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<ul><li>#Hairbesties, our Super Power Direct Dyes are extremely pigmented and allow you to create powerful color with maximum depth. All #mydentity Super Power Direct Dyes can be intermixed with each other to create endless possibilities.</li><li>The Super Power Direct Dyes are formulated with super power strength to last up to 30 shampoos!</li><li>#Hairbestie Tip: Use on pre-lightened hair for true to tone results. Some shades can be used over natural hair for glazing effects.</li></ul>

<ul><li>Create texture and definition for a true 'bed head' look</li><li>Boasting a colour-safe formula</li><li>The clay features UV filters which will protect your hair against environmental aggressors</li><li>Provides all day control</li></ul>

<ul><li>Deeply nourishes damaged hair and visibly repairs it</li><li>Restores inner and outer strength</li><li>Provides sumptuous moisture after just one use that lasts up to 4 washes*</li><li>Does not weigh hair down</li><li>Leaves hair soft, shiny and smooth</li><li>Vegan formula; suitable for all hair types and for daily use</li></ul>

<ul><li>Colour Fresh from Wella Professionals</li><li>Hydrating complex</li><li>Get fabulous shine</li><li>Semi-permanent hair colour</li><li>Silver Violet 0/6</li></ul>

<ul><li>Neutralise in 5 minutes – Deliver express blonde-toning services</li><li>Quick and easy application and only 5 minutes development time</li><li>Pre-mixed with plex for up to 90% less hair breakage*</li><li>Low ammonia, Vegan formula</li></ul>

<ul><li>Promotes the growth of natural nails</li><li>Nourishes and protects cuticles</li><li>Delivers nutrients directly to the nail via the cuticle</li><li>Light and non-greasy</li><li>High quality formula</li></ul>

<ul><li>100% vegan nourishing heat protecting cream spray</li><li>Sulphate & Paraben free</li><li>Prevents split ends and adds shine to the hair</li><li>Colour Guard Complex protects against UV-rays</li><li>Co2 Compensated Packaging</li></ul>

<ul><li>Instant frizz reduction & lightweight smoothness</li><li>Deeply penetrates the hair to restore strength using an adapative technology to repair the hair according to its damage level</li><li>Suitable for all hair types and textures</li><li>6x easier detangling</li><li>For best results and healthy looking hair, use together with step 1, 3 and 4 of the Ultimate Repair routine</li></ul>

<ul><li>Perfecton Colour Rinse from Wella Professionals</li><li>Semi-permanent hair colour</li><li>Rich shine</li><li>No damage to hair</li><li>In 0/8 pearl colour</li></ul>

</li><li>Instantly detangles, softens, smoothes and renews worn-out locks</li><li>Helps prevent moisture loss </li><li>Refreshing tingle invigorates the scalp</li><li>Tea tree oil, peppermint and lavender leaves hair smelling great </li><li>Paraben free, Gluten free, Vegan, colour safe formula</li></ul>

<ul><li>Instantly nourishes dry or stressed hair leaving it full of vitality.</li><li>Provides instant nourishment</li><li>Guarantees smooth hair full of vitality</li><li>Formulated with Nutri-Enrich-Blend™</li></ul>

<ul><li>A nourishing, moisturising cuticle oil that promotes the growth of natural nails</li><li>Packed with natural botanicals and nutrients that feed the skin and nails</li><li>Milk soothes and softens while Honey is a natural humectant that hydrates and nourishes the skin</li><li>Absorbs quickly, with a warm and soothing fragrance </li><li>Professional tilt bottle with dropper for easy use</li></ul>

<ul><li>Cuticle Oil from Beauty Secrets</li><li>Light and non-greasy</li><li>Smoothes and softens cuticle area</li><li>In a 73ml dropper bottle</li></ul>

</li><li>Weekly deep conditioning mask </li><li>Instantly improves hair texture with noticeable results</li><li>KeraTriplex® rebuilds and repairs to transform lackluster hair</li><li>Awapuhi extract replenishes every strand with intense hydration and shine</li><li>Paraben free, colour safe formula</li></ul>

<ul><li>Vibrant, long-lasting colour with intense shine</li><li>Neutralizes unwanted warmth to produce a cooler end result</li><li>Gentle, low-ammonia formulation</li><li>Outstanding coverage and colour saturation</li><li>Intermixable with Kenra Color Permanent shades</li></ul>

<ul><li>Cuticle Oil from Beauty Secrets</li><li>Light and non-greasy</li><li>Smoothes and softens cuticle area</li><li>In a 73ml dropper bottle</li></ul>

<ul><li>Instant coverage of grey hairs</li><li>No transfer, no wet finish</li><li>Precise targeted application</li><li>Washes out in one shampoo</li><li>Available in 4 colours: Dark Blonde, Light Brown, Brown and Black</li></ul>

<ul><li>Condition and replenish hair while providing optimal moisture.</li><li>The HydraTriplex™ blend of amino acids, vegetable protein and nourishing oils deeply hydrates, binds and seals the hair.</li><li>Hyaluronic acid, vegan collagen and plant extracts add optimal hydration without weighing hair down.</li><li>Color Safe.</li></ul>

