Toning Shampoos

<ul><li>Specifically formulated for lightest blonde tones</li><li>Formulated with super black pigment</li><li>Counteracts yellow / orange tones</li><li>Sulphate free cleanser</li><li>Delivers super clean, 'Scandinavian Blonde' style results</li></ul>

<ul><li>Specifically formulated for lightest blonde tones</li><li>Formulated with Rice Seed Extract and Soy Protein</li><li>With intense black pigment</li><li>Helps counteract yellow / orange tones</li><li>Deilvers super clean, super bright, healthy looking results</li></ul>

<ul><li> Strengthens, softens, and neutralizes unwanted yellow tones </li><li> Hydrates and brightens; the longer you treat, the brighter the results </li><li> Powered by Olaplex's patented Bond Building technology, it helps repair broken hair bonds and restore damage </li><li> For all blonde, lightened and grey hair </li><li> Gentle enough to use for every shampoo </li></ul>

<ul><li>3 minute superfast processing time</li><li>Intensely nourishing formula</li><li>Infused with Avocado Oil to nourish and protect the hair while Linseed Extract helps protect against colour fade</li><li>Helps restore colour vibrancy and shine</li><li>Leaves hair soft, shiny and more manageable</li></ul>

<ul><li>A zero-damage hair colour depositing mask to help you maintain or transform your colour with ease </li><li> Designed for weekly use- results visible within 10 minutes!</li><li>Fragrance free, enriched with Argan oil and free from silicones and animal-derived ingredients </li><li> A conditioning formula designed for easy application resulting in smooth and moisturised hair </li></ul>

<ul><li>100% vegan shampoo</li><li>High performing violet pigments neutralise yellows in blonde and bleached hair</li><li>Argan oil and mahogany extract maintain blonde hair’s shine</li><li>Bottles are made from sustainable packaging</li></ul>

<ul><li>Ideal for brightening and neutralising unwanted warmth in orange, red and yellow toned hair </li><li>Suitable for all hair types and textures including highlighted and full-head blonde, bleached, grey and white hair </li><li>Natural PH </li><li>Gentle formula, dermatologically tested and certified </li><li>Vegan friendly, formulated without Parabens & SLES/SLS </li></ul>

<ul><li>Transform the colour and condition of your hair in just 5 minutes </li><li>For all hair types and textures, colour-treated or virgin </li><li>Deep conditioning formula – no more compromising on colour and care </li><li>Leaves hair soft, shiny and stronger</li><li>Vegan, paraben free, sulfate free and mineral oil free </li></ul>

<ul><li>Gently, yet effectively, cleanses coloured hair</li><li>Neutralises unwanted warm undertones by preserving and reviving cool tone directions</li><li>Hair reaches its optimal pH level of 4.5, achieving 90% colour retention for up to 30 washes</li><li>Adds a cendré shimmer to white hair and very light bases</li><li>Vegan formula</li></ul>

<ul><li>Formulated with Vitamin C to maintain salon-quality blonde from one service to the next </li><li>Washes away build-up and impurities on dull, darkened hair for a brighter blonde </li><li>Vitamin C and Brightening Care Complex brightens hair </li><li>Cleansing balm washes away build-up </li><li>Seals cuticles and fills hair porisity to lock out dullness </li></ul>

<ul><li>Formulated with Vitamin C to maintain salon-quality blonde from one service to the next</li><li>The system washes away build-up and impurities on dull, darkened hair for a brighter blonde </li><li>Vitamin C and Brightening Care Complex brightens hair </li><li>Light conditioner leaves hair soft, silky and shiny without added weight</li><li>Seals cuticles and fills hair porisity to lock out dullness</li></ul>

<ul><li>Cools brassiness and eliminates warmth in blonde, white and silver hair</li><li>Suitable for both natural and colour treated hair</li><li>Infused with conditioning ingredients and extracts to hydrate hair and intensify shine </li><li>Helps keep blonde hair light, bright and conditioned</li><li>Paraben free, gluten free, colour safe formula </li></ul>

