Color
Hair dye lifts the cuticle to penetrate the cortex and deposit color. This necessary process leaves the cuticle rougher and comprises the internal protein structure, leading to dryness, faded color, and quicker breakage.
Go beyond the surface with the revolutionary haircare system created to repair hair from within.
As the original bond builder, Olaplex’s patented Complete Bond Technology™ started a science-led revolution in hair care by developing products that target the bonds most important to the foundation of hair health to repair hair from the inside out.
These bonds, held deep within the hair’s surface, provide structure to all hair types, and are essential to the hair’s strength and elasticity. By repairing broken bonds from the cortex to the cuticle, this groundbreaking technology goes far beyond the surface to deliver true foundational hair health.
With over 10 years’ experience in bringing groundbreaking products from the lab to the chair, Olaplex promises to never stop innovating to help pros and their clients achieve great hair days today, tomorrow, and for years to come.
Shop the full Olaplex rangeBroken bonds within the hair are the result of damage from a wide range of sources including heat, chemical, mechanical and environmental. Olaplex works by repairing broken bonds within the hair shaft using a single patented ingredient, Bis-Aminopropyl Diglycol Dimaleate.
This single molecule repairs the hair by finding single sulphur hydrogen bonds and cross-linking them back together to form disulphide bonds, restoring the hair’s internal structure for improved resilience, shine, and overall health across all hair types.
Unlike traditional conditioners that smooth the surface, Olaplex rebuilds hair from within by repairing and strengthening its internal structure at a molecular level.
Rather than simply coating the hair shaft, Olaplex works to repair and rebuild broken disulfide bonds deep inside the hair, repairing it from the inside out. In contrast, traditional conditioners primarily smooth and coat the hair's outermost layer, known as the cuticle, which can mask, rather than repair, underlying damage.
Shop the full Olaplex range
The extensive Olaplex range includes products that help to prevent and repair damage during every hairdressing service, whether you’re bleaching, colouring, washing or styling.
Professional-only treatments prevent and repair damage as it happens during a colour, bleach or perm service.
Weekly hair repair treatments can be offered as a profitable add-on treatment, or to help maintain salon results at home.
Shampoos and conditioners help strengthen hair at the backwash, plus retail-friendly sizes for at-home use.
Hair styling products to protect hair from heat and environmental damage.
Color
Hair dye lifts the cuticle to penetrate the cortex and deposit color. This necessary process leaves the cuticle rougher and comprises the internal protein structure, leading to dryness, faded color, and quicker breakage.
Bleach
Bleach dissolves the melanin (pigment) in the hair which dramatically weakens and degrades the hair's essential protein (keratin) bonds. This is the most severe damage, resulting in hair that is spongy, highly porous and prone to extreme breakage.
Chemical
Damage from perms, relaxers or permanent straightening. Strong alkaline agents permanently alter the hair's disulfide bonds. The result is a severely compromised internal structure, often showing as snapping, frizz, and a brittle, straw-like texture.
Heat
High-temperature styling tools (flat irons, curling wands, blow dryers) vaporize the water inside the hair shaft, creating tiny air gaps or 'bubbles’. This leads to surface cracking, loss of elasticity, and dry, rigid ends that break easily.
Mechanical
Damage caused by daily physical friction including brushing, towel drying, or tight hairstyles. This constant stress chips away at the protective cuticle, leading to snags, split ends and visible breakage.
Environmental
Daily exposure to UV rays, pollution, and harsh water strips the hair's protective lipid layer. This damage accelerates colour fade, makes the hair dull and rough, and leaves the cortex vulnerable to deeper, long-term stress.
Olaplex works on all hair types and textures including coloured and bleached hair, straight and textured. Olaplex even works on human hair extensions. Even virgin hair can become damaged by environmental and mechanical aggressors, becoming structurally compromised and in need of repair.
Shop the full Olaplex rangeThe Olaplex range includes salon-exclusive treatments (No.1 Bond Multiplier and No.2 Bond Perfector) for use during chemical services, alongside a full retail range (No.0–No.9) for ongoing maintenance at home. Get to know Olaplex and explore the benefits and best practices for each product. Simply locate the products you plan to use and review the “how to use” section.
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