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<ul><li>100% white hair coverage up to level 9</li><li>Natural tone directions</li><li>True to tuft with intense shine</li><li>Impressively long lasting</li><li>Shades provide depth and coverage on light bases and white hair</li></ul>

<ul><li>More performance - up to 100% more shine with a new moisture protecting complex.</li><li>More convenience - the new liquid formula with 1:1 mixing ratio allows for easier formulation, faster mixing and more efficient application.</li><li>More versatility - the liquid demi that allows you to choose either a gel or a cream consistency. Experience the ease of use of a gel or the precision application only a cream can deliver.</li><li>Provides up to 40% less alkalising agents to ensure even colour results and to protect from hair breakage.</li></ul>

<ul><li>Up to 5 levels of lift</li><li>Improved formula with TrueLift Complex for more powerful lift and stronger neutralisation for cool blonde and neutral blonde tone directions</li><li>Integrated Fibre Bond Technology for reduced hair breakage</li><li>Enforces bonds for 94% less hair damage</li><li>To be used on bases 6 to 8</li></ul>

<ul><li>A demi-permanent tone-on-tone hair colour creating a cool tone direction</li><li>Moisturising demi-permanent hair colour</li><li>Balanced pigment combinations achieve a clear, but subtle pastel shade</li><li>Suitable for hair base level 10</li><li>Up to 70% fewer split ends and 75% less hair breakage* *vs. uncoloured hair.</il></ul>

<ul><li>Permanent hair colour</li><li>Up to 100% white hair coverage</li><li>Up to 3 levels of lift</li><li>Extra care for mature hair: Pro-Age Complex with Siliamine and Collagen</li><li>True-to-tuft colour results</li></ul>

<ul><li>Neutralises yellow and brassy tones</li><li>No visible re-growth</li><li>Flexible tone intensity mixing</li><li>White enhancement</li><li>Salt and Pepper blending</li></ul>

<ul><li>Natural, true-to tone colour result</li><li>Zero ammonia. Zero compromise.</li><li>Enriched with Phytolipid Technology for long-lasting colour results</li><li>100% white hair coverage</li></ul>

<ul><li>Natural tone direction with up to 100% white hair coverage</li><li>Processing time complete in only 10 minutes</li><li>Perfect white hair coverage</li><li>Long-lasting colour retention & vibrancy</li></ul>

<ul><li>Integrated Anti-Metal Bond Protection Technology protects the hair bonds during processing for minimised hair breakage</li><li>No bonding additives or anti-metal treatments needed</li><li>Up to 4 levels of lift on natural base 6 and lighter with 30-70% white hair</li><li>Optimal combination of lifting and up to 100% white blending on mature hair</li></ul>

<ul><li>Deep Toning enriches pre-lightened darker bases or naturally blonde hair 5-8, ideal for low lights and blurred roots</li><li>pH neutral application mixture with integrated Bond Enforcing Hydrolock Technology for improved moisturization and minimized hair damage</li><li>Gel-crème consistency for both brush and bottle application with one mixing ratio/developer used</li><li>Ammonia-free</li><li>THE 1st COLOUR & CARE SYSTEM ADVANCED BONDING SYSTEM with integrated bonding technology in 3 steps</li></ul>

<ul><li>One step lift and colour</li><li>Superior hair condition and suppleness</li><li>Intense contrast even on dark or tinted bases</li><li>Superior light reflection</li><li>Up to five levels of lift for maximum contrast</li></ul>

<ul><li>Dilutes the intensity of the tone direction and can be used with all IGORA ROYAL shades to create the most amazing pastels</li><li>Boosts lifting power of all IGORA ROYAL shades</li><li>Adds a very soft, cool tone direction to enable neutralisation for powdery results and to eliminate unwanted warmth</li></ul>

<ul><li>Igora's strongest neutralising shades</li><li>Coolest Brown Results</li><li>Dual application trend collection based on 4 Igora Royal and 4 Igora Vibrance shades</li></ul>

<ul><li>Cool Lightener Additive</li><li>Delivers extra neutralization when mixed with IGORA Vario Blond Powder Lighteners<br. With lightening stable cool pigments</li></ul>

<ul><li>Integrated Anti-Metal Bond Protection Technology protects the hair bonds during processing for minimised hair breakage</li><li>No bonding additives or anti-metal treatments needed</li><li>Lifting and toning and/or neutralisation in one simple step</li><li>Up to 5 levels of lift on virgin hair</li></ul>

<ul><li>Neutral to cool tone with up to 50% white hair blending & a natural tone direction.</li><li>Moisturizing demi-permanent hair colour.</li><li>True-to-tuft colour results</li><li>Up to 50% white hair blending</li><li>Up to 100% more Insta Shine* *vs. untreated hair</li></ul>

<ul><li>Sophisticated cendre-brown tones</li><li>Upgrades bare beauty</li><li>Dual application trend collection based on 4 Igora Royal and 4 Igora Vibrance shades</li></ul>

<ul><li>Lifting & white blending in 1 step</li><li>Up to 4 levels of lift</li><li>For natural bases 6 or lighter</li><li>For bases with 30% or more white hair</li></ul>

<ul><li>Lifting & white blending in 1 step</li><li>Up to 4 levels of lift</li><li>For natural bases 6 or lighter</li><li>For bases with 30% or more white hair</li></ul>