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New Arrivals

  • <ul><li>#Hairbesties, introducing #MyHero Collagen Powder Protective Booster, a revolutionary powder additive that can be used with any lightener and/or color formula to shield the hair against damage during a lightener/color service. </li><li>Protects & reinforces by creating a protective coating around the hair structure to prevent damage before it starts</li><li>Collagen & Amino Acids deliver conditioning properties for added protection </li><li>Succinic Acids forms bridges between broken Keratin chains to further strengthen hair while processing</li><li>No compromise to color/lightening results and no added processing time</li></ul>
    £24.99
    ex VAT
  • Offer
    Limited Edition
    #mydentity Super Power Direct Dye Blue Mystique 85g
    BUY 4 GET 1 FREE OR BUY 7 GET 2 FREE
    <ul><li>#Hairbesties, our Super Power Direct Dyes are extremely pigmented and allow you to create powerful color with maximum depth. All #mydentity Super Power Direct Dyes can be intermixed with each other to create endless possibilities.</li><li>The Super Power Direct Dyes are formulated with super power strength to last up to 30 shampoos!</li><li>#Hairbestie Tip: Use on pre-lightened hair for true to tone results. Some shades can be used over natural hair for glazing effects.</li></ul>
    £7.65
    ex VAT
  • BUY 4 GET 1 FREE OR BUY 7 GET 2 FREE
    <ul><li>Breakthrough Miru-Style X-HP delivers x-treme heat protection (up to 450 degrees)</li><li>Radically reduces the damaging effects of thermal styling</li><li>Advanced VibraRiche technology for hair colour with two times the shine</li><li>Formulated by Guy Tang</li><li>Keratin and argan seed oil blend to improve the overall integrity of the hair</li></ul>
    £7.65
    ex VAT
  • BUY 4 GET 1 FREE OR BUY 7 GET 2 FREE
    <ul><li>#Hairbesties, Permanent Natural Ice offers maximum gray coverage with a cool, natural result.</li><li>The NI Series gives balanced control and is great for intermixing with other #mydentity shades when a natural result is desired.</li><li>#Hairbestie Tip: When retouching gray coverage, used desired Permanent NI shade at the regrowth and refresh mids & ends with Demi-Permanent color two levels lighter.</li></ul>
    £7.65
    ex VAT
  • <ul><li>Versatile formula for precise and global application techniques</li><li>Delivers superior conditioning during the lifting process</li><li>Protective crème base soothes the scalp and reduces sensitivity</li><li>Moisturising agents for optimal protection during and after the lifting process</li><li>Formulated by Guy Tang</li></ul>
    £15.55
    ex VAT
  • <ul><li>Formulated by Guy Tang</li><li>Specially formulated with Guy's favourite lavender fragrance</li><li>Available in 6 vol</li><li>For use with #Mydentity hair colour</li></ul>
    £6.55
    ex VAT
  • <ul><li>Lifts up to 8 levels in a single application</li><li>Dust-free, violet powder</li><li>Superior conditioning during the lifting process</li><li>Mix #Magnum8 with #Big9 to create the most perfect, hybrid consistency</li><li>Formulated by Guy Tang</li></ul>
    £35.19
    ex VAT
  • Offer
    #mydentity Permanent Hair Colour Shadow Ash 7 58g
    BUY 4 GET 1 FREE OR BUY 7 GET 2 FREE
    <ul><li>Intense, cool shades that fade on tone</li><li>Primary Tone: Grey, Secondary Tone: Gray-Blue</li><li>Highest concentration of smoky ash dye-load</li><li>Control to combat warm tones to lower levels to deliver a cool base</li><li>Mix with NI series to cover grey hair. Mix Dark Shadows for your scalpagé formula to prevent hot roots. Mix Aqua Blue or Turquoise boosters when amplified control is needed. </li></ul>
    £7.65
    ex VAT
  • BUY 4 GET 1 FREE OR BUY 7 GET 2 FREE
