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  • Offer
    Limited Edition
    #mydentity Super Power Direct Dye Magenta Magic 85g
    BUY 5 GET 1 FREE | BUY 8 GET 3 FREE
    <ul><li>#Hairbesties, our Super Power Direct Dyes are extremely pigmented and allow you to create powerful color with maximum depth. All #mydentity Super Power Direct Dyes can be intermixed with each other to create endless possibilities.</li><li>The Super Power Direct Dyes are formulated with super power strength to last up to 30 shampoos!</li><li>#Hairbestie Tip: Use on pre-lightened hair for true to tone results. Some shades can be used over natural hair for glazing effects.</li></ul>
    £7.65
    ex VAT
  • BUY 5 GET 1 FREE | BUY 8 GET 3 FREE
    <ul><li>Breakthrough Miru-Style X-HP delivers x-treme heat protection (up to 450 degrees)</li><li>Radically reduces the damaging effects of thermal styling</li><li>Advanced VibraRiche technology for hair colour with two times the shine</li><li>Formulated by Guy Tang</li><li>Keratin and argan seed oil blend to improve the overall integrity of the hair</li></ul>
    £7.65
    ex VAT
  • <ul><li>Versatile formula for precise and global application techniques</li><li>Delivers superior conditioning during the lifting process</li><li>Protective crème base soothes the scalp and reduces sensitivity</li><li>Moisturising agents for optimal protection during and after the lifting process</li><li>Formulated by Guy Tang</li></ul>
    £15.55
    ex VAT
  • Offer
    Limited Edition
    #mydentity Super Power Direct Dye Crimson Spell 85g
    BUY 5 GET 1 FREE | BUY 8 GET 3 FREE
    <ul><li>#Hairbesties, our Super Power Direct Dyes are extremely pigmented and allow you to create powerful color with maximum depth. All #mydentity Super Power Direct Dyes can be intermixed with each other to create endless possibilities.</li><li>The Super Power Direct Dyes are formulated with super power strength to last up to 30 shampoos!</li><li>#Hairbestie Tip: Use on pre-lightened hair for true to tone results. Some shades can be used over natural hair for glazing effects.</li></ul>
    £7.65
    ex VAT
  • Offer
    Limited Edition
    #mydentity Super Power Direct Dye Lavender Lust 85g
    BUY 5 GET 1 FREE | BUY 8 GET 3 FREE
    <ul><li>#Hairbesties, I incorporated an exclusive Keratin & Argan Seed Oil Blend to improve the overall integrity of the hair while providing maxinum color retention and vibrancy up</li><li>Arctic Blue creates a vibrant, cool blue tone. Smoke out by adding Charcoal or mix with Pink Diamond to make a custom deep lavender color.</li><li>#Hairbestie Tip: For maximum vibrancy & animation, pre-lighten the hair using #Big9 or #Magnum8 prior to appliaction.</li></ul>
    £7.65
    ex VAT
  • <ul><li>Formulated by Guy Tang</li><li>Specially formulated with Guy's favourite lavender fragrance</li><li>Available in a range of 10 vol to 40 vol</li><li>For use with #Mydentity hair colour</li></ul>
    £6.55
    ex VAT
  • Offer
    Limited Edition
    #mydentity Super Power Direct Dye Green Aurora 85g
    BUY 5 GET 1 FREE | BUY 8 GET 3 FREE
    <ul><li>#Hairbesties, our Super Power Direct Dyes are extremely pigmented and allow you to create powerful color with maximum depth. All #mydentity Super Power Direct Dyes can be intermixed with each other to create endless possibilities.</li><li>The Super Power Direct Dyes are formulated with super power strength to last up to 30 shampoos!</li><li>#Hairbestie Tip: Use on pre-lightened hair for true to tone results. Some shades can be used over natural hair for glazing effects.</li></ul>
    £7.65
    ex VAT
  • BUY 5 GET 1 FREE | BUY 8 GET 3 FREE
    <ul><li>Intense, cool shades that fade on tone</li><li>Primary Tone: Grey, Secondary Tone: Gray-Blue</li><li>Highest concentration of smoky ash dye-load</li><li>Control to combat warm tones to lower levels to deliver a cool base</li><li>Mix with NI series to cover grey hair. Mix Dark Shadows for your scalpagé formula to prevent hot roots. Mix Aqua Blue or Turquoise boosters when amplified control is needed. </li></ul>
