10 to 20 wash products

<ul><li>100% Vegan Friendly & Cruelty Free</li><li>Ready to use - no peroxide required</li><li>Made in the UK</li><li>Lasts 8 - 12 washes</li><li>Conditioning Formula</li></ul>

<ul><li>#Hairbesties, our Super Power Direct Dyes are extremely pigmented and allow you to create powerful color with maximum depth. All #mydentity Super Power Direct Dyes can be intermixed with each other to create endless possibilities.</li><li>The Super Power Direct Dyes are formulated with super power strength to last up to 30 shampoos!</li><li>#Hairbestie Tip: Use on pre-lightened hair for true to tone results. Some shades can be used over natural hair for glazing effects.</li></ul>