Purple Toning Shampoo

<ul><li> Strengthens, softens, and neutralizes unwanted yellow tones </li><li> Hydrates and brightens; the longer you treat, the brighter the results </li><li> Powered by Olaplex's patented Bond Building technology, it helps repair broken hair bonds and restore damage </li><li> For all blonde, lightened and grey hair </li><li> Gentle enough to use for every shampoo </li></ul>

<ul><li> Strengthens, softens, and neutralizes unwanted yellow tones </li><li> Hydrates and brightens; the longer you treat, the brighter the results </li><li> Powered by Olaplex's patented Bond Building technology, it helps repair broken hair bonds and restore damage </li><li> For all blonde, lightened and grey hair </li><li> Gentle enough to use for every shampoo </li></ul>

<ul><li>Cool Blonde Colour Refreshing Shampoo with colour pigments</li><li>Violet shampoo to help prevent yellowing and eliminate brassiness</li><li>Refreshes and maintains colour vibrancy</li><li>Intense conditioning to leave hair soft and smooth</li><li>For natural or colored blonde hair </li></ul>