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  • BUY 5 GET 1 FREE | BUY 8 GET 3 FREE
    <ul><li>Breakthrough Miru-Style X-HP delivers x-treme heat protection (up to 450 degrees)</li><li>Radically reduces the damaging effects of thermal styling</li><li>Advanced VibraRiche technology for hair colour with two times the shine</li><li>Formulated by Guy Tang</li><li>Keratin and argan seed oil blend to improve the overall integrity of the hair</li></ul>
    £7.65
    ex VAT
  • BUY 5 GET 1 FREE | BUY 8 GET 3 FREE
    <ul><li>Breakthrough Miru-Style X-HP delivers x-treme heat protection (up to 450 degrees)</li><li>Radically reduces the damaging effects of thermal styling</li><li>Advanced VibraRiche technology for hair colour with two times the shine</li><li>Formulated by Guy Tang</li><li>Keratin and argan seed oil blend to improve the overall integrity of the hair</li></ul>
    £7.65
    ex VAT
  • BUY 5 GET 1 FREE | BUY 8 GET 3 FREE
    <ul><li>#Hairbesties, Crystal Clear is my most versatile shade!</li><li>Mix into any of your #mydentity demi-permanent shades to soften or sheer out any color</li><li>Also adds shine when used alone with 1:2 mixing ratio.</li></ul>
    £7.65
    ex VAT
  • BUY 5 GET 1 FREE | BUY 8 GET 3 FREE
    <ul><li>Breakthrough Miru-Style X-HP delivers x-treme heat protection (up to 450 degrees)</li><li>Radically reduces the damaging effects of thermal styling</li><li>Advanced VibraRiche technology for hair colour with two times the shine</li><li>Formulated by Guy Tang</li><li>Keratin and argan seed oil blend to improve the overall integrity of the hair</li></ul>
    £7.65
    ex VAT
  • <ul><li>Formulated by Guy Tang</li><li>Specially formulated with Guy's favourite lavender fragrance</li><li>Available in 6 vol</li><li>For use with #Mydentity hair colour</li></ul>
    £6.55
    ex VAT
  • Offer
    Limited Edition
    #mydentity Super Power Direct Dye Crimson Spell 85g
    BUY 5 GET 1 FREE | BUY 8 GET 3 FREE
    <ul><li>#Hairbesties, our Super Power Direct Dyes are extremely pigmented and allow you to create powerful color with maximum depth. All #mydentity Super Power Direct Dyes can be intermixed with each other to create endless possibilities.</li><li>The Super Power Direct Dyes are formulated with super power strength to last up to 30 shampoos!</li><li>#Hairbestie Tip: Use on pre-lightened hair for true to tone results. Some shades can be used over natural hair for glazing effects.</li></ul>
    £7.65
    ex VAT
  • BUY 5 GET 1 FREE | BUY 8 GET 3 FREE
    <ul><li>Breakthrough Miru-Style X-HP delivers x-treme heat protection (up to 450 degrees)</li><li>Radically reduces the damaging effects of thermal styling</li><li>Advanced VibraRiche technology for hair colour with two times the shine</li><li>Pre-blended shades to easily recreate the most demanding hair colour trends</li><li>Keratin and argan seed oil blend to improve the overall integrity of the hair</li></ul>
    £7.65
    ex VAT
  • BUY 5 GET 1 FREE | BUY 8 GET 3 FREE
    <ul><li>Breakthrough Miru-Style X-HP delivers x-treme heat protection (up to 450 degrees)</li><li>Radically reduces the damaging effects of thermal styling</li><li>Advanced VibraRiche technology for hair colour with two times the shine</li><li>Formulated by Guy Tang</li><li>Keratin and argan seed oil blend to improve the overall integrity of the hair</li></ul>
    £7.65
    ex VAT
  • BUY 5 GET 1 FREE | BUY 8 GET 3 FREE
    <ul><li>Intense, cool shades that fade on tone</li><li>Primary Tone: Grey, Secondary Tone: Gray-Blue</li><li>Highest concentration of smoky ash dye-load</li><li>Control to combat warm tones to lower levels to deliver a cool base</li><li>Mix with NI series to cover grey hair. Mix Dark Shadows for your scalpagé formula to prevent hot roots. Mix Aqua Blue or Turquoise boosters when amplified control is needed. </li></ul>
    £7.65
    ex VAT
  • <ul><li>Available in 473mL and 1000mL</li><li>Specially formulated with my favorite lavender fragrance for all your #mydentity haircolor needs.</li></ul>
    £10.35
    ex VAT
