• Offer
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    £10.09
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    5+1 FREE | 8+2 FREE
    <ul><li>#Hairbesties, we are confident. We are strong. We are proud! We are comfortable in our own skin. We embrace our body and embrace everything we have grown to be and learned to be.</li><li>This Collection consists of 3 Demi-permanent shades that deliver cool tones with a warm reflection to have a soft, powder-like finish.</li><li>The primary tone in the Naked Collection is cool beige and the secondary tone is mauve. #YASSS</li><li>#Hairbestie Tip: If you want warmer naked tones, you can deposit on a level 8-9. If you want cooler naked tones, deposit on a level 9-10 varying your shade level and canvas applied on.</li></ul>
  • Offer
    £2.40 £4.00
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    SALE - SAVE 40%
    <ul><li>Swatch includes: Pink Sky Dream, Silver Moon Dream, Champagne Dream, Twilight Dream</li></ul>
  • Offer
    £2.40 £4.00
    ex VAT
    SALE - SAVE 40%
    <ul><li>Swatch includes: Midnight Love, Midnight Rose, Midnight Fantasy, Midnight Violet, Midnight Blue</li></ul>
  • Exclusive
    £9.80
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    <ul><li>Increase the vibrancy to Dusty Lavender or mix with any Ash Series to achieve a pearl cast.</li><li>Dual usages • Direct application. • Customize, boost, correct or neutralize any #mydentity formulation.</li></ul>
  • Offer
    £2.40 £4.00
    ex VAT
    SALE - SAVE 40%
    <ul><li>Swatch insert includes: Loverboy, Heart Breaker, Titanium Shield, Night Warrior</li></ul>
  • Exclusive
    £11.65
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    <ul><li>Range of high lift demi-permanent liquid toners and oil booster</li><li>Ideal for creating subtle highlights on levels 5-9</li><li>Lifts evenly through colour providing up to 6 levels of lift</li><li>Each toner deposits a unique iridescent blonde reflection without over processing</li><li>Ideal for precision highlighting, babylights or foil applications</li></ul>