Revealed! The most Googled skin care ingredients of 2020
We all want healthy and hydrated skin, right? So it’s no surprise we’ve all been doing some digging to find out EXACTLY which skin care ingredients are going to give us the glowing skin of our dreams.
So here’s what you’ve been searching for, what it does… and how to introduce it into your skin care regime.
Vitamin C benefits for your skin
There have been over 1.2 million searches for vitamin C since January. And the most Googled question is, “What does vitamin C do for your skin?”
The answer is, LOTS! Vitamin C is an antioxidant and protects your skin cells from damaging free radicals. It also evens out skin tone, reduces pigmentation and brown spots and helps your skin produce collagen. No wonder it’s the top searched ingredient!
How to add vitamin C to your skin care regime… the SkinTruth Vitamin C Booster Serum contains vitamin C and pure organic sweet orange oil. It’s 100% vegan and leaves your skin feeling rejuvenated and glowing.
“Retinol is a powerful ingredient that is known to stimulate the production of collagen and plump up fine lines and wrinkles.”
Retinol in skin care
There have been over 915,000 searches for the skin care ingredient retinol so far this year. So what do we all want to know? The most Googled question is, “What does retinol do to your face.”
Retinol is a powerful ingredient that is known to stimulate the production of collagen and plump up fine lines and wrinkles. It can also increase your skin’s elastin production.
How to add retinol to your skin care regime… check out the Retinol range, including a daily moisturiser which targets fine lines. For a more intense retinol boost, use the anti-wrinkle facial serum which is extra firming and improves skin elasticity.
Or add Sienna X The Retinol Serum to your beauty regime. It contains 0.3% pure retinol and, with regular use, helps reduce fine lines and wrinkles. It also stimulates collagen production and creates a smooth complexion.
Witch hazel for skin
With over 280,000 searches so far this year, witch hazel is another must-have beauty ingredient. And the most commonly asked question is, “What is witch hazel good for?”
It has anti-inflammatory properties and tightens pores as well reducing the bacteria that causes acne.
How to add witch hazel to your skin care regime… SkinTruth Optimise Velvet Soft Facial Serum contains witch hazel extract. Use daily to replenish your skin’s moisture and leave it feeling velvety soft.
Castor oil benefits for skin
Number 3 on the most Googled list of beauty ingredients is castor oil, with over 683,000 searches. And the question everyone is asking? “Is castor oil good for the skin?”
The answer is most definitely, yes… although you’ll want to use the castor oil found in beauty products, rather than your grandma’s kitchen cupboards! Castor oil contains vitamin E and is rich in antioxidants which helps protect your skin. It also contains essential fatty acids which help restore your skin’s natural moisture balance.
How to add castor oil to your skin care regime… Sienna X The Toning Solution is a gentle face mist which contains hydrogenated castor oil. You can use it as a quick treatment after cleansing to brighten and hydrate your skin. Or if you’ve got more time, why not use it as a hydrating and brightening facial mask for a longer treatment.
Hyaluronic acid benefits for skin
Hyaluronic acid is a natural element of the skin and can hold a high capacity of water. Just one gram of hyaluronic acid can hold a massive six litres of water! All the added moisture from this popular beauty ingredient means smooth and plumper skin. No wonder it’s had over 556,000 Google searches this year, with the most popular question being: “What are the benefits of hyaluronic acid?”
How to add hyaluronic acid to your skin care regime… the Skin Republic Hyaluronic Acid & Collagen Face Mask Sheet is super-hydrating and targets fine lines. As the skin has a four week regeneration period it's most effective when used twice a week for the first month and then topped up as required.
Squalane in skin care
Have you spotted ‘squalane’ in the list of your beauty product’s ingredients and wondered what it was? You’re not alone! The ingredient has been searched for more than 375,000 times, with people asking, “What does squalane do?”
It’s no surprise it’s popular! Squalane is super hydrating and moisturising and is suitable for all skin types. It also helps to fight off free radicals that contribute to the signs of ageing.
How to add squalane to your skin care regime… Sienna X The Day Cream firms and moisturises your skin, reducing wrinkles. It contains olive squalane along with natural Marine Bamboo which protects against everyday pollution.
Niacinamide for skin
Also making the ‘most Googled’ list is niacinamide, with nearly 276,000 searches - an increase of 181% from the previous year. And people are asking, “Is niacinamide good for acne?”
A form of vitamin B3, niacinamide helps your skin build keratin which in turn helps keep your skin healthy. It’s also said to reduce skin inflammation and help reduce redness.
How to add niacinamide to your skin care regime… Give yourself an at-home facial with the Beauty Pro Brightening Collagen Mask with Vitamin C and which also contains niacinamide. Leave on for 15 minutes and the collagen and vitamin C will even out your skin tone and reduce pigmentation.
Want to add any of these most-searched beauty ingredients to your beauty regime? Shop our full skin care range.