Toning Shampoos

<ul><li> Strengthens, softens, and neutralizes unwanted yellow tones </li><li> Hydrates and brightens; the longer you treat, the brighter the results </li><li> Powered by Olaplex's patented Bond Building technology, it helps repair broken hair bonds and restore damage </li><li> For all blonde, lightened and grey hair </li><li> Gentle enough to use for every shampoo </li></ul>

<ul><li>Enriched with Resveratrol. Coloured hair appears more radiant and feels soft and protected.</li><li>Up to 8 weeks protection from colour fade* *instrumental test shampoo + conditioner</li><li>Hair colour lasts for up to 8 weeks, and shine is radiant *instrumental test, after application of Shampoo + Conditioner</li></ul>

<ul><li>Specifically formulated for use on super-lightened, grey or bleached hair</li><li>Helps remove unwanted yellow hues</li><li>Changes hair colour to silver/ash tones</li><li>Formulated with super violet pigments</li><li>Suitable for use on natural and synthetic hair types</li></ul>

<ul><li>A neutralising system, enriched with magnesium and anti-yellowing agents. Helps tone the hair by counteracting unwanted brassy tones, and also leaves your hair with a glowing halo of shine.</li><li>For neutralized & brightened grey hair.</li><li>Helps tone the hair by counteracting unwanted brassy tones, and also leaves your hair with a glowing halo of shine.</li></ul>

<ul><li>Neutralize unwanted yellow undertones </li><li>Leaves hair soft, shiny and easy to detangle from lengths to ends.</li><li>Enhance the radiance of blonde hair</li></ul>

<ul><li>Cleanses and resurfaces the hair </li><li>Enhance multidimensional shine of blonde hair</li><li>Help to smooth damaged hair</li></ul>

<ul><li>Sulphate free formula</li><li>Specifically designed for use on superlightened, grey and bleached tones</li><li>Helps remove unwanted yellow tones</li><li>Formulated with super violet pigments</li><li>Hair colour is transformed and radiance restored</li></ul>

<ul><li>Sulphate free formula specifically formulated for use on super-lightened, grey or bleached hair</li><li>Helps remove unwanted yellow hues</li><li>Changes hair colour to silver/ash tones</li><li>Formulated with super violet pigments</li><li>Suitable for use on natural and synthetic hair types</li></ul>

<ul><li>Neutralising shampoo for blonde hair</li><li>Purple Chroma Crème helps to instantly neutralizes unwanted yellow reflects for a superior colour correction and care</li><li>Alternate Purple Chroma Crème with regular shampoo and adapt the leave-on time depending on desired degree of neutralization, from 2 to 5 minutes </li><li>Delivers up to 3x more shine*** </li></ul>

<ul><li>Sheer Silver Shampoo from Maria Nila</li><li>For blonde hair with warm, yellow and brassy tones</li><li>With violet pigments and blackberry extract</li><li>For added shine and strength</li><li>Bottle size 350ml</li></ul>

<ul><li>Specifically formulated for lightest blonde tones</li><li>Formulated with super black pigment</li><li>Counteracts yellow / orange tones</li><li>Sulphate free cleanser</li><li>Delivers super clean, 'Scandinavian Blonde' style results</li></ul>

<ul><li> Strengthens, softens, and neutralizes unwanted yellow tones </li><li> Hydrates and brightens; the longer you treat, the brighter the results </li><li> Powered by Olaplex's patented Bond Building technology, it helps repair broken hair bonds and restore damage </li><li> For all blonde, lightened and grey hair </li><li> Gentle enough to use for every shampoo </li></ul>

<ul><li>Sulphate free formula specifically formulated for use on super-lightened, grey or bleached hair</li><li>Helps remove unwanted yellow hues</li><li>Changes hair colour to silver/ash tones</li><li>Formulated with super violet pigments</li><li>Not suitable for use on synthetic hair extensions</li></ul>

<ul><li>Neutralizes unwanted brassy warmth</li><li>Eliminates dull, yellow tones</li><li>Illuminates highlights on blondes</li><li>Adds shimmering brightness to grey and white hair</li><li>Use with Total Results Color Obsessed Conditioner for optimal results</li></ul>

<ul><li>Sheer Silver Conditioner from Maria Nila</li><li>For blonde hair with warm, yellow and brassy tones</li><li>With violet pigments and blackberry extract</li><li>For added shine and strength</li><li>Bottle size 1l</li></ul>

<ul><li>Formulated with Vitamin C to maintain salon-quality blonde from one service to the next</li><li>The system washes away build-up and impurities on dull, darkened hair for a brighter blonde </li><li>Vitamin C and Brightening Care Complex brightens hair </li><li>Light conditioner leaves hair soft, silky and shiny without added weight</li><li>Seals cuticles and fills hair porisity to lock out dullness</li></ul>

<ul><li>Replenishes, smoothes and nourishes the hair fiber, enhancing shine and radiance of blonde hair.</li><li>Enhanced blonde hair with multidimensionnal shine</li><li> Shinier hair* *Instrumental test after application of Gloss shampoo + conditioner/mask</li></ul>

<ul><li>Specifically formulated for lightest blonde tones</li><li>Formulated with Rice Seed Extract and Soy Protein</li><li>With intense black pigment</li><li>Helps counteract yellow / orange tones</li><li>Deilvers super clean, super bright, healthy looking results</li></ul>

<ul><li>100% vegan shampoo</li><li>High performing violet pigments neutralise yellows in blonde and bleached hair</li><li>Argan oil and mahogany extract maintain blonde hair’s shine</li><li>Bottles are made from sustainable packaging</li></ul>

