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New Arrivals
Click & Collect
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Mega DealExclusive€ 6,35ex VAT5+ FREE DEVELOPER 1L OR BUY 8 GET 3 FREE<ul><li>Innovative high quality pigments provide excellent coverage</li><li>Rosemary oil aids optimum coverage, shine and condition</li><li>Nine essential herbs preserve hairs natural beauty and health</li><li>Range includes 75 shades and 4 developers</li><li>Up to 100% grey coverage</li></ul>
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MEGA DEAL€ 12,50ex VAT4+1 FREE | 8+3 FREE<ul><li>NEW Koleston Perfect Professional permanent colour</li><li>Unique technology for the ultimate salon experience - better colour, condition and ingredients</li><li>Even, pure colour results with natural depth and shine</li><li>Significantly reduces hair damage, colour after colour</li><li>Up to 100% grey coverage and up to 3 levels of lift</li></ul>
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Mega DealExclusive€ 6,35ex VAT5+ FREE DEVELOPER 1L OR BUY 8 GET 3 FREE<ul><li>Professional demi-permanent hair colour</li><li>Provides extraordinary softness and brilliance to hair</li><li>Dual action colouring system - long lasting, rich, intense results</li><li>Shine polymers create smooth, even, reflective transparent film</li><li>Up to 50% grey coverage</li></ul></li><li>100ml tube means great value</li></ul>
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€ 18,00ex VAT<ul><li>Wella Professionals Silver Foil (2 Rolls)</li><li>ideal for performing highlighting and lifting techniques/li><li>Wella Foil box contains 2 foil rolls in dimensions of 50m long x 120mm wide</li><ul>
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Offer€ 13,50ex VAT4+1 FREE | 8+3 FREE<ul><li>Low maintenance, virtually invisible root re-growth</li><li>Vibrant demi-permanent hair colour</li><li>Up to 50% grey coverage</li><li>Lasts up to 24 shampoos</li><li>High shine for stunning high fashion results</li></ul>
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Exclusive€ 4,89ex VAT<ul><li>Large brush for easily blending and feathering colour </li><li>Ideal for balayage </li></ul>
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Exclusive€ 3,05ex VAT<ul><li>XP200 Pink Tint Bowl</li><li>Ideal for mixing solutions</li><li>Used for colouring hair</li></ul>
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Exclusive€ 32,49ex VAT<ul><li>#MyHero 4 Step Intense Restorative System works to repair and rejuvenate hair from the inside out </li><li>Powered by X-Tech, 10 Keratin and Amino Acids to help to rebuild the hair’s inner matrix and replenish lost amino acids </li><li>Hair is rejuvenated to fuller, healthier looking state</li><li>Ideal for chemically treated and/or stressed virgin hair</li></ul>
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OfferExclusive€ 6,35ex VATBUY 3 GET 2 FREE<ul><li>Formulated for XP100 Light Radiance demi-permanent colour</li><li>Created for easier preparation and application</li><li>Creamy consistency and light fragrance</li><li>Provides conditioning antistatic effect to hair</li><li>Mild and intense developers available</li></ul>
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Mega DealExclusive€ 6,35ex VAT5+ FREE DEVELOPER 1L OR BUY 8 GET 3 FREE<ul><li>Micro colour pigment for better penetration</li><li>Up to 100% grey coverage and long lasting colour</li><li>Gentle formula with plant extracts and vitamin C</li><li>65 Natural and Reflex shades and 4 developers</li><li>Improved shade performance within the super lightener range giving up to 4.5 levels of lift</li></ul>
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Offer€ 39,75ex VATBUY 1 GET 1 HALF PRICE<ul><li>Tri-lightening technology</li><li>Effective anti-yellow molecules</li><li>Up to 7 levels of lift</li><li>Highly flexible</li><li>For Professional Use Only</li></ul>
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OfferExclusive€ 21,50ex VATBUY 1 GET 1 FREE<ul><li>Bleaching powder with maximum power for up to 9 levels of lift</li><li>Low ammonia, dust-free, fast acting, optimal viscosity and adherence</li><li>Infused with vegetal keratin for optimal hair condition</li><li>Anti-yellow effect for perfectly clear bleach results</li><li>Vegan formula, no added perfume</li></ul>
