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  • 4 + 1 | 8 + 4 FREE
    • I’m obsessed with mixing Naked Blush with Rose Gold, Dusty Lavender, and Silver Smoke for a variety of blushing naked tones
    • Formulated by Guy Tang!
    • Pre-blended signature shades enable stylists to easily recreate the most demanding haircolor trends of the season
    • Break-through mirustyle x-hp™ delivers x-treme heat protection up to 450º to radically reduce the damaging effects of thermal styling
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  • Offer
    Limited Edition
    4 + 1 | 8 + 4 FREE
    • #Hairbesties, our Super Power Direct Dyes are extremely pigmented and allow you to create powerful color with maximum depth. All #mydentity Super Power Direct Dyes can be intermixed with each other to create endless possibilities.
    • The Super Power Direct Dyes are formulated with super power strength to last up to 30 shampoos!
    • #Hairbestie Tip: Use on pre-lightened hair for true to tone results. Some shades can be used over natural hair for glazing effects.
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  • 4 + 1 | 8 + 4 FREE
    • #Hairbesties, Permanent Natural Ice offers maximum gray coverage with a cool, natural result.
    • The NI Series gives balanced control and is great for intermixing with other #mydentity shades when a natural result is desired.
    • #Hairbestie Tip: When retouching gray coverage, used desired Permanent NI shade at the regrowth and refresh mids & ends with Demi-Permanent color two levels lighter.
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    • Available in 473mL and 1000mL
    • Specially formulated with my favorite lavender fragrance for all your #mydentity haircolor needs.
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    • Formulated by Guy Tang
    • Specially formulated with Guy's favourite lavender fragrance
    • Available in 6 vol
    • For use with #Mydentity hair colour
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  • New
    #mydentity  #Stroke7 Thicc Balayage Activator 40 Vol 207ml
    • Designed for #Stroke7 to create a unique, creamy consistency
    • Spread it, #Hairbestie! Effortless spreadability for a flawless blend
    • When mixed with #Stroke7, the product rests on top of each painted section for added natural dimension. For a bolder balayage, press harder for full penetration
    • Formulated with my favorite lavender fragrance
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  • New
    #mydentity  #Stroke7 Thicc Balayage Activator 30 Vol 207ml
    • Designed for #Stroke7 to create a unique, creamy consistency
    • Spread it, #Hairbestie! Effortless spreadability for a flawless blend
    • When mixed with #Stroke7, the product rests on top of each painted section for added natural dimensionFor a bolder balayage, press harder for full penetration
    • Formulated with my favorite lavender fragrance
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    • Lifts up to 8 levels in a single application
    • Dust-free, violet powder
    • Superior conditioning during the lifting process
    • Mix #Magnum8 with #Big9 to create the most perfect, hybrid consistency
    • Formulated by Guy Tang
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  • 4 + 1 | 8 + 4 FREE
    • Breakthrough Miru-Style X-HP delivers x-treme heat protection (up to 450 degrees)
    • Radically reduces the damaging effects of thermal styling
    • Advanced VibraRiche technology for hair colour with two times the shine
    • Formulated by Guy Tang
    • Keratin and argan seed oil blend to improve the overall integrity of the hair
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  • New
    #mydentity #Stroke7 Rose Balayage Lightener 425g
    • Stroke it, #hairbestie! For up to 7 levels of lift in a single application
    • Rosé tinted powder #Extra
    • ElastiShell™ Technology allows for a flexible cast with minimal flaking for an even lift
    • Processes in 35-45 minutes (1:3)Remember #hairbestie, it all depends on their hair!
    • Formulated with my favourite lavender fragrance
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  • 50% OFF
    #mydentity Hairbestie Intro Kit Semi & Permanent Hair Colour Kit
    • Exclusive #Hairbestie Kit!
    • Formulated by Guy Tang
    • Some of Guy’s favourite formulas from #Mydentity
    • Recreate the most demanding colour trends this season
    • Includes free Swatch-Ring
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  • Offer
    New
    #mydentity Naked Glow 8 Permanent Hair Colour, 58g
    4 + 1 | 8 + 4 FREE
    • I’m obsessed with mixing Naked Blush with Rose Gold, Dusty Lavender, and Silver Smoke for a variety of blushing naked tones
    • Formulated by Guy Tang!
