Demi & Semi Permanent Hair Dye

<ul><li>Professional ammonia-free demi-permanent hair colour</li><li>Low commitment; colour gently fades over 24 washes with up to 50% grey coverage</li><li>Enriched with Keratin and shine polymers to smooth the hair's surface, deliver extraordinary softness and a brilliant shine</li><li>Perfect for refreshing previous colour, and toning natural or bleached hair</li><li>100ml tube means great value</li></ul>

<ul><li>Demi-permanent colour cream for uncompromised vibrancy and shine</li> <li>Beautifully fades over 28 washes with soft regrowth</li> <li>Gentle formula, ideal for those who change their tone frequently</li> <li>Built-in Metal Purifier for true-to-tone colour results no matter the hair condition</li> <li>Vegan formula with up to 85% naturally derived ingredients, free from ammonia, silicones and mineral oil</li> <li>Enables quick transformations for rich, intense colour results in a 15-20 minute development time</li></ul>

<ul><li>The new Matrix Super Sync provides instant fibre protection, leaving your hair up to 2x shinier</li><li>Up to 50% Grey Coverage: Achieve natural-looking grey coverage with only 10 Vol Developer</li><li>Gentle and Conditioning: Conditioning polymer creates a creamy, conditioning formula for healthy-feeling hair</li><li>Effortless Application: Glide enhancing oil ensures smooth application from root to tip</li><li>Triple Dye Blend Concentrate: Three concentrated dyes blend to cover greys* while maintaining a dimensional, natural effect. *only on NN shades</li></ul>

<ul><li>Liquid, acidic demi-permanent toners with built-in bonder technology to tone and strengthen hair in 1 step</li><li> Helps repair and protect the most damaged strands following any lightening service </li><li> With Citric Acid and Taurine to help reduce damage and alkalinity for optimal colour results </li><li>Delivers incredible shine and condition with true-to-tone results</li><li>Perfect for sensitized to very sensitized hair</li></ul>

<ul><li>Unique acid-gel cream technology with no ammonia to enhance, tone and neutralise any previously coloured hair </li><li>Provides an ultimate shine finish; hair is up to 30% more conditioned* (*After Dia Light application on bleached hair) </li><li>Neutralising gloss suitable for all bases and limitless toning.</li><li>Customize your results thanks to a large palette of shades from warm beige to cool ash tones for brunettes and blondes</li></ul>

<ul><li>Ammonia-free, demi-permanent hair colour for up to 6 weeks of glossy colour*</li><li>Perfect to tone, gloss and refresh previously sensitised, lightened or coloured hair</li><li>100% true-to-tone colour with up to 70% grey coverage</li><li>Gentle acidic technology balances the hair and closes the cuticles for healthier-looking results and 3x more shine*</li><li> All shades are intermixable for personalised colour results </li></ul>

<ul><li>Acidic demi-permanent with no ammonia and balanced pH for reliable even color</li><li>Contains wheat amino acids for mirror-like shine and condition; it’s like a lip-gloss for your client’s hair! </li><li>Gloss, tone, refresh, correct or blend grays in 20 minutes.</li><li>No lift</li><li>Mix of direct and oxidative dyes for a sheer result</li></ul>

<ul><li>Moisturising demi-permanent hair colour for tone-on-tone colouration</li><li>Revolutionary Moisture Protecting Complex delivers up to 100% more shine*</li><li>Versatile liquid formula that can turn into a gel or cream consistency for more service options</li><li>Simple 1:1 mixing ratio with Igora Vibrance Activator Lotion or Gel</li><li>Perfectly shade matched with Igora Royal Permanent Hair Colour</il></ul>

<ul><li>Suitable for all hair types – instantly tones and refreshes colour with zero lift and damage </li><li>Adds shine to hair that lasts six weeks </li><li>Ideal for express services – it develops in just 20 minutes! </li><li>Silicone, alcohol and ammonia-free formula that contains no animal derived ingredients </li></ul>

<ul><li>100% Vegan Friendly & Cruelty Free</li><li>Ready to use - no peroxide required</li><li>Made in the UK</li><li>Lasts 8 - 12 washes</li><li>Conditioning Formula</li></ul>

<ul><li>Manic Panic Classic Formula</li><li>Vivid, semi-permanent hair dye range</li><li>No harsh chemicals</li><li>Conditioner base</li><li>Hot Hot Pink</li></ul>

<ul><li>A zero-damage hair colour depositing mask to help you maintain or transform your colour with ease </li><li> Designed for weekly use- results visible within 10 minutes!</li><li>Fragrance free, enriched with Argan oil and free from silicones and animal-derived ingredients </li><li> A conditioning formula designed for easy application resulting in smooth and moisturised hair </li></ul>

