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<ul><li>#Hairbesties, our Super Power Direct Dyes are extremely pigmented and allow you to create powerful color with maximum depth. All #mydentity Super Power Direct Dyes can be intermixed with each other to create endless possibilities.</li><li>The Super Power Direct Dyes are formulated with super power strength to last up to 30 shampoos!</li><li>#Hairbestie Tip: Use on pre-lightened hair for true to tone results. Some shades can be used over natural hair for glazing effects.</li></ul>

<ul><li>Multi-blonde results</li><li>Up to 9 levels of lift</li><li>Dust free</li><li>Anti-yellow molecules</li><li>Suitable for all lightening techniques</li></ul>

<ul><li>Neutralise in 5 minutes – Deliver express blonde-toning services</li><li>Quick and easy application and only 5 minutes development time</li><li>Pre-mixed with plex for up to 90% less hair breakage*</li><li>Low ammonia, Vegan formula</li></ul>

<ul><li>Freeze Ice Lites Hi Lift Powder Lightener from Proclere</li><li>Intense bleaching powder</li><li>Dust and residue-free</li><li>Anti-drip formula</li><li>Ideal for highlights</li></ul>

<ul><li>Roll On Warm Wax</li><li>For hair removal</li><li>Orginal, for face and body</li><li>Three 100ml bottles supplied</li></ul>

<ul><li>Vibrant, long-lasting colour with intense shine</li><li>Neutralizes unwanted warmth to produce a cooler end result</li><li>Gentle, low-ammonia formulation</li><li>Outstanding coverage and colour saturation</li><li>Intermixable with Kenra Color Permanent shades</li></ul>

<ul><li>High quality, high performance hair colour</li><li>Cool silver, bronze and violet tones with a metallic reflection</li><li>Outstanding coverage and colour saturation</li><li>Vibrant, long-lasting colour and intense shine</li><li>Use with Kenra Color Permanent Coloring Creme Developer 10V-40V</li></ul>

<ul><li>Blondor Freelights Bleach from Wella Professionals</li><li>For accurate freehand application</li><li>Up to seven levels of lift</li><li>For use with Freelights Developer</li><li>For natural or pre-coloured hair</li></ul>

<ul><li>Ultra-quick blue powder lightener</li><li>Lifts up to 9 levels quickly and gently</li><li>Dust-free formula</li><li>Infused with shea</li><li>Ideal for on-scalp double process blonding, off-scalp foil highlighting, hand-painting and any creative technique or colour correction</li></ul>

<ul><li>Pearlescent Strip Wax with a thin consistency ideal for use on large areas</li><li>Natural Pine Rosin based suitable for sensitive skin</li><li>Beautiful Magnolia fragrance which scents the room</li><li>Mica and Titanium Dioxide add softness to the pull</li><li>Practical disposable metal cans - no need to pour</li></ul>

<ul><li>Intensive treatment</li><li>Potent Vitamin A enriched formula</li><li>Smoothes fine lines and wrinkles</li><li>Deeply hydrates the skin</li><li>Leaves skin firm and smooth</li></ul>

<ul><li>Unique soft-to-solid formula</li><li>Up to 7 levels of lift</li><li>Integrated bonding technology</li><li>No Foils! No Mess! No Problem!</li><li>Easy and precise application</li></ul>

<ul><li>#Hairbesties, introducing #MyHero Collagen Powder Protective Booster, a revolutionary powder additive that can be used with any lightener and/or color formula to shield the hair against damage during a lightener/color service. </li><li>Protects & reinforces by creating a protective coating around the hair structure to prevent damage before it starts</li><li>Collagen & Amino Acids deliver conditioning properties for added protection </li><li>Succinic Acids forms bridges between broken Keratin chains to further strengthen hair while processing</li><li>No compromise to color/lightening results and no added processing time</li></ul>

<ul><li>A non volatile white powder lightener</li><li>9 levels of lift</li><li>Easy to mix</li><li>Stable blend</li><li>Fresh & pleasant fragrance</li></ul>

