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Mydentity

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#mydentity was born out of hairdresser Guy Tang’s desire to offer personalised colours missing in the current market. Explore his range of out of this world hair-care & styling products and one-of-a-kind permanent, semi-permanent & temporary dyes that will make your clients #hairbesties in no time.

90 Products Found

Offer
+ More shades available
#mydentity Demi-Permanent X-Press Toner Pearl 58g

1 2 3 4 5

1 2 3 4 5

(18)

6+ FREE DEVELOPER
- Breakthrough Miru-Style X-HP delivers x-treme heat protection (up to 450 degrees)
- Radically reduces the damaging effects of thermal styling
- Advanced VibraRiche technology for hair colour with two times the shine
- Formulated by Guy Tang
- Keratin and argan seed oil blend to improve the overall integrity of the hair
£7.39
ex VAT

Choose options
Offer
+ More shades available
#mydentity Demi-Permanent X-Press Toner Titanium 58g

1 2 3 4 5

1 2 3 4 5

(18)

6+ FREE DEVELOPER
- Breakthrough Miru-Style X-HP delivers x-treme heat protection (up to 450 degrees)
- Radically reduces the damaging effects of thermal styling
- Advanced VibraRiche technology for hair colour with two times the shine
- Formulated by Guy Tang
- Keratin and argan seed oil blend to improve the overall integrity of the hair
£7.39
ex VAT

Choose options
Offer
#mydentity Demi-Permanent Developer 6 Vol 473ml

1 2 3 4 5

1 2 3 4 5

(1)

6+ FREE DEVELOPER
- Formulated by Guy Tang
- Specially formulated with Guy's favourite lavender fragrance
- Available in 6 vol
- For use with #Mydentity hair colour
£6.29
ex VAT
Offer
+ More shades available
#mydentity Demi-Permanent Hair Colour 8SS 58g

1 2 3 4 5

1 2 3 4 5

(14)

6+ FREE DEVELOPER
- Breakthrough Miru-Style X-HP delivers x-treme heat protection (up to 450 degrees)
- Radically reduces the damaging effects of thermal styling
- Advanced VibraRiche technology for hair colour with two times the shine
- Pre-blended shades to easily recreate the most demanding hair colour trends
- Keratin and argan seed oil blend to improve the overall integrity of the hair
£7.39
ex VAT

Choose options
Offer

+ More options available
#mydentity Permanent Developer 6% 20 Vol 473ml

1 2 3 4 5

1 2 3 4 5

(3)

6+ FREE DEVELOPER
- Formulated by Guy Tang
- Specially formulated with Guy's favourite lavender fragrance
- Available in a range of 10 vol to 40 vol
- For use with #Mydentity hair colour
£6.29
ex VAT

Choose options
+ More options available
#mydentity Permanent Developer 20V Litre Developer 1000ml

1 2 3 4 5

1 2 3 4 5

(2)
- Available in 473mL and 1000mL
- Specially formulated with my favorite lavender fragrance for all your #mydentity haircolor needs.
£9.99
ex VAT

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Offer

Limited Edition
+ More shades available
#mydentity Super Power Direct Dye Magenta Magic 85g

1 2 3 4 5

1 2 3 4 5

(16)

6+ FREE DEVELOPER
- #Hairbesties, our Super Power Direct Dyes are extremely pigmented and allow you to create powerful color with maximum depth. All #mydentity Super Power Direct Dyes can be intermixed with each other to create endless possibilities.
- The Super Power Direct Dyes are formulated with super power strength to last up to 30 shampoos!
- #Hairbestie Tip: Use on pre-lightened hair for true to tone results. Some shades can be used over natural hair for glazing effects.
£7.39
ex VAT

Choose options
Offer
+ More shades available
#mydentity Demi-Permanent Hair Colour 10SS 58g

1 2 3 4 5

1 2 3 4 5

(14)

6+ FREE DEVELOPER
- Breakthrough Miru-Style X-HP delivers x-treme heat protection (up to 450 degrees)
- Radically reduces the damaging effects of thermal styling
- Advanced VibraRiche technology for hair colour with two times the shine
- Pre-blended shades to easily recreate the most demanding hair colour trends
- Keratin and argan seed oil blend to improve the overall integrity of the hair
£7.39
ex VAT

Choose options
New
#mydentity Magnum8 Powder Lightener 799g

1 2 3 4 5

1 2 3 4 5

(3)
- Lifts up to 8 levels in a single application
- Dust-free, violet powder
- Superior conditioning during the lifting process
- Mix #Magnum8 with #Big9 to create the most perfect, hybrid consistency
- Formulated by Guy Tang
£33.99
ex VAT
#mydentity Big9 Crème Lightener 285g

