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<ul><li>#Hairbesties, our Super Power Direct Dyes are extremely pigmented and allow you to create powerful color with maximum depth. All #mydentity Super Power Direct Dyes can be intermixed with each other to create endless possibilities.</li><li>The Super Power Direct Dyes are formulated with super power strength to last up to 30 shampoos!</li><li>#Hairbestie Tip: Use on pre-lightened hair for true to tone results. Some shades can be used over natural hair for glazing effects.</li></ul>

<ul><li>Neutralise in 5 minutes – Deliver express blonde-toning services</li><li>Quick and easy application and only 5 minutes development time</li><li>Pre-mixed with plex for up to 90% less hair breakage*</li><li>Low ammonia, Vegan formula</li></ul>

<ul><li>Mattifying hair powder</li><li>Mild control, versatile powder for added body and texture</li><li>Adds extra grip for easy updos</li><li>Gives hair a denser second day matte look and feel</li><li>Boosts volume at roots and lengths</li></ul>

<ul><li>Salon Services Nail Glue</li><li>Fast drying</li><li>High quality formula</li><li>Long-lasting hold</li></ul>

<ul><li>Salon Services Nail Glue</li><li>Fast drying</li><li>High quality formula</li><li>Long-lasting hold</li></ul>

<ul><li>Get chome nails in just minutes with Gelish Chrome Stix!</li><li>The fastest and easiest way to transform your gel polish manicure into stunning, multidimensional colour </li><li>No mess, easy rub-on application </li><li>Simply finish your gel polish manicure with Gelish No Cleanse Top Coat and cure. Rub-on Chrome Stix, then seal with one more coat of No Cleanse Top Coat and cure. Easy! </li></ul>

<ul><li>ASP Brush On Glue Clear</li><li>Easy application</li><li>Long-lasting hold</li><li>Fast-drying with quick adhesion</li></ul>

<ul><li>Dark Ardell Adhesive Lashtite</li><li>Salon quality individual lash dark adhesive</li><li>Holds lashes in place for weeks</li><li>Quick drying</li><li>Easy to use</li></ul>

<ul><li>A regular strength lash adhesive</li><li>Great value</li><li>Longer drying time</li><li>Allows more time for the lash to be positioned</li><li>Perfect for beginners</li></ul>

<ul><li>Fastest, easiest, permanent nail extension application system ever</li><li>Guaranteed to last 2 -3 weeks.</li><li>12 Different sizes, 6 different shapes</li><li>Manageable length</li><li>Suitable for all nail types</li></ul>

<ul><li>Salon Services Brush on Nail Glue</li><li>Easy application</li><li>Fast Drying</li><li>High quality formula</li><li>Long-lasting hold</li></ul>

<ul><li>Vibrant, long-lasting colour with intense shine</li><li>Neutralizes unwanted warmth to produce a cooler end result</li><li>Gentle, low-ammonia formulation</li><li>Outstanding coverage and colour saturation</li><li>Intermixable with Kenra Color Permanent shades</li></ul>

<ul><li>Dark Ardell Adhesive Lashtite</li><li>Salon quality individual lash dark adhesive</li><li>Holds lashes in place for weeks</li><li>Quick drying</li><li>Easy to use</li></ul>

<ul><li>100% Vegan and Cruelty Free</li><li>Climate Compensated Packaging</li><li>Sulphate and Paraben Free</li><li>Produced in Sweden</li><li>Great hold</li></ul>

<ul><li>High quality, high performance hair colour</li><li>Cool silver, bronze and violet tones with a metallic reflection</li><li>Outstanding coverage and colour saturation</li><li>Vibrant, long-lasting colour and intense shine</li><li>Use with Kenra Color Permanent Coloring Creme Developer 10V-40V</li></ul>

<ul><li>Intensive treatment</li><li>Potent Vitamin A enriched formula</li><li>Smoothes fine lines and wrinkles</li><li>Deeply hydrates the skin</li><li>Leaves skin firm and smooth</li></ul>

<ul><li>ASP Brush On Resin</li><li>Contains a brush for more effective application</li><li>Repairs and strengthens nails</li><li>Great for quick, on-the-go fixes</li></ul>

<ul><li>ASP Instant Nail Glue</li><li>Instantly repairs and strengthens nails</li><li>Precise drop application</li><li>Bonds instantly to nails</li></ul>

<ul><li>ASP Instant Nail Glue</li><li>Instantly repairs and strengthens nails</li><li>Precise drop application</li><li>Bonds instantly to nails</li></ul>

<ul><li>Keep glowing girl with this iridescent jelly</li><li>A silky smooth, out-of-this-world jelly highlighter in rich champagne stashed with holographic glitter</li><li>The ultimate luxe shade to top up your glow</li><li>It is easily applied to your eyes, brow line, cheeks or lips for a quick fix all day radiance</li><li>It s the best kept beauty secret around - so get glowing!</li></ul>