<ul><li>Gentle acidic technology to balance the hair and close cuticles for healthier looking hair</li> <li>Helps to tone, gloss, refresh previously sensitised or coloured hair</li> <li>Customise your results thanks to a large palette of shades</li> <li>Provides Zero-Lift</li> <li>Includes Glycerin, wheat protein and pro-vitamin B5 to repair, condition and protect hair</li></ul>

<ul><li>Pre-Bonded gel toner for ultimate post-lightening control</li><li>Colour represents the dominant colour of the shade family for ultimate predictability</li><li>Multi-dimensional gel toner with long-lasting results</li><li>Ammonia-free</li><li>Smooth gel formula for easy application on all hair types</li></ul>

<ul><li>Liquid demi-permanent colour to enhance, change or intensify the natural hair colour</li><li>Ammonia-free, with acidic pH for optimal hair condition and shine</li><li>Zero-lift formula with Triple Colour Technology™ incl. Vegetal Protein Complex and D-Panthenol</li> <li>Gradually fades/washes out – without visible regrowth (lasts appox. 20 hairwashes)</li><li>Vegan formula </li></ul>

<ul><li>The new Color Wear formula is vegan because it is free from animal-derived ingredients or those that are of animal origin. </li><li>You can mix COLOR WEAR with PIGMENTS, pure ultra-concentrated pigments, to create new and original shades.</li><li>Arginine is gentler on the hair fiber. Reduces damage to the hair. Maintains the tensile strength of the hair. Helps maintain the hair’s natural hydration</li><li>Color Wear can be mixed with OXID’O peroxides 5, 10 and 20 volumes depending upon the target result. </li><li>Free from MEA, Ammonia, PPD, Alcohol, Silicons</li></ul>

<ul><li>Compact range of 11 intense and light shades and 1 clear tone</li><li>All shades can be intermixed to create an infinity of vibrant colours or pastel shades</li><li>Care agents condition and moisturise the hair during coloration</li><li>High-performance direct acting colour pigments guarantee brilliant colour results </li><li>ICEA vegan certified and registered with The Vegan Society</li></ul>

<ul><li>100% vegan demi-permanent liquid colour for results that last up to 4-6 weeks</li><li>The no-ammonia, no-MEA, no-Lift formula won’t lighten the hair’s natural pigment</li><li>Easy-to-formulate, intermixable shades with a fast 5-20 minute processing time</li><li>Versatile formula for a range of fast and easy professional colour services, including toning, refreshing, colour correction, and grey blending</li><li>Neutral PH with plant-based lipids and oleic acid to nourish and condition</li></ul>

<ul><li>Colour Fresh from Wella Professionals</li><li>Hydrating complex</li><li>Get fabulous shine</li><li>Semi-permanent hair colour</li><li>Light Pearl Ash Blonde 8/81</li></ul>

<ul><li>Ammonia-free, non-oxidative and gentle for the hair</li><li>Repairs the hair while colouring</li><li>Direct dye toner that lasts as long as oxidative hair colour</li><li>Up to 100% grey coverage using natural NN shades</li><li>Oxidant-free hair color with exceptional durability, color intensity & shine</li></ul>

<ul><li>Vegan and non-sticky formula</li><li>Protects against heat and blow-dry damage for soft results</li><li>A multi-use colour to leave-in or rinse off for bold and pastel results</li><li>Gives hair volume and light hold</li><li>Perfect for in-salon and at home services from colour refreshment to neutralisation</li></ul>

<ul><li>Up to 3x more shine on bleached hair</li><li>Up to 5x better combability even on damaged hair</li><li>Lasts for up to 25 washes</li><li>Up to 75% grey blending</li><li>Repairs the hair structure for the healthiest hair feel</li></ul>

<ul><li>A complete semi-permanent expressive colour palette</li><li>12 specially crafted pure vibrant shades and 1 clear shade</li><li>Full intermixability, beautiful pastelisation and bespoke colouring results</li><li>Fading true-to-tone and lasting up to 20 washes</li><li>Use full head or partial application</li></ul>

<ul><li>More performance - up to 100% more shine with a new moisture protecting complex.</li><li>More convenience - the new liquid formula with 1:1 mixing ratio allows for easier formulation, faster mixing and more efficient application.</li><li>More versatility - the liquid demi that allows you to choose either a gel or a cream consistency. Experience the ease of use of a gel or the precision application only a cream can deliver.</li><li>Provides up to 40% less alkalising agents to ensure even colour results and to protect from hair breakage.</li></ul>

<ul><li> Blended with Bond-Protecting Concentrate to help protect the inner hair structure, colour after colour* </li><li> Formulated to deliver full-bodied, tone-on-tone, blended colour with no ammonia that lasts up to 20 shampoos </li><li> Pre-blended with background and reflect to ensure all underlying pigments and warmth are neutralized </li><li> Pre-Paired with Matrix SoColor Pre-Bonded Permanent Colour range </li><li> Each tube of Matrix SoColor Sync is 90ml meaning on average, there are 2 applications per tube </li><li> Up to 20 minute processing time</li></ul>