1 2 3 4 5

1 2 3 4 5

(6)
- Versatile formula for precise and global application techniques
- Delivers superior conditioning during the lifting process
- Protective crème base soothes the scalp and reduces sensitivity
- Moisturising agents for optimal protection during and after the lifting process
- Formulated by Guy Tang
£14.99
ex VAT
Offer
+ More shades available
#mydentity Demi-Permanent Hair Colour 7RG 58g

1 2 3 4 5

1 2 3 4 5

(14)

6+ FREE DEVELOPER
- Breakthrough Miru-Style X-HP delivers x-treme heat protection (up to 450 degrees)
- Radically reduces the damaging effects of thermal styling
- Advanced VibraRiche technology for hair colour with two times the shine
- Pre-blended shades to easily recreate the most demanding hair colour trends
- Keratin and argan seed oil blend to improve the overall integrity of the hair
£7.39
ex VAT

Choose options
Offer
+ More shades available
#mydentity Demi-Permanent Hair Colour 8DL 58g

1 2 3 4 5

1 2 3 4 5

(14)

6+ FREE DEVELOPER
- Breakthrough Miru-Style X-HP delivers x-treme heat protection (up to 450 degrees)
- Radically reduces the damaging effects of thermal styling
- Advanced VibraRiche technology for hair colour with two times the shine
- Pre-blended shades to easily recreate the most demanding hair colour trends
- Keratin and argan seed oil blend to improve the overall integrity of the hair
£7.39
ex VAT

Choose options
Offer
+ More shades available
#mydentity Demi-Permanent X-Press Toner Blush 58g

1 2 3 4 5

1 2 3 4 5

(18)

6+ FREE DEVELOPER
- Breakthrough Miru-Style X-HP delivers x-treme heat protection (up to 450 degrees)
- Radically reduces the damaging effects of thermal styling
- Advanced VibraRiche technology for hair colour with two times the shine
- Formulated by Guy Tang
- Keratin and argan seed oil blend to improve the overall integrity of the hair
£7.39
ex VAT

Choose options
+ More options available
#mydentity Permanent Developer 20V Litre Developer 1000ml

1 2 3 4 5

1 2 3 4 5

(2)
- Available in 473mL and 1000mL
- Specially formulated with my favorite lavender fragrance for all your #mydentity haircolor needs.
£9.99
ex VAT

Choose options
Offer

+ More options available
#mydentity Permanent Developer 6% 20 Vol 473ml

1 2 3 4 5

1 2 3 4 5

(3)

6+ FREE DEVELOPER
- Formulated by Guy Tang
- Specially formulated with Guy's favourite lavender fragrance
- Available in a range of 10 vol to 40 vol
- For use with #Mydentity hair colour
£6.29
ex VAT

Choose options
Offer
+ More shades available
#mydentity Demi-Permanent Hair Colour 9RG 58g

1 2 3 4 5

1 2 3 4 5

(14)

6+ FREE DEVELOPER
- Breakthrough Miru-Style X-HP delivers x-treme heat protection (up to 450 degrees)
- Radically reduces the damaging effects of thermal styling
- Advanced VibraRiche technology for hair colour with two times the shine
- Pre-blended shades to easily recreate the most demanding hair colour trends
- Keratin and argan seed oil blend to improve the overall integrity of the hair
£7.39
ex VAT

Choose options
Offer

Limited Edition
+ More shades available
#mydentity Super Power Direct Dye Phoenix Fire 85g

1 2 3 4 5

1 2 3 4 5

(16)

6+ FREE DEVELOPER
- #Hairbesties, our Super Power Direct Dyes are extremely pigmented and allow you to create powerful color with maximum depth. All #mydentity Super Power Direct Dyes can be intermixed with each other to create endless possibilities.
- The Super Power Direct Dyes are formulated with super power strength to last up to 30 shampoos!
- #Hairbestie Tip: Use on pre-lightened hair for true to tone results. Some shades can be used over natural hair for glazing effects.
£7.39
ex VAT

Choose options
Offer

Limited Edition
+ More shades available
#mydentity Super Power Direct Dye Lavender Lust 85g

1 2 3 4 5

1 2 3 4 5

(16)

6+ FREE DEVELOPER
- #Hairbesties, I incorporated an exclusive Keratin & Argan Seed Oil Blend to improve the overall integrity of the hair while providing maxinum color retention and vibrancy up
- Arctic Blue creates a vibrant, cool blue tone. Smoke out by adding Charcoal or mix with Pink Diamond to make a custom deep lavender color.
- #Hairbestie Tip: For maximum vibrancy & animation, pre-lighten the hair using #Big9 or #Magnum8 prior to appliaction.
£7.39
ex VAT

