Bleach, Peroxide & Developers

<ul><li>Lifts up to 8 levels in a single application </li><li>Dust-free, violet powder </li><li>Delivers superior conditioning during the lifting process.</li><li>Ideal when fast-acting lift is desired </li><li>Unique consistency offers fluid spread-ability </li></ul>

<ul><li>Available in 473mL and 1000mL</li><li>Specially formulated with my favorite lavender fragrance for all your #mydentity haircolor needs.</li></ul>

<ul><li>Versatile formula for precise and global application techniques</li><li>Delivers superior conditioning during the lifting process</li><li>Protective crème base soothes the scalp and reduces sensitivity</li><li>Moisturising agents for optimal protection during and after the lifting process</li><li>Formulated by Guy Tang</li></ul>

<ul><li>Intermixable with Color XG®, Crema XG® and Paul Mitchell® lighteners.</li><li>Ultra-rich consistency.</li><li>Perfect texture for ease of application.</li></ul>

<ul><li>#Hairbesties, introducing #MyHero Collagen Powder Protective Booster, a revolutionary powder additive that can be used with any lightener and/or color formula to shield the hair against damage during a lightener/color service. </li><li>Protects & reinforces by creating a protective coating around the hair structure to prevent damage before it starts</li><li>Collagen & Amino Acids deliver conditioning properties for added protection </li><li>Succinic Acids forms bridges between broken Keratin chains to further strengthen hair while processing</li><li>No compromise to color/lightening results and no added processing time</li></ul>

<ul><li>Processing liquid for Paul Mitchell The Demi demi-permanent hair colour range </li><li>Low volume, no-Lift formula, will not lighten the hair’s natural pigment </li><li>Mixes to a perfect gel consistency for a quick, no-drip application </li></ul>

<ul><li>Ultra-quick blue powder lightener.</li><li>Lifts up to 7 levels quickly and gently.</li><li>Resists swelling.</li><li>No fragrance for a pleasant colouring experience.</li><li>Ideal for on-scalp double process blonding, off-scalp foil highlighting, color correction and hand-painting.</li></ul>

<ul><li>Gentle formula achieves up to 7 levels of lift.</li><li>Infused with shea, this cream formula helps to soften and condition.</li><li>Ideal for any lightening technique on or off scalp.</li></ul>

<ul><li>Up to 7 levels of lift.</li><li>Eliminates the need for foils.</li><li>Rice flour and kaolin clay help form an instant shell during processing that won't dry out, flake or transfer.</li><li>Ideal for freehand application techniques, including balayage and organic highlights.</li><li>100% Vegan.</li></ul>

<ul><li>Gentle, dust-free formula packed with power to achieve up to 9 levels of lift </li><li>Infused with shea, this gentle, enhanced formula helps to soften and condition </li><li>Multifunctional uses for any lightening technique, on or off scalp </li><li>Ideal for on-scalp double process blonding, off-scalp foil highlighting, handpainting and any creative technique or colour correction </li></ul>

<ul><li>Ultra-quick blue powder lightener</li><li>Lifts up to 9 levels quickly and gently</li><li>Dust-free formula</li><li>Infused with shea</li><li>Ideal for on-scalp double process blonding, off-scalp foil highlighting, hand-painting and any creative technique or colour correction</li></ul>