<ul><li>Neutralising shampoo for blonde hair</li><li>Purple Chroma Crème helps to instantly neutralizes unwanted yellow reflects for a superior colour correction and care</li><li>Alternate Purple Chroma Crème with regular shampoo and adapt the leave-on time depending on desired degree of neutralization, from 2 to 5 minutes </li><li>Delivers up to 3x more shine*** </li></ul>

<ul><li>Neutralising shampoo for light-medium brown hair</li><li>Blue Chroma Crème helps to instantly neutralize unwanted warm reflects for superior colour correction and care</li><li>Alternate Blue Chroma Crème with regular shampoo and adapt the leave-on time depending on desired degree of neutralization, from 2 to 5 minutes </li><li>Delivers up to 3x more shine*** </li></ul>

<ul><li>Say Goodbye Yellow and hello to a cooler blonde; this highly-pigmented wash offers instant tonal deposit to counteract and neutralise underlying yellow tones in less than 5 minutes </li><li>Prevents cool tone colour fade and enhances luminosity </li><li>Integrated bonding technology to help strengthen while gently cleansing </li><li>Vegan formula, free from animal derived ingredients, and free from SLS and SLES sulfates </li><li>Suitable for medium to light blonde hair </li></ul>

<ul><li>For up to 3X stronger hair*</li><li>Helps to reinforce weakened bonds and revive all hair types from chemical damage </li><li>Gentle formula, specially formulated for bleached hair </li><li>Cleanses whilst protecting sensitive hair fibres </li><li>Leaves hair feeling soft, shiny and stronger </li></ul>

<ul><li>Post-bleaching treatment to tone, condition and boost freshly bleached hair </li><li>Antistatic, humectant and conditioning properties to treat the scalp and hair for silky smooth results </li><li>With violet pigments to help achieve and prolong a cool result </li><li>Silver Shot can also be used as a toner for results within 10 minutes </li><li>Vegan & cruelty free with climate compensated packaging </li></ul>

<ul><li> Strengthens, softens, and neutralizes unwanted yellow tones </li><li> Hydrates and brightens; the longer you treat, the brighter the results </li><li> Powered by Olaplex's patented Bond Building technology, it helps repair broken hair bonds and restore damage </li><li> For all blonde, lightened and grey hair </li><li> Gentle enough to use for every shampoo </li></ul>

<ul><li>Intense formula specifically designed for use on dark, brunette and lightened brunette tones</li><li>Kind and gentle on hair, perfect for use on hair extensions</li><li>Formulated with deep blue pigments that neutralise unwanted warm tones to reveal fresher, cooler tones for a more even colour balance</li><li>Can be used as toner after the lightening process to help neutralise any unwanted warm tones</li><li>100% vegan and sulphate free</li></ul>

<ul><li>Intense formula specifically designed for use on dark, brunette and lightened brunette tones</li><li>Kind and gentle on hair, perfect for use on hair extensions</li><li>Formulated with deep blue pigments that neutralise unwanted warm tones to reveal fresher, cooler tones for a more even colour balance</li><li>Can be used as toner after the lightening process to help neutralise any unwanted warm tones</li><li>100% vegan and sulphate free</li></ul>

<ul><li>Nourishing hair mask with temporary colour pigments </li><li>Can be used to freshen/tone your existing hair colour or can add a temporary colour for up to 4-10 washes </li><li>Contains Argan oil which moisturises and removes frizz </li><li>Can be mixed with other colours within the range to create pastels/bespoke colours to suit you </li><li>100% vegan, sulphate and paraben-free with CO2 compensated packaging</li></ul>

<ul><li>Bed Head's new Serial Blonde Purple Shampoo with a colour enhancing formulation</li><li>Professional purple shampoo </li><li>With purple toners to banish yellow and brassy tones and brighten blonde hair</li><li>Increases cool tones, blonde vibrancy and shine</li><li>Great for both natural and artificial blonde hair</li></ul>

<ul><li>Bed Head's new Serial Blonde Conditioner with a colour enhancing formulation</li><li>Professional blonde conditioner helps repair damage and strengthen blonde hair</li><li>Moisturises, softens and conditions hair</li><li>Helps protect blonde hair from frizz and flyaways</li><li>Great for both natural and artificial blonde hair</li></ul>