Choose options
Offer
+ More shades available
#mydentity Permanent Hair Colour 10RG 58g

1 2 3 4 5

1 2 3 4 5

(11)

6+ FREE DEVELOPER
- Breakthrough Miru-Style X-HP delivers x-treme heat protection (up to 450 degrees)
- Radically reduces the damaging effects of thermal styling
- Advanced VibraRiche technology for hair colour with two times the shine
- Pre-blended shades to easily recreate the most demanding hair colour trends
- Keratin and argan seed oil blend to improve the overall integrity of the hair
£7.39
ex VAT

Choose options
Offer
+ More shades available
#mydentity Demi-Permanent Hair Colour 10DL 58g

1 2 3 4 5

1 2 3 4 5

(14)

6+ FREE DEVELOPER
- Breakthrough Miru-Style X-HP delivers x-treme heat protection (up to 450 degrees)
- Radically reduces the damaging effects of thermal styling
- Advanced VibraRiche technology for hair colour with two times the shine
- Pre-blended shades to easily recreate the most demanding hair colour trends
- Keratin and argan seed oil blend to improve the overall integrity of the hair
£7.39
ex VAT

Choose options
+ More options available
#mydentity Permanent Developer 30 Litre Developer 1000ml

1 2 3 4 5

1 2 3 4 5

(2)
- Available in 473mL and 1000mL
- Specially formulated with my favorite lavender fragrance for all your #mydentity haircolor needs.
£9.99
ex VAT

Choose options
Offer

+ More options available
#mydentity Permanent Developer 3% 10 Vol 473ml

1 2 3 4 5

1 2 3 4 5

(3)

6+ FREE DEVELOPER
- Formulated by Guy Tang
- Specially formulated with Guy's favourite lavender fragrance
- Available in a range of 10 vol to 40 vol
- For use with #Mydentity hair colour
£6.29
ex VAT

Choose options
Offer
+ More shades available
#mydentity Permanent Hair Colour 10SP 58g

1 2 3 4 5

1 2 3 4 5

(11)

6+ FREE DEVELOPER
- Breakthrough Miru-Style X-HP delivers x-treme heat protection (up to 450 degrees)
- Radically reduces the damaging effects of thermal styling
- Advanced VibraRiche technology for hair colour with two times the shine
- Pre-blended shades to easily recreate the most demanding hair colour trends
- Keratin and argan seed oil blend to improve the overall integrity of the hair
£7.39
ex VAT

Choose options
+ More options available
#mydentity #myconfidant Color Securing Shampoo 1L

1 2 3 4 5

1 2 3 4 5

(0)
- Super Clean Feel! Designed with a pH of 5.7 to help remove oil and dirt from the hair while minimizing color fade
- Body & Texture; nobody likes flat hair! Lightweight leaving the hair with body and fullness
- Formulated without sulfates, parabens and sodium chloride
£18.99
ex VAT

Choose options
Offer
+ More shades available
#mydentity Demi-Permanent X-Press Toner Golden Sand 58g

1 2 3 4 5

1 2 3 4 5

(18)

6+ FREE DEVELOPER
- Breakthrough Miru-Style X-HP delivers x-treme heat protection (up to 450 degrees)
- Radically reduces the damaging effects of thermal styling
- Advanced VibraRiche technology for hair colour with two times the shine
- Formulated by Guy Tang
- Keratin and argan seed oil blend to improve the overall integrity of the hair
£7.39
ex VAT

Choose options
Offer
+ More shades available
#mydentity Permanent Hair Colour 6NI 58g

1 2 3 4 5

1 2 3 4 5

(11)

6+ FREE DEVELOPER
- #Hairbesties, Permanent Natural Ice offers maximum gray coverage with a cool, natural result.
- The NI Series gives balanced control and is great for intermixing with other #mydentity shades when a natural result is desired.
- #Hairbestie Tip: When retouching gray coverage, used desired Permanent NI shade at the regrowth and refresh mids & ends with Demi-Permanent color two levels lighter.
£7.39
ex VAT

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+ More options available
#mydentity #myconfidant Color Securing Conditioner 295ml

1 2 3 4 5

1 2 3 4 5

(0)
- Extra Slippage #hairbesties, this conditioner gives so much slippage!
- The thick consistency, provides moisture - reducing frizz, flyaways and softening the texture of the hair
- This conditioner gives so much shine to the hair for increased color reflection due to its softening effect
- Formulated without sulfates, parabens and sodium chloride
£9.99
ex VAT

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Offer
+ More shades available
#mydentity Permanent Hair Colour 10IG 58g

1 2 3 4 5

1 2 3 4 5

(11)