    £7.65
    ex VAT
  • Offer
    Limited Edition
    #mydentity Super Power Direct Dye Lightning Bolt 85g
    BUY 5 GET 1 FREE | BUY 8 GET 3 FREE
    <ul><li>#Hairbesties, our Super Power Direct Dyes are extremely pigmented and allow you to create powerful color with maximum depth. All #mydentity Super Power Direct Dyes can be intermixed with each other to create endless possibilities.</li><li>The Super Power Direct Dyes are formulated with super power strength to last up to 30 shampoos!</li><li>#Hairbestie Tip: Use on pre-lightened hair for true to tone results. Some shades can be used over natural hair for glazing effects.</li></ul>
    £7.65
    ex VAT
  • Offer
    #mydentity Demi-Permanent Hair Colour Shadow Ash 9 58g
    BUY 5 GET 1 FREE | BUY 8 GET 3 FREE
    <ul><li>Intense, cool shades that fade on tone</li><li>Primary Tone: Grey, Secondary Tone: Gray-Blue</li><li>Highest concentration of smoky ash dye-load</li><li>Control to combat warm tones to lower levels to deliver a cool base</li><li>Mix with NI series to cover grey hair. Mix Dark Shadows for your scalpagé formula to prevent hot roots. Mix Aqua Blue or Turquoise boosters when amplified control is needed. </li></ul>
    £7.65
    ex VAT
  • Offer
    #mydentity Naked Blush 9 Demi-Permanent Hair Colour 58g
    BUY 5 GET 1 FREE | BUY 8 GET 3 FREE
    <ul><li>For warmer end results, mix the Naked Glow Series with the Copper Red Copper and Rose Gold Series</li><li>Formulated by Guy Tang!</li><li>Pre-blended signature shades enable stylists to easily recreate the most demanding haircolor trends of the season</li><li>Break-through mirustyle x-hp™ delivers x-treme heat protection up to 450º to radically reduce the damaging effects of thermal styling</li></ul>
    £7.65
    ex VAT
  • Offer
    #mydentity Dual Booster Color Max Aqua Blue 58g
    BUY 5 GET 1 FREE | BUY 8 GET 3 FREE
    <ul><li>#Hairbesties, I named these shades "Dual Booster" because you can use in two ways - for direct application or to customize, boost, correct or neutralize any of your #mydentity formulations.</li><li>Incorporate desired amount of Dual Booster up to 50% to enhance any #mydentity Permanent or Demi-Permanent formulation.</li><li>#Hairbesties, Aqua Blue is great for concealing excess warmth when mixing into your color formulation when battling brass.</li></ul>
    £7.65
    ex VAT
  • <ul><li>Extra Slippage #hairbesties, this conditioner gives so much slippage!</li><li>The thick consistency, provides moisture - reducing frizz, flyaways and softening the texture of the hair</li><li>This conditioner gives so much shine to the hair for increased color reflection due to its softening effect</li><li>Formulated without sulfates, parabens and sodium chloride</li></ul>
    £10.35
    ex VAT
  • Offer
    #mydentity Naked Glow 9 Permanent Hair Colour 58g
    BUY 5 GET 1 FREE | BUY 8 GET 3 FREE
    <ul><li> I’m obsessed with mixing Naked Blush with Rose Gold, Dusty Lavender, and Silver Smoke for a variety of blushing naked tones</li><li>Formulated by Guy Tang!</li><li>Pre-blended signature shades enable stylists to easily recreate the most demanding haircolor trends of the season</li><li>Break-through mirustyle x-hp™ delivers x-treme heat protection up to 450º to radically reduce the damaging effects of thermal styling</li></ul>
    £7.65
    ex VAT
  • Offer
    #mydentity Permanent Hair Colour Shadow Ash 7 58g
    BUY 5 GET 1 FREE | BUY 8 GET 3 FREE
    <ul><li>Intense, cool shades that fade on tone</li><li>Primary Tone: Grey, Secondary Tone: Gray-Blue</li><li>Highest concentration of smoky ash dye-load</li><li>Control to combat warm tones to lower levels to deliver a cool base</li><li>Mix with NI series to cover grey hair. Mix Dark Shadows for your scalpagé formula to prevent hot roots. Mix Aqua Blue or Turquoise boosters when amplified control is needed. </li></ul>
