Demi and Semi Permanent Hair Colour

<ul><li>Professional demi-permanent hair colour</li><li>Provides extraordinary softness and brilliance to hair</li><li>Dual action colouring system - long lasting, rich, intense results</li><li>Shine polymers create smooth, even, reflective transparent film</li><li>Up to 50% grey coverage</li></ul></li><li>100ml tube means great value</li></ul>

<ul><li> Blended with Bond-Protecting Concentrate to help protect the inner hair structure, colour after colour* </li><li> Formulated to deliver full-bodied, tone-on-tone, blended colour with no ammonia that lasts up to 20 shampoos </li><li> Pre-blended with background and reflect to ensure all underlying pigments and warmth are neutralized </li><li> Pre-Paired with Matrix SoColor Pre-Bonded Permanent Colour range </li><li>SoColor Syn Pre-Bonded shades and 4 new Tonal Control Pre-Bonded shades designed to mimic natural highs and lows of greying hair</li><li>Each tube of Matrix SoColor Sync is 90ml meaning on average, there are 2 applications per tube </li><li> Up to 20 minute processing time</li></ul>

<ul><li>100% Vegan Friendly & Cruelty Free</li><li>Ready to use - no peroxide required</li><li>Made in the UK</li><li>Lasts 8 - 12 washes</li><li>Conditioning Formula</li></ul>

<ul><li>Pre-Bonded gel toner for ultimate post-lightening control</li><li>Colour represents the dominant colour of the shade family for ultimate predictability</li><li>Multi-dimensional gel toner with long-lasting results</li><li>Ammonia-free</li><li>Smooth gel formula for easy application on all hair types</li></ul>

<ul><li>Intense direct fashion colours</li><li>Use direct from tube or mix with conditioner to create pastel shades</li><li>Can be mixed together for endless colour options</li><li>No activator required, apply straight from the tube</li><li>Ammonia and PPD free</li></ul>

<ul><li>Compact range of 11 intense and light shades and 1 clear tone</li><li>All shades can be intermixed to create an infinity of vibrant colours or pastel shades</li><li>Care agents condition and moisturise the hair during coloration</li><li>High-performance direct acting colour pigments guarantee brilliant colour results </li><li>ICEA vegan certified</li></ul>

<ul><li>Professional semi-permanent creme hair colour that lasts up to 15 washes</li><li>A brand new range of 29 blonde, brown and red shades</li><li>Provides 100% grey hair coverage</li><li>PPD and ammonia free</li><li>1:1.5 mixing ratio with Ion Creme Developer; 10-25 minute development time</li></ul>

<ul><li> Blended with Bond-Protecting Concentrate to help protect the inner hair structure, colour after colour* </li><li> Ammonia -free, formulated to deliver multi-dimensional, tone-on-tone colour deposit with no base lift that lasts up to 20 shampoos </li><li> Pre-blended with background and reflect to ensure all underlying pigments and warmth are neutralized </li><li> Pre-Paired with Matrix SoColor Pre-Bonded Permanent Colour range </li><li> Each tube of Matrix SoColor Sync is 90ml meaning on average, there are 2 applications per tube </li><li> Up to 20 minutes processing time</li></ul>

<ul><li>Unique ammonia-free tone-on-tone colour</li><li>Cera-Oil Priming Complex helps balance porosity</li><li>Seamless colour, brilliant shineand great condition</li><li>Color Sync Vinyls feature an arresting palette of super rich shades</li><li>Infused with exclusive Vivid Dye Technology for seamless colour results from root to ends</li></ul>

<ul><li>Unique ammonia-free, tone-on-tone colour</li><li>Color Sync Mixed Metals features an arresting palette of super rich, metallic shades</li><li>Infused with exclusive Vivid Dye Technology to create an even canvas for seamless colour results from root to ends</li><li>Cera-Oil Priming Complex helps balance porosity to even out the hair s surface</li><li>Delivers seamless colour, brilliant shine and great condition</li></ul>

<ul><li>Professional semi-permanent creme hair colour that lasts up to 15 washes</li><li>A brand new range of 29 blonde, brown and red shades</li><li>Provides 100% grey hair coverage</li><li>PPD and ammonia free</li><li>1:1.5 mixing ratio with Ion Creme Developer; 10-25 minute development time</li></ul>

<ul><li>Now brunettes go cool & stay cool with Matrix. Our coolest demi-permenant ash shades with calibrated brass neutralizing dye combinations</li><li>Power Cool dyes provide long lasting pure cool reflects</li><li>New brass neutralizing dye combinations allow each shade to stay true to tone</li></ul>

<ul><li> Blended with Bond-Protecting Concentrate to help protect the inner hair structure, colour after colour* </li><li> Ammonia -free, formulated to deliver multi-dimensional, tone-on-tone colour deposit with no base lift that lasts up to 20 shampoos </li><li> Pre-blended with background and reflect to ensure all underlying pigments and warmth are neutralized </li><li> Pre-Paired with Matrix SoColor Pre-Bonded Permanent Colour range </li><li> Each tube of Matrix SoColor Sync is 90ml meaning on average, there are 2 applications per tube </li><li> Up to 20 minutes processing time</li></ul>

<ul><li>Rich, demi-permanent cream colour that is perfectly shade-matched to Paul Mitchell® Color XG® permanent colour</li><li>Vegan, no-ammonia formula featuring the Pure XG Protection System</li><li>DyeSmart® System ensures maximum colour penetration</li><li>Designed for colour refreshment of lengths and ends when using Paul Mitchell Color XG permanent hair colour for root applications</li><li>Tonal pairing between Crema XG® and Color XG® allows for a color-matching system to achieve a consistent color result from base to ends</li><li>1:1 mixing ratio with 10 volume Paul Mitchell® Cream Developer</li></ul>

<ul><li>Customisable longevity with our long lasting shades available in both Direct and Tone-on-tone for a complete spectrum of colour longevities.</li><li>True-to-tone fade for all vibrancies via our highest ever concentration of dyes, featuring our pure violet dye.</li><li>Infinite palette with our 9 intermixable shades including a clear to dilute for a more patellised look</li><li>Superior conditioning formula built into every shade with ceramides for strength and powerful conditioning agents</li><li>Gel Cream texture, easy to apply for even and consitent results</li></ul>