6+ FREE DEVELOPER
- OMG #Hairbesties!! I love a cool, gold tone! This Ice Gold Series offers a hybrid tonality that gives an iridescent, cool reflection to a soft, gold tonality.
- Great for toning blondes and low-lighting.
£7.39
ex VAT

Choose options
Offer
+ More shades available
#mydentity Demi-Permanent Hair Colour 9IG 58g

1 2 3 4 5

1 2 3 4 5

(14)

6+ FREE DEVELOPER
- OMG #Hairbesties!! I love a cool, gold tone!
- This Ice Gold Series offers a hybrid tonality that gives an iridescent, cool reflection to a soft, gold tonality.
- Great for toning blondes and low-lighting.
- #Hairbestie Tip: When creating a lived-in look use the Demi-Permanent 9IG on the base and add Crystal Clear to your formula for the mid-lengths through the ends. This creates a seamless, ombre feel.
£7.39
ex VAT

Choose options
Offer

Limited Edition
+ More shades available
#mydentity Super Power Direct Dye Green Aurora 85g

1 2 3 4 5

1 2 3 4 5

(16)

6+ FREE DEVELOPER
- #Hairbesties, our Super Power Direct Dyes are extremely pigmented and allow you to create powerful color with maximum depth. All #mydentity Super Power Direct Dyes can be intermixed with each other to create endless possibilities.
- The Super Power Direct Dyes are formulated with super power strength to last up to 30 shampoos!
- #Hairbestie Tip: Use on pre-lightened hair for true to tone results. Some shades can be used over natural hair for glazing effects.
£7.39
ex VAT

Choose options
Offer

+ More options available
#mydentity Permanent Developer 9% 30 Vol 473ml

1 2 3 4 5

1 2 3 4 5

(3)

6+ FREE DEVELOPER
- Formulated by Guy Tang
- Specially formulated with Guy's favourite lavender fragrance
- Available in a range of 10 vol to 40 vol
- For use with #Mydentity hair colour
£6.29
ex VAT

Choose options
Offer
+ More shades available
#mydentity Demi-Permanent Hair Colour Eclipse 58g

1 2 3 4 5

1 2 3 4 5

(14)

6+ FREE DEVELOPER
- I’m obsessed with mixing Naked Blush with Rose Gold, Dusty Lavender, and Silver Smoke for a variety of blushing naked tones
- Formulated by Guy Tang!
- Pre-blended signature shades enable stylists to easily recreate the most demanding haircolor trends of the season
- Break-through mirustyle x-hp™ delivers x-treme heat protection up to 450º to radically reduce the damaging effects of thermal styling
£7.39
ex VAT

Choose options
+ More options available
#mydentity #myconfidant Color Securing Shampoo 295ml

1 2 3 4 5

1 2 3 4 5

(0)
- Super Clean Feel! Designed with a pH of 5.7 to help remove oil and dirt from the hair while minimizing color fade
- Body & Texture; nobody likes flat hair! Lightweight leaving the hair with body and fullness
- Formulated without sulfates, parabens and sodium chloride
£8.99
ex VAT

Choose options
Offer
+ More shades available
#mydentity Permanent Hair Colour 6MR 58g

1 2 3 4 5

1 2 3 4 5

(11)

6+ FREE DEVELOPER
- I love the Midnight Rose Series to create a rich, deep cool-red color! It is also great for intermixing with Dusty Lavender or Rose colors for a different creative direction in tonality. I can't wait to see what you create!
- #Hairbestie Tip: I love to mix a few grams of Midnight Blue into the Midnight Rose shades -- this gives you unique Midnight Violet tones.
£7.39
ex VAT

Choose options
Offer

Limited Edition
+ More shades available
#mydentity Super Power Direct Dye Sheer Power 85g

1 2 3 4 5

1 2 3 4 5

(16)

6+ FREE DEVELOPER
- #Hairbesties, I incorporated an exclusive Keratin & Argan Seed Oil Blend to improve the overall integrity of the hair while providing maxinum color retention and vibrancy up
- Arctic Blue creates a vibrant, cool blue tone. Smoke out by adding Charcoal or mix with Pink Diamond to make a custom deep lavender color.
- #Hairbestie Tip: For maximum vibrancy & animation, pre-lighten the hair using #Big9 or #Magnum8 prior to appliaction.
£7.39
ex VAT

Choose options
#mydentity #Stroke7 Thicc Balayage Activator 40 Vol 207ml

1 2 3 4 5

1 2 3 4 5

(1)
- Designed for #Stroke7 to create a unique, creamy consistency
- Spread it, #Hairbestie! Effortless spreadability for a flawless blend
- When mixed with #Stroke7, the product rests on top of each painted section for added natural dimension. For a bolder balayage, press harder for full penetration
- Formulated with my favorite lavender fragrance
£6.99
ex VAT

90 Products Found