    <ul><li>Intense, cool shades that fade on tone</li><li>Primary Tone: Grey, Secondary Tone: Gray-Blue</li><li>Highest concentration of smoky ash dye-load</li><li>Control to combat warm tones to lower levels to deliver a cool base</li><li>Mix with NI series to cover grey hair. Mix Dark Shadows for your scalpagé formula to prevent hot roots. Mix Aqua Blue or Turquoise boosters when amplified control is needed. </li></ul>
    £7.65
    ex VAT
  • <ul><li>Super Clean Feel! Designed with a pH of 5.7 to help remove oil and dirt from the hair while minimizing color fade</li><li>Body & Texture; nobody likes flat hair! Lightweight leaving the hair with body and fullness</li><li>Formulated without sulfates, parabens and sodium chloride</li></ul>
    £9.35
    ex VAT
  • Offer
    #mydentity Naked Glow 9 Demi-Permanent Hair Colour 58g
    BUY 4 GET 1 FREE OR BUY 7 GET 2 FREE
    <ul><li>For warmer end results, mix the Naked Glow Series with the Copper Red Copper and Rose Gold Series</li><li>Formulated by Guy Tang!</li><li>Pre-blended signature shades enable stylists to easily recreate the most demanding haircolor trends of the season</li><li>Break-through mirustyle x-hp™ delivers x-treme heat protection up to 450º to radically reduce the damaging effects of thermal styling</li></ul>
    £7.65
    ex VAT
  • Offer
    #mydentity Naked Glow 7 Demi-Permanent Hair Colour 58g
    BUY 4 GET 1 FREE OR BUY 7 GET 2 FREE
    <ul><li>For warmer end results, mix the Naked Glow Series with the Copper Red Copper and Rose Gold Series</li><li>Formulated by Guy Tang!</li><li>Pre-blended signature shades enable stylists to easily recreate the most demanding haircolor trends of the season</li><li>Break-through mirustyle x-hp™ delivers x-treme heat protection up to 450º to radically reduce the damaging effects of thermal styling</li></ul>
    £7.65
    ex VAT
  • Offer
    #mydentity Naked Glow 8 Permanent Hair Colour 58g
    BUY 4 GET 1 FREE OR BUY 7 GET 2 FREE
    <ul><li> I’m obsessed with mixing Naked Blush with Rose Gold, Dusty Lavender, and Silver Smoke for a variety of blushing naked tones</li><li>Formulated by Guy Tang!</li><li>Pre-blended signature shades enable stylists to easily recreate the most demanding haircolor trends of the season</li><li>Break-through mirustyle x-hp™ delivers x-treme heat protection up to 450º to radically reduce the damaging effects of thermal styling</li></ul>
    £7.65
    ex VAT
  • Offer
    #mydentity Dual Booster Color Max Aqua Blue 58g
    BUY 4 GET 1 FREE OR BUY 7 GET 2 FREE
    <ul><li>#Hairbesties, I named these shades "Dual Booster" because you can use in two ways - for direct application or to customize, boost, correct or neutralize any of your #mydentity formulations.</li><li>Incorporate desired amount of Dual Booster up to 50% to enhance any #mydentity Permanent or Demi-Permanent formulation.</li><li>#Hairbesties, Aqua Blue is great for concealing excess warmth when mixing into your color formulation when battling brass.</li></ul>
    £7.65
    ex VAT
  • <ul><li>Extra Slippage #hairbesties, this conditioner gives so much slippage!</li><li>The thick consistency, provides moisture - reducing frizz, flyaways and softening the texture of the hair</li><li>This conditioner gives so much shine to the hair for increased color reflection due to its softening effect</li><li>Formulated without sulfates, parabens and sodium chloride</li></ul>
    £10.35
    ex VAT
  • <ul><li>Formulated by Guy Tang</li><li>Specially formulated with Guy's favourite lavender fragrance</li><li>Available in a range of 10 vol to 40 vol</li><li>For use with #Mydentity hair colour</li></ul>
    £6.55
    ex VAT
  • New
    Exclusive
    #MyDentity Online Hair Colour Course
