Bleach, Peroxide & Developers

<ul><li>Lifts up to 8 levels in a single application </li><li>Dust-free, violet powder </li><li>Delivers superior conditioning during the lifting process.</li><li>Ideal when fast-acting lift is desired </li><li>Unique consistency offers fluid spread-ability </li></ul>

<ul><li>Available in 473mL and 1000mL</li><li>Specially formulated with my favorite lavender fragrance for all your #mydentity haircolor needs.</li></ul>

<ul><li>Versatile formula for precise and global application techniques</li><li>Delivers superior conditioning during the lifting process</li><li>Protective crème base soothes the scalp and reduces sensitivity</li><li>Moisturising agents for optimal protection during and after the lifting process</li><li>Formulated by Guy Tang</li></ul>

<ul><li>#Hairbesties, introducing #MyHero Collagen Powder Protective Booster, a revolutionary powder additive that can be used with any lightener and/or color formula to shield the hair against damage during a lightener/color service. </li><li>Protects & reinforces by creating a protective coating around the hair structure to prevent damage before it starts</li><li>Collagen & Amino Acids deliver conditioning properties for added protection </li><li>Succinic Acids forms bridges between broken Keratin chains to further strengthen hair while processing</li><li>No compromise to color/lightening results and no added processing time</li></ul>

<ul><li>A non volatile white powder lightener</li><li>9 levels of lift</li><li>Easy to mix</li><li>Stable blend</li><li>Fresh & pleasant fragrance</li></ul>

<ul><li>Amonia & PPD free demi permanent liqyuid colour with a Vegan formula</li><li>More than 40 shades to add control or neutralise tone</li><li>Added control of tone without depth </li><li>Acidic PH delivering amazing shine </li><li>Liquid gel consistency for ease of application </li></ul>

<ul><li>A clay powder for freehand lightening</li><li>7 levels of lift</li><li>Consistent texture</li><li>Precise application</li><li>Fresh & pleasant fragrance</li></ul>

<ul><li>Effectively removes hair colour stains from the skin</li><li>Contains Almond Oil</li><li>Soothes the skin and prevents redness</li></ul>

<ul><li>A non volatile blue powder bleach </li><li>7 levels of lift</li><li>Easy to mix</li><li>Can be used on the scalp</li><li>Fresh & pleasant fragrance</li></ul>

<ul><li>Creates a protective barrier</li><li>Helps prevent colour staining on the skin</li><li>Avocado Oil softens and moisturises</li><li>Perfect even for the most sensitive skin</li></ul>