<ul><li>Keep glowing girl with this iridescent jelly</li><li>A silky smooth, out-of-this-world jelly highlighter in rich champagne stashed with holographic glitter</li><li>The ultimate luxe shade to top up your glow</li><li>It is easily applied to your eyes, brow line, cheeks or lips for a quick fix all day radiance</li><li>It s the best kept beauty secret around - so get glowing!</li></ul>

<ul><li>#Hairbesties, introducing #MyHero Collagen Powder Protective Booster, a revolutionary powder additive that can be used with any lightener and/or color formula to shield the hair against damage during a lightener/color service. </li><li>Protects & reinforces by creating a protective coating around the hair structure to prevent damage before it starts</li><li>Collagen & Amino Acids deliver conditioning properties for added protection </li><li>Succinic Acids forms bridges between broken Keratin chains to further strengthen hair while processing</li><li>No compromise to color/lightening results and no added processing time</li></ul>

<ul><li>Lash FX Strong Adhesive</li><li>Salon professional's choice</li><li>Quality adhesive</li><li>Strong and flexible</li><li>Faster setting time</li><li>Advanced technology</li></ul>

<ul><li>Adds texture and definition</li><li>Strong, flexible styling power</li><li>Long lasting hold</li><li>Leave hair smelling great</li><li>Dries down to a clean, matte finish</li></ul>

<ul><li>Superior control Ultra-Matte styling clay.</li><li>Can be applied to damp or dry hair.</li><li>Long-lasting matte finish.</li><li>No messy build up.</li></ul>

<ul><li>Clear Ardell Adhesive Lashtite</li><li>Salon quality individual lash clear adhesive</li><li>Holds lashes in place for weeks</li><li>Quick drying</li><li>Easy to use</li></ul>

<ul><li>Easy to apply!</li><li>Layer or mix shades for a variety of nail art effects</li><li>Small, light-weight packaging for portable for use on the go</li><li>No special tools needed - dip, sprinkle, or brush onto wet nail polish</li><li>You're in control. The fine glitter texture allows you to wear as sheer or opaque as desired.</li></ul>

<ul><li>#Hairbesties, our Super Power Direct Dyes are extremely pigmented and allow you to create powerful color with maximum depth. All #mydentity Super Power Direct Dyes can be intermixed with each other to create endless possibilities.</li><li>The Super Power Direct Dyes are formulated with super power strength to last up to 30 shampoos!</li><li>#Hairbestie Tip: Use on pre-lightened hair for true to tone results. Some shades can be used over natural hair for glazing effects.</li></ul>

<ul><li>Multi-treatment balm visibly smoothes under eye wrinkles for younger-looking, brighter and well rested eyes.</li><li>Melts into clean skin seamlessly and locks in moisture, creating a dewy cushion that prevents make-up from settling into lines and improves blendability.</li><li>Refreshes dry spots throughout the day and imparts a natural glow.</li><li>Also helps address lines and other areas of crepiness wherever dehydration appears.</li><li>Perfectly sized for travel and on-the-go hydration.</li></ul>

<ul><li>Anti-gravity volume powder</li><li>Weightless powder for gravity-defying texture</li><li>Gives hair lift, thickness and a matte finish</li><li>Retains natural moisture and softens hair</li><li>Thickens, revitalises and restores hair</li></ul>

<ul><li>Lash FX Adhesive Remover</li><li>Safe and gentle</li><li>Loosens the bond</li><li>Salon quality</li></ul>

<ul><li>Naturally healing, stimulating and good for sensitive skin and scalp</li><li>Provides smoother texture with good application properties</li><li>Great conditioning for hair and scalp</li><li>Orange, peppermint, spearmint and lime oils soothe, refresh and cool</li><li>Natural fragrance</li></ul>

<ul><li>Golden illuminating powder</li><li>Ultra-smooth formula and radiant finish</li><li>Universally flattering brilliant light gold shade</li></ul>

<ul><li>#Hairbesties, our Super Power Direct Dyes are extremely pigmented and allow you to create powerful color with maximum depth. All #mydentity Super Power Direct Dyes can be intermixed with each other to create endless possibilities.</li><li>The Super Power Direct Dyes are formulated with super power strength to last up to 30 shampoos!</li><li>#Hairbestie Tip: Use on pre-lightened hair for true to tone results. Some shades can be used over natural hair for glazing effects.</li></ul>

<ul><li>Squeezable medicated lip balm with SPF 15</li><li>Sweet strawberry flavour</li><li>Provides long-lasting protective barrier to help healing</li><li>Glides on smoothly to help soften dry and cracked lips</li><li>Hydrates lips with moisturising cocoa butter</li><li>Cools and soothes lips with camphor and menthol</li></ul>

<ul><li>A rich emollient with moisturising properties</li><li>Provides a pliable hold</li><li>Gives hair a thicker and fuller appearance</li><li>Medium hold with low shine</li><li>Lanolin, Beeswax, Glycerin</li></ul>