    <b>Why should I purchase this course? </b><br><ul><li> The opportunity to learn about #MyDentity - Guy Tang’s professional colour range, exclusive to Salon Services! </li> <li> #Hairbesties, join our Salon Success educators for a 1 hour exclusive online education session giving you the opportunity to evolve as a stylist and grow your #MyDentity colour knowledge. </li> <li> The opportunity to get all of your questions answered in a small group - limit of 10 people per session! </li> <li> Following your session you will receive a £10/€12 voucher redeemable against your next #MyDentity shop online at Salon Services. </li> </ul><br> <b>Top Features: </b><br> <ul> <li> Learn to create Guy’s signature shades </li> <li> Lightening education - when is it best to use each of the lighteners? </li> <li> Q&A session with the educator </li> </ul><br> <b>Key Learnings: </b><br> <ul> <li> Full understanding of the #MyDentity portfolio </li> <li> How to use the range to achieve grey coverage </li> <li> Formulations ideas, tips and tricks </li> </ul> <br> <b>Additional Information</b><br><ul> <li> This is an intermediate course suitable for existing stylists who already perform hair colour services </li> <li> The session is delivered by Salon Success Colour Educators </li> <li> Within 48hrs of booking you will receive a confirmation email including a PDF link with all the details required to join your session, this may go to your spam email folder. </li> <li> Students require a laptop, tablet or smartphone to be able to access the session through Microsoft Teams. </li> </ul>
    £20.00
    ex VAT
  • Offer
    #mydentity Demi-Permanent Hair Colour Wicked Shadow 7 58g
    BUY 4 GET 1 FREE OR BUY 7 GET 2 FREE
    <ul><li>Intense, cool shades that fade on tone</li><li>Primary Tone: Green, Secondary Tone: Gray</li><li>Neutralizes unwanted red/brassy tones</li><li>HairBestie Tip: Mix with Shadow Ash for creative control of warmth or use Dark Shadows for a scalpagé formulation to mute the scalpagé from glowing. Amplify the control by adding Turquoise or Aqua Blue Booster if matte result is desired.</li></ul>
    £7.65
    ex VAT
  • Offer
    #mydentity Naked Blush 9 Demi-Permanent Hair Colour 58g
    BUY 4 GET 1 FREE OR BUY 7 GET 2 FREE
    <ul><li>For warmer end results, mix the Naked Glow Series with the Copper Red Copper and Rose Gold Series</li><li>Formulated by Guy Tang!</li><li>Pre-blended signature shades enable stylists to easily recreate the most demanding haircolor trends of the season</li><li>Break-through mirustyle x-hp™ delivers x-treme heat protection up to 450º to radically reduce the damaging effects of thermal styling</li></ul>
    £7.65
    ex VAT
  • Offer
    #mydentity Naked Blush 7 Demi-Permanent Hair Colour 58g
    BUY 4 GET 1 FREE OR BUY 7 GET 2 FREE
    <ul><li>For warmer end results, mix the Naked Glow Series with the Copper Red Copper and Rose Gold Series</li><li>Formulated by Guy Tang!</li><li>Pre-blended signature shades enable stylists to easily recreate the most demanding haircolor trends of the season</li><li>Break-through mirustyle x-hp™ delivers x-treme heat protection up to 450º to radically reduce the damaging effects of thermal styling</li></ul>
    £7.65
    ex VAT
  • <ul><li>Designed for #Stroke7 to create a unique, creamy consistency</li><li>Spread it, #Hairbestie! Effortless spreadability for a flawless blend</li><li>When mixed with #Stroke7, the product rests on top of each painted section for added natural dimension. For a bolder balayage, press harder for full penetration</li><li>Formulated with my favorite lavender fragrance</li></ul>
    £7.25
    ex VAT
  • <ul><li>Stroke it, #hairbestie! For up to 7 levels of lift in a single application</li><li>Rosé tinted powder #Extra</li><li>ElastiShell™ Technology allows for a flexible cast with minimal flaking for an even lift</li><li>Processes in 35-45 minutes (1:3)Remember #hairbestie, it all depends on their hair!</li><li>Formulated with my favourite lavender fragrance</li></ul>
    £22.79
    ex VAT
  • Offer
