We think your hair colour is an important statement. Selecting the right L’Oreal hair dye for you is simple, just explore the collection of L’Oreal hair colour products and transform your look today.
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Discover colour innovation with INOA. A no ammonia permanent hair colour range from L’Oreal with Oil Delivery System technology, for all hair types. Helping your clients to achieve a perfect, free from ammonia, shade.
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INOA COLOUR
COVERING: Covers up to 100% grey hair.
DURABILITY: Permanent colour, Long-lasting, natural-looking permanent colour.
LIGHTENING: Up to 3 levels for long lasting, glossy colour.
DEVELOPMENT TIME: 35 mins: Depending on the service provided by your professional hairdresser total service time may vary.
COVERING: Covers up to 100% grey hair.
DURABILITY: Permanent colour, Long-lasting, natural-looking permanent colour.
LIGHTENING: Up to 3 levels for long lasting, glossy colour.
DEVELOPMENT TIME: 30 mins: Depending on the service provided by your professional hairdresser total service time may vary.
COVERING: Covers up to 100% grey hair.
DURABILITY: Permanent colour, Long-lasting, natural-looking permanent colour.
LIGHTENING: Up to 3 levels for long lasting, glossy colour.
DEVELOPMENT TIME: 30 mins: Depending on the service provided by your professional hairdresser total service time may vary.
Looking for low commitment colour with radiant tones? DIA hair colour could be the perfect option for you. It’s a great way to say no to your first white hair or experiment with a colour change for the first time. With DIA, you can add shine to your hair, whilst respecting the condition. Get beautiful colour without the permanent commitment.
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DIA RICHESSE
ALKALINE TONE ON TONE COLOUR
DIA LIGHT
AMMONIA-FREE ACID TECHNOLOGY COLOUR
COVERING: Deposits tone only. Zero coverage of white hair. Zero lift. Ideal for previously sensitised or coloured hair.
DURABILITY: Up to 4 weeks
DEVELOPMENT TIME: Up to 20 mins: Depending on the service provided by your professional hairdresser total service time may vary.
COVERING: Improved white hair coverage up to 70% on base shades
DURABILITY: Up to 4 weeks
LIGHTENING: Up to 1.5 levels Tailored intensity
DEVELOPMENT TIME: Up to 20 mins: Depending on the service provided by your professional hairdresser total service time may vary.
Offering a rich, permanent hair dye which provides perfect coverage of grey hair, Majirel could be the colour system for you. With an in-depth colour consultation you can help your clients achieve their perfect shade. With over 100 shades that can be tailored you can create exactly the colour your clients are looking for.
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WHAT’S NEW with majirel?
Luxury lightening pastes and platinum paste developer
LIGHTENING: Up to 7 levels.
DEVELOPMENT TIME: Up to 50 mins Depending on the service provided by your professional hairdresser total service time may vary.
Freehand lightening powder
LIGHTENING: Up to 6 levels / Perfect for Balayage and Ombré.
DEVELOPMENT TIME: Depending on the service provided by your professional hairdresser total service time may vary.
Multi-techniques lightening powder
LIGHTENING: Achieve a blonde that is up to 8 levels lighter than your natural shade.
Instant Highlights
LIGHTENING: Up to 6 levels, in half the time. Perfect for partial techniques and face framing.
DEVELOPMENT TIME: Up to 30 mins: For the total service from application to rinse.
Golden highlighting cream
LIGHTENING: Up to 5 levels of lift.
DEVELOPMENT TIME: Up to 35 min: Depending on the service provided by your professional hairdresser total service time may vary.
