Two of the main reasons clients delay getting their hair coloured are time and money, and this is why adding express services to your salon menu at a lower price point is key. Did you know that you can maintain your customer loyalty while performing quick and efficient techniques that offer the high quality they expect without using surplus product? We’ve picked three of the most popular profit-boosting express services along with the bestselling ranges to perform them, and you’ll even find the products you can retail alongside these techniques for maintaining your client’s colour.
The holiday express: Express hair colour services | Salon Services
Top express colour services to boost profits
Balayage clients: Babylights Balayage
The balayage gives client’s hair natural dimension with a premium finish, but it’s a technique that can require a lot of time and patience. Babylights are a great alternative for clients limited on time because it uses a fine weave which is strategically placed by the colourist often mimicking the effect of sun kissed hair for a subtle shimmer. Another way you can cut appointment times is by separating your sections with cotton wool under the roots instead of foils. While foils can speed up development time as they generate heat, they can take time to rip and fold and do not allow you to see where you have already placed the colour. Cotton wool is a quick and efficient way to create hair separation and allow you to see where you have already placed your colour.
To perform your client’s express balayage babylights, we recommend the Wella Professionals Blondor Freelights range. Its creamy mixture easily spreads on the hair and stays in place during development, adding up to seven levels of lift.
Balayage Babylights Step-by-Step
Step One
Mix the Wella Blondor Freelights Bleach and chosen Freelights Developer at a 1:1.5 ratio.
Step Two
Separate each section of your client’s balayage with cotton wool balls under the roots and backcomb the hair.
Step Three
Apply the Freelights mixture on small strands around the face and hairline. For the mid-lengths and ends, apply with a brush upwards towards the roots. Leave to develop for maximum 50 minutes before rinsing out.
Step Four
Tone your client’s babylights with your chosen Shinefinity Glaze shade and mix with the Brush and Bowl Activator at a 1:1 ratio. Apply onto the balayage and leave to develop for 20 minutes before washing out thoroughly.
New to colour clients: Glazing
Some clients may not want the commitment of a new hair colour and instead want a simple refresh. A glazing treatment with Wella Shinefinity Glaze will add a radiant gloss to virgin and colour-treated hair with no lifting or damage. Coming in 32 shades separated into four unique families, its formula develops in a maximum of twenty minutes and is suitable for covering the first signs of greys, post-blonding services and colour correction.
Shinefinity Glaze is easy to work with during a busy schedule, and one of their most popular services that guarantees maximum profits is their ten-minute Speed Glaze. Perfect for refreshing hair colour on clients who are low on time, follow our guide below to perform this simple service.
Shinefinity Speed Glaze Step-by-Step
Step One
Mix 00/00 Crystal Glaze Booster with the Shinefinity Bottle Applicator at a 1:1 ratio.
Step Two
Apply the mixture all over shampooed and towel-dried hair and leave to develop for ten minutes. Rinse out thoroughly and shampoo with Elements Renewing Shampoo and your favourite conditioner and proceed to blow-dry and style hair.
Highlight clients: Root melt
Regrowth can create a contrast between highlights and the natural shade more obvious, and some clients would prefer to let their natural colour show slightly for a lower maintenance look. The speediest way to seamlessly blend shades is
by applying colour on the roots, with the most popular techniques being:
• Root tap: A small amount of client’s natural shade is applied on the root to create a natural transition into the highlights. Perfect for clients who
want to keep their highlights looking natural and like the overall lighter look.
• Root smudge: Chosen root shade is applied one or two inches down to softly blend into highlights. Perfect for clients who want low maintenance
and longer wait times between appointments.
• Root melt: A deep-rooted look that adds depth and dimension to highlighted hair starting one inch past the highlights. Perfect for clients who want a high-contrasted blonde or brunette
melt.
Our choice for performing these techniques is the Redken Shades EQ demi-permanent collection. When mixed, it creates an easy to apply gel formula that develops
in just twenty minutes and adds a sheer gloss to hair.
Redken Shades EQ Root Melt Step-by-Step
Step One
Mix your chosen Shades EQ shade and the Redken Shades EQ Processing Solution at a 1:1 ratio.
Step Two
Apply the mixture on the roots on either damp or dry hair with a brush reaching your client’s desired length. Leave to develop for 20 minutes.
Step Three
Rinse out the mixture and wash hair with the Redken Color Extend Magnetics Shampoo and Conditioner. Proceed to blow-dry and style hair.
Shop the essentials for your express services
Offer
€ 33,50
ex VAT
BUY 1 GET 1 HALF PRICE
<ul><li>Blondor Freelights Bleach from Wella Professionals</li><li>For accurate freehand application</li><li>Up to seven levels of lift</li><li>For use with Freelights Developer</li><li>For natural or pre-coloured hair</li></ul>
Offer
€ 17,50
ex VAT
BUY 1 GET 1 HALF PRICE
<ul><li>Blondor Freelights Developer from Wella Professionals</li><li>Easy application</li><li>Less swelling</li><li>Contains hydrogen peroxide</li><li>6 per cent solution supplied</li></ul>
Offer
€ 13,05
ex VAT
BUY 6 GET 1 FREE
<ul><li>Acidic demi-permanent with no ammonia and balanced pH for reliable even color</li><li>Contains wheat amino acids for mirror-like shine and
condition; it’s like a lip-gloss for your client’s hair!
</li><li>Gloss, tone, refresh, correct or blend grays in 20 minutes.</li><li>No lift</li><li>Mix of direct and oxidative dyes for a sheer result</li></ul>
Offer
€ 13,50
ex VAT
5+1 FREE | 8+2 FREE
<ul><li>Suitable for all hair types – instantly tones and refreshes colour with zero lift and damage </li><li>Adds shine to hair that lasts six weeks </li><li>Ideal for express services – it develops in just 20 minutes! </li><li>Silicone, alcohol and ammonia-free formula that contains no animal derived ingredients </li></ul>
What should I retail to balayage and colour clients?
Wella Color Fresh Mask
The Wella Color Fresh Mask is a zero-damage colour depositing mask that will help clients maintain their express balayage in just ten minutes. Coming in both natural and fashion shades, its vegan formula is infused with argan oil to maintain the hair’s condition and moisture.
What should I retail to balayage and colour clients?
Wella Invigo Color Brilliance
The Wella Invigo Color Brilliance range maintains and protects colour treated hair with their powerful Color Brilliance BlendTM. Featuring a formula rich in anti-oxidants and vitamins, each product cleanses the hair’s surface and locks in colour vibrancy for up to seven weeks.
Shop all the professional hair and beauty essentials for your salon or freelance business at Salon Services, and stay up to date with the latest trends on our Beauty Talk blog.
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