    £7.65
    ex VAT
  • Offer
    #mydentity Naked Blush 7 Demi-Permanent Hair Colour 58g
    BUY 5 GET 1 FREE | BUY 8 GET 3 FREE
    <ul><li>For warmer end results, mix the Naked Glow Series with the Copper Red Copper and Rose Gold Series</li><li>Formulated by Guy Tang!</li><li>Pre-blended signature shades enable stylists to easily recreate the most demanding haircolor trends of the season</li><li>Break-through mirustyle x-hp™ delivers x-treme heat protection up to 450º to radically reduce the damaging effects of thermal styling</li></ul>
    £7.65
    ex VAT
  • Offer
    #mydentity Naked Glow 8 Permanent Hair Colour 58g
    BUY 5 GET 1 FREE | BUY 8 GET 3 FREE
    <ul><li> I’m obsessed with mixing Naked Blush with Rose Gold, Dusty Lavender, and Silver Smoke for a variety of blushing naked tones</li><li>Formulated by Guy Tang!</li><li>Pre-blended signature shades enable stylists to easily recreate the most demanding haircolor trends of the season</li><li>Break-through mirustyle x-hp™ delivers x-treme heat protection up to 450º to radically reduce the damaging effects of thermal styling</li></ul>
    £7.65
    ex VAT
  • <ul><li>Stroke it, #hairbestie! For up to 7 levels of lift in a single application</li><li>Rosé tinted powder #Extra</li><li>ElastiShell™ Technology allows for a flexible cast with minimal flaking for an even lift</li><li>Processes in 35-45 minutes (1:3)Remember #hairbestie, it all depends on their hair!</li><li>Formulated with my favourite lavender fragrance</li></ul>
    £22.79
    ex VAT
  • Offer
    #mydentity Demi-Permanent Hair Colour Wicked Shadow 7 58g
    BUY 5 GET 1 FREE | BUY 8 GET 3 FREE
    <ul><li>Intense, cool shades that fade on tone</li><li>Primary Tone: Green, Secondary Tone: Gray</li><li>Neutralizes unwanted red/brassy tones</li><li>HairBestie Tip: Mix with Shadow Ash for creative control of warmth or use Dark Shadows for a scalpagé formulation to mute the scalpagé from glowing. Amplify the control by adding Turquoise or Aqua Blue Booster if matte result is desired.</li></ul>
    £7.65
    ex VAT
  • <ul><li>Designed for #Stroke7 to create a unique, creamy consistency</li><li>Spread it, #Hairbestie! Effortless spreadability for a flawless blend</li><li>When mixed with #Stroke7, the product rests on top of each painted section for added natural dimensionFor a bolder balayage, press harder for full penetration</li><li>Formulated with my favorite lavender fragrance</li></ul>
    £7.25
    ex VAT
  • <ul><li>Designed for #Stroke7 to create a unique, creamy consistency</li><li>Spread it, #Hairbestie! Effortless spreadability for a flawless blend</li><li>When mixed with #Stroke7, the product rests on top of each painted section for added natural dimension. For a bolder balayage, press harder for full penetration</li><li>Formulated with my favorite lavender fragrance</li></ul>
    £7.25
    ex VAT
  • Offer
    #mydentity Naked Glow 9 Demi-Permanent Hair Colour 58g
    BUY 5 GET 1 FREE | BUY 8 GET 3 FREE
    <ul><li>For warmer end results, mix the Naked Glow Series with the Copper Red Copper and Rose Gold Series</li><li>Formulated by Guy Tang!</li><li>Pre-blended signature shades enable stylists to easily recreate the most demanding haircolor trends of the season</li><li>Break-through mirustyle x-hp™ delivers x-treme heat protection up to 450º to radically reduce the damaging effects of thermal styling</li></ul>
    £7.65
    ex VAT
  • Offer
    Limited Edition
    #mydentity Super Power Direct Dye Cosmic Coral 85g
    BUY 5 GET 1 FREE | BUY 8 GET 3 FREE
    <ul><li>#Hairbesties, our Super Power Direct Dyes are extremely pigmented and allow you to create powerful color with maximum depth. All #mydentity Super Power Direct Dyes can be intermixed with each other to create endless possibilities.</li><li>The Super Power Direct Dyes are formulated with super power strength to last up to 30 shampoos!</li><li>#Hairbestie Tip: Use on pre-lightened hair for true to tone results. Some shades can be used over natural hair for glazing effects.</li></ul>
