10 to 20 wash products

<ul><li>#Hairbesties, our Super Power Direct Dyes are extremely pigmented and allow you to create powerful color with maximum depth. All #mydentity Super Power Direct Dyes can be intermixed with each other to create endless possibilities.</li><li>The Super Power Direct Dyes are formulated with super power strength to last up to 30 shampoos!</li><li>#Hairbestie Tip: Use on pre-lightened hair for true to tone results. Some shades can be used over natural hair for glazing effects.</li></ul>

<ul><li>Intense direct fashion colours</li><li>Use direct from tube or mix with conditioner to create pastel shades</li><li>Can be mixed together for endless colour options</li><li>No activator required, apply straight from the tube</li><li>Ammonia and PPD free</li></ul>