<ul><li>Specifically formulated for lightest blonde tones</li><li>Formulated with super black pigment</li><li>Counteracts yellow / orange tones</li><li>Sulphate free cleanser</li><li>Delivers super clean, 'Scandinavian Blonde' style results</li></ul>

<ul><li>Extends colour and provides salon-like shine</li><li>Intensely conditions hair</li><li>Color vibrancy for up to 32 washes*​</li><li>Hair looks & feels revitalized instantly</li><li>Acidic pH formula seals cuticles & locks in shine</li></ul>

<ul><li>Extends colour and provides salon-like shine</li><li>76% glass-like shine when using full-system</li><li>Sulfate-free cleansing​</li><li>Hair looks & feels revitalized instantly</li><li>Acidic pH formula seals cuticles & locks in shine​</li></ul>

<ul><li>Gently cleanses the hair</li><li>Removes salt, chlorine and sand</li><li>Helps to provide a deep repairing effect</li><li>Made with pro-vitamin B5</li><li>Adds shine and leaves hair looking healthy</li></ul>

<ul><li>Easy application, great hair removal performance</li><li>Hot film wax beads</li><li>No strips required</li><li>Passion fruit fragrance</li><li>Suitable for all skin types</li></ul>

<ul><li>Up to 9 levels of lift​</li><li>Built-in bonding power, no additive needed</li><li>Helps protect disulfide (strong) bonds​</li><li>Break through red, orange, and yellow undertones​</li><li>Powerful, clean, even lift ​</li></ul>

<ul><li>Deep cleansing shampoo</li><li>Efficiently removes build up</li><li>Cooling effect from peppermint extract</li><li>Aloe vera extract sooths and refreshes the scalp</li><li>100% Vegan, cruelty-free, and Free from silicones, sulfates & parabens</li></ul>