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€ 13,50ex VAT<ul><li>Specifically reformulated to achieve the most accurate colour results</li><li>Optimal consistency with new Koleston Perfect</li><li>Easier and faster mixing</li><li>Precise application & great foil adhesion</li><li>Easy rinsing for a comfortable client experience</li></ul>
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Exclusive€ 2,79ex VAT<ul><li>Easy application of colour</li><li>Ideal for bleaching, perming and hair painting</li><li>Straight bristles ideal for even distribution on foiling techniques</li></ul>
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OfferExclusive€ 18,85ex VATBUY 1 GET 1 FREE<ul><li>Blue powder formula great for all lightening techniques including foils, meche & freehand</li><li>Gives up to 5 levels of lift</li><li>Suitable for use with 10vol, 20vol, 30vol, 40vol, mix 25g bleach powder with 60mls developer</li><li>Develops in up to 60 minutes</li><li>Very low expansion rate</li><li>On and off scalp application</li></ul>
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Exclusive€ 12,39ex VAT<ul><li>Supports when painting or highlighting </li><li>Perfect when working with multi-length hair </li><li>Rose gold </li></ul>
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Offer€ 15,00ex VAT4+1 FREE | 8+3 FREE<ul><li>Natural-looking, multi-dimensional, luminous colour results</li><li>Up to 100% grey/white coverage and up to 3 levels of lift</li><li>With Microlight Technology for inside out luminosity</li><li>Built-in Metal Purifier to help prevent damage caused in the presence of metals</li><li>Intermixable shades for personalised colour results</li></ul>
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OfferExclusive€ 12,15ex VAT4+1 FREE | 8+3 FREE<ul><li>Breakthrough Miru-Style X-HP delivers x-treme heat protection (up to 450 degrees)</li><li>Radically reduces the damaging effects of thermal styling</li><li>Advanced VibraRiche technology for hair colour with two times the shine</li><li>Pre-blended shades to easily recreate the most demanding hair colour trends</li><li>Keratin and argan seed oil blend to improve the overall integrity of the hair</li></ul>
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€ 9,25ex VAT<ul><li>Color Touch Plus Creme from Wella Professionals</li><li>For use with Color Touch Plus shades</li><li>Deep and vibrant colour results</li><li>For all hair types>br> Strength 4%, 13 vol</li></ul>
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€ 13,75ex VAT<ul><li>Color Touch Plus Creme from Wella Professionals</li><li>For use with Color Touch Plus shades</li><li>Deep and vibrant colour results</li><li>For all hair types>br> Strength 4%, 13 vol</li></ul>
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Exclusive€ 14,69ex VAT<ul><li>Available in 473mL and 1000mL</li><li>Specially formulated with my favorite lavender fragrance for all your #mydentity haircolor needs.</li></ul>
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€ 13,75ex VAT<ul><li>Color Touch Developer from Wella</li><li>For use with Color Touch and Color Touch Relights</li><li>Professional standard</li><li>Results in long-lasting colour</li><li>A 1.9%, 6 vol cream</li></ul>
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Exclusive€ 23,59ex VAT<ul><li>Versatile formula for precise and global application techniques</li><li>Delivers superior conditioning during the lifting process</li><li>Protective crème base soothes the scalp and reduces sensitivity</li><li>Moisturising agents for optimal protection during and after the lifting process</li><li>Formulated by Guy Tang</li></ul>
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Exclusive€ 33,99ex VAT<ul><li>#Hairbesties, introducing #MyHero Collagen Powder Protective Booster, a revolutionary powder additive that can be used with any lightener and/or color formula to shield the hair against damage during a lightener/color service. </li><li>Protects & reinforces by creating a protective coating around the hair structure to prevent damage before it starts</li><li>Collagen & Amino Acids deliver conditioning properties for added protection </li><li>Succinic Acids forms bridges between broken Keratin chains to further strengthen hair while processing</li><li>No compromise to color/lightening results and no added processing time</li></ul>
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€ 13,75ex VAT<ul><li>Color Touch Developer from Wella</li><li>For use with Color Touch and Color Touch Relights</li><li>Professional standard</li><li>Results in long-lasting colour</li><li>A 4%, 6 vol cream</li></ul>
