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Olaplex hero image showing a stylist applying Olaplex treatment to a client's hair in a salon setting

Learn about Olaplex

Go beyond the surface with the revolutionary haircare system created to repair hair from within.

What does Olaplex do? Image showing Olaplex No.1, No.2 and No.3 products with text overlaying the image describing how Olaplex works to rebuild broken hair bonds

What does Olaplex do?

As the original bond builder, Olaplex’s patented Complete Bond Technology™ started a science-led revolution in hair care by developing products that target the bonds most important to the foundation of hair health to repair hair from the inside out.

These bonds, held deep within the hair’s surface, provide structure to all hair types, and are essential to the hair’s strength and elasticity. By repairing broken bonds from the cortex to the cuticle, this groundbreaking technology goes far beyond the surface to deliver true foundational hair health.

With over 10 years’ experience in bringing groundbreaking products from the lab to the chair, Olaplex promises to never stop innovating to help pros and their clients achieve great hair days today, tomorrow, and for years to come.

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How Olaplex works. Image of stylist applying Olaplex No.1 and No.2 in salon setting with text overlaying the image describing how Olaplex works to rebuild broken hair bonds

How does Olaplex work?

Broken bonds within the hair are the result of damage from a wide range of sources including heat, chemical, mechanical and environmental. Olaplex works by repairing broken bonds within the hair shaft using a single patented ingredient, Bis-Aminopropyl Diglycol Dimaleate.

This single molecule repairs the hair by finding single sulphur hydrogen bonds and cross-linking them back together to form disulphide bonds, restoring the hair’s internal structure for improved resilience, shine, and overall health across all hair types.

How Olaplex is different from normal conditioners. Image showing Olaplex No.1 and No.2 products with text overlaying the image describing how Olaplex works to rebuild broken hair bonds from the inside out, compared to normal conditioners which only coat the surface of the hair

How is Olaplex different from normal conditioners?

Unlike traditional conditioners that smooth the surface, Olaplex rebuilds hair from within by repairing and strengthening its internal structure at a molecular level.

Rather than simply coating the hair shaft, Olaplex works to repair and rebuild broken disulfide bonds deep inside the hair, repairing it from the inside out. In contrast, traditional conditioners primarily smooth and coat the hair's outermost layer, known as the cuticle, which can mask, rather than repair, underlying damage.

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What’s in the Olaplex range? Image showing 3 different Olaplex products

What's in the Olaplex range?

The extensive Olaplex range includes products that help to prevent and repair damage during every hairdressing service, whether you’re bleaching, colouring, washing or styling.

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Professional-only treatments prevent and repair damage as it happens during a colour, bleach or perm service.

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Weekly hair repair treatments can be offered as a profitable add-on treatment, or to help maintain salon results at home.

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Shampoos and conditioners help strengthen hair at the backwash, plus retail-friendly sizes for at-home use.

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Hair styling products to protect hair from heat and environmental damage.

What types of damage does Olaplex repair?

What kind of hair does olaplex work on? Image showing Olaplex models of Asian, African and Irisih hair types

What types of hair does Olaplex work on?

Olaplex works on all hair types and textures including coloured and bleached hair, straight and textured. Olaplex even works on human hair extensions. Even virgin hair can become damaged by environmental and mechanical aggressors, becoming structurally compromised and in need of repair.

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How to Treat Hair With Olaplex

The Olaplex range includes salon-exclusive treatments (No.1 Bond Multiplier and No.2 Bond Perfector) for use during chemical services, alongside a full retail range (No.0–No.9) for ongoing maintenance at home. Get to know Olaplex and explore the benefits and best practices for each product. Simply locate the products you plan to use and review the “how to use” section.