<ul><li>Formulated with violet and blue pigments, it enhances white & grey hair and helps contrast yellow undertones.</li><li>For neutralized & brightened grey hair.</li><li>Professional neutralizing and brightening conditioner for grey and white hair. Enriched with Violet Dyes and Magnesium*. A combination of an anti-yellowing and cosmetic agents to neutralize yellow tones and to provide softness and a glossy effect right down to the ends.</li></ul>

<ul><li>Instantly detangles the hair</li><li>Helps to smoothen and seal the surface of porous blonde hair </li><li>Improves strength and elasticity </li><li> The formula with Marula Oil helps to provide a brilliant shine</li><li> For normal to course blondes </li></ul>

<ul><li>Intensively nourishes, deeply penetrating the damaged inner hair structure </li><li>Reconstructs the inner and outer hair structure</li><li>Provides suppleness and strength</li><li>The formula with Marula Oil smoothens the hair surface leaving the hair with a healthy-looking shine</li><li> For normal to course blondes </li></ul>

<ul><li>Say Goodbye Yellow and hello to a cooler blonde; this highly-pigmented wash offers instant tonal deposit to counteract and neutralise underlying yellow tones in less than 5 minutes </li><li>Prevents cool tone colour fade and enhances luminosity </li><li>Integrated bonding technology to help strengthen while gently cleansing </li><li>Vegan formula, free from animal derived ingredients, and free from SLS and SLES sulfates </li><li>Suitable for medium to light blonde hair </li></ul>

<ul><li>Gently cleanses and cares for the most delicate lightened and coloured hair </li><li>Helps to neutralise yellow undertones without changing the hair colour</li><li>Delivers targeted levels of cool pigments to maintain the tone direction, with improved blonde clarity </li><li>Leaves the hair feeling soft and silky</li><li> For all hair types </li></ul>

<ul><li>Banish unwanted yellow tones in highlighted, bleached or blonde shades</li><li>Effective in enhancing silver tones in white or grey hair</li><li>Leaves hair feeling shiny and soft</li><li>Breathes new life into colour</li><li>Sulphate free formula</li></ul>

<ul><li>Gently cleanses while nourishing </li><li>Rebuilds and revitalises the inner hair bonds </li><li>Smoothens the hair surface </li><li>Leaves the hair supple and with healthy-looking shine </li><li> For normal to course blondes </li></ul>

<ul><li>Brightens blonde, grey or white hair</li><li>Banishes brassiness, softens strands, and adds shine</li><li>Brings out the best in blonde, white and silver hair</li><li>Hydrates hair and intensifies shine</li><li>Violet-tinted, colour enhancing formula</li></ul>

<ul><li>Formulated with Vitamin C to maintain salon-quality blonde from one service to the next </li><li>Washes away build-up and impurities on dull, darkened hair for a brighter blonde </li><li>Vitamin C and Brightening Care Complex brightens hair </li><li>Cleansing balm washes away build-up </li><li>Seals cuticles and fills hair porisity to lock out dullness </li></ul>

<ul><li>Delivers cool pigments to maintain, refresh and enrich blonde tone directions</li><li>Detangles the hair and improves combability </li><li>Provides strength and moisture leaving the hair healthy looking and shiny </li><li>Contains moisturizing Panthenol to balance the natural water content of the hair structure </li><li>UV-filter: Helps protecting from damaging UV rays</li><li> For all hair types </li></ul>

<ul><li>Bed Head's new Serial Blonde Conditioner with a colour enhancing formulation</li><li>Professional blonde conditioner helps repair damage and strengthen blonde hair</li><li>Moisturises, softens and conditions hair</li><li>Helps protect blonde hair from frizz and flyaways</li><li>Great for both natural and artificial blonde hair</li></ul>

<ul><li>Gently purifies and removes impurities (dust, heavy metal residues and pollution)* and other residues (styling products) *when used in combination with the BlondMe All Blondes Detox Mask</li><li>Formulated with Hydrolyzed Soy Protein and Moringa Seed Extract to revive dull and brassy blondes</li><li>Gives a healthy and bright looking blonde colour</li><li> For all hair types </li></ul>

<ul><li>Sulphate free formula specifically formulated for use on super-lightened, grey or bleached hair</li><li>Helps remove unwanted yellow hues</li><li>Changes hair colour to silver/ash tones</li><li>Formulated with super violet pigments</li><li>Suitable for use on natural and synthetic hair types</li></ul>

<ul><li>For up to 3X stronger hair*</li><li>Helps to reinforce weakened bonds and revive all hair types from chemical damage </li><li>Gentle formula, specially formulated for bleached hair </li><li>Cleanses whilst protecting sensitive hair fibres </li><li>Leaves hair feeling soft, shiny and stronger </li></ul>

<ul><li>Bed Head's new Serial Blonde Purple Shampoo with a colour enhancing formulation</li><li>Professional purple shampoo </li><li>With purple toners to banish yellow and brassy tones and brighten blonde hair</li><li>Increases cool tones, blonde vibrancy and shine</li><li>Great for both natural and artificial blonde hair</li></ul>

<ul><li>Gently cleanses without overburdening the hair</li><li>Rebuilds and revitalises the inner hair bonds </li><li>Improves body and helps prevent static </li><li>The formula with Panthenol leaves the hair supple and soft with a healthy-looking shine </li><li> For fine to normal blondes </li></ul>

<ul><li>Repairs the internal structure of fragile, lightened and coloured hair without overburdening</li><li>Detangles porous hair, making it easy to comb </li><li>Delivers cool pigments to maintain, refresh and enrich blonde tone directions </li><li>Helps to neutralise any blonde that has a tendency to turn warm </li><li>Visually brightens highlighted or lightened blondes</li><li> For all hair types </li></ul>