<ul><li>Bed Head's new Serial Blonde Shampoo with a colour enhancing formulation</li><li>Professional blonde shampoo with keratin and amino acids helps to repair damaged blonde hair</li><li>Moisturises, softens and helps protect blonde hair from future damage</li><li>With keratin to help restructure damaged proteins in hair</li><li>Great for both natural and artificial blonde hair</li></ul>

<ul><li>Enriched with Resveratrol. Coloured hair appears more radiant and feels soft and protected.</li><li>Up to 8 weeks protection from colour fade* *instrumental test shampoo + conditioner</li><li>Hair colour lasts for up to 8 weeks, and shine is radiant *instrumental test, after application of Shampoo + Conditioner</li></ul>

<ul><li>A neutralising system, enriched with magnesium and anti-yellowing agents. Helps tone the hair by counteracting unwanted brassy tones, and also leaves your hair with a glowing halo of shine.</li><li>For neutralized & brightened grey hair.</li><li>Helps tone the hair by counteracting unwanted brassy tones, and also leaves your hair with a glowing halo of shine.</li></ul>

<ul><li>Neutralize unwanted yellow undertones </li><li>Leaves hair soft, shiny and easy to detangle from lengths to ends.</li><li>Enhance the radiance of blonde hair</li></ul>

<ul><li>Cleanses and resurfaces the hair </li><li>Enhance multidimensional shine of blonde hair</li><li>Help to smooth damaged hair</li></ul>

<ul><li>Formulated with violet and blue pigments, it enhances white & grey hair and helps contrast yellow undertones.</li><li>For neutralized & brightened grey hair.</li><li>Professional neutralizing and brightening conditioner for grey and white hair. Enriched with Violet Dyes and Magnesium*. A combination of an anti-yellowing and cosmetic agents to neutralize yellow tones and to provide softness and a glossy effect right down to the ends.</li></ul>

<ul><li>Replenishes, smoothes and nourishes the hair fiber, enhancing shine and radiance of blonde hair.</li><li>Enhanced blonde hair with multidimensionnal shine</li><li> Shinier hair* *Instrumental test after application of Gloss shampoo + conditioner/mask</li></ul>

<ul><li>Enriched with Resveratrol. Coloured hair appears more radiant and feels soft and protected.</li><li>Up to 8 weeks protection from colour fade* *instrumental test shampoo + conditioner</li><li>Hair colour lasts for up to 8 weeks, and shine is radiant *instrumental test, after application of Shampoo + Conditioner</li></ul>

<ul><li>Enriched with Violet dyes for a purer blonde result.</li><li>For a purer blonde, neutralized from yellow undertones.</li><li>Helps to neutralise unwanted brassy tones in blonde hair.</li></ul>

<ul><li>Instantly detangles the hair</li><li>Helps to smoothen and seal the surface of porous blonde hair </li><li>Improves strength and elasticity </li><li> The formula with Marula Oil helps to provide a brilliant shine</li><li> For normal to course blondes </li></ul>

<ul><li>Intensively nourishes, deeply penetrating the damaged inner hair structure </li><li>Reconstructs the inner and outer hair structure</li><li>Provides suppleness and strength</li><li>The formula with Marula Oil smoothens the hair surface leaving the hair with a healthy-looking shine</li><li> For normal to course blondes </li></ul>

<ul><li>Gently cleanses while nourishing </li><li>Rebuilds and revitalises the inner hair bonds </li><li>Smoothens the hair surface </li><li>Leaves the hair supple and with healthy-looking shine </li><li> For normal to course blondes </li></ul>

<ul><li>Gently cleanses and cares for the most delicate lightened and coloured hair </li><li>Helps to neutralise yellow undertones without changing the hair colour</li><li>Delivers targeted levels of cool pigments to maintain the tone direction, with improved blonde clarity </li><li>Leaves the hair feeling soft and silky</li><li> For all hair types </li></ul>