    £7.65
    ex VAT
  • <ul><li>Formulated by Guy Tang</li><li>Specially formulated with Guy's favourite lavender fragrance</li><li>Available in 6 vol</li><li>For use with #Mydentity hair colour</li></ul>
    £6.55
    ex VAT
  • BUY 5 GET 1 FREE | BUY 8 GET 3 FREE
    <ul><li>Breakthrough Miru-Style X-HP delivers x-treme heat protection (up to 450 degrees)</li><li>Radically reduces the damaging effects of thermal styling</li><li>Advanced VibraRiche technology for hair colour with two times the shine</li><li>Pre-blended shades to easily recreate the most demanding hair colour trends</li><li>Keratin and argan seed oil blend to improve the overall integrity of the hair</li></ul>
    £7.65
    ex VAT
  • BUY 5 GET 1 FREE | BUY 8 GET 3 FREE
    <ul><li>Breakthrough Miru-Style X-HP delivers x-treme heat protection (up to 450 degrees)</li><li>Radically reduces the damaging effects of thermal styling</li><li>Advanced VibraRiche technology for hair colour with two times the shine</li><li>Pre-blended shades to easily recreate the most demanding hair colour trends</li><li>Keratin and argan seed oil blend to improve the overall integrity of the hair</li></ul>
    £7.65
    ex VAT
  • BUY 5 GET 1 FREE | BUY 8 GET 3 FREE
    <ul><li>Breakthrough Miru-Style X-HP delivers x-treme heat protection (up to 450 degrees)</li><li>Radically reduces the damaging effects of thermal styling</li><li>Advanced VibraRiche technology for hair colour with two times the shine</li><li>Formulated by Guy Tang</li><li>Keratin and argan seed oil blend to improve the overall integrity of the hair</li></ul>
    £7.65
    ex VAT
  • <ul><li>Available in 473mL and 1000mL</li><li>Specially formulated with my favorite lavender fragrance for all your #mydentity haircolor needs.</li></ul>
    £10.35
    ex VAT
  • <ul><li>Super Clean Feel! Designed with a pH of 5.7 to help remove oil and dirt from the hair while minimizing color fade</li><li>Body & Texture; nobody likes flat hair! Lightweight leaving the hair with body and fullness</li><li>Formulated without sulfates, parabens and sodium chloride</li></ul>
    £9.35
    ex VAT
  • Offer
    ManiPro Passport Red Electric File
    CLEARANCE
    <ul><li>Ultra smooth, quiet and vibration free</li><li>Acetone resistant control box</li><li>Compact and lightweight</li><li>Portable and rechargeable</li><li>Variable speed control</li></ul>
    £325.00
    ex VAT
    out of stock
  • <ul><li>Lifts up to 8 levels in a single application</li><li>Dust-free, violet powder</li><li>Superior conditioning during the lifting process</li><li>Mix #Magnum8 with #Big9 to create the most perfect, hybrid consistency</li><li>Formulated by Guy Tang</li></ul>
    £35.19
    ex VAT
    out of stock
  • Offer
    #mydentity Naked Glow 8 Demi-Permanent Hair Colour 58g
    BUY 5 GET 1 FREE | BUY 8 GET 3 FREE
    <ul><li>For warmer end results, mix the Naked Glow Series with the Copper Red Copper and Rose Gold Series</li><li>Formulated by Guy Tang!</li><li>Pre-blended signature shades enable stylists to easily recreate the most demanding haircolor trends of the season</li><li>Break-through mirustyle x-hp™ delivers x-treme heat protection up to 450º to radically reduce the damaging effects of thermal styling</li></ul>
    £7.65
    ex VAT
    out of stock
  • Offer
    #mydentity Naked Glow 7 Demi-Permanent Hair Colour 58g
    BUY 5 GET 1 FREE | BUY 8 GET 3 FREE
    <ul><li>For warmer end results, mix the Naked Glow Series with the Copper Red Copper and Rose Gold Series</li><li>Formulated by Guy Tang!</li><li>Pre-blended signature shades enable stylists to easily recreate the most demanding haircolor trends of the season</li><li>Break-through mirustyle x-hp™ delivers x-treme heat protection up to 450º to radically reduce the damaging effects of thermal styling</li></ul>
    £7.65
    ex VAT
    out of stock