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Offer€ 13,25ex VAT4+1 FREE | 8+3 FREE<ul><li>Suitable for all hair types – instantly tones and refreshes colour with zero lift and damage </li><li>Adds shine to hair that lasts six weeks </li><li>Ideal for express services – it develops in just 20 minutes! </li><li>Silicone, alcohol and ammonia-free formula that contains no animal derived ingredients </li></ul>
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OfferExclusive€ 12,15ex VAT4+1 FREE | 8+3 FREE<ul><li>Intense, cool shades that fade on tone</li><li>Primary Tone: Grey, Secondary Tone: Gray-Blue</li><li>Highest concentration of smoky ash dye-load</li><li>Control to combat warm tones to lower levels to deliver a cool base</li><li>Mix with NI series to cover grey hair. Mix Dark Shadows for your scalpagé formula to prevent hot roots. Mix Aqua Blue or Turquoise boosters when amplified control is needed. </li></ul>
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Exclusive€ 3,05ex VAT<ul><li>XP100 Orange Tint Bowl</li><li>Ideal for mixing solutions</li><li>Used for colouring hair</li></ul>
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Offer€ 48,75ex VATBUY 1 GET 1 HALF PRICE<ul><li>Multi-blonde results</li><li>Up to 9 levels of lift</li><li>Dust free</li><li>Anti-yellow molecules</li><li>Suitable for all lightening techniques</li></ul>
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OfferExclusive€ 12,15ex VAT4+1 FREE | 8+3 FREE<ul><li>#Hairbesties, Permanent Natural Ice offers maximum gray coverage with a cool, natural result.</li><li>The NI Series gives balanced control and is great for intermixing with other #mydentity shades when a natural result is desired.</li><li>#Hairbestie Tip: When retouching gray coverage, used desired Permanent NI shade at the regrowth and refresh mids & ends with Demi-Permanent color two levels lighter.</li></ul>
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OfferExclusive€ 12,15ex VAT4+1 FREE | 8+3 FREE<ul><li>Breakthrough Miru-Style X-HP delivers x-treme heat protection (up to 450 degrees)</li><li>Radically reduces the damaging effects of thermal styling</li><li>Advanced VibraRiche technology for hair colour with two times the shine</li><li>Formulated by Guy Tang</li><li>Keratin and argan seed oil blend to improve the overall integrity of the hair</li></ul>
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Exclusive€ 13,75ex VAT<ul><li>Range of high lift demi-permanent liquid toners and oil booster</li><li>Ideal for creating subtle highlights on levels 5-9</li><li>Lifts evenly through colour providing up to 6 levels of lift</li><li>Each toner deposits a unique iridescent blonde reflection without over processing</li><li>Ideal for precision highlighting, babylights or foil applications</li></ul>
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€ 9,00ex VAT<ul><li>Specifically reformulated to achieve the most accurate colour results</li><li>Optimal consistency with new Koleston Perfect</li><li>Easier and faster mixing</li><li>Precise application & great foil adhesion</li><li>Easy rinsing for a comfortable client experience</li></ul>
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€ 13,50ex VAT<ul><li>Specifically reformulated to achieve the most accurate colour results</li><li>Optimal consistency with new Koleston Perfect</li><li>Easier and faster mixing</li><li>Precise application & great foil adhesion</li><li>Easy rinsing for a comfortable client experience</li></ul>
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Offer€ 12,15ex VAToffers available<ul><li>#Hairbesties, our Super Power Direct Dyes are extremely pigmented and allow you to create powerful color with maximum depth. All #mydentity Super Power Direct Dyes can be intermixed with each other to create endless possibilities.</li><li>The Super Power Direct Dyes are formulated with super power strength to last up to 30 shampoos!</li><li>#Hairbestie Tip: Use on pre-lightened hair for true to tone results. Some shades can be used over natural hair for glazing effects.</li></ul>
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€ 21,50ex VAT<ul><li>Blondor Multi Blonde Powder Bleach from Wella Professionals</li><li>With Tri-Lightening Complex</li><li>Up to seven levels of lift</li><li>Non-yellowing, blue bleach formula</li></ul>
89 Products Found