  • BUY 5 GET 1 FREE | BUY 8 GET 3 FREE
    <ul><li>Breakthrough Miru-Style X-HP delivers x-treme heat protection (up to 450 degrees)</li><li>Radically reduces the damaging effects of thermal styling</li><li>Advanced VibraRiche technology for hair colour with two times the shine</li><li>Formulated by Guy Tang</li><li>Keratin and argan seed oil blend to improve the overall integrity of the hair</li></ul>
    £7.65
    ex VAT
  • Offer
    Limited Edition
    #mydentity Super Power Direct Dye Magenta Magic 85g
    BUY 5 GET 1 FREE | BUY 8 GET 3 FREE
    <ul><li>#Hairbesties, our Super Power Direct Dyes are extremely pigmented and allow you to create powerful color with maximum depth. All #mydentity Super Power Direct Dyes can be intermixed with each other to create endless possibilities.</li><li>The Super Power Direct Dyes are formulated with super power strength to last up to 30 shampoos!</li><li>#Hairbestie Tip: Use on pre-lightened hair for true to tone results. Some shades can be used over natural hair for glazing effects.</li></ul>
    £7.65
    ex VAT
  • BUY 5 GET 1 FREE | BUY 8 GET 3 FREE
    <ul><li>I love the Midnight Rose Series to create a rich, deep cool-red color! It is also great for intermixing with Dusty Lavender or Rose colors for a different creative direction in tonality. I can't wait to see what you create!</li><li>#Hairbestie Tip: I love to mix a few grams of Midnight Blue into the Midnight Rose shades -- this gives you unique Midnight Violet tones.</li></ul>
    £7.65
    ex VAT
  • BUY 5 GET 1 FREE | BUY 8 GET 3 FREE
    <ul><li>#Hairbesties, we are confident. We are strong. We are proud! We are comfortable in our own skin. We embrace our body and embrace everything we have grown to be and learned to be.</li><li>This Collection consists of 3 Demi-permanent shades that deliver cool tones with a warm reflection to have a soft, powder-like finish.</li><li>The primary tone in the Naked Collection is cool beige and the secondary tone is mauve. #YASSS</li><li>#Hairbestie Tip: If you want warmer naked tones, you can deposit on a level 8-9. If you want cooler naked tones, deposit on a level 9-10 varying your shade level and canvas applied on.</li></ul>
    £7.65
    ex VAT
  • Offer
    Limited Edition
    #mydentity Super Power Direct Dye Lavender Lust 85g
    BUY 5 GET 1 FREE | BUY 8 GET 3 FREE
    <ul><li>#Hairbesties, I incorporated an exclusive Keratin & Argan Seed Oil Blend to improve the overall integrity of the hair while providing maxinum color retention and vibrancy up</li><li>Arctic Blue creates a vibrant, cool blue tone. Smoke out by adding Charcoal or mix with Pink Diamond to make a custom deep lavender color.</li><li>#Hairbestie Tip: For maximum vibrancy & animation, pre-lighten the hair using #Big9 or #Magnum8 prior to appliaction.</li></ul>
    £7.65
    ex VAT
  • Offer
    Limited Edition
    #mydentity Super Power Direct Dye Phoenix Fire 85g
    BUY 5 GET 1 FREE | BUY 8 GET 3 FREE
    <ul><li>#Hairbesties, our Super Power Direct Dyes are extremely pigmented and allow you to create powerful color with maximum depth. All #mydentity Super Power Direct Dyes can be intermixed with each other to create endless possibilities.</li><li>The Super Power Direct Dyes are formulated with super power strength to last up to 30 shampoos!</li><li>#Hairbestie Tip: Use on pre-lightened hair for true to tone results. Some shades can be used over natural hair for glazing effects.</li></ul>
    £7.65
    ex VAT
  • <ul><li>Formulated by Guy Tang</li><li>Specially formulated with Guy's favourite lavender fragrance</li><li>Available in a range of 10 vol to 40 vol</li><li>For use with #Mydentity hair colour</li></ul>
    £6.55
    ex VAT
  • BUY 5 GET 1 FREE | BUY 8 GET 3 FREE
    <ul><li>Breakthrough Miru-Style X-HP delivers x-treme heat protection (up to 450 degrees)</li><li>Radically reduces the damaging effects of thermal styling</li><li>Advanced VibraRiche technology for hair colour with two times the shine</li><li>Pre-blended shades to easily recreate the most demanding hair colour trends</li><li>Keratin and argan seed oil blend to improve the overall integrity of the hair</li></ul>
