olaplex Bond Building Technology™ maintains strong, healthy-looking blondes and greys, some of the most fragile hair types and often more vulnerable to damage</li><li>Strengthens, smooths and reduces brassiness</li><li>Micro-fine pigments seal in brightness by depositing tone-balancing pigment</li><li>Colour safe and helps to maintain healthy-looking hair</li></ul>

<ul><li>A reparative blow-dry mist for lasting body and bounce that protects hair for healthier-looking blowouts</li><li>Suitable to be used on both wet and dry hair</li><li>Lasting body and bounce</li><li>For all hair types</li><li>Creates touchably soft and shiny hair</li></ul>

<ul><li>Deposits pigment onto the hair while conditioning - the longer the conditioner is left on, the more intense and pigmented the hair will be</li><li>Can be used for 1-5 minutes to refresh or tone the hair </li><li>Can be used for 10 minutes on pre-lightened hair for an intense colour deposit </li><li>Infused with sunflower seed oil, argan oil, and meadowfoam seed oil for enhanced softness and shine</li><li>Colour lasts up to 25 washes</li></ul>

<ul><li>Delivers a powerful lash-enhancing triad in a highly effective concentration to support and sustain the natural growth cycle and lash retention</li><li>Experience more conditioned, healthier-looking lashes in as little as 2 weeks</li><li>See longer, fuller-looking lashes in as little as 4 weeks.*</li><li>Lashes look longer & more lifted</li><li> Lashes look thicker & denser </li><li> Lashes look healthy & hydrated* </li><li>3 months supply</li></ul>

<ul><li>Treat your hair at home with the Olaplex Unbreakable Blondes Mini Kit</li><li>Repair and brighten blonde, lightened, and grey hair</li><li>Targets damaged, fragile, brittle hair</li><li>Restores weightless moisture to dry, dehydrated hair</li><li>Take-home kit after lightening services to maintain results of in-salon OLAPLEX treatments</li></ul>

<ul><li>The gobal bestselling hair treatment from Olaplex - In a jumbo 250ml size for a limited time! </li><li>Helps maintain hair integrity, softness and shine</li><li>Provides real, structural repair that works from within</li><li>Maintain strong, healthy looking hair between salon visits</li></ul>

<ul><li>The groundbreaking two-part Olaplex Professional System to prevent and repair damage before, during and after chemical and colour services </li><li>No.1 Bond Multiplier 15ml and No.2 Bond Perfector 30ml in a convenient single-use dual packet </li><li>The highest concentration of patented Olaplex Bond Building Technology that works on a molecular level to seek and re-link broken bonds in the hair </li><li>The two-step services provides the ultimate breakage insurance, for hair that is in better condition than before </li><li>Free from silicone, sulfates, phthalates, DEA, aldehydes, and never tested on animals </li></ul>

<ul><li>Olaplex patented technology that finds and re-links broken disulphide bonds in the hair</li><li>Helps to increase moisture levels</li><li>Helps to enhance shine</li><li>Colour safe and helps to maintain high quality colour</li><li>Vegan friendly and cruelty free</li></ul>

<ul><li>Exclusive Broad-Spectrum Clarifying System removes hard water minerals, chlorine, excess oils, pollutants and product build-up after one use</li><li>Formulated with patented Olaplex Bond-Building Technology™ to maintain strong hair bonds</li><li>Rich lather deeply cleanses to restore shine and softness</li><li>Non-drying formula leaves hair soft and shiny with vibrant clarity</li><li>Sulfate free, silicone free, pH balanced & Vegan friendly</li></ul>

<ul><li>Olaplex patented technology that finds and re-links broken disulphide bonds in the hair</li><li>Helps to increase moisture levels</li><li>Helps to enhance shine</li><li>Colour safe and helps to maintain high quality colour</li><li>Vegan friendly and cruelty free</li></ul>

<ul><li>The unique, professional strength, broad-spectrum chelating blend deeply cleans hair down to the cortex without damaging hair or stripping moisture and essential proteins </li><li>Removes heavy metals, minerals, pollution, chlorine, medications and product build-up </li><li>Allows better penetration and efficacy of all chemical services such as keratin treatments, colour and perms </li><li>Patented Olaplex Bond Building Technology™ supports strong bonds during the chelation process </li><li>An essential corrective step for clients with build-up to prevent compromised results </li></ul>

<ul><li>Lift and tone in one step </li><li>Provides up to 6 levels of lift while depositing an even iridescent blonde reflection </li><li>Achieve a vibrant blonde in half the time </li><li>Maintains brightness in the hair </li><li>Delivers a reflective cool blonde tone in one simple step </li></ul>

