Hair Dyes Hair Colour & Hair Bleach

<ul><li>Professional semi-permanent creme hair colour that lasts up to 15 washes</li><li>A brand new range of 29 blonde, brown and red shades</li><li>Provides 100% grey hair coverage</li><li>PPD and ammonia free</li><li>1:1.5 mixing ratio with Ion Creme Developer; 10-25 minute development time</li></ul>

<ul><li>Customisable longevity with our long lasting shades available in both Direct and Tone-on-tone for a complete spectrum of colour longevities.</li><li>True-to-tone fade for all vibrancies via our highest ever concentration of dyes, featuring our pure violet dye.</li><li>Infinite palette with our 12 intermixable shades including a clear to dilute for a more patellised look</li><li>Superior conditioning formula built into every shade with ceramides for strength and powerful conditioning agents</li><li>Cream gel texture, easy to apply for even and consitent results</li></ul>

<ul><li>Manageability, detangling, easy blow-dry and styling</li><li>Soft, silky touch with a strengthened feel</li><li>Smooth, lightweight body, bounce and movement</li></ul>

<ul><li>Professional semi-permanent creme hair colour that lasts up to 15 washes</li><li>A brand new range of 29 blonde, brown and red shades</li><li>Provides 100% grey hair coverage</li><li>PPD and ammonia free</li><li>1:1.5 mixing ratio with Ion Creme Developer; 10-25 minute development time</li></ul>