    £7.65
    ex VAT
  • Offer
    #mydentity Permanent Hair Colour Shadow Ash 7 58g
    BUY 5 GET 1 FREE | BUY 8 GET 3 FREE
    <ul><li>Intense, cool shades that fade on tone</li><li>Primary Tone: Grey, Secondary Tone: Gray-Blue</li><li>Highest concentration of smoky ash dye-load</li><li>Control to combat warm tones to lower levels to deliver a cool base</li><li>Mix with NI series to cover grey hair. Mix Dark Shadows for your scalpagé formula to prevent hot roots. Mix Aqua Blue or Turquoise boosters when amplified control is needed. </li></ul>
    £7.65
    ex VAT
  • BUY 5 GET 1 FREE | BUY 8 GET 3 FREE
    <ul><li>#Hairbesties, we are confident. We are strong. We are proud! We are comfortable in our own skin. We embrace our body and embrace everything we have grown to be and learned to be.</li><li>This Collection consists of 3 Demi-permanent shades that deliver cool tones with a warm reflection to have a soft, powder-like finish.</li><li>The primary tone in the Naked Collection is cool beige and the secondary tone is mauve. #YASSS</li><li>#Hairbestie Tip: If you want warmer naked tones, you can deposit on a level 8-9. If you want cooler naked tones, deposit on a level 9-10 varying your shade level and canvas applied on.</li></ul>
    £7.65
    ex VAT
  • BUY 5 GET 1 FREE | BUY 8 GET 3 FREE
    <ul><li>OMG #Hairbesties!! I love a cool, gold tone!</li><li>This Ice Gold Series offers a hybrid tonality that gives an iridescent, cool reflection to a soft, gold tonality.</li><li>Great for toning blondes and low-lighting.</li><li>#Hairbestie Tip: When creating a lived-in look use the Demi-Permanent 9IG on the base and add Crystal Clear to your formula for the mid-lengths through the ends. This creates a seamless, ombre feel.</li></ul>
    £7.65
    ex VAT
  • Offer
    Limited Edition
    #mydentity Super Power Direct Dye Lightning Bolt 85g
    BUY 5 GET 1 FREE | BUY 8 GET 3 FREE
    <ul><li>#Hairbesties, our Super Power Direct Dyes are extremely pigmented and allow you to create powerful color with maximum depth. All #mydentity Super Power Direct Dyes can be intermixed with each other to create endless possibilities.</li><li>The Super Power Direct Dyes are formulated with super power strength to last up to 30 shampoos!</li><li>#Hairbestie Tip: Use on pre-lightened hair for true to tone results. Some shades can be used over natural hair for glazing effects.</li></ul>
    £7.65
    ex VAT
  • BUY 5 GET 1 FREE | BUY 8 GET 3 FREE
    <ul><li>Breakthrough Miru-Style X-HP delivers x-treme heat protection (up to 450 degrees)</li><li>Radically reduces the damaging effects of thermal styling</li><li>Advanced VibraRiche technology for hair colour with two times the shine</li><li>Pre-blended shades to easily recreate the most demanding hair colour trends</li><li>Keratin and argan seed oil blend to improve the overall integrity of the hair</li></ul>
    £7.65
    ex VAT
  • BUY 5 GET 1 FREE | BUY 8 GET 3 FREE
    <ul><li>Breakthrough Miru-Style X-HP delivers x-treme heat protection (up to 450 degrees)</li><li>Radically reduces the damaging effects of thermal styling</li><li>Advanced VibraRiche technology for hair colour with two times the shine</li><li>Pre-blended shades to easily recreate the most demanding hair colour trends</li><li>Keratin and argan seed oil blend to improve the overall integrity of the hair</li></ul>
    £7.65
    ex VAT
  • BUY 5 GET 1 FREE | BUY 8 GET 3 FREE
    <ul><li>I am obsessed with the BB Series, #hairbesties! I love using the Demi-Permanent BB Shades for a hybrid of warm & cool tones.</li><li>You can achieve a unique creamy, latte tone with your lighter levels and rich, mocha tones with your lower levels.</li><li>#Hairbestie Tip: To get the most natural result, mix 1-2 levels darker for your rootagé formula. This will help you achieve a subtle rooty feel.</li></ul>
    £7.65
    ex VAT
