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Products
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FREE DEVELOPER4 reviews1 2 3 4 51 2 3 4 5
- Breakthrough Miru-Style X-HP delivers x-treme heat protection (up to 450 degrees)
- Radically reduces the damaging effects of thermal styling
- Advanced VibraRiche technology for hair colour with two times the shine
- Pre-blended shades to easily recreate the most demanding hair colour trends
- Keratin and argan seed oil blend to improve the overall integrity of the hair
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FREE DEVELOPER6 reviews1 2 3 4 51 2 3 4 5
- Breakthrough Miru-Style X-HP delivers x-treme heat protection (up to 450 degrees)
- Radically reduces the damaging effects of thermal styling
- Advanced VibraRiche technology for hair colour with two times the shine
- Formulated by Guy Tang
- Keratin and argan seed oil blend to improve the overall integrity of the hair
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FREE DEVELOPER1 review1 2 3 4 51 2 3 4 5
- #Hairbesties, our Super Power Direct Dyes are extremely pigmented and allow you to create powerful color with maximum depth. All #mydentity Super Power Direct Dyes can be intermixed with each other to create endless possibilities.
- The Super Power Direct Dyes are formulated with super power strength to last up to 30 shampoos!
- #Hairbestie Tip: Use on pre-lightened hair for true to tone results. Some shades can be used over natural hair for glazing effects.
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FREE DEVELOPER3 reviews1 2 3 4 51 2 3 4 5
- Breakthrough Miru-Style X-HP delivers x-treme heat protection (up to 450 degrees)
- Radically reduces the damaging effects of thermal styling
- Advanced VibraRiche technology for hair colour with two times the shine
- Pre-blended shades to easily recreate the most demanding hair colour trends
- Keratin and argan seed oil blend to improve the overall integrity of the hair
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New
![#Mydentity #Stroke7 Thicc Balayage Activator 40 Vol 207ml]()
0 reviews1 2 3 4 51 2 3 4 5- Designed for #Stroke7 to create a unique, creamy consistency
- Spread it, #Hairbestie! Effortless spreadability for a flawless blend
- When mixed with #Stroke7, the product rests on top of each painted section for added natural dimension. For a bolder balayage, press harder for full penetration
- Formulated with my favorite lavender fragrance
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New
![#Mydentity #Stroke7 Thicc Balayage Activator 30 Vol 207ml]()
0 reviews1 2 3 4 51 2 3 4 5- Designed for #Stroke7 to create a unique, creamy consistency
- Spread it, #Hairbestie! Effortless spreadability for a flawless blend
- When mixed with #Stroke7, the product rests on top of each painted section for added natural dimensionFor a bolder balayage, press harder for full penetration
- Formulated with my favorite lavender fragrance
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New
![#Mydentity Naked Glow 9 Demi-Permanent Hair Colour, 58g]()
0 reviews1 2 3 4 51 2 3 4 5- For warmer end results, mix the Naked Glow Series with the Copper Red Copper and Rose Gold Series
- Formulated by Guy Tang!
- Pre-blended signature shades enable stylists to easily recreate the most demanding haircolor trends of the season
- Break-through mirustyle x-hp™ delivers x-treme heat protection up to 450º to radically reduce the damaging effects of thermal styling
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New
![#Mydentity Naked Blush 9 Demi-Permanent Hair Colour, 58g]()
0 reviews1 2 3 4 51 2 3 4 5- For warmer end results, mix the Naked Glow Series with the Copper Red Copper and Rose Gold Series
- Formulated by Guy Tang!
- Pre-blended signature shades enable stylists to easily recreate the most demanding haircolor trends of the season
- Break-through mirustyle x-hp™ delivers x-treme heat protection up to 450º to radically reduce the damaging effects of thermal styling
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New
![#Mydentity Naked Glow 8 Demi-Permanent Hair Colour, 58g]()
0 reviews1 2 3 4 51 2 3 4 5- For warmer end results, mix the Naked Glow Series with the Copper Red Copper and Rose Gold Series
- Formulated by Guy Tang!
