Hair Colour By
Hair Colour by Wella Professionals
Wella has been delivering professional colour innovations for hairdressers for over 140 years, with a portfolio ranging from permanent to demi or semi-permanent colour to help you achieve any look. Whatever your client is looking for, Wella can help you and your client get the best results. Read on to find the right colour product for you, or if you’re ready, start shopping!
Koleston Perfect
- Pure, balanced colour results with natural depth and shine
- Up to 100% grey coverage and up to 5 levels of lift
- Vegan formula with up to 85% naturally derived ingredients
- Built-in Metal Purifier helps to prevent damage caused by metals and ensure ultra-precise colour results
- Formulated with ME+ dye technology to reduce the risk of developing a new allergy to hair colour*
- Eco packaging; aluminium tube and plastic cap are recyclable and made from 100% recycled materials. Recyclable FSC certified cardboard box made from 35% recycled cardboard
- Simple 1:1 mixing ratio with Welloxon Perfect Developer
*for people not allergic to hair colour
How to use Wella Koleston Perfect
- Mix with Welloxon Perfect Developer in a 1:1 ratio. 1:2 with Special Blonde
- Development time: 30-40 minutes, or 15-25 minutes with heat
Color Touch
- Demi-permanent, ammonia-free colour for uncompromised vibrancy and shine
- Gentle formula, beautifully fades over 28 washes with soft regrowth
- Ideal for clients who change their tone regularly and for maximum blonde neutralisation
- Quick 15-20 minute development time
- Built-in Metal Purifier for true-to-tone colour results, even on porous hair
- Vegan formula with up to 85% naturally derived ingredients. Silicone and mineral oil free
- 1:2 mixing ratio with Color Touch Emulsion
How to use Wella Color Touch
- Mix with Color Touch Emulsion in a 1:2 ratio
- Development time: 15-20 minutes, or 15-25 minutes with heat
Illumina Color
- Permanent colour for sheer, luminous, natural looking colour results
- Up to 100% grey/white coverage and up to 3 levels of lift
- Microlight Technology allows light to pass through to illuminate the natural highs and lows from within, while protecting and smoothing the cuticles for outstanding shine
- Built-in Metal Purifier helps to prevent damage caused by metals and ensure accurate colour development
- Simple 1:1 mixing ratio with Welloxon Perfect Developer
How to use Wella Illumina Color
- Mix with Welloxon Perfect Developer in a 1:1 ratio. 1:2
- Development time: 30-40 minutes, or 15-25 minutes with heat
Shinefinity
- Long-lasting colour glaze with zero lift and zero damage
- Up to 6 weeks of true-to-tone, shimmering colour results even on porous hair
- Smoothes the cuticles for a healthy-looking shine and silky feel
- pH balanced, non-drip gel cream formula, free from ammonia and silicones
- Simple 1:1 mixing ratio with Shinefinity Activator
How to use Wella Shinefinity
- Mix with Welloxon Shinefinity Activator in a 1:1 ratio
- Apply evenly to shampooed, towel-dried hair evenly from root to tip. For even more intensity, apply the mixture directly onto dry hair.
- Development time is up to 20 minutes without heat and for a more intense result, use added heat for 15 minutes.
- For a minimum refresh of colour, comb the colour applied to the roots through to mid-length and ends after 15 minutes and then allow to develop for a further 5 minutes. Can be used on lengths and ends when using Koleston Perfect or Illumina colour on the roots if desired.
- Emulsify with warm water, rinse, and shampoo. Follow with conditioner if required.
Color Fresh
- Semi-permanent, ammonia-free, conditioning colour enhancer
- Adds depth and tone with an incredible shine
- Lasts up to 10 shampoos with up to 30% grey/white coverage
- Fast and easy direct application - no developer needed
- Quick 5-20 minute development time depending on desired intensity and hair condition
- Acidic pH and caring agents moisturise and smooth hair for up to 50%* more shine
- Ideal for first time colour clients, gentle colour refreshment and enhancement
*vs untreated hair
How to use Wella Color Fresh
- Apply evenly to shampooed, towel-dried hair, working through lengths and ends, and comb through
- Depending on desired colour intensity and hair condition, develop for 5-20 minutes
- Emulsify with warm water and rinse
Color Fresh Create
- Semi-permanent expressive colour for vivid, pastel, vintage, or dark colour results
- Lasts up to 20 washes with true-to-tone fading
- Ammonia, fragrance and peroxide free Fast and easy application - no developer needed
- Fully intermixable palette for bespoke colouring results
- 5-20 minute development time depending on desired intensity and hair condition
How to use Wella Color Fresh Create
- Apply evenly to shampooed, towel-dried hair, working through length and ends, and comb through
- For pastel shades, mix with Tomorrow Clear
- Depending on desired colour intensity and hair condition, develop for 5-20 minutes
- Emulsify with warm water and rinse
Blondor
- A comprehensive range of advanced hair lightening products to achieve excellence across the full blonde spectrum
- Create a wide range of blonde results from warm to extra cool
- Wella Multi-Blonde is suitable for all on or off scalp lightening techniques, delivering reliable results and up to 7 levels of lift. Anti-yellow molecules help to reduce orange/yellow undertones.
- Wella Blondor Freelights is ideal for precise freehand application, delivering reliable results and up to 7 levels of lift.
- Wella Magma is a 2-in-1 system to lift and tone in one step. Suitable for all off-scalp techniques it delivers up to 6 levels of lift.