Click & Collect products

<ul><li>#Hairbesties, our Super Power Direct Dyes are extremely pigmented and allow you to create powerful color with maximum depth. All #mydentity Super Power Direct Dyes can be intermixed with each other to create endless possibilities.</li><li>The Super Power Direct Dyes are formulated with super power strength to last up to 30 shampoos!</li><li>#Hairbestie Tip: Use on pre-lightened hair for true to tone results. Some shades can be used over natural hair for glazing effects.</li></ul>

<ul><li>Breakthrough Miru-Style X-HP delivers x-treme heat protection (up to 450 degrees)</li><li>Radically reduces the damaging effects of thermal styling</li><li>Advanced VibraRiche technology for hair colour with two times the shine</li><li>Pre-blended shades to easily recreate the most demanding hair colour trends</li><li>Keratin and argan seed oil blend to improve the overall integrity of the hair</li></ul>

<ul><li>#Hairbesties, Permanent Natural Ice offers maximum gray coverage with a cool, natural result.</li><li>The NI Series gives balanced control and is great for intermixing with other #mydentity shades when a natural result is desired.</li><li>#Hairbestie Tip: When retouching gray coverage, used desired Permanent NI shade at the regrowth and refresh mids & ends with Demi-Permanent color two levels lighter.</li></ul>

<ul><li>Breakthrough Miru-Style X-HP delivers x-treme heat protection (up to 450 degrees)</li><li>Radically reduces the damaging effects of thermal styling</li><li>Advanced VibraRiche technology for hair colour with two times the shine</li><li>Formulated by Guy Tang</li><li>Keratin and argan seed oil blend to improve the overall integrity of the hair</li></ul>

<ul><li>Thermal Protection hairspray</li><li>Protects fragile strands from damage caused by heat styling</li><li>Builds lightweight barrier between hair and styling tools</li><li>Boosts hair's strength, fights frizz and provides flexible hold</li><li>Adds great memory</li></ul>

<ul><li>Versatile formula for precise and global application techniques</li><li>Delivers superior conditioning during the lifting process</li><li>Protective crème base soothes the scalp and reduces sensitivity</li><li>Moisturising agents for optimal protection during and after the lifting process</li><li>Formulated by Guy Tang</li></ul>

<ul><li>Intense, cool shades that fade on tone</li><li>Primary Tone: Grey, Secondary Tone: Gray-Blue</li><li>Highest concentration of smoky ash dye-load</li><li>Control to combat warm tones to lower levels to deliver a cool base</li><li>Mix with NI series to cover grey hair. Mix Dark Shadows for your scalpagé formula to prevent hot roots. Mix Aqua Blue or Turquoise boosters when amplified control is needed. </li></ul>

<ul><li>Colour-safe formula repairs and protects worn-down locks</li><li>Super Strong Complex rebuilds hair from within</li><li>Conditioning agents improve texture and add shine</li><li>Helps protect and prevent further damage</li></ul>

<ul><li>Brightens blonde, grey or white hair</li><li>Banishes brassiness, softens strands, and adds shine</li><li>Brings out the best in blonde, white and silver hair</li><li>Hydrates hair and intensifies shine</li><li>Violet-tinted, colour enhancing formula</li></ul>

<ul><li>Hydating and calming</li><li>Hydrates, detangles and softens</li><li>Hydrates moisture-starved hair</li><li>The dreamy scent puts hair and mind at ease</li></ul>

<ul><li> I’m obsessed with mixing Naked Blush with Rose Gold, Dusty Lavender, and Silver Smoke for a variety of blushing naked tones</li><li>Formulated by Guy Tang!</li><li>Pre-blended signature shades enable stylists to easily recreate the most demanding haircolor trends of the season</li><li>Break-through mirustyle x-hp™ delivers x-treme heat protection up to 450º to radically reduce the damaging effects of thermal styling</li></ul>

<ul><li>Intense, cool shades that fade on tone</li><li>Primary Tone: Grey, Secondary Tone: Gray-Blue</li><li>Highest concentration of smoky ash dye-load</li><li>Control to combat warm tones to lower levels to deliver a cool base</li><li>Mix with NI series to cover grey hair. Mix Dark Shadows for your scalpagé formula to prevent hot roots. Mix Aqua Blue or Turquoise boosters when amplified control is needed. </li></ul>