  • <ul><li>Formulated by Guy Tang</li><li>Specially formulated with Guy's favourite lavender fragrance</li><li>Available in a range of 10 vol to 40 vol</li><li>For use with #Mydentity hair colour</li></ul>
    £6.55
    ex VAT
  • Offer
    Limited Edition
    #mydentity Super Power Direct Dye Green Aurora 85g
    BUY 5 GET 1 FREE | BUY 8 GET 3 FREE
    <ul><li>#Hairbesties, our Super Power Direct Dyes are extremely pigmented and allow you to create powerful color with maximum depth. All #mydentity Super Power Direct Dyes can be intermixed with each other to create endless possibilities.</li><li>The Super Power Direct Dyes are formulated with super power strength to last up to 30 shampoos!</li><li>#Hairbestie Tip: Use on pre-lightened hair for true to tone results. Some shades can be used over natural hair for glazing effects.</li></ul>
    £7.65
    ex VAT
  • BUY 5 GET 1 FREE | BUY 8 GET 3 FREE
    <ul><li>#Hairbesties, Demi-Permanent Natural Ice delivers the most natural, high shine tonality without excess warmth.</li><li>The NI Series gives balanced control and is great for intermixing with other #mydentity shades when a natural result is desired.</li><li>#Hairbestie Tip: When retouching gray coverage, used desired Permanent NI shade at the regrowth and refresh mids & ends with Demi-Permanent color two levels lighter.</li></ul>
    £7.65
    ex VAT
  • BUY 5 GET 1 FREE | BUY 8 GET 3 FREE
    <ul><li>#Hairbesties, the RR Series gives the purist form of ruby tones.</li><li>I love mixing it with the CRC Series to create different variations of fire tones!</li><li>You can also mix with the BB or NI Series' to create more natural, chocolate cherry colors.</li></ul>
    £7.65
    ex VAT
  • Offer
    #mydentity Naked Blush 7 Demi-Permanent Hair Colour 58g
    BUY 5 GET 1 FREE | BUY 8 GET 3 FREE
    <ul><li>For warmer end results, mix the Naked Glow Series with the Copper Red Copper and Rose Gold Series</li><li>Formulated by Guy Tang!</li><li>Pre-blended signature shades enable stylists to easily recreate the most demanding haircolor trends of the season</li><li>Break-through mirustyle x-hp™ delivers x-treme heat protection up to 450º to radically reduce the damaging effects of thermal styling</li></ul>
    £7.65
    ex VAT
  • <ul><li>Available in 473mL and 1000mL</li><li>Specially formulated with my favorite lavender fragrance for all your #mydentity haircolor needs.</li></ul>
    £10.35
    ex VAT
  • Offer
    #mydentity Naked Glow 9 Permanent Hair Colour 58g
    BUY 5 GET 1 FREE | BUY 8 GET 3 FREE
    <ul><li> I’m obsessed with mixing Naked Blush with Rose Gold, Dusty Lavender, and Silver Smoke for a variety of blushing naked tones</li><li>Formulated by Guy Tang!</li><li>Pre-blended signature shades enable stylists to easily recreate the most demanding haircolor trends of the season</li><li>Break-through mirustyle x-hp™ delivers x-treme heat protection up to 450º to radically reduce the damaging effects of thermal styling</li></ul>
    £7.65
    ex VAT
  • <ul><li>Available in 473mL and 1000mL</li><li>Specially formulated with my favorite lavender fragrance for all your #mydentity haircolor needs.</li></ul>
    £10.35
    ex VAT
  • <ul><li>Available in 473mL and 1000mL</li><li>Specially formulated with my favorite lavender fragrance for all your #mydentity haircolor needs.</li></ul>
    £10.35
    ex VAT
  • BUY 5 GET 1 FREE | BUY 8 GET 3 FREE
    <ul><li>#Hairbestie, create the blue-black color you dream of!</li><li>The MB Series can also be intermixed with any of the Silver Smoke or Dusty Lavender shades for endless color combinations. I can't wait to see what you create!</li></ul>
    £7.65
    ex VAT
  • BUY 5 GET 1 FREE | BUY 8 GET 3 FREE
    <ul><li>Breakthrough Miru-Style X-HP delivers x-treme heat protection (up to 450 degrees)</li><li>Radically reduces the damaging effects of thermal styling</li><li>Advanced VibraRiche technology for hair colour with two times the shine</li><li>Pre-blended shades to easily recreate the most demanding hair colour trends</li><li>Keratin and argan seed oil blend to improve the overall integrity of the hair</li></ul>
    £7.65
    ex VAT