<ul><li>High quality, high performance hair colour</li><li>Cool silver, bronze and violet tones with a metallic reflection</li><li>Outstanding coverage and colour saturation</li><li>Vibrant, long-lasting colour and intense shine</li><li>Use with Kenra Color Permanent Coloring Creme Developer 10V-40V</li></ul>

<ul><li>Quick and easy application</li><li>Extreme high gloss finish</li><li>Long-lasting finish</li><li>Works with most brands of soak-off gel and gel polish</li><li>LED and UV compatible</li></ul>

<ul><li>Intensive treatment</li><li>Potent Vitamin A enriched formula</li><li>Smoothes fine lines and wrinkles</li><li>Deeply hydrates the skin</li><li>Leaves skin firm and smooth</li></ul>

<ul><li>Hair gel-in-wax</li><li>Force 3</li><li>Tames fly-away</li><li>Style short polished quiffs, shiny slicked back buns and frizz-free updos.</li></ul>

<ul><li>Hydrates and protects</li><li></li><li>Revives lifeless hair</li><li> Suitable for use with coloured hair</li><li>Thickens and enriches</li></ul>

<ul><li>#Hairbesties, introducing #MyHero Collagen Powder Protective Booster, a revolutionary powder additive that can be used with any lightener and/or color formula to shield the hair against damage during a lightener/color service. </li><li>Protects & reinforces by creating a protective coating around the hair structure to prevent damage before it starts</li><li>Collagen & Amino Acids deliver conditioning properties for added protection </li><li>Succinic Acids forms bridges between broken Keratin chains to further strengthen hair while processing</li><li>No compromise to color/lightening results and no added processing time</li></ul>

</li><li>Great for messy, undone styles</li><li>Flexible, webby texture forms and separates</li><li>Conditioning ingredients leave hair soft and manageable</li><li>Long-lasting hold</li><li>Paraben free, Gluten free, Vegan, colour safe formula</li></ul>

<ul><li>Gently cleanses hair while replenishing moisture.</li><li> The HydraTriplex™ blend of amino acids, vegetable protein and nourishing oils deeply hydrates, binds and seals the hair.</li><li>Hyaluronic acid, vegan collagen and plant extracts add lightweight hydration for a clean, soft finish.</li><li>Color Safe.</li></ul>

<ul><li>Suitable for all hair types; ideal for colour-treated and chemically processed hair</li><li>Rich shampoo to gently cleanse, soften and protect</li><li>Formulated with KeraTriplex®, an exclusive blend of keratin protein, to help rebuild and repair for healthy-looking hair</li><li>Natural awapuhi extract balances moisture for manageability and shine</li></ul>

<ul><li>A nourishing, moisturising cuticle oil that promotes the growth of natural nails</li><li>Packed with natural botanicals and nutrients that feed the skin and nails</li><li>Sweet Almond Oil is rich in Vitamin B-7 and loaded with skin-nourishing fatty acids that coats the nails with rich nutrients to protect them from peeling, cracking, dryness and breakage</li><li>Absorbs quickly, with a delicious, sweet fragrance </li><li>Professional tilt bottle with dropper for easy use</li></ul>

<ul><li>Long-lasting, extra strong hold</li><li>Dry formula</li><li>Ultra fine spraying</li><li>Creates extra volume and shine</li><li>Easy to brush out without leaving a residue</li></ul>

<ul><li>Suitable for all hair types</li><li>Instantly softens and conditions hair</li><li>Detangles hair with moisturizing power of natural awapuhi extract</li><li>KeraTriplex®, an exclusive blend of keratin protein, helps repair every strand and protect against damage</li><li>Leaves hair silky, healthy and shiny</li></ul>

<ul><li>A nourishing, moisturising cuticle oil that promotes the growth of natural nails</li><li>Packed with natural botanicals and nutrients that feed the skin and nails</li><li>Pomegranate has natural antioxidant properties whilst Fig provides natural moisture and Vitamin C and helps refresh the skin </li><li>Absorbs quickly, with a fresh and fruity fragrance </li><li>Professional tilt bottle with dropper for easy use</li></ul>

<ul><li>Professional texturising hair paste</li><li>Strong hold</li><li>Matte finish</li><li>Ideal for rugged hairstyles</li><li>Hold level 3</li></ul>

<ul><li>Adds texture and definition</li><li>Strong, flexible styling power</li><li>Long lasting hold</li><li>Leave hair smelling great</li><li>Dries down to a clean, matte finish</li></ul>

<ul><li>Beauty Secrets Nail Polisher</li><li>Improve nail flexibility</li><li>Prevent cracking</li><li>Protect for damaged cuticles</li><li></li></ul>

<ul><li>Professional flexible styling cream with strong hold</li><li>Enhanced with Brazilian Carnauba wax and high-tech polymers</li><li>Hair cream with soft, non-sticky texture</li><li>Hold level 3</li></ul>

<ul><li>Vegan Friendly</li><li>Helps to hide tell tale signs on hands, elbows, knees and ankles</li><li>Developed to work with Self Tanning products</li><li>Enriched with Vitamin E and Aloe Vera</li><li>Silky lotion that absorbs quickly into the skin</li><li>Fragrance and Paraben Free</li></ul>