    • Pre-blended signature shades enable stylists to easily recreate the most demanding haircolor trends of the season
    • Break-through mirustyle x-hp™ delivers x-treme heat protection up to 450º to radically reduce the damaging effects of thermal styling
    Sign In for prices
  • Offer
    New
    #mydentity Naked Glow 9 Permanent Hair Colour, 58g
    4 + 1 | 8 + 4 FREE
    • I’m obsessed with mixing Naked Blush with Rose Gold, Dusty Lavender, and Silver Smoke for a variety of blushing naked tones
    • Formulated by Guy Tang!
    • Pre-blended signature shades enable stylists to easily recreate the most demanding haircolor trends of the season
    • Break-through mirustyle x-hp™ delivers x-treme heat protection up to 450º to radically reduce the damaging effects of thermal styling
    Sign In for prices
  • Offer
    New
    #mydentity Naked Blush 9 Demi-Permanent Hair Colour, 58g
    4 + 1 | 8 + 4 FREE
    • For warmer end results, mix the Naked Glow Series with the Copper Red Copper and Rose Gold Series
    • Formulated by Guy Tang!
    • Pre-blended signature shades enable stylists to easily recreate the most demanding haircolor trends of the season
    • Break-through mirustyle x-hp™ delivers x-treme heat protection up to 450º to radically reduce the damaging effects of thermal styling
    Sign In for prices
    out of stock
  • Offer
    New
    #mydentity Naked Glow 9 Demi-Permanent Hair Colour, 58g
    4 + 1 | 8 + 4 FREE
    • For warmer end results, mix the Naked Glow Series with the Copper Red Copper and Rose Gold Series
    • Formulated by Guy Tang!
    • Pre-blended signature shades enable stylists to easily recreate the most demanding haircolor trends of the season
    • Break-through mirustyle x-hp™ delivers x-treme heat protection up to 450º to radically reduce the damaging effects of thermal styling
    Sign In for prices
    out of stock
  • Offer
    New
    #mydentity Naked Glow 8 Demi-Permanent Hair Colour, 58g
    4 + 1 | 8 + 4 FREE
    • For warmer end results, mix the Naked Glow Series with the Copper Red Copper and Rose Gold Series
    • Formulated by Guy Tang!
    • Pre-blended signature shades enable stylists to easily recreate the most demanding haircolor trends of the season
    • Break-through mirustyle x-hp™ delivers x-treme heat protection up to 450º to radically reduce the damaging effects of thermal styling
    Sign In for prices
    out of stock
  • Offer
    New
    #mydentity Naked Blush 7 Demi-Permanent Hair Colour, 58g
    4 + 1 | 8 + 4 FREE
    • For warmer end results, mix the Naked Glow Series with the Copper Red Copper and Rose Gold Series
    • Formulated by Guy Tang!
    • Pre-blended signature shades enable stylists to easily recreate the most demanding haircolor trends of the season
    • Break-through mirustyle x-hp™ delivers x-treme heat protection up to 450º to radically reduce the damaging effects of thermal styling
    Sign In for prices
    out of stock
  • Offer
    New
    #mydentity Naked Glow 7 Demi-Permanent Hair Colour, 58g
    4 + 1 | 8 + 4 FREE
    • For warmer end results, mix the Naked Glow Series with the Copper Red Copper and Rose Gold Series
    • Formulated by Guy Tang!
    • Pre-blended signature shades enable stylists to easily recreate the most demanding haircolor trends of the season
    • Break-through mirustyle x-hp™ delivers x-treme heat protection up to 450º to radically reduce the damaging effects of thermal styling
    Sign In for prices
    out of stock
    • Formulated by Guy Tang
    • Specially formulated with Guy's favourite lavender fragrance
    • Available in a range of 10 vol to 40 vol
    • For use with #Mydentity hair colour
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    • Versatile formula for precise and global application techniques
    • Delivers superior conditioning during the lifting process
    • Protective crème base soothes the scalp and reduces sensitivity
    • Moisturising agents for optimal protection during and after the lifting process
    • Formulated by Guy Tang
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  • Offer
    4 + 1 | 8 + 4 FREE
    • #Hairbesties, I named these shades "Dual Booster" because you can use in two ways - for direct application or to customize, boost, correct or neutralize any of your #mydentity formulations.
    • Incorporate desired amount of Dual Booster up to 50% to enhance any #mydentity Permanent or Demi-Permanent formulation.
    • #Hairbesties, Aqua Blue is great for concealing excess warmth when mixing into your color formulation when battling brass.
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