Hair Repair Treatment - A Strong Bond
New, effective, affordable hair repair bond builders for stand-out services.
With overhyped brands and low cost dupes, how do you bring back value to lucrative damaged hair bond builder treatments at a time when hair health is a hot topic?
The Solution: Damaged Hair Bond Builders 3 Ways
Damaged hair Bond builders are big business and with clients looking to their stylist for solutions and specialist treatments, it’s a great way to keep customers coming back and boost your service cost. Here are three ways you can integrate bond builders to your service menu:
1.
During Your
Colour Service
Bond builders are not just focussed on the cure, our aim is always to put hair health first. When hair bonders, and other forms of hair damage prevention, is built in it saves you time and money whilst protecting the hair from damage.
Our Top 5 innovative formulas that transform colour and maintain hair health:
Easy Gel Formula-Redken Shades EQ Bonder
InsideFast developing, easy application, true-to-tone results. Designed for clients with
sensitised scalps.
Ammonia Free–L’Oreal Professional INOAPermanent
hair colour with up to 3 levels of lift and 100% grey coverage.
Great for Greys-Wella Kolleston Perfect100% Vegan* and
formulated with Metal Purifier to help to prevent hair damage caused by metals. No need to use an
additional metal treatment. (*except Special Blonde)
Anti-Metal Blonding-Schwarzkopf BlondMe Premium LightenerProtects
the hair bonds during processing for minimised breakage, with Integrated Anti-Metal Bond protection
technology.
Vegan Friendly & 97% Less Breakage-Wella BlondorPlex Multi-blonde
PowderFormulated with bond builder technology, delivers easy application and up to 97% less
breakage.
2.
Add-on
Treatments
Did you know: Of our customers who said they are making more money than this time last year,
27% said it was as a result of offering premium add-on treatments. When clients have damaged hair, or are
looking for enhanced results and damage prevention, stand-alone targeted treatments are an ideal way to add
value to your service and highlight your point of difference.
*2023 Salon Services customer survey.
Top 3 Treatments:
Try: Paul Mitchell Bond
Rx Professional Bond Sealant Step 2 1LThis ultra-rich mask can be added as a treatment,
and when used as a full regime, can deliver up to 88% improvement in hair condition. It is a
lower investment than most other bond builders and up to 53% savings per
application.*
(*When comparing salon price per application of Medium Professional Treatment Boxed Set compared to the market leader.)
(*When comparing salon price per application of Medium Professional Treatment Boxed Set compared to the market leader.)
Try: K18 Leave-in
Molecular Repair Hair MaskThis lightweight leave-in treatment mask reverses damaged hair
in 4 minutes. The patented peptide technology works to repair damage from heat, bleach, colour
and chemical services- restoring 91% of original strength, softness, smoothness, and bounce back
to hair.
Try: Osmo Chromaplex
SealerA cost effective alternative to well-known hair bond builder regimes. After adding
#1 Osmo Chromaplex Bond Builder to your colour, follow with #2, a protective, nurturing
treatment cream that stabilises the strengthened bonds from your colour services at a much lower
price per service.
3.
At home, Professional
Hair Care Aftercare
Hair Bond builder systems have become over complicated in the eye of the consumer. Rather than a 10 step routine, offer aftercare products that compliment your service, maintain hair health and continue to treat their hair concerns in-between visits.
Top aftercare add-ons:
Damage Undo
Restructuring Masque 250mlA clinically proven affordable bond builder range with
KeraboostTM technology. A clear simple regime that’s the perfect solution for budget conscious
clients looking to start their hair repair journey.
Schwarzkopf Professional
Bonacure R-TWO Rescuing TreatmentThe perfect retail on partner to the R-two restoring
essence, this mask has double-bonding technology which forms new bonds, prevents future damage
and prolongs salon results.
Redken Acidic Bonding
Concentrate 5 Min Mask 250mlThis easy to use 5 minute hair mask if formulated with the
most intensive conditioning care complex to provide bonding care that melts into the hair. Easy
to add to any regime as an enhancement to the everyday haircare routine, the perfect solution
for clients wanting quick results.
4.
Top Bond Builders
| Bond Builders | Olaplex | Bond RX | Ultimate Repair | Damage Undo | Redken ABC |
|---|---|---|---|---|---|
| Who is it for? | All hair types that have damage and require deep repair. | Focussed on Blondes and all lightening services to keep blondes beautiful and strong | Customers who want a luxury premium treatment and take home | For ALL types of hair damage | For damaged hair, all hair types and textures |
| Benefits |
|
|
|
|
|
| When to Use | Use in all professional colour services to protect bonds whilst colouring. Use without colour for maximum bond building services. | Use with in blonde and permanent colour services to protect bonds. | Use as a complete regimen to restore hair . | Use as a regimen to help restore hair back to its natural state – either use post colour service or can be used as a standalone service. | Use daily to provide an all-in-one solution to intensely condition, repair, and protect colour-treated strands |
| Hero Product | Broad Spectrum Chelating Treatment is the only of its kind to rebuild hair simultaneously while it thoroughly, yet gently removing impurities and build up whilst allowing better penetration and efficacy of all chemical services | BONDRX Sealent Ultra-rich mask enhanced with patented Bond RX Technology helps reinforce the hair fibre. Strengthens hair and smoothes the cuticle. | Miracle Rescue Repairs hair damage in 90 seconds inside and out 99% less breakage | Stop & Lock Treatment stops the effects of oxidation, eliminates excess hydrogen peroxide and locks in colour for longer-lasting results and supreme condition Prevents damage caused by over processing and bleaching | Lightweight Liquid Conditioner Ideal for fine hair Up to +1.5x inner strength 4x easier detangling 2-days non-oily hair 48-hours of volume |
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| Bond Builders | K18 | Absolut Repair Molecular |
|---|---|---|
| Who is it for? | For all in salon treatments and after care that is super quick and easy to use with amazing results. Best for time conscious salons / stylists | For all hair that is damaged to very damaged with high porosity especially on the ends |
| Benefits |
|
|
| When to Use | Use before colour services to peptide prep with the pro chelating complex | Use as pre colour service to strengthen and repair peptides at a molecule level. |
| Hero Product | Leave-in Molecular Repair Hair Mask Clinically proven to reverse damage in just 4 minutes Repairs hair from the inside out Restores strength, softness, smoothness, and bounce | Pre Shampoo Treatment Helps strengthen damaged fibres for long lasting repair. Detangles and makes hair more manageable |
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