- Pre-blended signature shades enable stylists to easily recreate the most demanding haircolor trends of the season
- Break-through mirustyle x-hp™ delivers x-treme heat protection up to 450º to radically reduce the damaging effects of thermal styling
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New
![#Mydentity #Stroke7 Rose Balayage Lightener 425g]()
0 reviews1 2 3 4 51 2 3 4 5- Stroke it, #hairbestie! For up to 7 levels of lift in a single application
- Rosé tinted powder #Extra
- ElastiShell™ Technology allows for a flexible cast with minimal flaking for an even lift
- Processes in 35-45 minutes (1:3)Remember #hairbestie, it all depends on their hair!
- Formulated with my favourite lavender fragrance
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New
![#Mydentity Naked Glow 9 Permanent Hair Colour, 58g]()
0 reviews1 2 3 4 51 2 3 4 5- I’m obsessed with mixing Naked Blush with Rose Gold, Dusty Lavender, and Silver Smoke for a variety of blushing naked tones
- Formulated by Guy Tang!
- Pre-blended signature shades enable stylists to easily recreate the most demanding haircolor trends of the season
- Break-through mirustyle x-hp™ delivers x-treme heat protection up to 450º to radically reduce the damaging effects of thermal styling
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New
![#Mydentity Naked Glow 7 Demi-Permanent Hair Colour, 58g]()
0 reviews1 2 3 4 51 2 3 4 5- For warmer end results, mix the Naked Glow Series with the Copper Red Copper and Rose Gold Series
- Formulated by Guy Tang!
- Pre-blended signature shades enable stylists to easily recreate the most demanding haircolor trends of the season
- Break-through mirustyle x-hp™ delivers x-treme heat protection up to 450º to radically reduce the damaging effects of thermal styling
Sign In for pricesout of stock -
New
![#Mydentity Naked Glow 8 Permanent Hair Colour, 58g]()
0 reviews1 2 3 4 51 2 3 4 5- I’m obsessed with mixing Naked Blush with Rose Gold, Dusty Lavender, and Silver Smoke for a variety of blushing naked tones
- Formulated by Guy Tang!
- Pre-blended signature shades enable stylists to easily recreate the most demanding haircolor trends of the season
- Break-through mirustyle x-hp™ delivers x-treme heat protection up to 450º to radically reduce the damaging effects of thermal styling
Sign In for prices -
New
![#Mydentity Naked Blush 7 Demi-Permanent Hair Colour, 58g]()
0 reviews1 2 3 4 51 2 3 4 5- For warmer end results, mix the Naked Glow Series with the Copper Red Copper and Rose Gold Series
- Formulated by Guy Tang!
- Pre-blended signature shades enable stylists to easily recreate the most demanding haircolor trends of the season
- Break-through mirustyle x-hp™ delivers x-treme heat protection up to 450º to radically reduce the damaging effects of thermal styling
Sign In for pricesout of stock -
![#Mydentity Big9 Crème Lightener 285g]()
2 reviews1 2 3 4 51 2 3 4 5- Versatile formula for precise and global application techniques
- Delivers superior conditioning during the lifting process
- Protective crème base soothes the scalp and reduces sensitivity
- Moisturising agents for optimal protection during and after the lifting process
- Formulated by Guy Tang
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FREE DEVELOPER0 reviews1 2 3 4 51 2 3 4 5
- #Hairbesties, I named these shades "Dual Booster" because you can use in two ways - for direct application or to customize, boost, correct or neutralize any of your #mydentity formulations.
- Incorporate desired amount of Dual Booster up to 50% to enhance any #mydentity Permanent or Demi-Permanent formulation.
- #Hairbesties, Aqua Blue is great for concealing excess warmth when mixing into your color formulation when battling brass.
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