<ul><li>Detangles and smoothes colour-treated hair</li><li>Sunflower extract protects hair from sun damage</li><li>Provides UVA and UVB protection</li><li>Helps prevent colour from fading</li></ul>

<ul><li>Strengthens and repairs frizzy, knotted, tangled, or unruly hair</li><li>Helps seal split ends for smooth, healthy-looking results</li><li>Strengthens strands up to 60% with everyday use</li><li>Super Strong Complex, marine extracts and vegetable proteins replace lost minerals and proteins</li><li>Paraben free, Vegan, colour safe formula</li></ul>

<ul><li>Cream gel</li><li>Soothes, tames and secures any texture with long-lasting hold</li><li>Boosts shine and manageability</li><li>Works wonders on curls with defined, frizz-free results</li><li>Creates great detail and helps reduce drying time</li></ul>

<ul><li>Crunch-free curl definer</li><li>Dual formula defines, separates, and tames</li><li>Crunch-free fixative leaves curls soft and touchable</li><li>Helps curls retain their shape and bounce all day long</li></ul>

<ul><li>Intense, cool shades that fade on tone</li><li>Primary Tone: Green, Secondary Tone: Gray</li><li>Neutralizes unwanted red/brassy tones</li><li>HairBestie Tip: Mix with Shadow Ash for creative control of warmth or use Dark Shadows for a scalpagé formulation to mute the scalpagé from glowing. Amplify the control by adding Turquoise or Aqua Blue Booster if matte result is desired.</li></ul>

<ul><li>Cleanses, soothes and replenishes dry, unruly hair</li><li>Moisture-rich conditioners and amino acids</li><li>Improves strength, shine and manageability</li><li>Calming lavender, mint and tea tree soothe mind and spirit</li></ul>

<ul><li>Frizz-free curl therapy</li><li>Hydrates, detangles, tames frizz and won't weigh hair down</li><li>Smoothes, detangles and replenishes every curl</li><li>Helps protect against damage</li></ul>

<ul><li>Intense, cool shades that fade on tone</li><li>Primary Tone: Grey, Secondary Tone: Gray-Blue</li><li>Highest concentration of smoky ash dye-load</li><li>Control to combat warm tones to lower levels to deliver a cool base</li><li>Mix with NI series to cover grey hair. Mix Dark Shadows for your scalpagé formula to prevent hot roots. Mix Aqua Blue or Turquoise boosters when amplified control is needed. </li></ul>

<ul><li>KerActive Damage Recovery</li><li>Smoothes, strengthens and replenishes depleted blonde hair</li><li>Helps repair and moisturize weakened hair</li><li>Lightweight yet powerful multitasking corrector</li></ul>

<ul><li>For warmer end results, mix the Naked Glow Series with the Copper Red Copper and Rose Gold Series</li><li>Formulated by Guy Tang!</li><li>Pre-blended signature shades enable stylists to easily recreate the most demanding haircolor trends of the season</li><li>Break-through mirustyle x-hp™ delivers x-treme heat protection up to 450º to radically reduce the damaging effects of thermal styling</li></ul>

<ul><li>Gently cleanses lightened and highlighted blonde hair</li><li>Powered by exclusive KerActive protein and safflower oleosomes</li><li>Helps keep blonde hair light, bright and healthy</li><li>Helps to repair damage and seal the cuticle</li><li>Sulfate free</li></ul>

<ul><li>Provides intense hydration to soften and strengthen hair</li><li>Deeply hydrates and detangles lightened and highlighted blonde hair</li><li>KerActive protein and safflower oleosomes help smooth and repair</li><li>Helps subtly brighten blonde and highlighted hues</li><li>Sulfate free</li></ul>

<ul><li>Color-safe formula hydrates thirsty hair</li><li>Plumps upskinny strands</li><li>Boostsshine and improves elasticity</li><li>Panthenolbuilds body and repairs damage from theinside out.</li></ul>

<ul><li>Zero sulfates, zero frizz</li><li>Rich lather gently cleanses curls</li><li>Fights frizz from the start</li><li>Ultra-calming</li></ul>