<ul><li>A non volatile blue powder bleach </li><li>7 levels of lift</li><li>Easy to mix</li><li>Can be used on the scalp</li><li>Fresh & pleasant fragrance</li></ul>

<ul><li>Adds texture and definition</li><li>Strong, flexible styling power</li><li>Long lasting hold</li><li>Leave hair smelling great</li><li>Dries down to a clean, matte finish</li></ul>

<ul><li>Superior control Ultra-Matte styling clay.</li><li>Can be applied to damp or dry hair.</li><li>Long-lasting matte finish.</li><li>No messy build up.</li></ul>

<ul><li>#Hairbesties, our Super Power Direct Dyes are extremely pigmented and allow you to create powerful color with maximum depth. All #mydentity Super Power Direct Dyes can be intermixed with each other to create endless possibilities.</li><li>The Super Power Direct Dyes are formulated with super power strength to last up to 30 shampoos!</li><li>#Hairbestie Tip: Use on pre-lightened hair for true to tone results. Some shades can be used over natural hair for glazing effects.</li></ul>

<ul><li>Up to 7 levels of lift.</li><li>Eliminates the need for foils.</li><li>Rice flour and kaolin clay help form an instant shell during processing that won't dry out, flake or transfer.</li><li>Ideal for freehand application techniques, including balayage and organic highlights.</li><li>100% Vegan.</li></ul>

<ul><li>Naturally healing, stimulating and good for sensitive skin and scalp</li><li>Provides smoother texture with good application properties</li><li>Great conditioning for hair and scalp</li><li>Orange, peppermint, spearmint and lime oils soothe, refresh and cool</li><li>Natural fragrance</li></ul>

<ul><li>Fullers Earth from Strictly Professional</li><li>Stimulating and deep-cleansing</li><li>Assists skin peeling</li><li>For oily skin</li><li>Supplied in a 400g pack</li></ul>

<ul><li>#Hairbesties, our Super Power Direct Dyes are extremely pigmented and allow you to create powerful color with maximum depth. All #mydentity Super Power Direct Dyes can be intermixed with each other to create endless possibilities.</li><li>The Super Power Direct Dyes are formulated with super power strength to last up to 30 shampoos!</li><li>#Hairbestie Tip: Use on pre-lightened hair for true to tone results. Some shades can be used over natural hair for glazing effects.</li></ul>

<ul><li>A clay powder for freehand lightening</li><li>7 levels of lift</li><li>Consistent texture</li><li>Precise application</li><li>Fresh & pleasant fragrance</li></ul>

<ul><li>A rich emollient with moisturising properties</li><li>Provides a pliable hold</li><li>Gives hair a thicker and fuller appearance</li><li>Medium hold with low shine</li><li>Lanolin, Beeswax, Glycerin</li></ul>

<ul><li>Emolliency and moisturising properties</li><li>Excellent hold and shine</li><li>Provides conditioning properties and sheen</li><li>Has a barrier against moisture loss</li><li>Antioxidant properties</li></ul>

<ul><li>Clay-based powder bleach </li><li>Lightening up to 6 levels</li><li>Ideal for freehand techniques </li><li>Enriched with Bond Creator complex (BCC) the exclusive Kemon patent pending complex restoring the damaged disulfide bonds, rebuilding new ones and strengthening the hair structure</li><li>The absorbent properties of the Clay remove impurities, thus preparing the hair to receive the bleaching treatment.</li></ul>

<ul><li>Strong, pliable hold with matte finish</li><li>Helps thicken, texturise and increase fullness</li><li>Protects against moisture loss</li><li>Works well with shorter hair</li><li>Leaves hair feeling smooth and conditioned</li></ul>

<ul><li>Provides excellent pliability</li><li>Hair looks fuller and thicker</li><li>Encourages firmness, body and fullness</li><li>Works on any hair type</li><li>Conditions and moisturises hair</li></ul>