<ul><li>Free from animal derived ingredients*</li><li>Bonding technology for intensive nourishment</li><li>Perfect for toning, enhancing and refreshing pre-lightened, highlighted or naturally light blondes</li><li>Quick and easy application</li><li>Instant shiny results</li></ul>

<ul><li>Nutri Color™ Filters deliver intense, semi-permanent colour, care and shine in a unique cream mask formula </li><li>Provitamin B5 protects and nourishes hair, reducing breakage for a healthier touch</li><li>Ionic pigments attach to the hair cuticle for instant, multidimensional colour in as little as 3 minutes! </li><li>Perfect for refreshing hair colour or creative effects </li><li>Fully intermixable colour palette</li></ul>

<ul><li> Blended with Bond-Protecting Concentrate to help protect the inner hair structure, colour after colour* </li><li> Ammonia -free, formulated to deliver multi-dimensional, tone-on-tone colour deposit with no base lift that lasts up to 20 shampoos </li><li> Pre-blended with background and reflect to ensure all underlying pigments and warmth are neutralized </li><li> Pre-Paired with Matrix SoColor Pre-Bonded Permanent Colour range </li><li> Each tube of Matrix SoColor Sync is 90ml meaning on average, there are 2 applications per tube </li><li> Up to 20 minutes processing time</li></ul>

<ul><li>100% vegan demi-permanent liquid colour contains no ammonia or silicones</li><li>Patented arginine technology and apple vinegar repair the hair fiber</li><li>Reduces the acidic pH to deliver lasting shine</li><li>Conditioning complex smooths frizz and static</li></ul>

<ul><li>Colorways has 9 vibrant shades & clear diluter</li> <li>Long-lasting colour technology that maintains up to 80% of colour after 25 washes</li> <li>Formulated with proprietary technology to allow maximum deposit and intensity without over deposit. Colour fades gradually and evenly</li> <li>100% vegan cream formula with a creamy consistency that allows for easy application and is ideal for precise control</li> <li>Provides beautiful shine, Meadow Foam Seed Oil delivers rich shine and manageability, leaving soft and healthy-looking</li></ul>

<ul><li>Superior shine and maximum performance in just 10 minutes</li><li>For all hair types and textures</li><li>Always use with 2% System Developer Lotion</li></ul>

<ul><li>Pastel Toning for blonde tone enhancement or neutralisation of unwanted warm tones</li><li>pH neutral application mixture with integrated Bond Enforcing Hydrolock Technology for improved moisturization and minimized hair damage</li><li>Gel-crème consistency for both brush and bottle application with one mixing ratio/developer used</li><li>Ammonia-free</li><li>THE 1st COLOUR & CARE SYSTEM ADVANCED BONDING SYSTEM with integrated bonding technology in 3 steps</li></ul>

<ul><li>#Hairbesties, we are confident. We are strong. We are proud! We are comfortable in our own skin. We embrace our body and embrace everything we have grown to be and learned to be.</li><li>This Collection consists of 3 Demi-permanent shades that deliver cool tones with a warm reflection to have a soft, powder-like finish.</li><li>The primary tone in the Naked Collection is cool beige and the secondary tone is mauve. #YASSS</li><li>#Hairbestie Tip: If you want warmer naked tones, you can deposit on a level 8-9. If you want cooler naked tones, deposit on a level 9-10 varying your shade level and canvas applied on.</li></ul>

<ul><li>Durable and reliable results</li><li>Pre-pigmentation system for simple one step colour process</li><li>Protects and repairs the hair structure</li><li>Intra Lipid and PH-Technology</li><li>Ready to use shades in refined colour diections for more intuitive usage</li></ul>

<ul><li>Customisable longevity with our long lasting shades available in both Direct and Tone-on-tone for a complete spectrum of colour longevities.</li><li>True-to-tone fade for all vibrancies via our highest ever concentration of dyes, featuring our pure violet dye.</li><li>Infinite palette with our 12 intermixable shades including a clear to dilute for a more patellised look</li><li>Superior conditioning formula built into every shade with ceramides for strength and powerful conditioning agents</li><li>Cream gel texture, easy to apply for even and consitent results</li></ul>

<ul><li>Tone-on-Tone colouring in gel cream with a neutral pH</li><li>Restores level and tone in cosmetically treated hair, increasing the duration and level of shine of the results</li><li>Fragrance Free, Paraben Free, Sles/Sls free, Silicone Free. Contains yoghurt extract</li><li>Up to 84% of ingredients from natural origins *</li><li>Contains Velian Complex</li></ul>