    #mydentity Demi-Permanent Hair Colour Shadow Ash 9 58g
    BUY 4 GET 1 FREE OR BUY 7 GET 2 FREE
    <ul><li>Intense, cool shades that fade on tone</li><li>Primary Tone: Grey, Secondary Tone: Gray-Blue</li><li>Highest concentration of smoky ash dye-load</li><li>Control to combat warm tones to lower levels to deliver a cool base</li><li>Mix with NI series to cover grey hair. Mix Dark Shadows for your scalpagé formula to prevent hot roots. Mix Aqua Blue or Turquoise boosters when amplified control is needed. </li></ul>
    £7.65
    ex VAT
  • Exclusive
    #mydentity Hairbestie Intro Kit Semi & Permanent Hair Colour Kit
    <ul><li>Exclusive #Hairbestie Kit!</li><li>Formulated by Guy Tang</li><li>Some of Guy’s favourite formulas from #Mydentity</li><li>Recreate the most demanding colour trends this season</li><li>Includes a <b>FREE</b> Big9 Creme Lightener, Magnum8 Power Lightener & Swatch-Ring </li></u>
    £240.00
    ex VAT
  • <ul><li>Designed for #Stroke7 to create a unique, creamy consistency</li><li>Spread it, #Hairbestie! Effortless spreadability for a flawless blend</li><li>When mixed with #Stroke7, the product rests on top of each painted section for added natural dimensionFor a bolder balayage, press harder for full penetration</li><li>Formulated with my favorite lavender fragrance</li></ul>
    £7.25
    ex VAT
  • Offer
    #mydentity Naked Glow 9 Permanent Hair Colour 58g
    BUY 4 GET 1 FREE OR BUY 7 GET 2 FREE
    <ul><li> I’m obsessed with mixing Naked Blush with Rose Gold, Dusty Lavender, and Silver Smoke for a variety of blushing naked tones</li><li>Formulated by Guy Tang!</li><li>Pre-blended signature shades enable stylists to easily recreate the most demanding haircolor trends of the season</li><li>Break-through mirustyle x-hp™ delivers x-treme heat protection up to 450º to radically reduce the damaging effects of thermal styling</li></ul>
    £7.65
    ex VAT
  • BUY 4 GET 1 FREE OR BUY 7 GET 2 FREE
    <ul><li>#Hairbesties, we are confident. We are strong. We are proud! We are comfortable in our own skin. We embrace our body and embrace everything we have grown to be and learned to be.</li><li>This Collection consists of 3 Demi-permanent shades that deliver cool tones with a warm reflection to have a soft, powder-like finish.</li><li>The primary tone in the Naked Collection is cool beige and the secondary tone is mauve. #YASSS</li><li>#Hairbestie Tip: If you want warmer naked tones, you can deposit on a level 8-9. If you want cooler naked tones, deposit on a level 9-10 varying your shade level and canvas applied on.</li></ul>
    £7.65
    ex VAT
  • <ul><li>Available in 473mL and 1000mL</li><li>Specially formulated with my favorite lavender fragrance for all your #mydentity haircolor needs.</li></ul>
    £10.35
    ex VAT
  • Offer
    #mydentity Demi-Permanent Hair Colour  6CRC 58g
    CLEARANCE
    <ul><li>#Hairbesties, the CRC Series offers pure, fiery copper tones with extreme vibrancy!</li><li>Mix with the NI Series for warm, brown, copper-red tones, or with the GG Series for bright, warm copper tones.</li><li>#Hairbestie Tip: After lifting with Permanent CRC, you can glaze the hair with the corresponding Demi-Permanent CRC Shade to give an extra pop of color & shine!</li></ul>
    £7.65
    ex VAT
    out of stock
  • Offer
    #mydentity Naked Glow 8 Demi-Permanent Hair Colour 58g
    BUY 4 GET 1 FREE OR BUY 7 GET 2 FREE
    <ul><li>For warmer end results, mix the Naked Glow Series with the Copper Red Copper and Rose Gold Series</li><li>Formulated by Guy Tang!</li><li>Pre-blended signature shades enable stylists to easily recreate the most demanding haircolor trends of the season</li><li>Break-through mirustyle x-hp™ delivers x-treme heat protection up to 450º to radically reduce the damaging effects of thermal styling</li></ul>
    £7.65
    ex VAT
    out of stock