<ul><li>Range of high lift demi-permanent liquid toners and oil booster</li><li>Ideal for creating subtle highlights on levels 5-9</li><li>Lifts evenly through colour providing up to 6 levels of lift</li><li>Each toner deposits a unique iridescent blonde reflection without over processing</li><li>Ideal for precision highlighting, babylights or foil applications</li></ul>

<ul><li>A conditioning direct dye remover that undresses the hair in as little as 5 minutes </li><li>Gentle, ammonia-free formula </li><li>Contains a unique blend of moisturising agents</li><li>Adds moisture and shine to processed hair</li><li>Powered by persulfates instead of ammonia, for an equally powerful result in a gentle formula </li></ul>

<ul><li>Treat your hair on the go - A perfect travel pack with all your favourite Olaplex essentials </li><li>Bring home salon-inspired, intensive repair for 3x stronger hair and 68% more repair when No.0 and No.3 are used as a two-part system </li><li>Protect your results between salon visits with the most potent Olaplex at-home reparative treatments </li><li>Formulated with patented Olaplex Bond Building Technology, scientifically proven to repair and strengthen damaged and broken bonds </li></ul>

<ul><li>Lifts up to 8 levels in a single application </li><li>Dust-free, violet powder </li><li>Delivers superior conditioning during the lifting process.</li><li>Ideal when fast-acting lift is desired </li><li>Unique consistency offers fluid spread-ability </li></ul>

<ul><li>Olaplex patented technology that finds and re-links broken disulphide bonds in the hair</li><li>Helps to increase moisture levels</li><li>Helps to enhance shine</li><li>Colour safe and helps to maintain high quality colour</li><li>Vegan friendly and cruelty free</li></ul>

<ul><li>Olaplex patented technology that finds and re-links broken disulphide bonds in the hair</li><li>Helps to increase moisture levels</li><li>Helps to enhance shine</li><li>Colour safe and helps to maintain high quality colour</li><li>Vegan friendly and cruelty free</li></ul>

<ul><li>Exclusive Broad-Spectrum Clarifying System removes hard water minerals, chlorine, excess oils, pollutants and product build-up after one use</li><li>Formulated with patented Olaplex Bond-Building Technology™ to maintain strong hair bonds</li><li>Rich lather deeply cleanses to restore shine and softness</li><li>Non-drying formula leaves hair soft and shiny with vibrant clarity</li><li>Sulfate free, silicone free, pH balanced & Vegan friendly</li></ul>

<ul><li>Proven technology that repairs and strengthens all hair types.</li><li>Eliminates frizz</li><li>Speeds up blow dry times while smoothing</li><li>Made without sulfates, phthalates, parabens, or gluten</li></ul>

<ul><li>Protect hair from daily damange with the Olaplex No.9 anti-damage hair shield - A weightless, antioxidant rich, nourishing serum powered by patented Olaplex bond building technology™ </li><li>Provides protection from pollution for up to 48 hours and heat up to 450°F/232°C </li><li>Increases manageability, provides style memory, reduces static and enhances shine </li><li>Packed with antioxidant-rich ingredients including Red Algae Extract to neutralize free radicals, prevent damage and nourish the hair from the inside out</li><li>Multi-beneficial results for all hair types and textures </li></ul>

<ul><li>Large brush for easily blending and feathering colour </li><li>Ideal for balayage </li></ul>

<ul><li>Small brush for precise application </li><li>Ideal for use around the hair line and fine placement of balayage </li></ul>

<ul><li>Large brush for easily blending and feathering colour </li><li>Ideal for balayage </li></ul>

<ul><li>Supports when painting or highlighting </li><li>Perfect when working with multi-length hair </li><li>Rose gold </li></ul>

<ul><li>Large colour tint bowl /li><li>Rose gold </li><li> </li><li>Large handle </li></ul>

<ul><li>Balayage Meche </li><li>Contains 10 sheets </li></ul>

<ul><li>#MyHero 4 Step Intense Restorative System works to repair and rejuvenate hair from the inside out </li><li>Powered by X-Tech, 10 Keratin and Amino Acids to help to rebuild the hair’s inner matrix and replenish lost amino acids </li><li>Hair is rejuvenated to fuller, healthier looking state</li><li>Ideal for chemically treated and/or stressed virgin hair</li></ul>

<ul><li>#MyHero 4 Step Intense Restorative System works to repair and rejuvenate hair from the inside out </li><li>Powered by X-Tech, 10 Keratin and Amino Acids to help to rebuild the hair’s inner matrix and replenish lost amino acids </li><li>Hair is rejuvenated to fuller, healthier looking state</li><li>Ideal for chemically treated and/or stressed virgin hair</li><li>Seals the cuticle and softens </li></ul>